Industrial Marketing Today

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Add Google Analytics to Emails and Gain B2B Lead Generation Intelligence

Industrial Marketing Today

While working on an email campaign for a client who markets to manufacturers in the Process Controls and Automation industry, I was asked if there was an easy way to combine web analytics with email marketing. He was already using Google Analytics (GA) to monitor his Web site. How to add Google Analytics to Benchmark emails.

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Top 10 Industrial Marketing Posts of 2016

Industrial Marketing Today

The ranking is based on various parameters from Google Analytics. I thought I’ll start off 2017 with a quick look back at 2016. I’ve compiled the top 10 posts on industrial marketing. I left out the home page even though it is the most visited page as expected. This is only a content summary.

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Industrial Marketing, Lead Generation and Sales: It’s Complicated

Industrial Marketing Today

Content Marketing Industrial Marketing Sales Strategies Analytics Industrial sales Industrial sales strategies Measurement and tracking' Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].

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Top 12 Industrial Marketing Posts of 2014

Industrial Marketing Today

I’ve culled the list down to 12 based on the data from my Google Analytics. It’s time to look back at the most read industrial marketing posts that I published in 2014. These industrial marketing posts are listed in the order of published dates –oldest to the newest. #1: 1: What’s Hot and What’s Not in [.] This is only a content summary.

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Using E-mail Marketing for Lead Generation

Industrial Marketing Today

In short, you need to marry emails and website analytics. Nor does it require an expensive site analytics package. For step by step instructions on how to add Google Analytics (Free) to your emails, head over to my post, “Add Google Analytics to Emails and Gain B2B Lead Generation Intelligence.”. How about free?

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Industrial and B2B Customer Engagement Simplified

Industrial Marketing Today

To add a new twist to a thorny problem, I read a very interesting quote from Avinash Kaushik, the man who literally wrote the book on Web Analytics 2.0 , he said, “Engagement is not a metric, it’s an excuse.” The good news is that you can use a free tool like Google Analytics to get a very good handle on your customer engagement.

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You’ve Got Traffic. Now What?

Industrial Marketing Today

That’s because no one has taken the time to explain to these people about the value of looking at their Google Analytics. It truly is an “a-ha moment” for them when I go over their Google Analytics and explain some of those key site statistics. What then is the solution for converting website traffic to leads?

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