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Paid advertising on Facebook: the boost your content needs?

PWB Marketing Blog

Analytics Marketing social mediaIs Facebook marketing – you know, the “free” marketing all businesses should be taking advantage of – becoming a pay-to-play landscape? In short, yes. But before we start bemoaning our budgets, let’s consider why this shift isn’t really a bad thing. If the users aren’t happy, or all they see is clickbait, they abandon the platform.

Content Calendar for Content Marketing

PWB Marketing Blog

As we have recently made some significant changes to their website and overall marketing platform, I started to consider some new metrics to include in their monthly analytic dashboard. General analytic data including time on the site and the number of new visitors. Analytics Marketing content calendar content management In general, the dashboard includes the whole 9-yards.

Google Analytics Part 8: Need Help With Google Analytics? | PWB.

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Trending and Analytics: Watch for Patterns

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This past week I have been busy prepping monthly analytic reports for clients. ” While that may have been true, I was really bothered that my analytic report was being dismissed. Analytics B2B Marketing Uncategorized analytics As I was working on the first one though, I was amazed to see a sharp drop in website traffic the week of April 13 and again on April 20.

B2B Marketing Trends for 2016

Embrace new technology: tools like predictive analytics and "marketing stacks" hold great promise but need to be better utilized. B2B Marketing Trends for 2016 28 Embrace New Technology Use Data to Plan Ahead, Not Just Assess Past Activities Thirty percent of B2B marketers use data analytics to evaluate prior. leaders expected to use predictive analytics in the next year, B2B.

Three Ways to Supercharge Social Media with Google Analytics

PWB Marketing Blog

If your business is participating in social media, dig into Google Analytics to uncover actionable insights that will immediately improve your social efforts. We’ve identified three ways Google Analytics can supercharge your social media initiatives. #1. Google Analytics can help you identify which Twitter conversations you should be listening for. Optimize Social Traffic.

5 Simple SEO Tips To Optimize B2B Video

PWB Marketing Blog

Identify your top keywords driving traffic to your website using Google Analytics. B2B Internet Marketing B2B Social Media SEO Google Analytics Industrial Powerpoint VideoHave you heard about Universal Search? It’s Google’s term to describe their search results. Nowadays Google ranks more than just websites. Create a Company YouTube Page. Optimize Your Video For Search and YouTube.

Google Analytics Now Tracks Facebook Likes, Tweets, and Google +1.

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What Can a Business Review Do For You?

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Check out your referring sites through your analytics. Analytics SEO Search marketingGet leverage from your clients by soliciting for positive business reviews! I’ve been working with several clients on their search and social media strategies. It’s not as challenging as getting client testimonials, however it can help validate their products and services. Guess what?

B2B Marketing Trends for 2016

Embrace new technology: tools like predictive analytics and "marketing stacks" hold great promise but need to be better utilized. B2B Marketing Trends for 2016 28 Embrace New Technology Use Data to Plan Ahead, Not Just Assess Past Activities Thirty percent of B2B marketers use data analytics to evaluate prior. leaders expected to use predictive analytics in the next year, B2B.

Analytic Data: Dive In for a Look at Your Website Messaging

PWB Marketing Blog

The same holds true with using analytic data. So as a search marketing professional I asked to see the analytics. Guess what, an analytic code was not added to the website when it was built. One way to do that is through using tools, like the Google Analytic tool to tell you where things might not be working well. Would you dive in without knowing how deep the water was?

Analytic Data: Dive In for a Look at Your Website Messaging

PWB Marketing Blog

The same holds true with using analytic data. So as a search marketing professional I asked to see the analytics. Guess what, an analytic code was not added to the website when it was built. One way to do that is through using tools, like the Google Analytic tool to tell you where things might not be working well. Would you dive in without knowing how deep the water was?

Google Analytics Part 4: Three Must-Have Google Analytics Custom.

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Social Media: The New Company Newsletter? [Infographic]

PWB Marketing Blog

What does your analytic information and open rate tell you? The other day I was asked “Is social media the company newsletter?” ” I was going to give a quick answer, then stopped to consider.  Yes, I do think social media can take the place of most of the functions of the company newsletter.  And has the added benefit of instant conversation.

