| | | NuSpark | |  Analytics | 42 articles |
| Page 1 of 1 | Previous | Next | | | NUSPARK MARCH 9, 2013  Custom Reports: Measuring Lead Generation Conversions with Google Analytics Google Analytics, Conversions, and Marketing Measurement. Google Analytics is an amazing tool that can track all types of data related to website usage; from visitor metrics to content metrics and conversion metrics. This is a pure visit to your site, triggered by the Google Analytics tracking code. Analytics measures both visits and visitors in your account. Visits. | | | | | |
| NUSPARK AUGUST 9, 2012  A Social Media Measurement Dashboard; One Approach There are so many social media tools, platforms, and analytics hubs (many we use); so I wrote this to put in perspective my view on social media analytics and how I combine the various metrics into a measurement dashboard that makes sense to all parties as discussed above. Twenty Feet is an example of a social media analytics platform we use that captures this data. REACH. | NUSPARK APRIL 24, 2011  Measuring Content with the New Google Analytics Measuring Content with the New Google Analytics. There’s a new version of Google Analytics just released, and am starting to become familiar with the new functionality. Analytics ContentGoogle’s updates are: A completely redesigned, faster interface. Multiple dashboards—build a custom dashboard for each department. Event Goals! | NUSPARK SEPTEMBER 30, 2012  Social Media Metrics & Analytics; Measuring Success While these social media engagement metrics are being tracked, you of course need to measure social media traffic to your website or blog via Google Analytics or a similar platform. All of these metrics and more, with examples and Google Analytics detail, can be downloaded for free from our social media analytics page. Analytics Social MediaEvery business is different. | NUSPARK JULY 30, 2011 Two Google Adwords features worth testing for lead generation optimization: Call Metrics and Remarketing. Related Posts: A Hodgepodge of eMarketing enhancement tips Google Pay-Per-Click Options; Enhancing Your Campaigns Tracking Social Media, Email & Advertising with Analytics, Part 2. The Google Adwords pay-per-click platform has a number of fairly new features that can contribute to lead generation and increased conversions. Google continues to add features and options to its search and display advertising platform with the goal to continually help its advertisers generate leads and produce efficient conversions. Here’s a couple to consider (promise to explain easily!) Get it? | | | | | | | |
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NUSPARK | SATURDAY, MAY 19, 2012  Generating Leads from a Facebook Fan/Business Page Engagement Strategy
Any URLs should be tagged with analytics UTM codes so that specific links can be tracked. Facebook’s own Insights, and Google Analytics. For Google Analytics, you certainly want to track referrals from Facebook, track the engagement on your website, and track the conversion rates. Facebook and B2B lead generation. Have you considered Facebook as a channel for lead generation? Yes I know the jury is still out, but you can’t deny the power of Facebook as it relates to brand building and audience reach. There’s plenty of content on the web about Facebook Business Pages. MORE >> -
NUSPARK | MONDAY, JULY 2, 2012  Online Display & Social Media, Branding & Attribution- Affects on Conversions
Assuming you have Google Analytics, attribution modeling is one of the key differences between the free Google Analytics, and the premium version of Google Analytics. Other analytics tools include some attribution modeling functionality as well. There are limitations to the free edition of Google Analytics when it comes to attribution modeling and the multi-channel funnel reports. Google’s premium analytics allows 5 models of attribution. Analytics Marketing Strategy Media PlanningRebook? We know better, don’t we? Consider the following: Google. MORE >> -
NUSPARK | MONDAY, JULY 2, 2012  Online Display & Social Media, Branding & Attribution- Affects on Conversions
Assuming you have Google Analytics, attribution modeling is one of the key differences between the free Google Analytics, and the premium version of Google Analytics. Other analytics tools include some attribution modeling functionality as well. There are limitations to the free edition of Google Analytics when it comes to attribution modeling and the multi-channel funnel reports. Google’s premium analytics allows 5 models of attribution. Analytics Marketing Strategy Media PlanningRebook? We know better, don’t we? Consider the following: Google. MORE >> -
