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| | PAUL GILLIN
JUNE 24, 2010 [Analytics] How to Calculate Social Marketing ROI
It’s easy to cast aside analytical tasks when everyone is focused on generating revenue. Web analytics today deliver unprecedented insight about online interactions. The basic features of the free Google Analytics service match the capabilities of products that cost thousands of dollars just a few years ago. My biggest concern is that these ideas are overly simplistic. 100,000.
| | PAUL GILLIN
OCTOBER 11, 2012 [Analytics] 15 Tips for Getting the Most From LinkedIn Groups
It generates longer links, but they’re compatible with Google Analytics. I spend a lot of time in LinkedIn groups and have learned a bit about maximizing their potential as conversation-starters. Here are 15 of my favorite tips. Please add your own as comments. Ask Questions. The best way to provoke discussion on LinkedIn is to ask questions. Rather than sharing a link to an article, use it to kick off a discussion. Do you agree?”. link]. Make it Personal. LinkedIn is the only major social network that doesn’t permit brands to interact as members. Follow Up. Use Active Voice.
AUGUST 1, 2013 | PAUL GILLIN
[Analytics] How to Summarize Content for a Business Audience
JULY 16, 2013 | PAUL GILLIN
[Analytics] How to Read and Summarize a 20-Page Research Report in 20 Minutes
OCTOBER 11, 2012 | PAUL GILLIN
[Analytics] 15 Tips for Getting the Most From LinkedIn Groups
MAY 16, 2012 | PAUL GILLIN
[Analytics] A CIO Who Gets Social Business
APRIL 27, 2012 | PAUL GILLIN
[Analytics] IBMer: ‘Social Selling’ Is a Sales Process in Itself
MARCH 13, 2012 | PAUL GILLIN
[Analytics] IDC Sees Massive Disruption From Industry’s Platform Shift
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| | PAUL GILLIN
JANUARY 25, 2012 [Analytics] Five Facebook Tips for Small Businesses
Surveys, A/B tests, website analytics and marketing automation are essential tools for professional marketers, but you don’t have to be a statistician to understand whether or not your campaigns are working. Facebook’s built-in analytics give you a pretty good idea of what’s sparking conversation on your page. That’s the herd mentality at work. Tip #3: Keep it simple.
| | PAUL GILLIN
OCTOBER 12, 2011 [Analytics] Know Thy Customer
Analytics is the business reengineering of the mid-90s. Will new tools make analytics accessible to the common business person in the same way that spreadsheets made forecasting, accessible? think the next generation of leaders is going to be not only aware of analytics but also masters of it. Speaking analytically, that is a trivial database. Let’s analyze it. Oh, yes.
| | PAUL GILLIN
JANUARY 16, 2012 [Analytics] Live Blog: Lotusphere 2012 Opening Session
It’s like Moneyball: analytics + baseball = new game.” Analytics. We need deep analytics around everything in the organization. Noting that 30% of customers abandon Web pages within five seconds, he highlights the close-to-real-time analytics built on top of a scalable social network. Michael J. “I found out I was part of a community.” Content.
| | PAUL GILLIN
OCTOBER 7, 2010 [Analytics] Social CRM: Curb Your Enthusiasm
CRM is hard to do well because A) everyone who interacts with the customer must be committed to documenting every touch point; and B) the company must have the analytical chops to know what to do with the data it collects. Strategy changes, turnover, layoffs and the like make the first step difficult enough, and we all know how analytically challenged sales managers can be. right.
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PAUL GILLIN | TUESDAY, MARCH 13, 2012 [Analytics] IDC Sees Massive Disruption From Industry’s Platform Shift
The global IT industry is in the middle of an epic platform shift and the rules for survival in a market built on mobility, big data analytics, social business and cloud computing will be very different than those that applied to the previous client/server generation. That was the message from IDC Senior Vice President & Chief Analyst Frank Gens as he kicked off the research firm’s Directions 2012 conference in Boston this morning. Frank Gens (photo by Jeff Ballard via Twitter @jballard). You’ll need millions of customers in order to compete.”. today to 82 cents. MORE >>
PAUL GILLIN | FRIDAY, APRIL 27, 2012 [Analytics] IBMer: ‘Social Selling’ Is a Sales Process in Itself
Cognos and SPSS analytics were applied to better qualify opportunities and improve forecasting. It’s no secret that the factors that motivate salespeople to change the way they work have to be pretty simple: Help them spend more time selling and less time scrounging for information and telling managers what they’re doing. So when IBM began to introduce the concept of “social selling,” it chose a test base of a few hundred salespeople and their managers to build a set of integrated systems that improved productivity and reduced administrative overhead. MORE >>
PAUL GILLIN | THURSDAY, JULY 29, 2010 [Analytics] Content Curation on Steroids
CIThread can also tie in to Web analytics engines to fold audience behavior into its decision-making. All of a sudden, “ curation ” is one of the hottest words in the Web 2.0 world. That’s because it’s an idea that addresses a problem humans have never confronted before: too much information. In the process, it’s creating some compelling new ways to derive value from content. Content curation is about filtering the stuff that people really need from out of all the noise around it. The problem with curation is that it’s labor-intensive. More wheat, less chaff. Shhhhh! MORE >>
PAUL GILLIN | WEDNESDAY, MAY 16, 2012 [Analytics] A CIO Who Gets Social Business
All this dialog has created a mountain of data and we have to figure out how to apply social analytics and who’s got the toolsets that can help us. One of my favorite CIOs is Tom Murphy , who long headed IT at AmerisourceBergen and who is now in transition to a new role (any company will be lucky to have him). Tom addressed the CIO Solutions Gallery at the Fisher College of Business at Ohio State University this morning on the subject of the role of CIOs in social media. In light of that reluctance, I found Tom’s comments particularly refreshing. It’s a cultural expertise. MORE >>
PAUL GILLIN | TUESDAY, FEBRUARY 22, 2011 [Analytics] Organizing the Chaos of Social CRM
The market is too fragmented and no vendor pulls together all the necessary features, which include platforms, monitoring tools, social analytics and CRM. Software Advice has posted a grid that presents a new way of looking at the social CRM market. More importantly, Marketing Director Houston Neal argues that social CRM actually doesn’t exist. Salesforce.com probably comes the closest, Neal argues, but even Salesforce doesn’t have all the pieces in place. previously expressed my opinions about the whole concept of social CRM. Have a look at the grid and see what you think. MORE >>
- [Analytics] How to Read and Summarize a 20-Page Research Report in 20 Minutes PAUL GILLIN | TUESDAY, JULY 16, 2013
- [Analytics] How to Summarize Content for a Business Audience PAUL GILLIN | THURSDAY, AUGUST 1, 2013
- [Analytics] David Ferrucci on Building the World’s Smartest Computer PAUL GILLIN | MONDAY, OCTOBER 31, 2011
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