| | | Marketing to Business Executives Blog | |  Analytics | 9 articles |
| Page 1 of 1 | Previous | Next | MARKETING TO BUSINESS EXECUTIVES BLOG JANUARY 19, 2011 Ten Use Cases for Content Curation in Marketing Marketing to Business Executives Blog B2B Marketing Strategies that Work Home About Home > Content curation , Content marketing , Social media management , Thought leadership > Ten Use Cases for Content Curation in Marketing Ten Use Cases for Content Curation in Marketing 01/12/2011 Marketing to Business Executives Leave a comment Go to comments Content curation offers the promise of addressing both information consumers’ and marketers’ challenges in taming the flood of digital information. But as I look at the vendor landscape it is apples and oranges. Support mission. | MARKETING TO BUSINESS EXECUTIVES BLOG APRIL 11, 2011 Segmentation key to content marketing Gary Angel recently wrote a great post on Segmentation for Digital Analytics Done Right. He points out that to properly understand a visitor’s web behavior you must understand who they are and what they are trying to do. Are they customers or prospects? If customers are they going to the site because they have a support problem or want to buy something more? Only after you know the who and the why can a change in a metric, such as visitors, be properly interpreted. Make up a matrix with visitor types on the left and visitor purposes across the top. Then | | | | | |
| MARKETING TO BUSINESS EXECUTIVES BLOG FEBRUARY 16, 2011  “Curation” gets six tweets per hour…right now! Marketing to Business Executives Blog From Insight to Action in B2B Home About Home > Buyer behavior , Content curation , Content marketing , Customer knowledge , Thought leadership > “Curation&# gets six tweets per hour…right now! “Curation&# gets six tweets per hour…right now! Tweets per hour and the “sparkline&# of tweet history is shown for each story. | MARKETING TO BUSINESS EXECUTIVES BLOG FEBRUARY 25, 2011  Eqentia content curation gives control to information consumer. A few thousand white collar professionals, from salespeople to researchers, use the system to find relevant content and make it available for consumption and distribution. A lot of the buzz about content curation these days focuses on the selection of quality stories or articles, which is very important. My full report on Eqentia for Patricia Seybold Group is now available for download. | MARKETING TO BUSINESS EXECUTIVES BLOG JANUARY 14, 2011 Sorting through content curation options Marketing to Business Executives Blog B2B Marketing Strategies that Work Home About Home > Content curation , Content marketing , Lead management , Marketing technology , Social media management , Thought leadership > Sorting through content curation options Sorting through content curation options 01/13/2011 Marketing to Business Executives Leave a comment Go to comments Let’s say you are serious about establishing a thought leadership position in an area of keen concern to your customers. So you are thinking about curating third-party content to combine with your own pieces. | MARKETING TO BUSINESS EXECUTIVES BLOG FEBRUARY 22, 2011  Games as Content in B2B Marketing I felt as if they had broken the silence on this marketing approach in B2B until I took a look around the web. I found a few short posts ( Tom Grant of Forrester , Howard Sewell of Spear Marketing and The Crocodile ) and a good video on the subject. Turns out games have been used in B2B several (many?) times, You also need another starting point: your company’s world view or story line. | | | | | | | |
| - 5 Reasons for Low Adoption of Marketing Technology and How to Move Forward
Moving forward in this mostly uncharted territory requires important business skills: the leadership to work effectively across functions in the organization, the knowledge to plan a technology strategy , the judgment to reengineer processes and train/recruit the right team, the focus to engineer activities to support business objectives , and the analytical skill to keep finding ways to improve outcomes. Hence, low adoption rates of marketing technologies can’t be explained by lack of availability of appropriate solutions. Progress Lack of, or delayed, IT support. MORE >> -
 B2B battleground for content curation « Marketing to Business.
Marketing to Business Executives Blog From Insight to Action in B2B Home About Home > Content curation , Content marketing , Social media management , Thought leadership , Uncategorized > B2B battleground for content curation B2B battleground for content curation 02/09/2011 Marketing to Business Executives Leave a comment Go to comments Vendors providing content curation solutions for publishing ( Loud3r , Daylife , PublishThis , OneSpot , Atex to name a few) are moving to provide B2B marketing solutions…in droves. And new (e.g., HiveFire , CIThread ) or re-branded (e.g., MORE >> -
 Evidence:the heart of your business (and marketing) plan.
Marketing to Business Executives Blog From Insight to Action in B2B Home About Home > B2B marketers job , Business management , Core marketing skills , Customer knowledge , Marketing measurement > Evidence:the heart of your business (and marketing) plan Evidence:the heart of your business (and marketing) plan 02/15/2011 Marketing to Business Executives Leave a comment Go to comments Cover via Amazon If you haven’t read John Mullins’ and Randy Komisar’s book, Getting to Plan B , I urge you to do so. Read the book for some great examples.) getting to plan B). MORE >>
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