NUSPARK | SUNDAY, DECEMBER 9, 2012  18 Ways to Promote Your White Paper for Lead Generation
Keep the form fields to a minimum, focus on key benefits audiences will get from downloading (explain why your audience will want to read it), and measure conversions by channel (URL tagging) via Google Analytics or a similar analytics tool. . Related Posts: Permission Marketing Drives White Paper Relevance Public Relations Remarketing Advertising Strategies with Google Analytics. Well, your firm has written and produced a white paper. quality white paper can one of the most important content marketing vehicles to generate leads within your internet marketing plan. Video. MORE >> -
NUSPARK | SUNDAY, FEBRUARY 10, 2013  Get Real with your Search Engine Optimization; Practical Advice to Drive Traffic
Use tools and analytics to determine the traffic and the competition, and then be smart about the selection. I’ve been managing multiple SEO campaigns (mostly Philadelphia area based) recently because clients have asked, and I do it well, and in my observations of the practice, I have a word of advice: Get Real. say that because the goal of search engine optimization is to drive increased unbranded (terms that do not mention your company name) quality traffic to your website that converts into a desired action; nothing more; nothing less. That’s my goal with clients. Formula: . MORE >>
- Implementing a Content Experiment from Google Analytics with a WordPress Website; Conversion Testing NUSPARK | SUNDAY, JULY 15, 2012
- 60 Articles on B2B Marketing Analytics! NUSPARK | WEDNESDAY, NOVEMBER 3, 2010
- 32 Resolutions to Prepare for Your 2012 B2B Lead Generation Program NUSPARK | SATURDAY, DECEMBER 31, 2011
- A Lead Generation Plan Begins With Content Marketing Strategy NUSPARK | FRIDAY, JULY 15, 2011
- A Lead Generation Plan Begins With Content Marketing Strategy NUSPARK | FRIDAY, JULY 15, 2011
- Stop the Insanity; A View on Social Media ROI for Lead Generation NUSPARK | SATURDAY, APRIL 28, 2012
- How To Develop Keyword Lists for Adwords and Pay-Per-Click Campaigns NUSPARK | WEDNESDAY, JANUARY 16, 2013
- A Brief Guide to Increasing Website Conversions with Video NUSPARK | SUNDAY, NOVEMBER 4, 2012
- How to Set Up a Promoted Tweet Campaign Targeting Keywords NUSPARK | SATURDAY, APRIL 27, 2013
- A Social Media Measurement Dashboard; One Approach NUSPARK | THURSDAY, AUGUST 9, 2012
- A Tour of Online Display Advertising; DSP, DMP, RTB, Ad Exchanges NUSPARK | SATURDAY, OCTOBER 13, 2012
- New eBook: Pay-Per-Click for B2B Lead Generation; The Ultimate Guide to Paid Search NUSPARK | WEDNESDAY, NOVEMBER 16, 2011
- The A-Z Guide to B2B Lead Generation NUSPARK | MONDAY, DECEMBER 5, 2011
- Online Display Advertising, Targeting, and Capturing Leads NUSPARK | SUNDAY, SEPTEMBER 9, 2012
- The B2B Lead Generation-Demand Generation Book “Hall of Fame” NUSPARK | SATURDAY, JANUARY 21, 2012
- Facebook Business Pages; Measuring What Matters for Success NUSPARK | SUNDAY, APRIL 21, 2013
- Remarketing Advertising Strategies with Google Analytics NUSPARK | SUNDAY, SEPTEMBER 23, 2012
- LinkedIn and Twitter Advertising and Marketing Options; A Primer NUSPARK | SATURDAY, MARCH 31, 2012
- 2013 New Year’s Resolutions for the B2B Marketing Department NUSPARK | SUNDAY, DECEMBER 30, 2012
- Is Your Website Working for Lead Generation and Inbound Marketing? NUSPARK | SATURDAY, MARCH 10, 2012
- Targeting B2B Companies with Online Display and Social Media Advertising NUSPARK | SUNDAY, OCTOBER 21, 2012
- The missing topic on b2b digital lead generation: advertising NUSPARK | MONDAY, JANUARY 9, 2012
- Focus Roundtable Recap: Optimizing Landing Page Conversion Rates NUSPARK | THURSDAY, JANUARY 12, 2012
- A Primer on Getting Started with Google+ Business Pages NUSPARK | SUNDAY, JUNE 24, 2012
- A Primer on Getting Started with Google+ Business Pages NUSPARK | SUNDAY, JUNE 24, 2012
- Banner Ads Work; Really NUSPARK | FRIDAY, JULY 2, 2010
- You’re doing your Marketing Wrong if…. NUSPARK | SATURDAY, MAY 22, 2010
- A Primer on Website Visitor ID and Smart Form Technology for Lead Generation NUSPARK | SUNDAY, DECEMBER 18, 2011
- BlogTalkRadio- Our New Marketing Strategy Show NUSPARK | THURSDAY, JUNE 3, 2010
- Webinar Nov. 9th 1p ET: How to measure the ROI of online and offline media channels with analytics NUSPARK | MONDAY, NOVEMBER 1, 2010
- Tracking Social Media, Email & Advertising with Analytics, Part 2 NUSPARK | FRIDAY, JUNE 11, 2010
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