Paul Gillin

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Know Thy Customer

Paul Gillin

Analytics is the business reengineering of the mid-90s. Will new tools make analytics accessible to the common business person in the same way that spreadsheets made forecasting, accessible? I think the next generation of leaders is going to be not only aware of analytics but also masters of it. Is this a generational issue?

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How to Summarize Content for a Business Audience

Paul Gillin

Highlights of IBM Analytics Research Report from Paul Gillin. ” A survey of more than 1,100 business and IT professionals in 95 countries – nearly half of which are midmarket businesses – also suggests that data quality is an important variable in the effective use of big data analytics.

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Organizing the Chaos of Social CRM

Paul Gillin

The market is too fragmented and no vendor pulls together all the necessary features, which include platforms, monitoring tools, social analytics and CRM. More importantly, Marketing Director Houston Neal argues that social CRM actually doesn’t exist.

CRM 50
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Five Facebook Tips for Small Businesses

Paul Gillin

Surveys, A/B tests, website analytics and marketing automation are essential tools for professional marketers, but you don’t have to be a statistician to understand whether or not your campaigns are working. Facebook’s built-in analytics give you a pretty good idea of what’s sparking conversation on your page.

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Social CRM: Curb Your Enthusiasm

Paul Gillin

CRM is hard to do well because A) everyone who interacts with the customer must be committed to documenting every touch point; and B) the company must have the analytical chops to know what to do with the data it collects. Social CRM introduces potentially enormous new complexity to the process.

CRM 50
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IDC Sees Massive Disruption From Industry’s Platform Shift

Paul Gillin

The global IT industry is in the middle of an epic platform shift and the rules for survival in a market built on mobility, big data analytics, social business and cloud computing will be very different than those that applied to the previous client/server generation.

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A CIO Who Gets Social Business

Paul Gillin

All this dialog has created a mountain of data and we have to figure out how to apply social analytics and who’s got the toolsets that can help us. There’s a risk of losing face-to-face engagement with customers and employees. The other thing I worry about is the explosion in data collection.