LeadSloth

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B2B Marketing Analytics

LeadSloth

On Saturday I presented a session about B2B Marketing Analytics at AnalyticsCamp in Chapel Hill ( slides here ). My specialty is Marketing Automation, but Analytics and Reporting come up in pretty much any project I do. Why Analytics? I’d love to have Google Analytics for Marketing Analytics. What I Want.

Analytics 100
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ActiveConversion Review - SMB Lead Management

LeadSloth

From Web Analytics to Demand Generation. ActiveConversion first became known for its sales-focused Web Analytics, such as identifying companies that visit your website (similar to Leadlander ). Marketing & Web Analytics. Basic web analytics is also included, so many customers don’t use additional web analytics.

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MarketingSherpa’s Email Summit 2009

LeadSloth

Email Analytics. Integrating web & email analytics for better conversion. Tags: Email Marketing Landing Pages & Forms database segmentation email analytics email testing events landing page optimization marketingsherpa personalization. Using email in conjunction with social media campaigns. Email design.

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Why Are Marketing Automation Managers So Hard to Find?

LeadSloth

Note: if you’re looking for a Marketing Automation job, check out the positions below… Inspiration: Web Analytics 5 Years Ago. The situation with Marketing Automation reminds me most of Web Analytics. In the early days, Web Analytics was touted as the tool that has all the answers. sales & marketing processes).

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Impressive Marketo User Summit

LeadSloth

They covered the main parts of the Marketo application: Lead Database, Design Studio, Marketing Activities and Analytics. One of them is the continued development of the Analytics module, including campaign influence measurement and revenue forecasting. Global Marketo Roll-Out. There was a whole list of other planned improvements.

Marketo 100
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Marketing Automation Monday

LeadSloth

The idea for Marketing Automation Monday came up after I had visited several Web Analytics Wednesday events. Sinds 2005, those events have provided a great networking and learning opportunity for Web Analytics professionals. Why Marketing Automation Monday?

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SEO Optimization - 3 Steps to Success

LeadSloth

Example: search for ‘Good Data’ and Google shows a summary written by Good Data’s marketing team: “Good Data brings easy, flexible, affordable analytics within reach of every company&#. (3) Then check your web analytics tool to see which keywords bring most traffic. 3) Get links.