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CMOs to Increase Marketing Analytics Budget by 66% Over Next 3 Years

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Their most recent release included the statistic that CMOs plan to increase their spending on Marketing Analytics by 66% over the course of the next 3 years. Are B2B marketers less comfortable using analytics for whatever reason? Twice a year the Duke University Fuqua School of Business releases its CMO Survey. Part of the answer may be in the B2C and B2B breakdown. CMO Corner

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7 Compelling Reasons to Invest in Mobile Marketing

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You can connect audience interactions across mobile and desktop touch points, and generate revealing audience analytics beyond simple clicks and likes. 6. Mobile has experienced a meteoric rise in recent years. Smartphone and tablet usage has exploded, and the widespread proliferation of mobile devices is changing the way consumers and B2B prospects access media and online information.

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How Big Data Is Revolutionizing Marketing And Sales

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Of the hundreds of areas big data and analytics will revolutionize marketing and sales, the following is an overview of those that are delivering results today. Convergence and the power of data in modern marketingThis installment of the Friday Five — a collection of five curated articles from around the Internet, is all about Data. Read the full story on Forbes. Data Management

Why You Are Losing Leads by Not Integrating Events with Marketing Automation

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Events no longer need to be left on the sidelines of the marketing automation and marketing analytics world. Did you know that businesses that use marketing automation to nurture prospects experience a 451% increase in qualified leads? So, how can events and marketing automation work together to bring in more leads, increase their sales pipeline, and ultimately generate more revenue?

Content Methodology: A Best Practices Report

Use web analytics to examine which channels. Which content analytics tools do you have in place to measure the effectiveness of. resources Blog, social, email Google Analytics, biannual. editor) Blog, social, email, paid distribution Google Analytics, engagement. depth analytics, conversion. on social Google Analytics, engagement. Content. Definition II.

Integrating Online Video with Your Marketing Tech Stack

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Marketing automation allows marketers to utilize the analytics from both platforms to send content based on individual interests, delivering the right content to the right person at the right time. Pulling Video Analytics and Content Preferences into Your CRM CRMs create more informed conversations, bridging the gap between marketing and sales. Step 3: “Can you hear me now?”

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Predictive Analytics and Modern Marketing: Q&A with Mintigo’s Atul Kumar

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It all started in 2000 when I was at Oracle; we built a data analytics solution for marketing and sales that provided visibility into marketing activities of prospects and customers. Editor's Note: Today's post comes courtesy of Jeff Ogden, President of Find New Customers. Why are you excited about Mintigo's new integration and overall partnership with Oracle Marketing Cloud?

3 Features Content Marketing Technology Needs to Provide

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Analytics. Content marketing analytics ensure that marketers are able to pinpoint key bottlenecks in the content flow and analyze what types of content drive revenue, loyalty, and advocacy. The right content tool provides comprehensive analytics so marketers can adjust their content strategy to further drive engagement and conversions across all channels. Content Marketing

4 Ways to Turn Marketing Ideas Into Engaged Customers

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Among the most widely deployed applications are social networking tools, web analytics, digital advertising platforms, marketing automation systems and multichannel campaign management programs. 3. Having engaged customers is, of course, the holy grail for marketers. Successfully mine all of today’s rich sources of data. There is of course no shortage of data available. ” 4.

Here's Why Only 1 in 3 CMOs Comes from Marketing

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It does make some sense though as domain expertise, strategic / analytic, cross functional, and sales backgrounds represent very important areas of the business. The strategic or analytic backgrounds of 15% of CMOs is a near perfect match to the alarmingly small number of CMOs that are able to deliver a seamless customer experience across all touch points ( 13% ). – K. Ullrich.

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8 Steps to Guarantee Marketing Automation Success

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Typically, you will want to have a centralized marketing database, an engagement engine, and an analytics engine as part of your new automated marketing solution. 5. There are still decisions to be made about marketing content used for the automated processes like email marketing and campaigns plus analytics to analyze and changes to make based on the results from these metrics. 8.

Study: How Much of Your Content Marketing Is Effective?

include time, money, and analytics. can open access to the necessary analytic tools and resources, and the right analytics help content marketers devote their time. likely need some of the resources afforded to those best-in-class brands—a stable supply of time, money, and analytics that take the guesswork out of their jobs. Copyright © 2015 Contently. Introduction 4 II.

Tips For Getting More Out of Marketing Automation

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Be sure to take a close look at a vendor’s analytics, customer service, reporting, and custom dashboard capabilities. The Friday Five —a collection of five curated articles from around the Internet — topic this go round: Marketing Automation. TIPS FOR GETTING MORE OUT OF MARKETING AUTOMATION. Read the full story on Chief Marketer. Read the full story on Marketing Land.

5 Ways Video will Transform Digital Marketing in 2016

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Author's Bio: Tyler Lessard is CMO of Vidyard , a leading video marketing and analytics platform. 2015 saw some incredible growth in the use of video content by marketers in both B2C and B2B markets. But more importantly, it also saw some staggering shifts in how marketers are using video and the kinds of results it’s helping them generate. Video Goes from Passive to Interactive.

