Savvy B2B Marketing

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10 Requirements to Deploy Successful Online Content Marketing

Savvy B2B Marketing

Analytics – Tracking data overtime will provide lots of feedback as to what works well on the blog and what doesn’t. Content marketing is a really hot topic these days and is considered the foundation of any good inbound marketing strategy. Below are 10 requirements for deploying successful online content marketing. You have to morally bribe them with a quid pro quo transaction.

Beyond Buyer Personas: Connecting with Today's B2B Buyers

Savvy B2B Marketing

We’re seeing the rise of predictive analytics because of “big data.” also see organizations working with third-party firms to integrate predictive analytics and qualitative predictive buyer modeling to get a 360-degree view of their buyer segments. One reason is that buyer personas have been oversimplified and have lost touch with their original intention.

Be human. Your customers will thank you.

Savvy B2B Marketing

Technology, analytics, ranking, ROI, KPI, metrics, SEO, statistics, widgets, automation, media … each of these has a role to play in marketing a brand, but sometimes we put too much weight on them. We get caught up in making sure we have installed the latest plug-in, created a presence on the newest social network, and optimized our content to within an inch of it’s life.

Top 10 Rules of B2B Blogging from DemandCon Social Media Panel

Savvy B2B Marketing

Use tools like Hubspot’s Website Grader, Google Analytics and your hosting CMS’s own admin functions to see where your traffic is coming from and when it is coming! Here is a copy of the presentation that I promised to all the attendees. For those of you who didn’t attend here is some context for my Top Ten Rules of B2B Blogging slides. #10 – Don’t go it alone.

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B2B Marketing Trends for 2016

Embrace new technology: tools like predictive analytics and "marketing stacks" hold great promise but need to be better utilized. B2B Marketing Trends for 2016 28 Embrace New Technology Use Data to Plan Ahead, Not Just Assess Past Activities Thirty percent of B2B marketers use data analytics to evaluate prior. leaders expected to use predictive analytics in the next year, B2B.

Establishing A Formal Approach to Thought Leadership: Interview with Chris Koch

Savvy B2B Marketing

For example, IBM thought about what it meant that companies were suddenly so interested in analytics. In March, I attended ITSMA’s road show on Thought Leadership Marketing: Moving from Ideas to Revenue. caught up with Chris Koch, Associate Vice President, Research and Thought Leadership for ITSMA, to dig down further into the topic. 1. And this is clearly resonating with the market.

How Can We Perfect Social Media?

Savvy B2B Marketing

Analytics Packages Need to Connect to Business Objectives. I’d also like to see measurement firms offer analytics packages that dovetail with business objectives. We're thrilled to present this post by Joe Chernov , Director of Content for Eloqua. How can we perfect social media?" Impossible, but also kinda fun. And it was held in Miami. So I did. Here’s a summary. It’s a mess.

B2B Videos: Go Beyond Humdrum

Savvy B2B Marketing

The search analytics software company found that, of content included in Google’s general search listings, video appeared most frequently, being displayed in over 70% of search results. Whether used to inform or entertain, videos are claiming a place of prominence in the world of B2B content assets. And it’s no wonder. Why to Use Online Video for B2B Marketing.

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Savvy Speaks: Web Site Pet Peeves (and Best Practices)

Savvy B2B Marketing

Instead of "We are a Social Media Company" try "We provide social media support using the industry leading analytics tools to give you better insight as to the reach and return of your social media efforts" Based on that I know if you are the right company I am looking for so I can dive further into your site or go elsewhere. Here we share some of our annoyances. Wendy.

B2B Marketing Trends for 2016

Embrace new technology: tools like predictive analytics and "marketing stacks" hold great promise but need to be better utilized. B2B Marketing Trends for 2016 28 Embrace New Technology Use Data to Plan Ahead, Not Just Assess Past Activities Thirty percent of B2B marketers use data analytics to evaluate prior. leaders expected to use predictive analytics in the next year, B2B.

