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CMOs to Increase Marketing Analytics Budget by 66% Over Next 3 Years

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Their most recent release included the statistic that CMOs plan to increase their spending on Marketing Analytics by 66% over the course of the next 3 years. Are B2B marketers less comfortable using analytics for whatever reason? Twice a year the Duke University Fuqua School of Business releases its CMO Survey. Part of the answer may be in the B2C and B2B breakdown. CMO Corner

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4 Things That Should Be On Every CMO's Wish List

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Marketers need third-party data to fully know customers’ context, and orchestrate the most meaningful experiences for them for using only first party website data limits the analytics, targeting, and addressability of DMPs. With Thanksgiving now in our rear view mirror, it's time to focus squarely on those items we all crave, pine and dare I say, yearn for as marketers. Oh, sorry.

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3 Irrefutable Data Driven Marketing Facts

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And the fact that is that other data, i.e. third party which enables deeper and more accurate analytics of first party data. Anytime anyone uses the word "irrefutable" you know they mean business. The definition alone tells you just how serious whatever context they're using the word in is - as it were: impossible to deny or disprove. It Starts With Culture. " 2.

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With Email Deliverability Comes A Huge Responsibility

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Oracle Marketing Cloud puts a lot of emphasis on the warm-up period, and we offer incredible analytic tools such as our Deliverability Plus solution. I am privileged to manage global deliverability, across all Oracle Marketing Cloud properties. As you might imagine, I have the chance to speak to all kinds of customers, across all different customer life cycle stages. The End Comes First.

B2B Marketing Trends for 2016

Embrace new technology: tools like predictive analytics and "marketing stacks" hold great promise but need to be better utilized. B2B Marketing Trends for 2016 28 Embrace New Technology Use Data to Plan Ahead, Not Just Assess Past Activities Thirty percent of B2B marketers use data analytics to evaluate prior. leaders expected to use predictive analytics in the next year, B2B.

Why Data and Customer Experience Should Go Hand In Hand For CMOs

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The reasons why we're seeing such growth in the importance of data and analytics when it comes to customer experience should be, yes. " In fact take a look at the #1 benefit named when it comes to the use of data analytics in the context of CX. Let's dispense with the amenities and jump right in. obvious. And yes this goes for both B2C and B2B customers. 150 emails sent.

What Plato Can Teach CMOs About Customer Experience

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CMOs now have the opportunity to step into orchestrating the whole customer experience across many different functional departments as well as mastering many different customer engagement channels along with devices and assorted technologies, data and analytics. Customer Experience (CX) continues to be a top priority for major brands. That should come as no surprise to anyone. Paging Plato.

Predictive Analytics and Modern Marketing: Q&A with Mintigo’s Atul Kumar

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It all started in 2000 when I was at Oracle; we built a data analytics solution for marketing and sales that provided visibility into marketing activities of prospects and customers. Editor's Note: Today's post comes courtesy of Jeff Ogden, President of Find New Customers. Why are you excited about Mintigo's new integration and overall partnership with Oracle Marketing Cloud?

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Integrating Online Video with Your Marketing Tech Stack

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Marketing automation allows marketers to utilize the analytics from both platforms to send content based on individual interests, delivering the right content to the right person at the right time. Pulling Video Analytics and Content Preferences into Your CRM CRMs create more informed conversations, bridging the gap between marketing and sales. Step 3: “Can you hear me now?”

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B2B Marketing Trends for 2016

Embrace new technology: tools like predictive analytics and "marketing stacks" hold great promise but need to be better utilized. B2B Marketing Trends for 2016 28 Embrace New Technology Use Data to Plan Ahead, Not Just Assess Past Activities Thirty percent of B2B marketers use data analytics to evaluate prior. leaders expected to use predictive analytics in the next year, B2B.

7 Compelling Reasons to Invest in Mobile Marketing

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You can connect audience interactions across mobile and desktop touch points, and generate revealing audience analytics beyond simple clicks and likes. 6. Mobile has experienced a meteoric rise in recent years. Smartphone and tablet usage has exploded, and the widespread proliferation of mobile devices is changing the way consumers and B2B prospects access media and online information.

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Tips to Manage the Convergence of AdTech and MarTech

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“There are so many different interdependencies — analytics, design, creative — [and agencies have to understand] how it all impacts the full experience. Modern marketers know that effective technology application largely hinges on the proper collection and management of data. With this blurring of lines comes changes. In other words there is no resting on any laurels.

How to Run Marketing Better with Effective Budgeting and Planning

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Amanda Lomas, Director of Marketing Analytics at Change Healthcare and Eloqua customer, previously spent 5 days per month mapping her expenditure to her investments in a bid to determine her ROI. And if you’re really honest, you want to impress leadership and climb a few rungs up the corporate ladder. Am I right? Perhaps. Do you know the revenue impact of your plan?

