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CMOs to Increase Marketing Analytics Budget by 66% Over Next 3 Years

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Their most recent release included the statistic that CMOs plan to increase their spending on Marketing Analytics by 66% over the course of the next 3 years. Are B2B marketers less comfortable using analytics for whatever reason?

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How Data Will Change Marketing in 2017

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Data has been driving many aspects of business success for the last few years, especially as the amount of information available to us through analytics tools has increased significantly almost to the point of not knowing what to do with all the insights.

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2017: The Year of the Data Driven CMO

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As technology converges with the marketing function, many new concepts and marketing categories have been created: Web analytics. Predictive Analytics. Happy New Year everyone! I hope everyone had a great holiday season and I wish nothing but the best for everyone in 2017 and beyond.

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3 Mobile Marketing Trends You Can't Afford To Ignore

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A mobile DMP is a centralized platform that ingests, organizes, and segments an advertiser’s first- and third-party mobile and desktop audience data assets in one place for audience creation, analytics, and execution. You might want to sit down when reading this next sentence.

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B2B Marketing Trends for 2016

Embrace new technology: tools like predictive analytics and "marketing stacks" hold great promise but need to be better utilized. leaders expected to use predictive analytics in the next year, B2B. marketers will begin harnessing data analytics to understand not only what.

4 Things That Should Be On Every CMO's Wish List

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Marketers need third-party data to fully know customers’ context, and orchestrate the most meaningful experiences for them for using only first party website data limits the analytics, targeting, and addressability of DMPs.

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3 Irrefutable Data Driven Marketing Facts

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And the fact that is that other data, i.e. third party which enables deeper and more accurate analytics of first party data. Anytime anyone uses the word "irrefutable" you know they mean business.

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With Email Deliverability Comes A Huge Responsibility

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Oracle Marketing Cloud puts a lot of emphasis on the warm-up period, and we offer incredible analytic tools such as our Deliverability Plus solution. I am privileged to manage global deliverability, across all Oracle Marketing Cloud properties.

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Over Half of Global CMOs Are Making Data Driven Decisions

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With topics such as predictive analytics and artificial intelligence growing in not only importance but popularity among the c-suite, the idea or concept of using data to determine and drive marketing decisions is hardly breaking news.

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B2B Marketing Trends for 2016

Embrace new technology: tools like predictive analytics and "marketing stacks" hold great promise but need to be better utilized. leaders expected to use predictive analytics in the next year, B2B. marketers will begin harnessing data analytics to understand not only what.

Why Data and Customer Experience Should Go Hand In Hand For CMOs

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The reasons why we're seeing such growth in the importance of data and analytics when it comes to customer experience should be, yes. " In fact take a look at the #1 benefit named when it comes to the use of data analytics in the context of CX.

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7 Compelling Reasons to Invest in Mobile Marketing

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You can connect audience interactions across mobile and desktop touch points, and generate revealing audience analytics beyond simple clicks and likes. Mobile has experienced a meteoric rise in recent years.

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Let’s Celebrate the 2017 Markie Awards Finalists!

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Digital marketing integration can often enhance processes or improve analytics. The announcement of the Markie Award Finalists for 2017 marks the 11th Anniversary of this prestigious award that highlights the success of the best Modern Marketers in the industry.

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Get More Value Out of Your MarTech Investments: Balancing People, Processes and Technology

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Processes for campaign creation and execution, content creation, reporting and analytics, lead management, data management… you get the idea. According to Gartner, CMOs will likely spend more on technology than CIOs.

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B2B Marketing Trends for 2016

Embrace new technology: tools like predictive analytics and "marketing stacks" hold great promise but need to be better utilized. leaders expected to use predictive analytics in the next year, B2B. marketers will begin harnessing data analytics to understand not only what.

Why CMOs Need To Be Bullish On Mobile DMPs

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Generating robust audience analytics to get deep actionable insights into your mobile audience composition and in-market behaviors. Not sure why I used the word "bullish" in the title.

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What Plato Can Teach CMOs About Customer Experience

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CMOs now have the opportunity to step into orchestrating the whole customer experience across many different functional departments as well as mastering many different customer engagement channels along with devices and assorted technologies, data and analytics.

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Integrating Online Video with Your Marketing Tech Stack

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Marketing automation allows marketers to utilize the analytics from both platforms to send content based on individual interests, delivering the right content to the right person at the right time. Analytics Marketers love data, but who doesn’t?

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Why You Are Losing Leads by Not Integrating Events with Marketing Automation

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Events no longer need to be left on the sidelines of the marketing automation and marketing analytics world. Did you know that businesses that use marketing automation to nurture prospects experience a 451% increase in qualified leads?

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100 Things You Are Doing Wrong on Social Media

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You are not looking at your Twitter analytics. You are tweeting press releases. You are not following ANYONE back on Twitter. You are not answering questions directed at you on Twitter. You are not listening for Twitter mentions or replies.