Savvy Week in Review: July 15

Savvy B2B Marketing

Google Analytics may not give you the answer. Hopefully your summer has started with a bang! Whether you're looking for ways to escape the heat or turn up the sizzle, we've got a tremendous lineup for you this week. Read on and enjoy! 7 Key Steps to Being Seen as the Best in Your Field by @lizstrauss. Early Lessons to Shaper Your Content Marketing Program by @B2BLaunchPad.

How to Gain Real Traction with Thought Leadership: Interview with Chris Koch

Savvy B2B Marketing

For example, IBM thought about what it meant that companies were suddenly so interested in analytics. In March, I attended ITSMA’s road show on Thought Leadership Marketing: Moving from Ideas to Revenue. caught up with Chris Koch, Associate Vice President, Research and Thought Leadership for ITSMA, to dig down further into the topic. 1. And this is clearly resonating with the market.

Savvy Week in Review: April 29th

Savvy B2B Marketing

How to track Social Media within Google Analytics by Dan Taylor on @tnwsocialmedia. Step-by-step on just what it says: how to track social media with Google Analytics. Hold up, people. Is it seriously the end of April already?!? What the heck happened? Did you have spring? I'm pretty sure it came and went in one day here in the marvelous northeast. Typical. Crazy. Good stuff.

Savvy Speaks: Favorite Social Media Tools

Savvy B2B Marketing

The app also offers some basic analytics that will help you see which of your tweets had the most cilcks and retweets. While engagement on social networks can be worth its weight in gold, managing all your connections and activities can be a overwhelming and a time drain. Here are our favorite tools for getting it all under control and keeping your sanity. Stephanie. HootSuite. Jamie.

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Week in Review: Mar 22

Savvy B2B Marketing

" Content Marketing Metrics Fun with Google Analytics by @ JillWhalen. Happy Friday, everyone! We hope that this week has been both productive and fun. Enjoy the weekend and the reads below. Attract Customers to Your Community with Content by @mackfogelson via @SEOmoz. It's not about you. This post gives some great examples of brands that sell with content that tells their customers' stories. The Science of Storytelling by Leo Widrich of @bufferapp via Daily Good. How to Grow Your Email List to 5 Digits and Beyond by @hunterboyle via @KISSmetrics.

B2B Marketing Trends for 2016

Embrace new technology: tools like predictive analytics and "marketing stacks" hold great promise but need to be better utilized. B2B Marketing Trends for 2016 28 Embrace New Technology Use Data to Plan Ahead, Not Just Assess Past Activities Thirty percent of B2B marketers use data analytics to evaluate prior. leaders expected to use predictive analytics in the next year, B2B.

78 Questions to Ask Before Launching a Blog

Savvy B2B Marketing

What tools will you use to track those statistics - google analytics, native platform tools, social media tools like twitter searches and trackbacks? So, you've decided to launch a blog for your business. Congratulations! It's not exactly the same as giving birth, but it's not that different either. Grab a cup of coffee and a notepad. Good luck & happy blog launching! Got it?

Week in Review: October 26th

Savvy B2B Marketing

Interesting post on going beyond Google Analytics to tailor content on the fly based on a site visitor’s profile. Have you had that crazy weather we have head here? Eighty degrees yesterday and then a much brisker 40 degrees this morning. Even though we have come to accept these sweeping changes for October, it reminds me of marketing. Have a great weekend! What Michael J.

Savvy Week in Review: August 24

Savvy B2B Marketing

The 5 Top Google Analytics Reports for Social Media Marketers – by @sietsema via @JayBaer. Even though August should be the lazy days of summer, all of us Savvy Sisters have been in high gear. if this is you, too, you may not have time to catch up on all of your favorite blogs, so you can start with our favorites below. Enjoy the weekend! Please. Make me feel something!

4 Website Best Practices (and a Tip!) You Can’t Afford to Ignore

Savvy B2B Marketing

” Then watch the analytics to see how effective it is. 4. I write copy for a lot of websites, and like all of you, I also visit a lot of websites. So you can imagine I can’t help but notice good ones, bad ones and ones that need to just shut down and start over from scratch. What makes a GREAT website? It’s not rocket science. Clear mission – with metrics.

