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Google Analytics- Calculated Metrics for Lead Generation Websites

NuSpark

Google recently released a new update to Google Analytics, featuring a new Calculated Metrics feature. Calculated Metrics are user-defined metrics that are computed from existing metrics available on Google Analytics, and allow more customized and relevant analyses than ever before.  I love the new feature and allows so much more reporting opportunity. Marketing Strategy Analytics

Converting B2B Leads Through Social Content: 3 Keys to Success

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At the very least, you’ll want to know which platforms your website traffic is coming from, but placing UTM (Urchin Tracking Monitor) codes on your links and tracking them through Google Analytics can be an affordable way to measure how well each social campaign is performing. Content Marketing Strategy Social Media Social Selling content strategy Google Analytics lead generation

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A CMO’s Guide to Conversion Metrics with Google Adwords

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They can’t be tracked as conversion goals with Google Analytics.  At NuSpark, we usually add calls from ad conversions to our Google Analytics reporting. Google AdWords continues to expand and improve conversion tracking metrics, and without a full understanding of the data provided, your firm may not be optimized with regard to generating efficient quality leads and sales.  End Game.

Implementing a Content Experiment from Google Analytics with a WordPress Website; Conversion Testing

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Google recently introduced Content Experiment on Google Analytics as a replacement for the old Google Website Optimizer that was part of the Adwords platform. FYI if you’d rather watch a video, here it is: Step 1:  On Google Analytics click on the Experiments word under the Content section. Proper conversion rate optimization requires testing of landing pages. Excellent!

Content Methodology: A Best Practices Report

Use web analytics to examine which channels. Which content analytics tools do you have in place to measure the effectiveness of. resources Blog, social, email Google Analytics, biannual. editor) Blog, social, email, paid distribution Google Analytics, engagement. depth analytics, conversion. on social Google Analytics, engagement. Content. Definition II.

An Overview of Google Analytics Goals & Conversion Metrics

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There’s sometimes some confusion with regard to conversions and goals, and how they relate to each other, especially when determining campaign success or failure.  If you’re running a pay-per-click campaign, you measure conversions.  It you’re monitoring Google analytics, you’re measuring goals.  Google analytics measures website activity, with the goal to track visitor behavior. 

Custom Reports: Measuring Lead Generation Conversions with Google Analytics

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Google Analytics, Conversions, and Marketing Measurement. Google Analytics is an amazing tool that can track all types of data related to website usage; from visitor metrics to content metrics and conversion metrics.  By analyzing the data properly and gathering insights, you can make strategic decisions on your marketing strategy, content strategy, and conversion strategy.  Visits.

Matching the Offer with Buyer Mindset: The Website Dilemma

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Analytics Can Help. Alternatively, you can use Google Analytics > Audience > User Flow to observe the visitor paths. Google Analytics’ User Flow diagram can help you visualize buyer stages for page visitors. Google Analytics’ User Flow can also give you clues to an offer’s performance on a page. As you can imagine, the exchange doesn’t go well.

How The Beatles’ Songs Optimize B2B Marketing Strategies

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Many of the Beatles songs do have lessons for B2B marketers especially when it comes to content marketing, inbound/outbound marketing, and analytics. All website and marketing activity should be tracked via Google Analytics or a more robust analytics tools.  The Beatles Give B2B Marketers Important Lead Generation and Content Marketing Optimization Lessons. Act Naturally.

Study: How Much of Your Content Marketing Is Effective?

include time, money, and analytics. can open access to the necessary analytic tools and resources, and the right analytics help content marketers devote their time. likely need some of the resources afforded to those best-in-class brands—a stable supply of time, money, and analytics that take the guesswork out of their jobs. Copyright © 2015 Contently. Introduction 4 II.

Measuring Content with the New Google Analytics

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Measuring Content with the New Google Analytics. There’s a new version of Google Analytics just released, and am starting to become familiar with the new functionality. Analytics ContentGoogle’s updates are: A completely redesigned, faster interface. Multiple dashboards—build a custom dashboard for each department. Event Goals!

24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google

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For this post, I decided to avoid Google properties, because obviously Google Adwords and Google Analytics would be at the top of the list. Acquisio has robust automated bid management tools, and does include integrations with Google Analytics, Trade Desk (for display), and Doubleclick. found this free and useful social media analytics tool to measure some social media KPIs like conversation rate, amplification rate, and applause rate. Analytics. Skyglue takes Google Analytics to the next level. Need a radio station in Miami?- look it up.  Paid Search. AdRoll.

