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CMOs to Increase Marketing Analytics Budget by 66% Over Next 3 Years

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Their most recent release included the statistic that CMOs plan to increase their spending on Marketing Analytics by 66% over the course of the next 3 years. Are B2B marketers less comfortable using analytics for whatever reason? Twice a year the Duke University Fuqua School of Business releases its CMO Survey. Part of the answer may be in the B2C and B2B breakdown. CMO Corner

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Predictive Analytics and Modern Marketing: Q&A with Mintigo’s Atul Kumar

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It all started in 2000 when I was at Oracle; we built a data analytics solution for marketing and sales that provided visibility into marketing activities of prospects and customers. Editor's Note: Today's post comes courtesy of Jeff Ogden, President of Find New Customers. Why are you excited about Mintigo's new integration and overall partnership with Oracle Marketing Cloud?

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Integrating Online Video with Your Marketing Tech Stack

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Marketing automation allows marketers to utilize the analytics from both platforms to send content based on individual interests, delivering the right content to the right person at the right time. Pulling Video Analytics and Content Preferences into Your CRM CRMs create more informed conversations, bridging the gap between marketing and sales. Step 3: “Can you hear me now?”

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Data-Driven Marketing Tactics: 3 Technologies Optimizing Customer Experience

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Customer journey analytics. It activates insights from digital analytics. 
. A convergence of marketing and advertising technologies is occurring. Performance advertisers know that data insights and integrations form the core of a winning campaign, both from a creative and a revenue standpoint. But many aren’t taking full advantage of the information they have access to.

Marketing Optimization Toolkit: The Science behind Marketing Analytics

Marketers are well-versed in the art and science of optimization

How Big Data Is Revolutionizing Marketing And Sales

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Of the hundreds of areas big data and analytics will revolutionize marketing and sales, the following is an overview of those that are delivering results today. Convergence and the power of data in modern marketingThis installment of the Friday Five — a collection of five curated articles from around the Internet, is all about Data. Read the full story on Forbes. Data Management

The 3 Mistakes Every Marketer Must Avoid When It Comes To Data Driven Marketing

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How Big Data Analytics Can Improve Your Marketing. Friday Five time, our curated collection of 5 recent articles on one topic. This time around it's Data Driven Marketing. Mistakes That Kill Any Data-Driven Marketing Strategy. This is evidenced by the rise in adoption of Data-Driven Marketing, a strategy that refers to all marketing decisions and actions using data related to customers.

Here's Why Only 1 in 3 CMOs Comes from Marketing

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It does make some sense though as domain expertise, strategic / analytic, cross functional, and sales backgrounds represent very important areas of the business. The strategic or analytic backgrounds of 15% of CMOs is a near perfect match to the alarmingly small number of CMOs that are able to deliver a seamless customer experience across all touch points ( 13% ). – K. Ullrich.

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2 Key Tips To Help Rethink Your Marketing Analytics

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During the last #Eloquestions Twitter chat we fielding your questions about Oracle Marketing Cloud’s fourth tenet of Modern Marketing, “Analytics.” Analytics could reshape your sales funnel. When detailed and relevant analytics are applied to the sales process, the traditional "funnel" evolves into something more like a "pinball machine." 2.

B2B Marketing Trends for 2016

Embrace new technology: tools like predictive analytics and "marketing stacks" hold great promise but need to be better utilized. B2B Marketing Trends for 2016 28 Embrace New Technology Use Data to Plan Ahead, Not Just Assess Past Activities Thirty percent of B2B marketers use data analytics to evaluate prior. leaders expected to use predictive analytics in the next year, B2B.

100 Things You Are Doing Wrong on Social Media

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You are not looking at your Twitter analytics. You are tweeting press releases. 2. You are not following ANYONE back on Twitter. 3. You are not answering questions directed at you on Twitter. 4. You are not listening for Twitter mentions or replies. 5. You are not listening for tweets about the company without the @ sign. 6. You are not tweeting often enough. 7.

8 Steps to Guarantee Marketing Automation Success

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Typically, you will want to have a centralized marketing database, an engagement engine, and an analytics engine as part of your new automated marketing solution. 5. There are still decisions to be made about marketing content used for the automated processes like email marketing and campaigns plus analytics to analyze and changes to make based on the results from these metrics. 8.

New Tool Helps Marketers Use Email Deliverability Data

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Seedlist testing, pre-flight template analysis, blacklist monitoring, and device analytics are all built into the toolset. Email Deliverability is one of the most important, but also one of the most overlooked and misunderstood aspects of email marketing. Just about all RFPs that go out in our industry contain multiple questions about deliverability. Product News

Avoid these 10 Marketing Automation Rookie Mistakes

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He specializes in marketing automation, demand generation, analytics, and marketing technology. If your company is considering marketing automation or you have recently implemented it, you are not alone. According to The State of the Marketing Technology Industry , only 3% of businesses surveyed use one of the four most common marketing automation systems. Some marketers will fail.