B2B Search and Content Marketing: Getting Found by Prospects

Savvy B2B Marketing

If we've said it once, we've said it tons of times here on the Savvy B2B Marketing blog – to connect with today's B2B buyers, you need to produce and make easily accessible a range of content that guides prospects through the buying cycle. ") A critical component of that strategy is making sure your content is found in the search engines.

Creating "The Content Grid": Eloqua and JESS3 Share Insights into the Why and How

Savvy B2B Marketing

Leslie: There are lots of tools available – for example, Google Analytics to see when people drop off your site, which keywords are used, etc. Yet marketers need to review their analytics regularly as it informs what they should produce next. My role has started overlapping with PR, content marketing, and the Head of Web Analytics. Q. She suggested the grid. Stay tuned.

Savvy Week in Review - March 12

Savvy B2B Marketing

11 Free Tools for Social Media Optimization - by @leeodden via @toprank Here's a very handy list of social media and SEO tools that can be used for research, marketing and promotion or analytics. From where we're sitting, time seems to be flying by. If you're looking for a reason to take a breather, we've gathered eight good ones right here. You betcha, but Mark W.

5 Ways To Find the Perfect Keywords for Your B2B Content

Savvy B2B Marketing

If you are running a program like Google Analytics, you can easily see which words people are using to get to your website. Something easily overlooked in content creation is the importance of keywords. It's a great idea to develop a list of keywords that you use consistently throughout all of your content. Of course, this begs the question: how do you know what the right keywords are?

A Platform for Syndicating B2B Content to Partners

Savvy B2B Marketing

What type of analytics can your customers access? I've written before about white-paper syndication options for B2B marketers. Here Patrick van Boom – Director of Worldwide Sales and Marketing with TIE KINETIX – and I discuss a syndication option that enables B2B marketers to easily distribute content to their partners. 1. Your information hits the marketplace in real time. 3.

What to Consider Before Your Web Site Launch or Redesign

Savvy B2B Marketing

We are seeing many more marketers using multiple analytics tools – including those from companies such as Hubspot, Demandware, and Google – on their sites. David Crouch is the president of ten24 , a firm that develops Web sites for B2B and non-profit organizations. How has B2B site development evolved over the past year or two? A. Then the entire project gets drawn out.

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An Indispensible Guide for Email Marketing

Savvy B2B Marketing

This eBook covers nuts-to-bolts of email marketing, including (but not limited to): Ideas on content Design suggestions How your email is seen in the inbox Analytics SEO Using social media Encouraging sign-ups Growing your subscriber base. A lot of the info provided great reminders, and there were some gems that I hadn't thought about as well. That's not much real estate. Use it wisely.

An Indispensible Guide for Email Marketing

Savvy B2B Marketing

This eBook covers nuts-to-bolts of email marketing, including (but not limited to): Ideas on content Design suggestions How your email is seen in the inbox Analytics SEO Using social media Encouraging sign-ups Growing your subscriber base. A lot of the info provided great reminders, and there were some gems that I hadn't thought about as well. That's not much real estate. Use it wisely.

Adding eBooks to the B2B Marketing Mix: An Interview with Cindy Kim of Lumension

Savvy B2B Marketing

By providing a dedicated link on our landing page, we can pull the analytics from our Omniture analytics tool to see how many times the eBook was viewed and downloaded. I recently connected with Cindy Kim, Director of Corporate Communications and Social Media for Lumension ( @CindyKimPR on Twitter). What prompted Lumension to produce an eBook in addition to white papers? A. Web 2.0

Adding eBooks to the B2B Marketing Mix: An Interview with Cindy Kim of Lumension

Savvy B2B Marketing

By providing a dedicated link on our landing page, we can pull the analytics from our Omniture analytics tool to see how many times the eBook was viewed and downloaded. I recently connected with Cindy Kim, Director of Corporate Communications and Social Media for Lumension ( @CindyKimPR on Twitter). What prompted Lumension to produce an eBook in addition to white papers? A. Web 2.0

Savvy Speaks: What to Include in Guest Blog Guidelines

Savvy B2B Marketing

As an example I was working with a marketer who was an expert on survey analytics for one of my clients. One of the beauties of blogs is that they don't have to be limited to a single perspective or certain set of contributors. While each of the Savvy Sisters brings her unique experiences and inspirations to the table, we broaden that by welcoming posts from guest bloggers. Not only does this infuse our world with fresh voices and ideas, it gives each of us a bit of breathing room until our next post is due. Wendy. Another key requirement is that the author needs to know how to write.