Social Media Metrics & Analytics; Measuring Success

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While these social media engagement metrics are being tracked, you of course need to measure social media traffic to your website or blog via Google Analytics or a similar platform.  All of these metrics and more, with examples and Google Analytics detail, can be downloaded for free from our social media analytics page. Analytics Social MediaTwitter.  . Facebook.  .

A Social Media Measurement Dashboard; One Approach

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There are so many social media tools, platforms, and analytics hubs (many we use); so I wrote this to put in perspective my view on social media analytics and how I combine the various metrics into a measurement dashboard that makes sense to all parties as discussed above.  Twenty Feet is an example of a social media analytics platform we use that captures this data. REACH.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

approval workflows, email automation, analytics. for more sophisticated engagement analytics like. marketers think about analytics in relation to ROI. Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. 2016 STAFFING, MEASUREMENT, AND. Introduction II. Methodology III. Key Findings IV. Results and Analysis V. But in 2015, a.

A Tour of Online Display Advertising; DSP, DMP, RTB, Ad Exchanges

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The low CTR of banner ads should never be the only measure of online display effectiveness.  By using analytics tools, you can measure reach, frequency, attribution, and affect on conversions.  Ever wonder how a banner ad finds you? Nowadays, exposure to banner ads continues to be rising.  Here’s an amazing chart detailing the major players in online display advertising.    . SUMMARY.  .

Online Display & Social Media, Branding & Attribution- Affects on Conversions

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Assuming you have Google Analytics, attribution modeling is one of the key differences between the free Google Analytics, and the premium version of Google Analytics. Other analytics tools include some attribution modeling functionality as well. Google’s premium analytics allows 5 models of attribution. Analytics Marketing Strategy Media PlanningRebook?

Online Display & Social Media, Branding & Attribution- Affects on Conversions

NuSpark

Assuming you have Google Analytics, attribution modeling is one of the key differences between the free Google Analytics, and the premium version of Google Analytics. Other analytics tools include some attribution modeling functionality as well. Google’s premium analytics allows 5 models of attribution. Analytics Marketing Strategy Media PlanningRebook?

17 Ways to Promote Your White Paper for Lead Generation

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To optimize your success, measure conversions by channel (URL tagging) via Google Analytics or a similar analytics tool. You’ve written, designed and produced a white paper. That was a lot of work. Now you can relax. Not so fast. You’re only half way there. Why did you write it? So people would download and read it. Sadly, it’s not going to do that if no one finds it. The good news?

Definitive Guide to Planning a New Content Initiative

We’ve covered this topic before and a quick check of our analytics found that 80%. analytics platforms and look for the pages or posts that have generated the most traffic. Or perhaps it just needs a simple Google Analytics. THE DEFINITIVE GUIDE 34 Web-Based Content If your new content initiative will live on a website, Google Analytics is your best friend. the “what”.

Remarketing Advertising Strategies with Google Analytics

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Now, you can add remarketing options by using Google Analytics data.    . It’s important to know that remarketing won’t work until each tactic has at least 100 users or cookies sent.   For more details on remarketing with Google Analytics, click here. Increase Conversions with New Remarketing Options. Here are some examples of what you can do now:  . Keyword Remarketing.  Mobile.

Get Real with your Search Engine Optimization; Practical Advice to Drive Traffic

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Use tools and analytics to determine the traffic and the competition, and then be smart about the selection.  That’s my goal with clients.  It’s why you always have to track and optimize your efforts, think about what keywords you are optimized for, and what keywords you SHOULD be optimized for. It’s time to get real with this task, but not over-think it. Examples: Query type:  Research.

How To Develop Keyword Lists for Adwords and Pay-Per-Click Campaigns

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Your organic keywords obtained from your analytics program. Coming up with really good long-tail keywords for your SEO or pay-per-click campaigns can sometimes be daunting if you don’t understand how buyers use Google, what buying cycle they are in, and how your content or offers align with those search terms people use to look for what you do. Google’s keyword research tool. Awareness. 

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18 Ways to Promote Your White Paper for Lead Generation

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Keep the form fields to a minimum, focus on key benefits audiences will get from downloading (explain why your audience will want to read it), and measure conversions by channel (URL tagging) via Google Analytics or a similar analytics tool.  . Related Posts: Permission Marketing Drives White Paper Relevance Public Relations Remarketing Advertising Strategies with Google Analytics.

