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Three Actionable Insights from Google Analytics

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Analytics are amazing tools that allow you to gather valuable insights about nearly every aspect of your business’s website. What’s even more amazing is that Google offers web analytics for free. While there are other analytics services—some that even offer more data—there might not be a better bang for your buck than Google. Analytics Marketing

Sazcast Episode 35 – Twitter Analytics with Dave Peckens

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Twitter Analytics – Why, What & How to Measure Your Efforts on Twitter with co-host Dave Peckens. Wildfire Analytics. Analytics Sazcast Social Media Social NetworksShow notes. Here are the links we discussed in the podcast: HootSuite. Bit.ly. Twitalyzer. SproutSocial. PeerIndex. CoTweet. Twitter Grader. Klout. Subscribe to the Sazcast podcast: Subscribe in iTunes.

7 Simple Improvements to Increase Website Lead Generation

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Free tools like Google Analytics are a great start. Analytics Content Design Marketing News & Notes Business websiteHopefully your website is doing more than just looking pretty (it does look good, right?). Ideally business websites are lead generation machines. Your website should be like a beautiful shop window luring potential customers to enter and take a look around.

5 Tools to Measure Digital Influence

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mBlast provides detailed analytics for measuring influence on social networks, blogs, websites, and articles. Analytics Social Media Social NetworksEnglish: Jack Dorsey and Barack Obama at Twitter Town Hall in July 2011 (Photo credit: Wikipedia). The age that we live in is dictated by multiple forms of digital communication. PeerIndex. PeerIndex is available for Facebook and Twitter.

Content Methodology: A Best Practices Report

Use web analytics to examine which channels. Which content analytics tools do you have in place to measure the effectiveness of. resources Blog, social, email Google Analytics, biannual. editor) Blog, social, email, paid distribution Google Analytics, engagement. depth analytics, conversion. on social Google Analytics, engagement. Content. Definition II.

Using analytics to boost your social ROI

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However, more than 40% of marketers cite lack of analytics capabilities as a factor that prevents them from effectively collecting social media data. – Using analytics to boost your social ROI by Matthew Kates. Recent surveys suggest that 80% of marketers worldwide plan to use social media data to enhance their overall marketing efforts. This presents a significant challenge that needs to be overcome in order for marketers to tailor social communications in ways that encourage meaningful engagement. But how do you do this without understanding your social audience?

5 Strategies for Managing the Twitter Firehose

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Analytics News & Notes Social Media Social NetworksTwitter can be very difficult to use, especially for new users. A lot of the difficulty comes in trying to manage the fire hose worth of incoming information. Just following a small number of people, even 5 or 10 can lead to a lot of tweets (depending on their frequency). Try them all out and find that one that works best for your needs.

Understanding Facebook Boosted Post Metrics

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If we look at the Google Analytics traffic to the actual post on the website (April 2-April 22), the April 2nd post (Jessica Kirkpatrick) had 338 pageviews (20 from Facebook), while the April 9th post (Kate Synder), had 93 pageviews (77 from Facebook). Cardboard rocket (Photo credit: Matt Biddulph). Facebook Post Pre-Boost. There was 1 share (green rectangle). Facebook Boosted Post Metrics.

Going the Extra Mile: How to Use Twitter to Boost Customer Satisfaction

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Team members can filter with keywords and hashtags, and better study the analytics. The social media analytics company Simply Measured found that, as of March 2013, 99% of brands are on Twitter and 30% of these have an account devoted to customer service. Image Courtesy of Youssef Rahoui on Flickr.com. Above all, brands on Twitter need to be responsive. What do users think about this?

Study: How Much of Your Content Marketing Is Effective?

include time, money, and analytics. can open access to the necessary analytic tools and resources, and the right analytics help content marketers devote their time. likely need some of the resources afforded to those best-in-class brands—a stable supply of time, money, and analytics that take the guesswork out of their jobs. Copyright © 2015 Contently. Introduction 4 II.