Savvy Week in Review - February 26

Savvy B2B Marketing

Small Business Tips for Reporting Web Metrics - by @AdamSinger via @toprank If you are trying to figure out what is important to measure in Google Analytics, check out this post from Adam Singer that takes you through the basics. It's a windy day here in the Boston area. Seems like a perfect time to hunker down and peruse some thought-provoking posts from the past week. Enjoy! The Science of Building Trust with Social Media - by @ferenstein via @mashable This post explores what type of content formats are best if you want to establish trust with your audience.

Giving more than lip service to the integration of sales and marketing goals

Savvy B2B Marketing

salesperson who is good for the overall organization is only great if they are willing to share their valuable expertise (#9), help you build relationships that give you effective, enthusiastic and complaint local marketers (#3) and support the creation of a full integrated marketing analytics program (#10). This is the third in a series of reports from Heather’s coverage of the Integrated Marketing Summit. The other posts can be found here. have been on both the sales and the marketing side of organizations and I know getting the two together is no easy task.

Seven Expert Google Analytics Guides

Webbiquity

Google Analytics (GA) is the most popular tool for tracking web visits, used by more than half of all companies , including two-thirds of the Fortune 500. To help you use more than 10% of your website analytics, here are seven expert guides to GA. Why you can’t ignore Google’s new Universal Analytics by iMedia Connection. Image credit: iMedia Connection.

A Structured Approach to Demand Generation Analytics

ANNUITAS

One analytics vendor after another is selling you on their ability to analyze and make sense of “any” data. Demand So what is the key to better demand generation analytics? Successful demand generation analytics must bridge the two. Blog alignment Analytics big data Demand GenerationBig Data propaganda is rampant these days. Garbage in; garbage out. closed revenue).

Adapting To The NEW Consumer With Better Analytics

grow - Practical Marketing Solutions

In my last post for {grow}, I wrote about three goals and KPIs needed for social media analytics  but was surprised when digital friend Hessie Jones ,  Chief Strategy Officer at Verve.ai, reached out to tell me that I may be living in the past. The post Adapting To The NEW Consumer With Better Analytics appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.

The Top 10 Free Content Analytics Tools

Contently

Analytics tools are key to today’s marketing success, and of all the choices out there, 10 stand above the rest as particularly useful for content strategists. Google Analytics. Google Analytics is the go-to platform for many marketers, in large part because it’s totally free, chock-full of features, and comes with the clout of the Google brand name. Bit.ly. Piwik.

5 Ways Blog Analytics Improve Your Business Blog

Writing on the Web

How do you use your blog analytics ? There There are many easy-to-use blogging analytics tools out there, but the really successful bloggers know their results and tailor their blogs accordingly. About Blogs How to.Tips Online Marketing analytics blog content blog traffic tracking web traffic search trafficssets (free). ocial Media. Post views/clicks. Referral sources.

Report: Targeting & Predictive Analytics Driving Changes in B2B Email

The Point

But while technologies like predictive analytics , marketing automation, and a new breed of ABM solutions hold great promise, they’ll only ever be part of the answer. The post Report: Targeting & Predictive Analytics Driving Changes in B2B Email appeared first on The Point. Why? (HS) It has to be segmentation. The main barrier to greater segmentation, however, is content.

Google Analytics- Calculated Metrics for Lead Generation Websites

NuSpark

Google recently released a new update to Google Analytics, featuring a new Calculated Metrics feature. Calculated Metrics are user-defined metrics that are computed from existing metrics available on Google Analytics, and allow more customized and relevant analyses than ever before.  I love the new feature and allows so much more reporting opportunity. Marketing Strategy Analytics