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CMOs to Increase Marketing Analytics Budget by 66% Over Next 3 Years

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Their most recent release included the statistic that CMOs plan to increase their spending on Marketing Analytics by 66% over the course of the next 3 years. Are B2B marketers less comfortable using analytics for whatever reason? Twice a year the Duke University Fuqua School of Business releases its CMO Survey. Part of the answer may be in the B2C and B2B breakdown. CMO Corner

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7 Compelling Reasons to Invest in Mobile Marketing

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You can connect audience interactions across mobile and desktop touch points, and generate revealing audience analytics beyond simple clicks and likes. 6. Mobile has experienced a meteoric rise in recent years. Smartphone and tablet usage has exploded, and the widespread proliferation of mobile devices is changing the way consumers and B2B prospects access media and online information.

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Integrating Online Video with Your Marketing Tech Stack

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Marketing automation allows marketers to utilize the analytics from both platforms to send content based on individual interests, delivering the right content to the right person at the right time. Pulling Video Analytics and Content Preferences into Your CRM CRMs create more informed conversations, bridging the gap between marketing and sales. Step 3: “Can you hear me now?”

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How Big Data Is Revolutionizing Marketing And Sales

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Of the hundreds of areas big data and analytics will revolutionize marketing and sales, the following is an overview of those that are delivering results today. Convergence and the power of data in modern marketingThis installment of the Friday Five — a collection of five curated articles from around the Internet, is all about Data. Read the full story on Forbes. Data Management

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

derive insights with holistic content analytics? Stop Killing Your Content: 3 Reasons Your Content Falls Flat. Content has proven to be a highly effective driver of revenue, both directly and indirectly. Each year B2B organizations spend more than $5.2B on content creation and distribution. Additionally, 77% of marketers say content is core to business success. and value. post-production.

The 3 Mistakes Every Marketer Must Avoid When It Comes To Data Driven Marketing

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How Big Data Analytics Can Improve Your Marketing. Friday Five time, our curated collection of 5 recent articles on one topic. This time around it's Data Driven Marketing. Mistakes That Kill Any Data-Driven Marketing Strategy. This is evidenced by the rise in adoption of Data-Driven Marketing, a strategy that refers to all marketing decisions and actions using data related to customers.

Here's Why Only 1 in 3 CMOs Comes from Marketing

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It does make some sense though as domain expertise, strategic / analytic, cross functional, and sales backgrounds represent very important areas of the business. The strategic or analytic backgrounds of 15% of CMOs is a near perfect match to the alarmingly small number of CMOs that are able to deliver a seamless customer experience across all touch points ( 13% ). – K. Ullrich.

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8 Steps to Guarantee Marketing Automation Success

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Typically, you will want to have a centralized marketing database, an engagement engine, and an analytics engine as part of your new automated marketing solution. 5. There are still decisions to be made about marketing content used for the automated processes like email marketing and campaigns plus analytics to analyze and changes to make based on the results from these metrics. 8.

4 Ways to Turn Marketing Ideas Into Engaged Customers

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Among the most widely deployed applications are social networking tools, web analytics, digital advertising platforms, marketing automation systems and multichannel campaign management programs. 3. Having engaged customers is, of course, the holy grail for marketers. Successfully mine all of today’s rich sources of data. There is of course no shortage of data available. ” 4.

Content Methodology: A Best Practices Report

Use web analytics to examine which channels. Which content analytics tools do you have in place to measure the effectiveness of. resources Blog, social, email Google Analytics, biannual. editor) Blog, social, email, paid distribution Google Analytics, engagement. depth analytics, conversion. on social Google Analytics, engagement. Content. Definition II.

3 Features Content Marketing Technology Needs to Provide

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Analytics. Content marketing analytics ensure that marketers are able to pinpoint key bottlenecks in the content flow and analyze what types of content drive revenue, loyalty, and advocacy. The right content tool provides comprehensive analytics so marketers can adjust their content strategy to further drive engagement and conversions across all channels. Content Marketing

100 Things You Are Doing Wrong on Social Media

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You are not looking at your Twitter analytics. You are tweeting press releases. 2. You are not following ANYONE back on Twitter. 3. You are not answering questions directed at you on Twitter. 4. You are not listening for Twitter mentions or replies. 5. You are not listening for tweets about the company without the @ sign. 6. You are not tweeting often enough. 7.