New Gartner Report: Build Your Digital Marketing Hub

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This layer of the digital marketing hub helps marketers leverage analytics and testing to understand what messaging, products and services drive conversion and enhanced engagement. Gartner has published its Magic Quadrant Report on Digital Marketing Hubs. Connected Data. Actionable Audience Profile. You can connect all the data in the world, but to make it useful, it needs to be actionable.

B2B Marketing Trends for 2016

Embrace new technology: tools like predictive analytics and "marketing stacks" hold great promise but need to be better utilized. B2B Marketing Trends for 2016 28 Embrace New Technology Use Data to Plan Ahead, Not Just Assess Past Activities Thirty percent of B2B marketers use data analytics to evaluate prior. leaders expected to use predictive analytics in the next year, B2B.

3 Features Content Marketing Technology Needs to Provide

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Analytics. Content marketing analytics ensure that marketers are able to pinpoint key bottlenecks in the content flow and analyze what types of content drive revenue, loyalty, and advocacy. The right content tool provides comprehensive analytics so marketers can adjust their content strategy to further drive engagement and conversions across all channels. Content Marketing

4 Ways to Turn Marketing Ideas Into Engaged Customers

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Among the most widely deployed applications are social networking tools, web analytics, digital advertising platforms, marketing automation systems and multichannel campaign management programs. 3. Having engaged customers is, of course, the holy grail for marketers. Successfully mine all of today’s rich sources of data. There is of course no shortage of data available. ” 4.

5 Ways Video will Transform Digital Marketing in 2016

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Author's Bio: Tyler Lessard is CMO of Vidyard , a leading video marketing and analytics platform. 2015 saw some incredible growth in the use of video content by marketers in both B2C and B2B markets. But more importantly, it also saw some staggering shifts in how marketers are using video and the kinds of results it’s helping them generate. Video Goes from Passive to Interactive.

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Marketing Automation and Creativity: How to Have Your Cake and Eat It, Too

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Identifying the right upselling prospects because of the right analytics will save time and improve profitability as a result. As marketing automation and data-driven marketing become increasingly important, some marketers feel that creativity is being sacrificed. Some people are prone to believe that technology is destroying creativity, particularly within the marketing department.

B2B Marketing Trends for 2016

Embrace new technology: tools like predictive analytics and "marketing stacks" hold great promise but need to be better utilized. B2B Marketing Trends for 2016 28 Embrace New Technology Use Data to Plan Ahead, Not Just Assess Past Activities Thirty percent of B2B marketers use data analytics to evaluate prior. leaders expected to use predictive analytics in the next year, B2B.

Tips For Getting More Out of Marketing Automation

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Be sure to take a close look at a vendor’s analytics, customer service, reporting, and custom dashboard capabilities. The Friday Five —a collection of five curated articles from around the Internet — topic this go round: Marketing Automation. TIPS FOR GETTING MORE OUT OF MARKETING AUTOMATION. Read the full story on Chief Marketer. Read the full story on Marketing Land.

Forrester Research Names Oracle Marketing Cloud a Leader

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To help combat the need, Forrester defines an Enterprise Marketing Software Suite (EMSS) as “an integrated portfolio of marketing technology products that provide analytics, automation, and orchestration of insight-driven customer interactions to support inbound and outbound marketing.” The need for simplicity in the digital marketing landscape is urgent. Product News

The 10 Capabilities CMOs Look for When it Comes to Creating a Modern Marketing Organization

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Evaluative Analytics. Predictive Analytics. A few weeks ago in London during Modern Marketing Experience Europe, we released some new research. As part of the research we interviewed over 20 marketing leaders of some of the biggest brands in the world. Customer Insights. Digital Marketing. Creating digital experiences is now a central part of any marketing plan. Social Media.

4 Ideas to Ensure Success With Sales Analytics

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by contributor | Tweet this Editor’s Note : Today’s post comes courtesy of Frank Donny , founder and CEO of Marseli , a marketing and sales analytics and performance software company. The next step is to look for a sales analytics software application that will expose the results in a simple, efficient and affordable manner. Third, make sure you can get to the “why” in your analytics.

Engage Prospects with Video Backed by Marketing Automation

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Video’s deep analytics, when integrated with marketing automation platforms, define an individual faster than other content formats. The latest trends in marketing are often discussed as single tactics – marketing automation, interactivity, personalization - which can seem undefined, technical, and complicated to implement. What digital format is closest to human interaction?