How to Know if Social Media Efforts are Paying Off

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Some social media websites, like Facebook, include analytics functions built into the user experience. Skeptics may want to turn to a numbers analysis program like Google Analytics. Like many of the services it offers, Google’s analytics program is free. As page admin, you can track your impact to see what your followers respond to. Social Media Social Networks

Top Internet marketing strategy links for the week of July 20, 2013

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Here’s how to check (Jim’s Marketing Blog) The post Top Internet marketing strategy links for the week of July 20, 2013 appeared first on Sazbean. News & Notes

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Measurement Basics for Facebook Pages

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But Facebook has a bevy of tools that allow its page administrators to get deep in analytics. Analytics Social Networks Hey, we get it. But the power of Facebook and its humungous audience is not to be ignored. Fortunately, there are ways you can track how effective your Facebook campaign actually is. There’s the immediate, of course. Bingo. That’s an easy one.

Understanding the Online ROI of Offline and Online Advertising

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Geoff Kenyon mentions some effective measurement tactics, including unique URLs and setting up redirects and campaign parameters in Google Analytics. Roi (Photo credit: olivier.capel) There is a great article over at The Moz Blog on How to Track the Online ROI of Offline Advertising. ROI (return on investment) is about an increase in hard cash as compared to the cost of the campaign.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

approval workflows, email automation, analytics. for more sophisticated engagement analytics like. marketers think about analytics in relation to ROI. Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. 2016 STAFFING, MEASUREMENT, AND. Introduction II. Methodology III. Key Findings IV. Results and Analysis V. But in 2015, a.

Business Intelligence Trends for 2014

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Analytics Marketing News & Notes A segment of a social network (Photo credit: Wikipedia) Business Intelligence is rapidly evolving. There’s so much data, especially on social networks, that there’s almost too much (almost). Figuring out how to use, analyze and leverage all the data better and faster than competitors is going to be key.

Top Internet Marketing Strategy Links for the Week of November 11, 2013

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Here are the top Internet strategy, marketing and technology links for the week of November 11th, 2013… 5 Analytics Focal Points for Proactive SEO Tacticians (Search Engine Watch) The Bluebird is Flying High – How About Your Twitter Lead Gen? Marketing

Sazcast Episode 36 – Google Plus with Dave Peckens

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Google+ Analytics for Brands (SimplyMeasured). Google Plus (Google+, G+) — what it is and how to use, as well as Google’s recent change to their privacy policy, with co-host Dave Peckens. Show notes. Here are the links we discussed in the podcast: Google+ Pages for Business. The Pros & Cons of Google+ for Small Business (Mashable). Search, plus Your World (Google blog).

Top Internet Marketing Strategy Links for the Week of November 18, 2013

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Marketing

Definitive Guide to Planning a New Content Initiative

We’ve covered this topic before and a quick check of our analytics found that 80%. analytics platforms and look for the pages or posts that have generated the most traffic. Or perhaps it just needs a simple Google Analytics. THE DEFINITIVE GUIDE 34 Web-Based Content If your new content initiative will live on a website, Google Analytics is your best friend. the “what”.

6 Steps for Measuring Social Media

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Analytics Marketing Social Media Social Networks StrategyJay Baer presented this 6 Step Process for Measuring Social Media as part of the Social Media Examiner Social Media Success Summit. generally like the steps and agree with them.a I would add steps for figuring out your business goal or objectives and your strategy and tactics before you start using social. What do you think?

Top Internet Marketing Strategy Links for the Week of December 9, 2013

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Top Internet Marketing Strategy Links for the Week of September 23rd, 2013

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Find Out What’s Trending by Demographic on YouTube with YouTube Trends Dashboard

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Analytics Content Social Media Social NetworksWondering what’s hot on YouTube? Need to know what the latest video craze is for a certain demographic or geographic segment? YouTube provides this information with their YouTube Trends Dashboard and lets you compare one segment to another (both by most shared and most viewed). Have you used either YouTube Trends or the Dashboard?

Marketing Optimization Toolkit: The Science behind Marketing Analytics

Marketers are well-versed in the art and science of optimization

Finding Keywords for Social Media Content & Monitoring

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Check Your Own Data Take a look at Google Analytics and Google Webmaster Tools for your own sites and blogs. As I mentioned yesterday, in 7 Social Media Monitoring Essentials , fortunately or unfortunately, keywords are a part of life on social media (and the Internet). Keywords are how search engines provide results and keywords are how we find what we’re looking for.