5 Ways Video will Transform Digital Marketing in 2016

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Author's Bio: Tyler Lessard is CMO of Vidyard , a leading video marketing and analytics platform. 2015 saw some incredible growth in the use of video content by marketers in both B2C and B2B markets. But more importantly, it also saw some staggering shifts in how marketers are using video and the kinds of results it’s helping them generate. Video Goes from Passive to Interactive.

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Tips For Getting More Out of Marketing Automation

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Be sure to take a close look at a vendor’s analytics, customer service, reporting, and custom dashboard capabilities. The Friday Five —a collection of five curated articles from around the Internet — topic this go round: Marketing Automation. TIPS FOR GETTING MORE OUT OF MARKETING AUTOMATION. Read the full story on Chief Marketer. Read the full story on Marketing Land.

Study: How Much of Your Content Marketing Is Effective?

include time, money, and analytics. can open access to the necessary analytic tools and resources, and the right analytics help content marketers devote their time. likely need some of the resources afforded to those best-in-class brands—a stable supply of time, money, and analytics that take the guesswork out of their jobs. Copyright © 2015 Contently. Introduction 4 II.

2 Key Tips To Help Rethink Your Marketing Analytics

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During the last #Eloquestions Twitter chat we fielding your questions about Oracle Marketing Cloud’s fourth tenet of Modern Marketing, “Analytics.” Analytics could reshape your sales funnel. When detailed and relevant analytics are applied to the sales process, the traditional "funnel" evolves into something more like a "pinball machine." 2.

Avoid these 10 Marketing Automation Rookie Mistakes

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He specializes in marketing automation, demand generation, analytics, and marketing technology. If your company is considering marketing automation or you have recently implemented it, you are not alone. According to The State of the Marketing Technology Industry , only 3% of businesses surveyed use one of the four most common marketing automation systems. Some marketers will fail.

New Gartner Report: Build Your Digital Marketing Hub

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This layer of the digital marketing hub helps marketers leverage analytics and testing to understand what messaging, products and services drive conversion and enhanced engagement. Gartner has published its Magic Quadrant Report on Digital Marketing Hubs. Connected Data. Actionable Audience Profile. You can connect all the data in the world, but to make it useful, it needs to be actionable.

Engage Prospects with Video Backed by Marketing Automation

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Video’s deep analytics, when integrated with marketing automation platforms, define an individual faster than other content formats. The latest trends in marketing are often discussed as single tactics – marketing automation, interactivity, personalization - which can seem undefined, technical, and complicated to implement. What digital format is closest to human interaction?

Content Marketing 2016: Staffing, Measurement, and Effectiveness

approval workflows, email automation, analytics. for more sophisticated engagement analytics like. marketers think about analytics in relation to ROI. Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. 2016 STAFFING, MEASUREMENT, AND. Introduction II. Methodology III. Key Findings IV. Results and Analysis V. But in 2015, a.

New Tool Helps Marketers Use Email Deliverability Data

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Seedlist testing, pre-flight template analysis, blacklist monitoring, and device analytics are all built into the toolset. Email Deliverability is one of the most important, but also one of the most overlooked and misunderstood aspects of email marketing. Just about all RFPs that go out in our industry contain multiple questions about deliverability. Product News

A 101 in Marketing Analytics

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by Anna Glushkovsky | Tweet this Do you shy away from analytics? You are not alone, even the best data driven organizations have marketing employees who are great at event planning, writing creative campaigns and website design but when it comes to analytical data they rely on the analytical team to provide them with the answers. But numbers don’t have to be afraid of numbers.

The 10 Capabilities CMOs Look for When it Comes to Creating a Modern Marketing Organization

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Evaluative Analytics. Predictive Analytics. A few weeks ago in London during Modern Marketing Experience Europe, we released some new research. As part of the research we interviewed over 20 marketing leaders of some of the biggest brands in the world. Customer Insights. Digital Marketing. Creating digital experiences is now a central part of any marketing plan. Social Media.

4 Ideas to Ensure Success With Sales Analytics

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by contributor | Tweet this Editor’s Note : Today’s post comes courtesy of Frank Donny , founder and CEO of Marseli , a marketing and sales analytics and performance software company. The next step is to look for a sales analytics software application that will expose the results in a simple, efficient and affordable manner. Third, make sure you can get to the “why” in your analytics.