Why You Are Losing Leads by Not Integrating Events with Marketing Automation

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Events no longer need to be left on the sidelines of the marketing automation and marketing analytics world. Did you know that businesses that use marketing automation to nurture prospects experience a 451% increase in qualified leads? So, how can events and marketing automation work together to bring in more leads, increase their sales pipeline, and ultimately generate more revenue?

Data-Driven Marketing Tactics: 3 Technologies Optimizing Customer Experience

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Customer journey analytics. It activates insights from digital analytics. 
. A convergence of marketing and advertising technologies is occurring. Performance advertisers know that data insights and integrations form the core of a winning campaign, both from a creative and a revenue standpoint. But many aren’t taking full advantage of the information they have access to.

B2B Marketing Trends for 2016

Embrace new technology: tools like predictive analytics and "marketing stacks" hold great promise but need to be better utilized. B2B Marketing Trends for 2016 28 Embrace New Technology Use Data to Plan Ahead, Not Just Assess Past Activities Thirty percent of B2B marketers use data analytics to evaluate prior. leaders expected to use predictive analytics in the next year, B2B.

How Big Data Is Revolutionizing Marketing And Sales

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Of the hundreds of areas big data and analytics will revolutionize marketing and sales, the following is an overview of those that are delivering results today. Convergence and the power of data in modern marketingThis installment of the Friday Five — a collection of five curated articles from around the Internet, is all about Data. Read the full story on Forbes. Data Management

Here's Why Only 1 in 3 CMOs Comes from Marketing

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It does make some sense though as domain expertise, strategic / analytic, cross functional, and sales backgrounds represent very important areas of the business. The strategic or analytic backgrounds of 15% of CMOs is a near perfect match to the alarmingly small number of CMOs that are able to deliver a seamless customer experience across all touch points ( 13% ). – K. Ullrich.

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100 Things You Are Doing Wrong on Social Media

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You are not looking at your Twitter analytics. You are tweeting press releases. 2. You are not following ANYONE back on Twitter. 3. You are not answering questions directed at you on Twitter. 4. You are not listening for Twitter mentions or replies. 5. You are not listening for tweets about the company without the @ sign. 6. You are not tweeting often enough. 7.

2 Key Tips To Help Rethink Your Marketing Analytics

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During the last #Eloquestions Twitter chat we fielding your questions about Oracle Marketing Cloud’s fourth tenet of Modern Marketing, “Analytics.” Analytics could reshape your sales funnel. When detailed and relevant analytics are applied to the sales process, the traditional "funnel" evolves into something more like a "pinball machine." 2.

The 3 Mistakes Every Marketer Must Avoid When It Comes To Data Driven Marketing

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How Big Data Analytics Can Improve Your Marketing. Friday Five time, our curated collection of 5 recent articles on one topic. This time around it's Data Driven Marketing. Mistakes That Kill Any Data-Driven Marketing Strategy. This is evidenced by the rise in adoption of Data-Driven Marketing, a strategy that refers to all marketing decisions and actions using data related to customers.

New Tool Helps Marketers Use Email Deliverability Data

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Seedlist testing, pre-flight template analysis, blacklist monitoring, and device analytics are all built into the toolset. Email Deliverability is one of the most important, but also one of the most overlooked and misunderstood aspects of email marketing. Just about all RFPs that go out in our industry contain multiple questions about deliverability. Product News

What's Holding CMOs Back From Using a Mobile Data Management Platform

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Download the Mobile Data Management Platform Guide and see how a Mobile DMP can address the mobile challenges marketers face and offer a holistic, cross-device view of your consumers for consistent messaging, easy up-selling, and robust analytics to do more of what works. What’s Holding CMOs Back? However, just having data is not enough. One issue is around identity. Take Control.

A Helping Hand and Then Some For the Data Driven CMO

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Arun Kumar, Global Head of Analytics for Publicis One, defines the agency of the future as one where “data and analytics is embedded in each team and how they make decisions, and immediate customer feedback is delivered not just to the CMO but to business, finance and product development teams.” In short, they need a hero. For agencies, revenue is being left on the table.

8 Steps to Guarantee Marketing Automation Success

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Typically, you will want to have a centralized marketing database, an engagement engine, and an analytics engine as part of your new automated marketing solution. 5. There are still decisions to be made about marketing content used for the automated processes like email marketing and campaigns plus analytics to analyze and changes to make based on the results from these metrics. 8.

Avoid these 10 Marketing Automation Rookie Mistakes

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He specializes in marketing automation, demand generation, analytics, and marketing technology. If your company is considering marketing automation or you have recently implemented it, you are not alone. According to The State of the Marketing Technology Industry , only 3% of businesses surveyed use one of the four most common marketing automation systems. Some marketers will fail.

New Gartner Report: Build Your Digital Marketing Hub

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This layer of the digital marketing hub helps marketers leverage analytics and testing to understand what messaging, products and services drive conversion and enhanced engagement. Gartner has published its Magic Quadrant Report on Digital Marketing Hubs. Connected Data. Actionable Audience Profile. You can connect all the data in the world, but to make it useful, it needs to be actionable.

