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Adapting To The NEW Consumer With Better Analytics

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In my last post for {grow}, I wrote about three goals and KPIs needed for social media analytics  but was surprised when digital friend Hessie Jones ,  Chief Strategy Officer at Verve.ai, reached out to tell me that I may be living in the past. The post Adapting To The NEW Consumer With Better Analytics appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.

Three Types of Goals and KPIs Needed for Social Media Analytics

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Good social media analytics are needed for businesses to understand the social consumer. Companies looking to garner better social media results need to start with those two questions — and from my experience, these are the three areas that need addressing when looking to grasp social media analytics. The KPIs Needed For Social Media Analytics. By Brooke B. And why?

Four marketing mega trends nobody’s talking about

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Artificial Intelligence Big Data and Analytics Content Marketing Content Shock Facebook marketing futurist Google techologies Influence and Power Influence marketing Mobile marketing Return On Influence Social Media best practices Social Media Strategy Twitter YouTube and video google + mark schaefer marketing trends. By Mark Schaefer. The predictions will be … predictable: More video!

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Four profound marketing megatrends for 2016 and beyond

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Analytics — A simple social media dashboard is not enough to win in this environment. In the past few months I have had the opportunity to test several software platforms that can help you create better, more shareable content based on data and analytics. Analytics — A simple social media dashboard is not enough to win in this environment. Overcoming Information density.

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B2B Marketing Trends for 2016

Embrace new technology: tools like predictive analytics and "marketing stacks" hold great promise but need to be better utilized. B2B Marketing Trends for 2016 28 Embrace New Technology Use Data to Plan Ahead, Not Just Assess Past Activities Thirty percent of B2B marketers use data analytics to evaluate prior. leaders expected to use predictive analytics in the next year, B2B.

I don’t know my online audience and neither do you

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In fact, there is no social media analytics program on earth that would reveal his name to me because he is not engaging with me in a public way. This provokes an interesting question: How many of the most important customers and potential customers out there can you really identify through social analytics programs? You don’t know me. No tweets, posts, or blog comments.

The new psychology of content consumption

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Artificial Intelligence Big Data and Analytics Content Marketing facebook Facebook marketing Podcasts Psychology and social media research Snapchat streaming video The Marketing Companion marketing companion podcastsIs the psychology of content consumption changing? That’s the central idea behind an amazing new discussion featured on The Marketing Companion podcast.

Marketing is the second-biggest user of Big Data (and other amazing facts)

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The most popular application is operational analytics (42 percent). The most popular application is operational analytics (42 percent). Big Data and Analytics analytics big dataThanks to my friends at Dell, I received access to the latest EMA/9sight Big Data research. found this interesting and you will too. Financial analysis is third. Cloud? Or Partly Cloudy? Machines!

Research proves there is still a place for long form content

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Big Data and Analytics blogging Blogging best practices Content Ignition Strategy Content Marketing Writing best practices buzz sumo content ignition content marketing pewWe seem to have lost our way with that advice today as we strive to adjust to an Internet public that seems to have a short attention span. Fully 76 percent of the articles studied were fewer than 1,000 words in length.

B2B Marketing Trends for 2016

Embrace new technology: tools like predictive analytics and "marketing stacks" hold great promise but need to be better utilized. B2B Marketing Trends for 2016 28 Embrace New Technology Use Data to Plan Ahead, Not Just Assess Past Activities Thirty percent of B2B marketers use data analytics to evaluate prior. leaders expected to use predictive analytics in the next year, B2B.

Marketing: New architects of the customer experience?

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Big Data and Analytics business relationships business strategy customer acquisition economics of social media ROI and measurement Social Media best practices Video blogs brian solis customer experience customer journey video blogsThe customer journey is more tangled than the power cords in my computer bag. And that is pretty tangled. have been thinking a lot about this. Now what?

