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Sazcast Episode 35 – Twitter Analytics with Dave Peckens

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Twitter Analytics – Why, What & How to Measure Your Efforts on Twitter with co-host Dave Peckens. Wildfire Analytics. Analytics Sazcast Social Media Social NetworksShow notes. Here are the links we discussed in the podcast: HootSuite. Bit.ly. Twitalyzer. SproutSocial. PeerIndex. CoTweet. Twitter Grader. Klout. Subscribe to the Sazcast podcast: Subscribe in iTunes.

7 Simple Improvements to Increase Website Lead Generation

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Free tools like Google Analytics are a great start. Analytics Content Design Marketing News & Notes Business websiteHopefully your website is doing more than just looking pretty (it does look good, right?). Ideally business websites are lead generation machines. Your website should be like a beautiful shop window luring potential customers to enter and take a look around.

Three Actionable Insights from Google Analytics

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Analytics are amazing tools that allow you to gather valuable insights about nearly every aspect of your business’s website. What’s even more amazing is that Google offers web analytics for free. While there are other analytics services—some that even offer more data—there might not be a better bang for your buck than Google. Analytics Marketing

5 Tools to Measure Digital Influence

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mBlast provides detailed analytics for measuring influence on social networks, blogs, websites, and articles. Analytics Social Media Social NetworksEnglish: Jack Dorsey and Barack Obama at Twitter Town Hall in July 2011 (Photo credit: Wikipedia). The age that we live in is dictated by multiple forms of digital communication. PeerIndex. PeerIndex is available for Facebook and Twitter.

Content Methodology: A Best Practices Report

Use web analytics to examine which channels. Which content analytics tools do you have in place to measure the effectiveness of. resources Blog, social, email Google Analytics, biannual. editor) Blog, social, email, paid distribution Google Analytics, engagement. depth analytics, conversion. on social Google Analytics, engagement. Content. Definition II.

Using analytics to boost your social ROI

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However, more than 40% of marketers cite lack of analytics capabilities as a factor that prevents them from effectively collecting social media data. – Using analytics to boost your social ROI by Matthew Kates. Recent surveys suggest that 80% of marketers worldwide plan to use social media data to enhance their overall marketing efforts. This presents a significant challenge that needs to be overcome in order for marketers to tailor social communications in ways that encourage meaningful engagement. But how do you do this without understanding your social audience?

Top Internet marketing strategy links for the week of July 20, 2013

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Here’s how to check (Jim’s Marketing Blog) The post Top Internet marketing strategy links for the week of July 20, 2013 appeared first on Sazbean. News & Notes

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Going the Extra Mile: How to Use Twitter to Boost Customer Satisfaction

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Team members can filter with keywords and hashtags, and better study the analytics. The social media analytics company Simply Measured found that, as of March 2013, 99% of brands are on Twitter and 30% of these have an account devoted to customer service. Image Courtesy of Youssef Rahoui on Flickr.com. Above all, brands on Twitter need to be responsive. What do users think about this?

Understanding Facebook Boosted Post Metrics

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If we look at the Google Analytics traffic to the actual post on the website (April 2-April 22), the April 2nd post (Jessica Kirkpatrick) had 338 pageviews (20 from Facebook), while the April 9th post (Kate Synder), had 93 pageviews (77 from Facebook). Cardboard rocket (Photo credit: Matt Biddulph). Facebook Post Pre-Boost. There was 1 share (green rectangle). Facebook Boosted Post Metrics.

Study: How Much of Your Content Marketing Is Effective?

include time, money, and analytics. can open access to the necessary analytic tools and resources, and the right analytics help content marketers devote their time. likely need some of the resources afforded to those best-in-class brands—a stable supply of time, money, and analytics that take the guesswork out of their jobs. Copyright © 2015 Contently. Introduction 4 II.

Understanding the Online ROI of Offline and Online Advertising

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Geoff Kenyon mentions some effective measurement tactics, including unique URLs and setting up redirects and campaign parameters in Google Analytics. Roi (Photo credit: olivier.capel) There is a great article over at The Moz Blog on How to Track the Online ROI of Offline Advertising. ROI (return on investment) is about an increase in hard cash as compared to the cost of the campaign.

Sazcast Episode 36 – Google Plus with Dave Peckens

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Google+ Analytics for Brands (SimplyMeasured). Google Plus (Google+, G+) — what it is and how to use, as well as Google’s recent change to their privacy policy, with co-host Dave Peckens. Show notes. Here are the links we discussed in the podcast: Google+ Pages for Business. The Pros & Cons of Google+ for Small Business (Mashable). Search, plus Your World (Google blog).