Social Media: The New Company Newsletter? [Infographic]

PWB Marketing Blog

What does your analytic information and open rate tell you? The other day I was asked “Is social media the company newsletter?” ” I was going to give a quick answer, then stopped to consider.  Yes, I do think social media can take the place of most of the functions of the company newsletter.  And has the added benefit of instant conversation.

B2B Marketing Trends for 2016

Embrace new technology: tools like predictive analytics and "marketing stacks" hold great promise but need to be better utilized. B2B Marketing Trends for 2016 28 Embrace New Technology Use Data to Plan Ahead, Not Just Assess Past Activities Thirty percent of B2B marketers use data analytics to evaluate prior. leaders expected to use predictive analytics in the next year, B2B.

QR Codes: Is Your QR Code Secure?

PWB Marketing Blog

Some generators will first point users to their own server or website to get analytics and then redirect the user to the actual website. QR Codes encode data, it doesn’t encrypt data. So, the code will encode bits of data that represent a website URL. But if the generator is unscrupulous, they can do bad things such as changing your link or taking people to a malware site. Test Your QR Code.

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Review of Dan Zarrella: The Science of Analytics | PWB Marketing Blog

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PWBlog Now Featured on B2B Marketing Zone

PWB Marketing Blog

Google Analytics ? B2B Marketing Business Blogging Blogging Demand Generation Google AnalyticsPWBlog is now a member of B2B Marketing Zone , a site that brings together top bloggers and topics on B2B marketing in one place. B2B Marketing Zone culls the web for the best B2B bloggers and includes them in their community. This is no easy feat. Content is categorized by topics.

Social Media Image Size Guide [INFOGRAPHIC]

PWB Marketing Blog

Need assistance with analytics or even initially creating your social media presence? I have been updating a couple client social media sites recently and realized that it has been a while since we updated a social media image size guide. In fact, June 2013 was the last time I published information on correct sizing of images! Having trouble managing your social media?

Staggering Statistic: Google Gets 41% Of All Internet Ad Dollars In The U.S.

PWB Marketing Blog

Google Analytics Integrated Marketing Paid SearchAccording to market research firm eMarketer, Google receives 41% of all Internet advertising dollars in the United States. The eMarketer report , published June 2011, further states that 75% of all U.S. search engine marketing dollars goes to Google AdWords. Microsoft and Yahoo get a measly 8% of all US search ad dollars each. The choice is clear. Google dominates the search advertising landscape. The Internet advertising landscape can be divided into two halves – search advertising and display advertising. What ad product are you using?

Is Google Analytics Right For Your Business?

PWB Marketing Blog

When folks stopped by my table, most people asked questions about social media, Google AdWords, Google Analytics, and B-to-B Internet marketing. Google Analytics was a close second. So, I thought I’d discuss in this post how to evaluate whether Google Analytics is right for your business. Google Analytics is used by about 50% of the top 1,000,000 websites as ranked by Alexa. There’s a reason why Google Analytics is so popular – it’ll help you increase ROI, identify your best customers, and it’s free. then you’ll get some benefit out of using Google Analytics.

Google Analytics Part 5: Another Incredibly Useful Google.

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Google Analytics Part 3: How To Integrate Google AdWords With Your.

PWB Marketing Blog

Facebook Ads: Do They Work?

PWB Marketing Blog

Engagement did improve, and the Facebook Ad campaigns did generate a 10% increase in the number of “Likes” What was enlightening to the client however, was viewing the demographic data provided by Facebook analytics. There are many ways to market your business website. You can do so through paid search, print ads or outdoor advertising, just to name a few. Was it a fluke?

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Google Analytics Part 7: Boost Your Business ROI Using Internal.

PWB Marketing Blog

20 Most Expensive Google AdWords Keywords [Infographic]

PWB Marketing Blog

B2B Internet Marketing Google Analytics Google AdWordsGoogle makes a killing selling advertising – nearly 97% of its revenue comes from advertising. In the U.S., 41% of all online advertising dollars go to Google. Ever wonder which keywords are the most expensive with Google AdWords? Google’s starting bid price for a keyword is $0.05, though few keywords actually sell at that price.