Content Strategy for Marketing

conducts suveys and collects analytics automatically each month so you know what. Content. Strategy for. Marketing: Sustainable, Scalable, and Sale-able As the web weaves into every aspect of your customers’ lives, they expect the. right content in the right place at the right time. Content as an afterthought or. even as a one-time campaign no longer works. Today, marketing is digital, so.

3 Ways To Use Video To Get Tactical On Facebook

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Earlier this year s ocial media analytics company Socialbakers released findings of a study they conducted re: Facebook posts. wanna get tactical. Let's get into tactical. Let me hear your social talk, your social talk. Let me hear your social talk. Ok, I know. Cheesy as all get out. My apologies. But when a song gets stuck in your head. oh never mind. Today, however I will.

Marketing Automation and Creativity: How to Have Your Cake and Eat It, Too

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Identifying the right upselling prospects because of the right analytics will save time and improve profitability as a result. As marketing automation and data-driven marketing become increasingly important, some marketers feel that creativity is being sacrificed. Some people are prone to believe that technology is destroying creativity, particularly within the marketing department.

Oracle Selected as Strong Leader Among Digital Marketing Platforms

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This report evaluates what Ovum considers to be the leading digital marketing platforms serving the global enterprise marketplace and is based on reviews of more than 200 features functions across six key platform attribute areas, including: cross-channel communications, analytics and personalization, and data management. ” (Page 8). ” (Page 9). This is a key differentiator.

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Forrester Research Names Oracle Marketing Cloud a Leader

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To help combat the need, Forrester defines an Enterprise Marketing Software Suite (EMSS) as “an integrated portfolio of marketing technology products that provide analytics, automation, and orchestration of insight-driven customer interactions to support inbound and outbound marketing.” The need for simplicity in the digital marketing landscape is urgent. Product News

Marketing Optimization Toolkit: The Science behind Marketing Analytics

Marketers are well-versed in the art and science of optimization

Tear Down the Silos: 5 Steps to Improving Customer Acquisition

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Pulling customer, program and system performance analytics – even if it is from multiple systems and sources – is a valuable source of your current reality to identify inhibiting silos and gaps and to use this data to make positive changes. Reaching and creating new customers can be difficult in today’s hyper-connected world. Not good. Marketing Automation

3 Interactive Content Hacks to Increase Webinar Attendance Every Time

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After visitors registered for the webinar; “Drive Employee Engagement With Predictive Analytics,” Castlight sent an email containing a link to a pre-webinar survey that challenged registrants to test their knowledge. When you think about webinars as a demand generation channel, you might focus your energy on getting as many people to register for your event as possible.

Data-Driven Marketing Tactics: 3 Technologies Optimizing Customer Experience

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Customer journey analytics. It activates insights from digital analytics. 
. A convergence of marketing and advertising technologies is occurring. Performance advertisers know that data insights and integrations form the core of a winning campaign, both from a creative and a revenue standpoint. But many aren’t taking full advantage of the information they have access to.

How CMOs Can Overcome 3 Key Challenges

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When an employee brings them the next new Pinterest analytics tool or suggests integrating Snapchat into their marketing strategy, marketing leaders feel overwhelmed by the thought of rolling that new tool or application into a scalable, measurable plan. Throughout roundtables and keynote panel discussions, a few clear challenges emerged. CMO Corner

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B2B Marketing Trends for 2016

Embrace new technology: tools like predictive analytics and "marketing stacks" hold great promise but need to be better utilized. B2B Marketing Trends for 2016 28 Embrace New Technology Use Data to Plan Ahead, Not Just Assess Past Activities Thirty percent of B2B marketers use data analytics to evaluate prior. leaders expected to use predictive analytics in the next year, B2B.

Does Your Marketing Department Need A Data Scientist? And Other Data News

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It’s not easy, but a panel of top marketing executives offered insights at a session, “What Technology Can Do for Your Marketing and Analytics Insights” at &THEN 2015 in Boston. Today we present a new feature on the Modern Marketing Blog: The Friday Five. The topics will include but not be limited to: Mobile marketing. Social media marketing. Cross-channel marketing.