6 Steps for Measuring Social Media

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Analytics Marketing Social Media Social Networks StrategyJay Baer presented this 6 Step Process for Measuring Social Media as part of the Social Media Examiner Social Media Success Summit. generally like the steps and agree with them.a I would add steps for figuring out your business goal or objectives and your strategy and tactics before you start using social. What do you think?

Top Internet Marketing Strategy Links for the Week of November 11, 2013

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Here are the top Internet strategy, marketing and technology links for the week of November 11th, 2013… 5 Analytics Focal Points for Proactive SEO Tacticians (Search Engine Watch) The Bluebird is Flying High – How About Your Twitter Lead Gen? Marketing

How to Know if Social Media Efforts are Paying Off

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Some social media websites, like Facebook, include analytics functions built into the user experience. Skeptics may want to turn to a numbers analysis program like Google Analytics. Like many of the services it offers, Google’s analytics program is free. As page admin, you can track your impact to see what your followers respond to. Social Media Social Networks

Content Marketing 2016: Staffing, Measurement, and Effectiveness

approval workflows, email automation, analytics. for more sophisticated engagement analytics like. marketers think about analytics in relation to ROI. Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. 2016 STAFFING, MEASUREMENT, AND. Introduction II. Methodology III. Key Findings IV. Results and Analysis V. But in 2015, a.

Top Internet Marketing Strategy Links for the Week of November 18, 2013

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Marketing

Business Intelligence Trends for 2014

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Analytics Marketing News & Notes A segment of a social network (Photo credit: Wikipedia) Business Intelligence is rapidly evolving. There’s so much data, especially on social networks, that there’s almost too much (almost). Figuring out how to use, analyze and leverage all the data better and faster than competitors is going to be key.

Top Internet Marketing Strategy Links for the Week of September 23rd, 2013

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Best Of News & Notes

Find Out What’s Trending by Demographic on YouTube with YouTube Trends Dashboard

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Analytics Content Social Media Social NetworksWondering what’s hot on YouTube? Need to know what the latest video craze is for a certain demographic or geographic segment? YouTube provides this information with their YouTube Trends Dashboard and lets you compare one segment to another (both by most shared and most viewed). Have you used either YouTube Trends or the Dashboard?

Marketing Optimization Toolkit: The Science behind Marketing Analytics

Marketers are well-versed in the art and science of optimization

Finding Keywords for Social Media Content & Monitoring

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Check Your Own Data Take a look at Google Analytics and Google Webmaster Tools for your own sites and blogs. As I mentioned yesterday, in 7 Social Media Monitoring Essentials , fortunately or unfortunately, keywords are a part of life on social media (and the Internet). Keywords are how search engines provide results and keywords are how we find what we’re looking for.

How to Improve Social Networking for Your Business

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Most social networks have analytics tools that let you see the effectiveness of your advertising in terms of how many people click on your ads, but that’s where they stop. Furthermore, most social media monitoring tools have analytics that let you see where people are talking about you the most so that you can focus your marketing efforts on the appropriate social networks.

Top Internet strategy, marketing and technology links for the week of April 7, 2012

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Google Now Providing Business Analytics for Maps  (CIO.com). Here are the top Internet strategy, marketing and technology links for the week of April 7, 2012… The Total Package: A Marketing Message That Resonates  (Small Biz Trends). Fight Premature Monetization – Add a Second Step to Your Content Marketing  (Convince and Convert). Websites Have to Get Better  (ReadWriteWeb).

How Social Media Activity Affects Sales

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Analytics News & Notes Social Media Social NetworksMeasuring social media ROI can sometimes be difficult. Metrics like followers, fans, and site traffic are easy to measure. What’s not so obvious is how your efforts on social media are affecting your bottom line (sales, revenue). weren’t really worth it. Doing a direct correlation analysis may also be helpful.).

B2B Marketing Trends for 2016

Embrace new technology: tools like predictive analytics and "marketing stacks" hold great promise but need to be better utilized. B2B Marketing Trends for 2016 28 Embrace New Technology Use Data to Plan Ahead, Not Just Assess Past Activities Thirty percent of B2B marketers use data analytics to evaluate prior. leaders expected to use predictive analytics in the next year, B2B.

