What does your analytic information and open rate tell you? The other day I was asked “Is social media the company newsletter?” ” I was going to give a quick answer, then stopped to consider.  Yes, I do think social media can take the place of most of the functions of the company newsletter.  And has the added benefit of instant conversation. Years ago we’d get news from our companies via beautifully printed “magazines” with articles about the company, news, upcoming events and possibly an employee highlight. MORE >>

What does your analytic information and open rate tell you? The other day I was asked “Is social media the company newsletter?” ” I was going to give a quick answer, then stopped to consider.  Yes, I do think social media can take the place of most of the functions of the company newsletter.  And has the added benefit of instant conversation. Years ago we’d get news from our companies via beautifully printed “magazines” with articles about the company, news, upcoming events and possibly an employee highlight. MORE >>

Use Google Analytics to set up conversion events to track specific actions on your website that are proxy indicators for buyer interest. Use Google Analytics, Web Trends, or Omniture to measure site traffic and activity. Google Analytics is free, powerful, and popular. Over 12 million websites use Google Analytics to get detailed statistics about their website traffic. The data is only as good as your ability to run reports and interpret it, so if you’re not getting the most out of Google Analytics, ask a Google Analytics Certified Professional for help. MORE >>

Google Analytics Integrated Marketing Paid SearchAccording to market research firm eMarketer, Google receives 41% of all Internet advertising dollars in the United States. The eMarketer report , published June 2011, further states that 75% of all U.S. search engine marketing dollars goes to Google AdWords. Microsoft and Yahoo get a measly 8% of all US search ad dollars each. The choice is clear. Google dominates the search advertising landscape. The Internet advertising landscape can be divided into two halves – search advertising and display advertising. What ad product are you using? MORE >>

Check out our series on Google Analytics for some tips. Business Blogging Blogging Content Marketing Google AnalyticsHave you ever wondered what types of content are most popular amongst B2B marketers? Or how many tactics B2B marketers use in their content marketing efforts? New research reveals these answers. Focus Research released a report in June titled “Marketers’ Benchmarks 2011: A Survey of Marketers’ Priorities & Challenges”. The data found that blogging is the most valuable method B2B (and B2C) organizations use to support their marketing objectives. MORE >>