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100 Things You Are Doing Wrong on Social Media

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You are not looking at your Twitter analytics. You are tweeting press releases. 2. You are not following ANYONE back on Twitter. 3. You are not answering questions directed at you on Twitter. 4. You are not listening for Twitter mentions or replies. 5. You are not listening for tweets about the company without the @ sign. 6. You are not tweeting often enough. 7.

New Gartner Report: Build Your Digital Marketing Hub

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This layer of the digital marketing hub helps marketers leverage analytics and testing to understand what messaging, products and services drive conversion and enhanced engagement. Gartner has published its Magic Quadrant Report on Digital Marketing Hubs. Connected Data. Actionable Audience Profile. You can connect all the data in the world, but to make it useful, it needs to be actionable.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

approval workflows, email automation, analytics. for more sophisticated engagement analytics like. marketers think about analytics in relation to ROI. Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. 2016 STAFFING, MEASUREMENT, AND. Introduction II. Methodology III. Key Findings IV. Results and Analysis V. But in 2015, a.

Avoid these 10 Marketing Automation Rookie Mistakes

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He specializes in marketing automation, demand generation, analytics, and marketing technology. If your company is considering marketing automation or you have recently implemented it, you are not alone. According to The State of the Marketing Technology Industry , only 3% of businesses surveyed use one of the four most common marketing automation systems. Some marketers will fail.

New Tool Helps Marketers Use Email Deliverability Data

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Seedlist testing, pre-flight template analysis, blacklist monitoring, and device analytics are all built into the toolset. Email Deliverability is one of the most important, but also one of the most overlooked and misunderstood aspects of email marketing. Just about all RFPs that go out in our industry contain multiple questions about deliverability. Product News

Engage Prospects with Video Backed by Marketing Automation

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Video’s deep analytics, when integrated with marketing automation platforms, define an individual faster than other content formats. The latest trends in marketing are often discussed as single tactics – marketing automation, interactivity, personalization - which can seem undefined, technical, and complicated to implement. What digital format is closest to human interaction?

Forrester Research Names Oracle Marketing Cloud a Leader

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To help combat the need, Forrester defines an Enterprise Marketing Software Suite (EMSS) as “an integrated portfolio of marketing technology products that provide analytics, automation, and orchestration of insight-driven customer interactions to support inbound and outbound marketing.” The need for simplicity in the digital marketing landscape is urgent. Product News

Advocate Marketing Creates B2B Relationships That Lasts A Lifetime

Products and services › core research and tools › data and analytics › Peer collaboration › analyst engagement › consulting › events Forrester research (nasdaq: Forr) is one of the most influential research and advisory firms in the world. Advocate Marketing Creates B2B Customer. Business And Close Deals Referrals deliver higher-quality leads, references. engage with peers. Read this report.

2 Key Tips To Help Rethink Your Marketing Analytics

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During the last #Eloquestions Twitter chat we fielding your questions about Oracle Marketing Cloud’s fourth tenet of Modern Marketing, “Analytics.” Analytics could reshape your sales funnel. When detailed and relevant analytics are applied to the sales process, the traditional "funnel" evolves into something more like a "pinball machine." 2.

The 10 Capabilities CMOs Look for When it Comes to Creating a Modern Marketing Organization

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Evaluative Analytics. Predictive Analytics. A few weeks ago in London during Modern Marketing Experience Europe, we released some new research. As part of the research we interviewed over 20 marketing leaders of some of the biggest brands in the world. Customer Insights. Digital Marketing. Creating digital experiences is now a central part of any marketing plan. Social Media.

A 101 in Marketing Analytics

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by Anna Glushkovsky | Tweet this Do you shy away from analytics? You are not alone, even the best data driven organizations have marketing employees who are great at event planning, writing creative campaigns and website design but when it comes to analytical data they rely on the analytical team to provide them with the answers. But numbers don’t have to be afraid of numbers.

3 Ways To Use Video To Get Tactical On Facebook

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Earlier this year s ocial media analytics company Socialbakers released findings of a study they conducted re: Facebook posts. wanna get tactical. Let's get into tactical. Let me hear your social talk, your social talk. Let me hear your social talk. Ok, I know. Cheesy as all get out. My apologies. But when a song gets stuck in your head. oh never mind. Today, however I will.

Marketing Optimization Toolkit: The Science behind Marketing Analytics

Marketers are well-versed in the art and science of optimization

4 Ideas to Ensure Success With Sales Analytics

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by contributor | Tweet this Editor’s Note : Today’s post comes courtesy of Frank Donny , founder and CEO of Marseli , a marketing and sales analytics and performance software company. The next step is to look for a sales analytics software application that will expose the results in a simple, efficient and affordable manner. Third, make sure you can get to the “why” in your analytics.