Top Internet Marketing Strategy Links for the Week of December 9, 2013

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Marketing Strategy

Are HootSuite’s new Analytics an Upgrade?

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HootSuite released a new version of it’s application this week which included some changes to the analytics. So are HootSuite’s new analytics an upgrade or a downgrade? Even more frustrating is the loss of some of the analytics which we previously available for free, mainly being able to browse through individual posts to see the click performance for each. urls).

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Top Internet Marketing Strategy Links for the Week of October 21st, 2013

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Here are the top Internet strategy, marketing and technology links for the week of October 21st, 2013… Which Industries, Brands Excel at Answering Questions on Facebook? What Are You Doing About It? TopRank) Will Economic Worries Affect Holiday E-commerce? Best Of News & Notes

Top Internet Marketing Strategy Links for the Week of September 16th, 2013

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Best Of News & Notes

B2B Marketing Trends for 2016

Embrace new technology: tools like predictive analytics and "marketing stacks" hold great promise but need to be better utilized. B2B Marketing Trends for 2016 28 Embrace New Technology Use Data to Plan Ahead, Not Just Assess Past Activities Thirty percent of B2B marketers use data analytics to evaluate prior. leaders expected to use predictive analytics in the next year, B2B.

How to monitor social media for business

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Analytics B2B B2C Marketing Social MediaSocial Media to Sales (Photo credit: sazbean). “Social media doesn’t work! reposted my blog post and nobody is responding. People like my Facebook page but none of them buy anything from it! But it looks like my business closed down if I abandon it so I’ll just have an intern do it for me.” Analyze customer sentiment.

The Importance of a Baseline When Measuring Social Media

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Analytics Marketing Social MediaWhenever you’re implementing a new strategy (social media or not), it’s important to know where you currently stand so you know how far you’ve gone once you start implementing tactics. What the baseline is will depend on what you’re measuring, what your goals are, and what tactics you’re looking to implement. Thoughts?

Five Free Tools for Startups to Measure Impact of Online Videos

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Youtube Video Analytics Youtube has a very detailed reporting tool on measuring the performance of your videos. Youtube Video Analytics can even track videos which are embedded to a website or a blog. also has a very simple yet useful analytics. Analytics Content Video camera in action. The engagement report is also another treat for marketers.

Data-Driven Customer Experience as a Competitive Advantage

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Using data and analytics to drive customer experience improvements can be a long-haul competitive advantage — increasing conversions and repeat business. Analytics Content Design Marketing News & Notes Business competition Continual improvement process customer experience Data analysis Econsultancy

B2B Marketing Trends for 2016

Embrace new technology: tools like predictive analytics and "marketing stacks" hold great promise but need to be better utilized. B2B Marketing Trends for 2016 28 Embrace New Technology Use Data to Plan Ahead, Not Just Assess Past Activities Thirty percent of B2B marketers use data analytics to evaluate prior. leaders expected to use predictive analytics in the next year, B2B.

Making the Most of Social Media Analytics

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“Obviously this is a very new space so there isn’t one established way to think about it,” said Linus Chou of Google Analytics in a presentation at BlogWorld & New Media Expo in New York City this week. – Making the Most of Social Media Analytics by Dave Copeland. Don’t believe the next social media expert who tells you “social media is intangible” when it comes to building your brand. But social media reach is more measurable than some people would have you believe. News & Notes

Social Media ROI is Always a Number

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Analytics Marketing Social Media Numbers (Photo credit: RichardBowen) Wishy-washy marketers may try to tell you that Social Media ROI doesn’t matter, or that it’s about the conversation, or some quirky statement asking how you measure a phone call. But ROI of any marketing does matter, especially to decision makers (whether your boss or your client).

Getting Caught Up in The Wrong Numbers

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Analytics Marketing News & Notes business strategy digital strategy internet marketing internet marketing strategy performance indicator web strategy Numbers (Photo credit: RichardBowen) Numbers, Numbers everywhere! Bigger is better, right? Tie Measurements to Goals Numbers that aren’t directly tied to goals are nice, but may obscure focus from what’s really important.

How Quora has Evolved [infographic]

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Here’s a look at how Quora has grown and changed, via an infographic from KISSmetrics : KISSmetrics Web Analytics Have you used Quora? Quora , a social network for questions and answers (similar to LinkedIn Answers), has continued to evolve as the community shapes it for it’s own purposes. What kind of user are you? Marketing Social Networks