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MAY 10, 2010 Monday Marketing Term: Social Marketing Analytics
Altmimeter Group and Web Analytics Demystified recently published a report Social Marketing Analytics: A New Framework for Measuring Results in Social Media exploring how social metrics should align with business objectives. This report defines social marketing analytics as “the discipline that helps companies measure, assess and explain the performance of social media initiatives in the context of specific business objectives.”. This chart breaks down analytics based on business objectives and shows the current tools available to measure each of these. Tweet This!
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JULY 11, 2011 Bootstrapping Sales and Marketing for Small Business: 5 Tips to Get Started Fast
The good news is with online channels, it’s relatively easy to buy a small number of ads and track their effectiveness just with the built in analytics of each channel, usually for free. One of the hardest questions I get all the time from friends and colleagues starting a small business is “how do I get started with my sales and marketing?” Usually followed by “should I use email?” or “should I set up a Facebook page for my business?” and “should I hire sales people?”. Tip #1: Get your first customers “manually”. Now you can start to…. But also ask them what they read and where?
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JULY 14, 2010 5 Email Marketing Thought Leaders
He covers the building of a database, segmentation, content creation, analytics and more. Wrapping up my series on email marketing I wanted to leave you with my list of individuals who are defining the space with leading edge thinking and practices. While not exhaustive, here are five folks that I look to as leaders: Mark Brownlow ( @MarkatEMR ). Mark Brownlow publishes the Email Marketing Reports , a great collection of email marketing best practices. Simms Jenkins ( @SimmsJenkins ). Tamara Gielen ( @tamaragielen ). Chris Baggott ( @chrisbaggott ). Stephanie Miller ( @StephanieSAM ).
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SEPTEMBER 13, 2010 Monday Marketing Term: Multi-Channel Visitor Tracking
With today’s marketing systems, like web analytics, ad servers, marketing automation and CRM, it’s pretty simple to collect data on who visits your website, where they come from and what prompted them. So we can all agree that knowledge is king. But knowledge without context is pretty much useless. But what does all this data mean and how can you harness it to market smarter? Lead scoring.
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MARCH 9, 2011 Salesforce vs. Oracle, Battle of Titans at Sales 2.0 Conference
platform driven by “predictive analytics” for Sales. transaction history + web) data is integrated enough, and then run through a powerful enough analytics engine across customers and prospects, the Sales 2.0 From the beginning, Sales 2.0 has promised massive productivity and efficiency gains for Sales and Marketing. Starting with the Sales 2.0 It is remarkable how rich the Sales 2.0
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MARKETING GENIUS BLOG 10 Best Marketing Apps for Salesforce
| MONDAY, JUNE 7, 2010
has two main techniques: visitor tracking and visitor surveys. The first is quantitative and is served well by Google Analytics
and similar tools. Salesforce.com by itself is already a pretty good CRM system, but it gets even better with almost 1,000 applications that are available through the AppExchange. With that many applications, it also gets more challenging to find the best applications. Therefore I’ve made a list of the 10 best marketing apps for salesforce.com. In no particular order: Salesforce for Google AdWords. SEO for Salesforce. DupeBlocker. MORE >>
MARKETING GENIUS BLOG 4 Rules for Being Your Own CMO/CIO
| MONDAY, JUNE 13, 2011
, email marketing, and content management). It’s amazing how a role can be redefined in just over a decade. Take the role of Chief Marketing Officer. When I was first hired as the CMO of WebEx in 1998, there was a pretty vague mandate to “build the brand and “support sales. In those days, that meant hire a PR firm and an ad agency and pump out press releases, print ads and glossy slicks for the sales guys. Then the Internet bubble burst and marketing had to show its impact on the sales pipeline. Sound familiar? 2) Think Cloud. 3) Make sure its easy to use. MORE >>
MARKETING GENIUS BLOG Chart of the Week: Show Me the Money!
| MONDAY, JUNE 28, 2010
Most marketers believe that more “budget and “analytics
would help them realize their goals – not a huge surprise. This week’s chart focuses on what marketers need to overcome their greatest challenges and is taken from the B2B Marketing Skills Survey , a study that examined over 500 B2B marketers and asked them about their challenges, opportunities and changing role in the organization. Some of the results were surprising, others were validating. This chart What's required to meet marketing objectives falls in the latter category. Is this your experience? MORE >>
MARKETING GENIUS BLOG Bootstrapping Sales and Marketing for Small Business: 5 Tips to Get Started Fast
| MONDAY, JULY 11, 2011
The good news is with online channels, it’s relatively easy to buy a small number of ads and track their effectiveness just with the built in analytics
of each channel, usually for free. One of the hardest questions I get all the time from friends and colleagues starting a small business is “how do I get started with my sales and marketing?” Usually followed by “should I use email?” or “should I set up a Facebook page for my business?” and “should I hire sales people?”. Tip #1: Get your first customers “manually”. Now you can start to…. But also ask them what they read and where? MORE >>
MARKETING GENIUS BLOG 9 Social Listening & Tracking Tools
| FRIDAY, MAY 7, 2010
The interface for Meltwater is great, and they allow for geo-tagging and analytics
. Here is a list of 9 social media tracking and monitoring tools. Some are paid-for and some are free. Many can be used together, and some integrate with others to maximize efficiency, tracking and response time. Enjoy, and do let us know of others you think should be on this list. Radian6. This is a paid listening service. Radian6 has a ?exible exible dashboard that enables monitoring all kinds of social media with real-time results. Radian6 helps you to identify in?uencers, Meltwater Buzz. SocialCast. MORE >>
- Chart of The Week: The Skills of a Modern Marketer MARKETING GENIUS BLOG | WEDNESDAY, MAY 19, 2010
- Responding to B2B Prospect Behavior MARKETING GENIUS BLOG | THURSDAY, AUGUST 20, 2009
- The Age of the Bionic Marketer: Part 2 MARKETING GENIUS BLOG | TUESDAY, JANUARY 5, 2010
- Predictive Analytics for B2B Marketing MARKETING GENIUS BLOG | WEDNESDAY, JUNE 2, 2010
- Social Media Tracking 101 MARKETING GENIUS BLOG | TUESDAY, OCTOBER 20, 2009
- Monday Marketing Term: Keywords [SEO, SEM & Content] MARKETING GENIUS BLOG | MONDAY, MAY 17, 2010
- 4 Rules for Being Your Own CMO/CIO MARKETING GENIUS BLOG | MONDAY, JUNE 13, 2011
- Chart of the Week: What do Marketers Measure? MARKETING GENIUS BLOG | WEDNESDAY, MAY 12, 2010
- Why CRM Is Not Enough For B2B Marketing MARKETING GENIUS BLOG | TUESDAY, MARCH 30, 2010
- Optimizing Lead Nurturing for Pipeline Acceleration MARKETING GENIUS BLOG | WEDNESDAY, NOVEMBER 11, 2009
- Getting Social at the MarketingSherpa B2B Summit MARKETING GENIUS BLOG | TUESDAY, OCTOBER 6, 2009
- Are You Ready for Marketing Automation? MARKETING GENIUS BLOG | TUESDAY, JULY 21, 2009
- How to Increase Website Conversion MARKETING GENIUS BLOG | THURSDAY, JULY 9, 2009
- How to Get More Website Visitors MARKETING GENIUS BLOG | TUESDAY, JULY 7, 2009
- Lead Management Introduction MARKETING GENIUS BLOG | THURSDAY, JUNE 25, 2009
- Lead Management Features MARKETING GENIUS BLOG | WEDNESDAY, JULY 1, 2009
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