Analytics Related Topics 
Webbiquity
MAY 16, 2023
end of Google’s Universal Analytics (UGA) rapidly approaching, digital marketing professionals are frantically seeking alternatives. Although Google Analytics is incredibly popular, used on 55% of all websites , it’s technically illegal in some European countries. With the long-awaited (dreaded?)
Martech
JANUARY 8, 2024
Years ago, I was working with an ecommerce team that would hire and fire based on what they saw in their Google Analytics dashboard. It’s hard to see anything like that happening in today’s world, where marketers are increasingly doubting the accuracy and veracity of their analytics data. The reason for this is one word: privacy.
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KoMarketing Associates
DECEMBER 21, 2022
Although more marketers are discovering the advantages of leveraging artificial intelligence (AI) and predictive analytics, new research indicates that they are still facing several obstacles when trying to use this data and technology. Approximately 50% are utilizing it to forecast customer trends.
Marketing Insider Group
JULY 24, 2023
That’s where Google Analytics 4 (GA4) comes in. As the replacement for Universal Analytics (UA), GA4 offers new features, including better data collection, upgraded privacy controls, and predictive capabilities. Ready to get started with more advanced tracking and more accurate marketing analytics? What is GA4?
Advertiser: ZoomInfo
How AI-powered analytics are leading to more intriguing and satisfying customer interactions. The growing demand among buyers for open marketing platforms that can support “BYOD” (bring your own data).
Anyword
APRIL 15, 2024
Our new analytics feature empowers you to do just that, by providing a centralized platform to analyze and optimize your marketing copy across all channels. Seamless Integration for Real-Time Data Our analytics tool is designed to sync automatically with your live data, ensuring that all insights are up-to-date and immediately actionable.
Martech
APRIL 5, 2024
Google issued a reminder that it will be discontinuing all Universal Analytics (UA) services and APIs on July 1. With Google Analytics 4 (GA4) properties fully replacing UA, access to UA properties through the Google Analytics front-end and APIs will no longer be available starting in July. What is changing? Get MarTech!
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Trends in cross-channel marketing and analytics. In this report, you’ll learn: How marketers define their roles in the digital-first era. How marketers are adapting to a privacy-focused data ecosystem. The role of data in marketing-led growth and customer experiences.
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Speaker: Achinta Mitra, Founder and President, Tiecas Inc.
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Speaker: Brian Carroll, CEO & Founder of markempa
That’s why all the automation tools, best practices, data analytics won’t help get better results until you master empathizing with your customers. But connecting with and converting buyers has never been more challenging. B2B sales are way more emotional than B2C because people’s careers are on the line.
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