5 Ways Video will Transform Digital Marketing in 2016

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Author's Bio: Tyler Lessard is CMO of Vidyard , a leading video marketing and analytics platform. 2015 saw some incredible growth in the use of video content by marketers in both B2C and B2B markets. But more importantly, it also saw some staggering shifts in how marketers are using video and the kinds of results it’s helping them generate. Video Goes from Passive to Interactive.

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Going Beyond Email Metrics: A Framework To Help You Plan Your Campaign

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Let’s go beyond the metrics and talk about the importance of planning analytics from the start, to help you measure the success of your eDM (electronic direct mail) campaign or program. Setting up your analytics after a campaign launch is like trying to drive down the freeway using your rearview mirror. How to Plan Your Analytics Before Sending Campaigns out the Door.

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Marketing Automation and Creativity: How to Have Your Cake and Eat It, Too

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Identifying the right upselling prospects because of the right analytics will save time and improve profitability as a result. As marketing automation and data-driven marketing become increasingly important, some marketers feel that creativity is being sacrificed. Some people are prone to believe that technology is destroying creativity, particularly within the marketing department.

4 Ways to Turn Marketing Ideas Into Engaged Customers

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Among the most widely deployed applications are social networking tools, web analytics, digital advertising platforms, marketing automation systems and multichannel campaign management programs. 3. Having engaged customers is, of course, the holy grail for marketers. Successfully mine all of today’s rich sources of data. There is of course no shortage of data available. ” 4.

3 Features Content Marketing Technology Needs to Provide

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Analytics. Content marketing analytics ensure that marketers are able to pinpoint key bottlenecks in the content flow and analyze what types of content drive revenue, loyalty, and advocacy. The right content tool provides comprehensive analytics so marketers can adjust their content strategy to further drive engagement and conversions across all channels. Content Marketing

Tips For Getting More Out of Marketing Automation

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Be sure to take a close look at a vendor’s analytics, customer service, reporting, and custom dashboard capabilities. The Friday Five —a collection of five curated articles from around the Internet — topic this go round: Marketing Automation. TIPS FOR GETTING MORE OUT OF MARKETING AUTOMATION. Read the full story on Chief Marketer. Read the full story on Marketing Land.

The 10 Capabilities CMOs Look for When it Comes to Creating a Modern Marketing Organization

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Evaluative Analytics. Predictive Analytics. A few weeks ago in London during Modern Marketing Experience Europe, we released some new research. As part of the research we interviewed over 20 marketing leaders of some of the biggest brands in the world. Customer Insights. Digital Marketing. Creating digital experiences is now a central part of any marketing plan. Social Media.

3 Ways To Use Video To Get Tactical On Facebook

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Earlier this year s ocial media analytics company Socialbakers released findings of a study they conducted re: Facebook posts. wanna get tactical. Let's get into tactical. Let me hear your social talk, your social talk. Let me hear your social talk. Ok, I know. Cheesy as all get out. My apologies. But when a song gets stuck in your head. oh never mind. Today, however I will.

4 Ideas to Ensure Success With Sales Analytics

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by contributor | Tweet this Editor’s Note : Today’s post comes courtesy of Frank Donny , founder and CEO of Marseli , a marketing and sales analytics and performance software company. The next step is to look for a sales analytics software application that will expose the results in a simple, efficient and affordable manner. Third, make sure you can get to the “why” in your analytics.

Engage Prospects with Video Backed by Marketing Automation

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Video’s deep analytics, when integrated with marketing automation platforms, define an individual faster than other content formats. The latest trends in marketing are often discussed as single tactics – marketing automation, interactivity, personalization - which can seem undefined, technical, and complicated to implement. What digital format is closest to human interaction?

Forrester Research Names Oracle Marketing Cloud a Leader

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To help combat the need, Forrester defines an Enterprise Marketing Software Suite (EMSS) as “an integrated portfolio of marketing technology products that provide analytics, automation, and orchestration of insight-driven customer interactions to support inbound and outbound marketing.” The need for simplicity in the digital marketing landscape is urgent. Product News

Does Your Marketing Department Need A Data Scientist? And Other Data News

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It’s not easy, but a panel of top marketing executives offered insights at a session, “What Technology Can Do for Your Marketing and Analytics Insights” at &THEN 2015 in Boston. Today we present a new feature on the Modern Marketing Blog: The Friday Five. The topics will include but not be limited to: Mobile marketing. Social media marketing. Cross-channel marketing.

Oracle Selected as Strong Leader Among Digital Marketing Platforms

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This report evaluates what Ovum considers to be the leading digital marketing platforms serving the global enterprise marketplace and is based on reviews of more than 200 features functions across six key platform attribute areas, including: cross-channel communications, analytics and personalization, and data management. ” (Page 8). ” (Page 9). This is a key differentiator.

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