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LOOPFUSE
OCTOBER 17, 2011
Marketing Automation Blueprint - The Ultimate "How To" Guide
Marketing automation tools all have powerful reporting features to compliment the good work you’re probably already doing with web analytics software and your CRM. This is a guest post from Tom Callway, Marketing Manager at IT monitoring platform company Opsview. You can connect with Tom on Linkedin or follow him on Twitter @opsview. Tough call? Yes, but this is how I did it. My challenge.
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LOOPFUSE
OCTOBER 26, 2011
You do know what companies are visiting your web site, don't you?
Inbound Marketing Marketing Automation Web Analytics email summary marketing reports visiting companiesThis is one of the most basic pieces of information you must have as a B2B marketer and we are frequently surprised by how many companies don’t have this or don’t know they can get it. It will open your eyes to a whole new level of actionable information. We promise!
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LOOPFUSE
JANUARY 20, 2013
On Megatron, and Vanity Metrics
Social Media Web AnalyticsIt’s really tempting to treat any measurable thing as a metric. For instance, I’ve seen several (way more than several, actually…) social media campaigns focused on “generating likes” This is not to denigrate likes, but they are not a metric unto themselves. How do those likes become the actions that matter? Million Likes.
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LOOPFUSE
SEPTEMBER 13, 2010
7 Must-Follow Marketing Automation Blogs « Loopfuse Marketing.
Follow LeadSloth on Twitter for the most up-to-date events announced in the marketing automation space: @leadsloth Customer Experience Matrix : Managed by David Raab, this blog’s focus is mostly centered around industry news within marketing automation and complementary spaces like web analytics, email marketing, and SEO. 7 Must-Follow Marketing Automation Blogs September 13th, 2010 by Roy Russo For the benefit of our readers, we have assembled a list of our most-read blogs that provide marketing automation best practice advice, tips, tricks, and industry news. LoopFuse ,Inc.
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LOOPFUSE
JANUARY 22, 2013
Move Beyond Basic Email Marketing with Prospect Activity Information and Automated Follow Up Emails
Lead Management Lead Scoring Marketing Automation Sales Web Analytics eMail Marketing follow upMost businesses at a certain stage of their marketing maturity understand that an email marketing program is an efficient and cost-effective way to communicate with customers and prospects.  This further leveled the marketing playing field between small and large companies.
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LOOPFUSE
SEPTEMBER 15, 2010
Marketing Automation Buyer's Guide to Email Deliverability.
Marketing Automation Buyers Guide to Email Deliverability September 15th, 2010 by Roy Russo Email Deliverability is a hot-topic today as marketers seek to fine-tune their outbound messaging and engage customers with mass email campaigns and lead nurturing programs. IP Segmentation and IP management by your vendor are the most important factor in email deliverability. Still with me? LoopFuse ,Inc.
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