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Here's Why Only 1 in 3 CMOs Comes from Marketing

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It does make some sense though as domain expertise, strategic / analytic, cross functional, and sales backgrounds represent very important areas of the business. Only 34% of Chief Marketing Officers come from marketing. – K. Ullrich. Scary, right?

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Understand Customers and Their Lifecycle with Marketing Automation

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And increasingly its future, with predictive analytics that forecast of what a customer wants next. Marketing automation can power your email campaigns, but the more you understand you customers and their customer lifecycle, the harder marketing automation can work for you.

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2 Key Tips To Help Rethink Your Marketing Analytics

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During the last #Eloquestions Twitter chat we fielding your questions about Oracle Marketing Cloud’s fourth tenet of Modern Marketing, “Analytics.” Analytics could reshape your sales funnel. Marketing Analytics and Public Relations are the same.

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How Big Data Is Revolutionizing Marketing And Sales

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Of the hundreds of areas big data and analytics will revolutionize marketing and sales, the following is an overview of those that are delivering results today.

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Data-Driven Marketing Tactics: 3 Technologies Optimizing Customer Experience

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Customer journey analytics. It activates insights from digital analytics. 
. A convergence of marketing and advertising technologies is occurring.

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Avoid these 10 Marketing Automation Rookie Mistakes

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He specializes in marketing automation, demand generation, analytics, and marketing technology. If your company is considering marketing automation or you have recently implemented it, you are not alone.

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New Tool Helps Marketers Use Email Deliverability Data

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Seedlist testing, pre-flight template analysis, blacklist monitoring, and device analytics are all built into the toolset. Email Deliverability is one of the most important, but also one of the most overlooked and misunderstood aspects of email marketing.

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Tips to Manage the Convergence of AdTech and MarTech

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“There are so many different interdependencies — analytics, design, creative — [and agencies have to understand] how it all impacts the full experience. Modern marketers know that effective technology application largely hinges on the proper collection and management of data.

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8 Steps to Guarantee Marketing Automation Success

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Typically, you will want to have a centralized marketing database, an engagement engine, and an analytics engine as part of your new automated marketing solution.

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What's Holding CMOs Back From Using a Mobile Data Management Platform

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Download the Mobile Data Management Platform Guide and see how a Mobile DMP can address the mobile challenges marketers face and offer a holistic, cross-device view of your consumers for consistent messaging, easy up-selling, and robust analytics to do more of what works.

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How to Run Marketing Better with Effective Budgeting and Planning

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Amanda Lomas, Director of Marketing Analytics at Change Healthcare and Eloqua customer, previously spent 5 days per month mapping her expenditure to her investments in a bid to determine her ROI.

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The 3 Mistakes Every Marketer Must Avoid When It Comes To Data Driven Marketing

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How Big Data Analytics Can Improve Your Marketing. Friday Five time, our curated collection of 5 recent articles on one topic. This time around it's Data Driven Marketing. 3 Mistakes That Kill Any Data-Driven Marketing Strategy.

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New Gartner Report: Build Your Digital Marketing Hub

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This layer of the digital marketing hub helps marketers leverage analytics and testing to understand what messaging, products and services drive conversion and enhanced engagement. Gartner has published its Magic Quadrant Report on Digital Marketing Hubs.

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5 Ways Video will Transform Digital Marketing in 2016

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Author's Bio: Tyler Lessard is CMO of Vidyard , a leading video marketing and analytics platform. 2015 saw some incredible growth in the use of video content by marketers in both B2C and B2B markets.

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Marketing Automation and Creativity: How to Have Your Cake and Eat It, Too

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Identifying the right upselling prospects because of the right analytics will save time and improve profitability as a result. As marketing automation and data-driven marketing become increasingly important, some marketers feel that creativity is being sacrificed.

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4 Ways to Turn Marketing Ideas Into Engaged Customers

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Among the most widely deployed applications are social networking tools, web analytics, digital advertising platforms, marketing automation systems and multichannel campaign management programs. Having engaged customers is, of course, the holy grail for marketers.

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3 Features Content Marketing Technology Needs to Provide

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Analytics. Content marketing analytics ensure that marketers are able to pinpoint key bottlenecks in the content flow and analyze what types of content drive revenue, loyalty, and advocacy. By now you probably have heard the phrase "it's not big data, it's the right data."

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The 10 Capabilities CMOs Look for When it Comes to Creating a Modern Marketing Organization

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Evaluative Analytics. Predictive Analytics. A few weeks ago in London during Modern Marketing Experience Europe, we released some new research.

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4 Ideas to Ensure Success With Sales Analytics

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by contributor | Tweet this Editor’s Note : Today’s post comes courtesy of Frank Donny , founder and CEO of Marseli , a marketing and sales analytics and performance software company. Do not separate the analytics and the ability to drill into the data from the people who need it the most.

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