3 Ways To Use Video To Get Tactical On Facebook

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Earlier this year s ocial media analytics company Socialbakers released findings of a study they conducted re: Facebook posts. wanna get tactical. Let's get into tactical. Let me hear your social talk, your social talk. Let me hear your social talk. Ok, I know. Cheesy as all get out. My apologies. But when a song gets stuck in your head. oh never mind. Today, however I will.

Does Your Marketing Department Need A Data Scientist? And Other Data News

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It’s not easy, but a panel of top marketing executives offered insights at a session, “What Technology Can Do for Your Marketing and Analytics Insights” at &THEN 2015 in Boston. Today we present a new feature on the Modern Marketing Blog: The Friday Five. The topics will include but not be limited to: Mobile marketing. Social media marketing. Cross-channel marketing.

The Benefits of Managing Marketing Data with a DMP

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First it uses data that most enterprises are already generating, whether through CRM or more sophisticated web analytics. Your business is sitting on a lot of data. The problem is that without the technology to knock it into shape, it’s likely to be inert. The tool to bring it to life is called a data management platform (DMP). The key thing is to be ready. Your data now has a context.

Oracle Selected as Strong Leader Among Digital Marketing Platforms

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This report evaluates what Ovum considers to be the leading digital marketing platforms serving the global enterprise marketplace and is based on reviews of more than 200 features functions across six key platform attribute areas, including: cross-channel communications, analytics and personalization, and data management. ” (Page 8). ” (Page 9). This is a key differentiator.

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Top Hashtags Used By CMOs and CIOs

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She points specifically to the following hashtags: #mobile, #video, #security, #analytics, #cloud, #digital, #bigdata, #innovation and last but certainly not least: #leadership. Presenting the CMO Social Stat of the Month for December 2015 - Top Hashtags Used By CMOs & CIOs. CMO Corner

Tear Down the Silos: 5 Steps to Improving Customer Acquisition

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Pulling customer, program and system performance analytics – even if it is from multiple systems and sources – is a valuable source of your current reality to identify inhibiting silos and gaps and to use this data to make positive changes. Reaching and creating new customers can be difficult in today’s hyper-connected world. Not good. Marketing Automation

The Marketing Technology Landscape: An Interview with Scott Brinker

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Outside of those big companies—and there's a finite number of those—there are these more innovative niches of all the incredible things people are doing around things like more advanced customer analytics, content marketing management, really cool things with social media. " And I thought that was a lot when it was like 150 of them. It's quite overwhelming.

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7 Quotes From 7 CMOs About Building a Modern Marketing Organization

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Evaluative Analytics. "We set up this analytics center of excellence. Not too long ago we launched a marketing analytic workbench. Not sure if I buy into the whole 7 is the luckiest of all numbers thing. In bold is the topic for which each quote is referring to specifically. 1. Consumer Insights. " — Patrick Adams, CMO, PayPal. 2. Integrated Engagement Planning.

Oracle Named Leader in Gartner's New Multichannel Campaign Management Report

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” Requisite capabilities include (from Gartner) are wide-ranging and include: basic campaign management, advanced analytic functions, advanced execution functions, and digital marketing capabilities, which include ad management, content marketing, mobile and social marketing, Web, and email marketing. What is Multichannel Campaign Management? Product News

Secret Sauce: 8 Tips from Demand Generation “Master Chefs”

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That means knowing what information they want — and how to give it to them. 7) Set customer-centric analytics.  by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Sam Boush , founder and President of Lead Lizard , a marketing automation agency in Portland, Oregon. Sam works with enterprise clients to develop demand generation strategies.

4 Steps to Maximize Your Marketing Data

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Targeting & Segmentation analysis analytics Bluewolf bounce backs Cassie Hrushesky data data maintenance data management data management tips Email Marketing engagement field completeness marketing data state of marketing data steps to effective email marketing unsubscribes Follow Cassie on Twitter @cmnh10. Ask yourself: Do you honestly know the state of your data?

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3 Interactive Content Hacks to Increase Webinar Attendance Every Time

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After visitors registered for the webinar; “Drive Employee Engagement With Predictive Analytics,” Castlight sent an email containing a link to a pre-webinar survey that challenged registrants to test their knowledge. When you think about webinars as a demand generation channel, you might focus your energy on getting as many people to register for your event as possible.

Why a CMO Must Establish a System for Continuous Improvement

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The cold, harsh reality is that the customer is outpacing companies in terms of their expectations for personalized service compared to a company’s ability to act on the information—both technologically and analytically. There is an inherent need for CMOs to establish a system for continuous improvement. CMO Corner

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10 Marketing Automation Tips for Personalisation and Contextualisation

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It uses all five tenets of modern marketing: targeting the right audience, then building engagement as a managed conversation over time, maximizing conversion based on customer comfort, and learning from analytics by swinging in technology that matches your goals. Many people never explore the full potential of marketing automation. Two words: personalisation and contextualisation.