How CMOs Can Overcome 3 Key Challenges

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When an employee brings them the next new Pinterest analytics tool or suggests integrating Snapchat into their marketing strategy, marketing leaders feel overwhelmed by the thought of rolling that new tool or application into a scalable, measurable plan. Throughout roundtables and keynote panel discussions, a few clear challenges emerged. CMO Corner

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Tear Down the Silos: 5 Steps to Improving Customer Acquisition

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Pulling customer, program and system performance analytics – even if it is from multiple systems and sources – is a valuable source of your current reality to identify inhibiting silos and gaps and to use this data to make positive changes. Reaching and creating new customers can be difficult in today’s hyper-connected world. Not good. Marketing Automation

Oracle Selected as Strong Leader Among Digital Marketing Platforms

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This report evaluates what Ovum considers to be the leading digital marketing platforms serving the global enterprise marketplace and is based on reviews of more than 200 features functions across six key platform attribute areas, including: cross-channel communications, analytics and personalization, and data management. ” (Page 8). ” (Page 9). This is a key differentiator.

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B2B Marketing Trends for 2016

Embrace new technology: tools like predictive analytics and "marketing stacks" hold great promise but need to be better utilized. B2B Marketing Trends for 2016 28 Embrace New Technology Use Data to Plan Ahead, Not Just Assess Past Activities Thirty percent of B2B marketers use data analytics to evaluate prior. leaders expected to use predictive analytics in the next year, B2B.

10 Marketing Automation Tips for Personalisation and Contextualisation

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It uses all five tenets of modern marketing: targeting the right audience, then building engagement as a managed conversation over time, maximizing conversion based on customer comfort, and learning from analytics by swinging in technology that matches your goals. Many people never explore the full potential of marketing automation. Two words: personalisation and contextualisation.

Oracle Named Leader in Gartner's New Multichannel Campaign Management Report

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” Requisite capabilities include (from Gartner) are wide-ranging and include: basic campaign management, advanced analytic functions, advanced execution functions, and digital marketing capabilities, which include ad management, content marketing, mobile and social marketing, Web, and email marketing. What is Multichannel Campaign Management? Product News

Does Your Marketing Department Need A Data Scientist? And Other Data News

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It’s not easy, but a panel of top marketing executives offered insights at a session, “What Technology Can Do for Your Marketing and Analytics Insights” at &THEN 2015 in Boston. Today we present a new feature on the Modern Marketing Blog: The Friday Five. The topics will include but not be limited to: Mobile marketing. Social media marketing. Cross-channel marketing.

7 Quotes From 7 CMOs About Building a Modern Marketing Organization

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Evaluative Analytics. "We set up this analytics center of excellence. Not too long ago we launched a marketing analytic workbench. Not sure if I buy into the whole 7 is the luckiest of all numbers thing. In bold is the topic for which each quote is referring to specifically. 1. Consumer Insights. " — Patrick Adams, CMO, PayPal. 2. Integrated Engagement Planning.

B2B Marketing Trends for 2016

Embrace new technology: tools like predictive analytics and "marketing stacks" hold great promise but need to be better utilized. B2B Marketing Trends for 2016 28 Embrace New Technology Use Data to Plan Ahead, Not Just Assess Past Activities Thirty percent of B2B marketers use data analytics to evaluate prior. leaders expected to use predictive analytics in the next year, B2B.

The Path to Adaptive Marketing: An Introduction

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An adaptive marketing system connects valuable data from known systems – such as email, CRM and web analytics – and leverages it alongside third-party data used for advertising. Marketers must monitor audience engagement and how that ties to specific conversions through analytics platforms, adjusting the experience automatically based on those results. They must adapt.

Top Hashtags Used By CMOs and CIOs

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She points specifically to the following hashtags: #mobile, #video, #security, #analytics, #cloud, #digital, #bigdata, #innovation and last but certainly not least: #leadership. Presenting the CMO Social Stat of the Month for December 2015 - Top Hashtags Used By CMOs & CIOs. CMO Corner

Take Marketing Automation Further and Automate Lead Distribution

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We’re driving social media efforts and tracking results with analytics – using all the latest outlets and consumption platforms to meet buyers on their terms. Today’s channel marketing professionals are certainly savvier than ever before. We’re recognizing the complexity of the marketplace and better meeting the needs of today’s self-empowered buyers.

Oracle Named Leader in IDC’s MarketScape on Worldwide Marketing Cloud Platforms

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Analytics. In a first of its kind, IDC has released its MarketScape on Worldwide Marketing Cloud Platforms. This MarketScape looks at the capabilities and strategy of leading marketing cloud platforms. The evaluation is based on a set of capability parameters as well as buyers’ perception of each vendor’s ability to execute against their expectations. Collaboration. Content.

B2B Marketing Trends for 2016

Embrace new technology: tools like predictive analytics and "marketing stacks" hold great promise but need to be better utilized. B2B Marketing Trends for 2016 28 Embrace New Technology Use Data to Plan Ahead, Not Just Assess Past Activities Thirty percent of B2B marketers use data analytics to evaluate prior. leaders expected to use predictive analytics in the next year, B2B.

The Benefits of Managing Marketing Data with a DMP

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First it uses data that most enterprises are already generating, whether through CRM or more sophisticated web analytics. Your business is sitting on a lot of data. The problem is that without the technology to knock it into shape, it’s likely to be inert. The tool to bring it to life is called a data management platform (DMP). The key thing is to be ready. Your data now has a context.