| | | Measurable Marketing | |  Analytics | 10 articles |
| Page 1 of 1 | Previous | Next | | | MEASURABLE MARKETING MARCH 31, 2011 Webinar Recap: Email - Cut Through the Clutter and Get Better Results Email analytics can help you improve on future campaigns only if you choose to accept what isn’t working, then do something about it. We just finished today's email marketing webinar, presented by our Key Account Manager, Penny Greening. The presentation was all about email best practices and optimizing your current email strategy. Here are some of the highlights from the webinar: Marqui's Approach to Email Marketing. Each email campaign delivered should support your overall business goals. Protecting yourself against spam flagging. Understand Canada's FISA Bill, Bill C-28. | | | | | |
| MEASURABLE MARKETING FEBRUARY 23, 2012  Webinar Recap - Content Marketing for Lead Gen: How to Get Started next generation CMS, analytics and social media tools are all essential for content marketers. Thanks to everyone who attended this morning's webinar, "Content Marketing for Lead Gen: How to Get Started". Our presenters, Dan Biggs, Digital Strategist for Station X, and myself, were very excited about the topic, and we had some great questions. Kickstarting Your Own Content Marketing Program. | MEASURABLE MARKETING MAY 24, 2012  Top Tools for Today's Digital Marketer Web Analytics. The importance of analytics cannot be overstated. Analytics tools can provide the deepest and most relevant insight into the success of your digital content, web design and structure, and email campaigns. The good news is that the best next-gen CMS will have analytics tools built right in. In today's rapidly changing tech space, even the. Share them here! | | MEASURABLE MARKETING APRIL 11, 2011  Business Blogging Analytics – 5 Metrics to Measure Success It’s as important to measure the success of your blog as it is any other aspect of your online presence and there are several key data points that can help you track your blog’s effectiveness accurately. When it comes to blogging metrics, meaningful ones are generally related to how many people come to your blog and how engaged they are once they get there. Reach. Number of subscribers. | | | | | | | |
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MEASURABLE MARKETING | WEDNESDAY, SEPTEMBER 22, 2010  3 Ways You may be Sabotaging Your B2B Website
Not using web analytics. If your business has a website, then it should also have website analytics in place. If you don’t currently have any web analytics in place we suggest checking out our post on, “Getting Started with Web Analytics," or viewing our recorded webinar, “Web Analytics 101.&#. Are you sabotaging your website without realizing it? There are some big (and unfortunately, common) website mistakes that we see that we would like to help make you aware of and hopefully eliminate all together! Doing an unnecessary redesign. MORE >> -
MEASURABLE MARKETING | THURSDAY, SEPTEMBER 23, 2010  11 Types of B2B Blog Content for when You Lose Your Inspiration
Analytics-based. If you find yourself in a blog post writing-rut, inspiration can certainly come from checking out your web analytics. It’s not always easy to come up with consistently compelling, interesting blog content, especially when you don’t feel particularly motivated or inspired. It’s very easy for a blogger (especially one who writes frequently) to become disenchanted with blogging on a regular basis and to just get burnt out. If you know what we’re talking about, then you’re in luck! So, without further ado, on with the list! Links. Lists. MORE >> -
MEASURABLE MARKETING | TUESDAY, OCTOBER 5, 2010  Google Introduces Goo.gl: Is it Worth Using?
It has analytics similar to many other URL shorteners and allows you to look at: Clicks by country, platform and browser. Recently Google made their new URL shortener, Goo.gl, freely available to the world, as discussed by Matt Cutts in a recent blog post. With the enormous range of URL shorteners available today, this doesn’t really sound all that exciting, and maybe some of you are wondering why you should bother checking the service out. Well, we wondered too and that’s the subject of today’s post. As far as the basics go, Goo.gl Referring sites. After trying Goo.gl MORE >> -
MEASURABLE MARKETING | TUESDAY, JUNE 16, 2009 The Evolution of B2B Sales and Marketing Tools
I started my career as a Marketing intern about seven years ago and remember the days of server based CRM solutions, overly- complex applications to track web analytics and most importantly batch and blast email marketing tools that didn’t communicate back to Sales and Marketing. Even though these technologies are still around, the adoption of B2B Marketers using integration solutions has significantly increased, especially for the smaller SMB and Corporate spaces MORE >>
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