| | | Reputation to Revenue | |  Analytics | 2 articles |
| Page 1 of 1 | Previous | Next | REPUTATION TO REVENUE MARCH 11, 2010  Social media and thought leadership: The virtuous circle for B2B marketing It can be as sophisticated as using high-end monitoring and analytics services like Radian6 or Nielsen BuzzMetrics , organizing "Innovation Jams" like IBM , or building your own customer communities to ensure a steady flow of deep customer insight. This all seems fine, but I think it's far too limited a view. Social tools make these collaborations far easier and more affordable to manage. | REPUTATION TO REVENUE MARCH 4, 2010  TL in 4D: Four dimensions for thought leadership success Companies need to invest the time, research budgets, and analytic expertise it takes to create points of view that really matter. B2B marketers know that thought leadership is essential, especially when selling high-value solutions. Business buyers tune out most traditional marketing, but they are always looking for new ideas. We're still learning, too. . | | | | | |
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