Customer Service Kings: 3 Strategies All Businesses Can Employ

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Amazon, Chick Fil-A, and Trader Joe’s all earned spots on the 2014 Customer Service Hall Of Fame by Zogby Analytics and 24/7 Wall St. Market analytics firm Kissmetrics recommends hiring only people that fit your culture and are familiar with your company’s values and mission. Comcast profits were $1.99 But small and medium-sized companies do not have this same luxury.

Social media monitoring tool video: Why should I monitor social media?

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Analytics Social Media Social NetworksSocial media monitoring tools have become widespread among many sorts of businesses. For example, even offline businesses like clubs and restaurants have started using social media monitoring tools. But why? Well, social media monitoring allows businesses to do many things, such as: See what competitors are doing. Target competitors’ customers. See how effective your branding campaign is. and more! As a result, the benefits of using a good social media monitoring tool far outweighs the drawbacks.

How to Improve Social Networking for Your Business

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Most social networks have analytics tools that let you see the effectiveness of your advertising in terms of how many people click on your ads, but that’s where they stop. Furthermore, most social media monitoring tools have analytics that let you see where people are talking about you the most so that you can focus your marketing efforts on the appropriate social networks.

B2B Marketing Trends for 2016

Embrace new technology: tools like predictive analytics and "marketing stacks" hold great promise but need to be better utilized. B2B Marketing Trends for 2016 28 Embrace New Technology Use Data to Plan Ahead, Not Just Assess Past Activities Thirty percent of B2B marketers use data analytics to evaluate prior. leaders expected to use predictive analytics in the next year, B2B.

Top Internet strategy, marketing and technology links for the week of April 7, 2012

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Google Now Providing Business Analytics for Maps  (CIO.com). Here are the top Internet strategy, marketing and technology links for the week of April 7, 2012… The Total Package: A Marketing Message That Resonates  (Small Biz Trends). Fight Premature Monetization – Add a Second Step to Your Content Marketing  (Convince and Convert). Websites Have to Get Better  (ReadWriteWeb).

How Social Media Activity Affects Sales

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Analytics News & Notes Social Media Social NetworksMeasuring social media ROI can sometimes be difficult. Metrics like followers, fans, and site traffic are easy to measure. What’s not so obvious is how your efforts on social media are affecting your bottom line (sales, revenue). weren’t really worth it. Doing a direct correlation analysis may also be helpful.).

Are HootSuite’s new Analytics an Upgrade?

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HootSuite released a new version of it’s application this week which included some changes to the analytics. So are HootSuite’s new analytics an upgrade or a downgrade? Even more frustrating is the loss of some of the analytics which we previously available for free, mainly being able to browse through individual posts to see the click performance for each. urls).

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11 Ways to Improve Your Business Website

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It may be helpful to map out all the various actions that someone may want to do on your website (from the needs above) and take a look at how many steps each takes and whether the next step is clear (good analytics can also help with this). Yesterday we explored 7 reasons why business websites are still important. Once you’ve decided that your business website is a vital part of your online strategy, how do you improve it to make it work better for your business? Let’s take a look at ways you can improve your business website. Why do they visit your website?

B2B Marketing Trends for 2016

Embrace new technology: tools like predictive analytics and "marketing stacks" hold great promise but need to be better utilized. B2B Marketing Trends for 2016 28 Embrace New Technology Use Data to Plan Ahead, Not Just Assess Past Activities Thirty percent of B2B marketers use data analytics to evaluate prior. leaders expected to use predictive analytics in the next year, B2B.

Top Internet Marketing Strategy Links for the Week of October 21st, 2013

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Here are the top Internet strategy, marketing and technology links for the week of October 21st, 2013… Which Industries, Brands Excel at Answering Questions on Facebook? What Are You Doing About It? TopRank) Will Economic Worries Affect Holiday E-commerce? Best Of News & Notes

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