Marketing Optimization Toolkit: The Science behind Marketing Analytics

Marketers are well-versed in the art and science of optimization

Facebook Business Pages; Measuring What Matters for Success

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As stated, there are many fine Facebook analytics tools you can pay for, and they give many insights into your Facebook business page management.  Taken from Google analytics, you should always be monitoring website traffic from social media sources.  . How’s your Facebook business page doing? Ask that question 50 times, and I am sure you’ll get 50 unique answers.  The result? 

B2B Online Video Marketing; Planning to Execution Best Practices for Lead Generation

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Analytics, hosting, and feature add-ons:  Viewbix , Wistia , to name two I like. Measure: Event tracking with Google Analytics; YouTube analytics, Tagged links on channels of distribution,  click rates, video views, social media shares and comments, Leads generated, ROI reporting.  .  A B2B Video Marketing Strategy Overview. Name a memorable ad in the past.  Why Video. Summary.

A Brief Guide to Increasing Website Conversions with Video

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Finally, measure the video plays.  We have been using Google Analytics event tracking to measure client videos.  I recently stumbled upon a new analytics tool, Wistia , that provides video hosting, video SEO, video measurement, and other video optimization services.   We can measure who plays a video, how long they watch, and where they stop, without worrying about coding.  .

The Many Roles of an SEO Professional; What an SEO Tactician Does

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We’ll show you website analytics reports, and make recommendations on website behavior. What is a search engine optimization tactician. So here is a summary of the attributes of today’s search engine optimization tactician (at least attributes I need to have!):   We are Technical Analysts. We are Content Strategists. That being said, we are proof-readers. We are Social Media Strategists.

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B2B Marketing Trends for 2016

Embrace new technology: tools like predictive analytics and "marketing stacks" hold great promise but need to be better utilized. B2B Marketing Trends for 2016 28 Embrace New Technology Use Data to Plan Ahead, Not Just Assess Past Activities Thirty percent of B2B marketers use data analytics to evaluate prior. leaders expected to use predictive analytics in the next year, B2B.

Targeting B2B Companies with Online Display and Social Media Advertising

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Like all ad campaigns, they need to be tagged for analytics, measured, optimized, and have clear conversion goals in mind.  As always, must test. .  . The keys to effective banner advertising campaigns are targeting, message, and efficient pricing models. . Therefore, this is my third and final post in this series on display advertising targeting opportunities. Really. . LINKEDIN. FACEBOOK.

A Social Media Measurement Dashboard; One Approach

NuSpark

There are so many social media tools, platforms, and analytics hubs (many we use); so I wrote this to put in perspective my view on social media analytics and how I combine the various metrics into a measurement dashboard that makes sense to all parties as discussed above.  The metrics I gather are based on our favorite analytics tools, but other tools and platforms include may include some of them also.  . Twenty Feet is an example of a social media analytics platform we use that captures this data. YouTube Analytics is the source for much YouTube metric data.

Online Display Advertising, Targeting, and Capturing Leads

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Then, when tracking results via Google Analytics or similar, review not just the last interaction conversions, but how display contributes to conversions from other channels (multi-channel funnel reports).  . A Look at Online Display Advertising for Lead Generation. The role of online display can be huge if executed properly and tracked accordingly. Many I have used myself for clients.

LinkedIn and Twitter Advertising and Marketing Options; A Primer

NuSpark

Here’s an example of a Promoted Trend: Analytics. Twitter advertisers get their own analytics to monitor their promoted accounts and promoted tweets so performance can be measured. Utilize Google’s URL builder to tag URLs within analytics for more granular measurement. LinkedIn. I’m not going to discuss self-serve pay-per-click ads, as they are self-explanatory. Location.

B2B Marketing Trends for 2016

Embrace new technology: tools like predictive analytics and "marketing stacks" hold great promise but need to be better utilized. B2B Marketing Trends for 2016 28 Embrace New Technology Use Data to Plan Ahead, Not Just Assess Past Activities Thirty percent of B2B marketers use data analytics to evaluate prior. leaders expected to use predictive analytics in the next year, B2B.

How to Set Up a Promoted Tweet Campaign Targeting Keywords

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With any marketing campaign, any tweet links should be tagged for analytics, and be able to measure conversions, cost-per-conversion, and ROI.  Twitter recently launched a keyword targeting option for Twitter Ads.  It’s like Google AdWords-like targeting for Twitter.  I always thought it would make sense for Twitter to implement a keyword sponsorship options for advertisers. Retail.  .