Customer Analytics seems to be one of the hottest topics in business today, with the newly coined 'Data Scientist' role in high demand.  The reality is that analytics can provide a big impact on bottom line profits.  In most environments, you need three critical components for customer analytics to provide a significant impact: Business Measure in Need : A troubling trend in a key business measure compared to competitors or a business measure you are confident can be improved if given focus. Behavioral Data : Predictive customer analytics are data driven. MORE >>

Google Analytics has been a tremendous asset for marketers. Google Analytics pairs seamlessly with AdWords and the two can be used to create highly targeted campaigns. But Google is taking it one step further and has recently released Remarketing with Google Analytics.  Now that Remarketing is tied to Google Analytics the process is more seamless and your targeting options are much greater. What does this mean for Google Analytics? Not only will remarketing with Google Analytics be easier than it was before, it will be much more in depth. MORE >>

As we move into this any-device, any-content ecosystem, analytics become an important factor in the television experience. It provides feedback about the devices that are used that analytics and big data management are well positioned to support. Television used to be simple. Your TV was connected to a cable and you received a certain amount of channels that were paid for in advance. These channels brought you a variety of shows. And every night, no matter how inconvenient it was, you would park yourself in front of the TV at the designated time to catch your favorite show. MORE >>

For example, I intended to initiate an analytical model for a client that has a combination of B-to-B and B-to-C business. Now, we are using the campaign and business intelligence tools to create the behavioral-tracking system and accumulate information for future analytical modeling. Secondly, selecting the right analytical tool can be equally tricky. In real business, we actually have more choices and can use two perspectives in our analytical work. There is no rule of thumb for developing the best model among the variety of analytical tools. MORE >>

Invest in deep analytics & segmentation. But a deeper solution for both the short and long term lies in analytics and segmentation. The savvier the analytics, the savvier the segmentation capabilities: some sites create a completely different user interface depending on the user specs. Investing in analytics and offering a targeted experience to distinct segments means offering digital users the best user experience and a highly distinctive product—something that will take competitors significant time and difficulty to match. Frontload your marketing budget. MORE >>