Great Example of Photos in Social Media [Infographic]

PWB Marketing Blog

Between their website analytics and the basic analytics Facebook provides, The Soup should be able to guage the effectiveness of the contest, two Facebook posts and two blog posts! Sharing photos in social media often improves the chances that posts get views. It can also help improve user engagement. Want to see a great example of sharing photos in social media? Pretty brilliant eh?

Google Analytics Part 1: How To Track Social Media With Google.

PWB Marketing Blog

The Limitations of Facebook Insights For Websites

PWB Marketing Blog

So, is this a direct competitor to Google Analytics? Neither can Facebook tell you whether your Facebook visitors downloaded a whitepaper and became a sales lead (only Google Analytics has visibility into this). Google Analytics Social Media FacebookFacebook Insights for Websites provides Facebook Page owners data around who is sharing their website content on Facebook.

2015 Predictions: Increated “Because we can!” Website Hacking

PWB Marketing Blog

These type of hacks typically flood a site with traffic until it falls offline, because PWB is helping to manage their paid advertising platform and runs constant analytic reports, the hackers were discovered before considerable damage had been done. As promised in last week’s post, at PWB we have a couple of our own predictions. Sixty-three Thousand! That’s a lot of hacking.

Competitive Edge – Know Thy Competition: Quick SEO Tips

PWB Marketing Blog

quick competitive analysis, combined with website analytic data, should give us a great idea of where we can add value, as well as providing the client hindsight for areas of improvement on the website. Then combine this information with analytic information about your website. If Recently I have been talking to a client about their website, and ways to improve it.

Competitive Edge – Know Thy Competition: Quick SEO Tips

PWB Marketing Blog

quick competitive analysis, combined with website analytic data, should give us a great idea of where we can add value, as well as providing the client hindsight for areas of improvement on the website. Then combine this information with analytic information about your website. If Recently I have been talking to a client about their website, and ways to improve it.

Buying Links: Is It Bad For Your Website?

PWB Marketing Blog

researched the analytic information on his website and determined that the traffic drop came almost immediately after one of the Google updates. A few months ago I got a call from an individual crying about a sudden drop in his website traffic. explained the update to the individual and began researching some of the links where his website appeared. It did. immediately recognize it as spam.

Beware of the Vultures: Is Your Site Mobile-Friendly?

PWB Marketing Blog

To get a better idea of how your website will be affected, run a website analytics report; A very small portion of your website traffic may be affected. Analytics Marketing SEO Strategy Uncategorized analytics Google Wordpress Being a marketer can sometimes be frustrating. Certainly these algorithm changes can improve search, but they also release the search vultures.

Social Media Posting Frequency

PWB Marketing Blog

First review, review and re-review all available analytical information. Look at Google Analytics, Twitter and Facebook Insights, or other available analytical data. Then answer the following questions: Does the analytical information indicate when potential clients are viewing shared content? Knowing this will help determine what content “moves the needle.”

Social Media Posting Frequency

PWB Marketing Blog

First review, review and re-review all available analytical information. Look at Google Analytics, Twitter and Facebook Insights, or other available analytical data. Then answer the following questions: Does the analytical information indicate when potential clients are viewing shared content? Knowing this will help determine what content “moves the needle.”

Social Media Image Size Guide [INFOGRAPHIC]

PWB Marketing Blog

Need assistance with analytics or even initially creating your social media presence? I have been updating a couple client social media sites recently and realized that it has been a while since we updated a social media image size guide. In fact, June 2013 was the last time I published information on correct sizing of images! Having trouble managing your social media?

2015 Social Media Predictions

PWB Marketing Blog

In addition, businesses will continue to invest more of their marketing and strategy budgets toward existing and new social platforms, as well as social analytics. There is always interesting discussion at the end of one year looking into the next – What are the social media predictions, trends and hot topics to look forward to. It is not about quantity, but instead good quality!

2015 Social Media Predictions

PWB Marketing Blog

In addition, businesses will continue to invest more of their marketing and strategy budgets toward existing and new social platforms, as well as social analytics. There is always interesting discussion at the end of one year looking into the next – What are the social media predictions, trends and hot topics to look forward to. It is not about quantity, but instead good quality!