KoMarketing Associates

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Report: More Marketers Seeking to Leverage Predictive Analytics and AI

KoMarketing Associates

Although more marketers are discovering the advantages of leveraging artificial intelligence (AI) and predictive analytics, new research indicates that they are still facing several obstacles when trying to use this data and technology. Approximately 50% are utilizing it to forecast customer trends.

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44% of Marketers Only ‘Moderately’ Confident in Their Data and Analytics

KoMarketing Associates

Although data and analytics systems have proven to be beneficial to marketers, new research indicates that many still lack confidence in them. Marketers Still Lacking High-Quality Data and Analytics. Furthermore, just 48% had technology in place that was dedicated to analytics.

Analytics 253
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Report: Marketers Still See Room for Improvement with Data and Analytics

KoMarketing Associates

Even though data and analytics are continuing to grow in importance to marketers, new research suggests that many still see room for improvement in this area. In general, only 45% of marketers stated that they currently have established data preparation processes, and just 48% have technology dedicated to analytics.

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36% of Marketers Still Find It ‘Extremely Difficult’ to Access Data and Analytics

KoMarketing Associates

As data and analytics continue to grow in importance, new research suggests that marketers still struggle with everything from accessing this critical information to maintaining its accuracy. Overall, just 45% of respondents claimed that they have established data preparation processes, and only 48% have technology dedicated to analytics.

Analytics 232
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54% of Senior-Level Marketers Have Not Seen Analytics Yield Positive Results

KoMarketing Associates

Not all marketers have seen their investment in data and analytics pay off, but new research suggests that they aren’t ready to give up on it just yet. Only 27% of senior-level marketers stated that marketing analytics has had the influence that they expected. Marketing with Analytics for the Future.

Analytics 172
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27 B2B Marketing Measurement Reports in Google Analytics

KoMarketing Associates

Google Analytics has over 100 different reports available out-of-the-box. That’s why I’ve pulled together this collection of 27 Google Analytics reports that are sure to provide value to B2B marketers. This list is structured to work progressively down the left-hand navigation within Google Analytics. Follow along! Acquisition.

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Report: 28% of Marketers Suspect their Data and Analytics are Inaccurate in Some Way

KoMarketing Associates

Organizations see traditional issues like wasted resources and an inability to rely on analytics. As it turns out, previous research shows that it’s the best-in-class marketers who are making the most of the data and analytics at their organizations. However, it also affects the organization in terms of its key initiatives.