Hive9

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Turn Marketing Analytics into Sales Enablement

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The most effective marketing organizations in 2017 (and beyond) will be those who break down any remaining barriers that prevent them from working harmoniously with sales.

Analytics 100
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You Need Marketing Insights Now. Why Wait?

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The insights we can now glean from marketing analytics give us the power to make huge strides in how well we do our jobs. Marketing data has come a long way. Of course, the path from marketing data to clear, actionable dashboards and reports depends on some pretty powerful tools.

Analytics 100
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The Pros and Cons of Different Revenue Attribution Models

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It’s a challenge that’s long plagued marketing organizations and one that remains challenging given how much easier it is today to collect marketing analytics than it’s ever been before. Understanding and demonstrating marketing ROI isn’t easy.

ROI 118
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Understanding Your Pipeline Velocity for Better Budget Planning

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Your marketing analytics have a lot to tell you. They can help you identify the customers worth the most to you, the marketing activities contributing the most to revenue , and the sequence of actions most likely to lead to a sale.

Planning 106
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Useless Argument #87: My Metrics Are Better Than Your Metrics

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That’s especially true for any marketers still accessing all their marketing analytics through spreadsheets that get sent back and forth within a department. Many marketers now have access to a huge quantity of data – so much, in fact, that it risks becoming more overwhelming than helpful.

Analytics 102
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The Metrics that Should be in every CMO Dashboard

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When you review your marketing analytics now, what does that process look like? If you’re like most marketing professionals, it probably involves lots of spreadsheets. In fact, 60% of executives still depend on Excel spreadsheets to view their data.

CMO 104
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Webinar Recap: Measurement and Path to Improved Performance

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No marketer questions the importance of analytics. Measurement is the only way we see the results of the work we’re doing.