The evolution of social media analytics

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During my recent trip to Austin, I had an opportunity to catch up with Shree Dandekar , Dell’s chief strategist for business intelligence and analytics. The post The evolution of social media analytics appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Click here if you cannot see my video interview with Shree Dandekar of Dell. Here are 7 clues.

The uncomfortable state of content marketing metrics

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Perhaps they found the article organically and I had a record of page views in Google Analytics. Penn , author of the brilliant new book  Marketing Red Belt: Connecting With Your Creative Mind , is one of the most intelligent and resourceful analytical minds on our planet. Analytical capabilities are not keeping up with the changes in the industry. This is not good. It sucked.

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Four lessons in marketing data analysis for beginners

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Big Data and Analytics ROI and measurement marketing analytics roi and measurement social media measurement value of marketing Some time ago, I was working with an SEO professional who was helping my client with some A/B testing of a website (testing two different versions to see which performs better). After just a week, they came back with some good news. What lessons can you share?

A Special Message for You: The Power of Personalized Marketing

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The possibilities truly are limitless, and predictive analytics could take this science even further, creating hypertargeted customer experiences and bringing marketing ROI to a whole new level. Big Data and Analytics Communty-building Marketing best practices marketing strategy kerry gorgone personalized marketing segmentation targetingBy Kerry Gorgone, {grow} Contributing Columnist.

B2B Marketing Trends for 2016

Embrace new technology: tools like predictive analytics and "marketing stacks" hold great promise but need to be better utilized. B2B Marketing Trends for 2016 28 Embrace New Technology Use Data to Plan Ahead, Not Just Assess Past Activities Thirty percent of B2B marketers use data analytics to evaluate prior. leaders expected to use predictive analytics in the next year, B2B.

Four Strategies to survive automated writing and content bots

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Artificial Intelligence Big Data and Analytics careers Content Marketing artificial intelligence automated writing evergreenA few months ago, I participated in a study to rate the quality of 10 different blog post writers. assigned a rather difficult topic to these writers and rated the anonymous results from 1-10. The top three posts were very close. Automated writing! Almost un-readable.

Your marketing success may hinge on Gray Social Media

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He told this story: After working on our company blog for a while, I found great value in diving into Google Analytics to see where the traffic was coming from. Avtar and I traded ideas about the many other small signals out there that simply aren’t picked up by the analytics programs which are optimized to give us broad trends, patterns, and large-scale shifts in sentiment.

The Data-Driven Sales Team: Why Social Selling Works

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Big Data and Analytics Social Media and SalesOver the last three years I’ve been doing quite a bit of “social selling” training for big companies and it has been an interesting experience. I see that some people are eager to embrace the change. Others are in the class because they are being FORCED to embrace the change. And so I don’t need your data to do that.”. Social Selling Works.

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Four ways customer connections will change by 2020

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Augmented Reality B2B and social media Big Data and Analytics customer acquisition Google techologies Mobile marketing QR Codes augmented reality big data customer connections internet security Technology is changing the way we buy, fly and try. It’s also going to be changing our customer connections. Dramatically. Paid search pretty much meant  only  pay-per-click on Google and Yahoo.

Why Big Data will go away soon

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You need to get comfortable with analytics and statistics … at least for the next five years.” That’s why I have long advocated the need for some background in statistics and analytics in a marketing education. You need to get comfortable with analytics and statistics … at least for the next five years.”. Big Data and Analytics big dataWinds of change.

How to be “Future Ready” for a career in marketing

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Here are the skills you need to compete: Statistics and analytics, digital marketing and advertising strategies, content creation skills, and community management … in addition to the marketing basics of course. Augmented Reality Big Data and Analytics careers futurist big data future of marketing future readyBut seriously. The fourth marketing revolution. So … be first.

Five 2015 digital marketing trends for your consideration

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Augmented Reality B2B and social media Big Data and Analytics economics of social media facebook futurist Google techologies innovation Pinterest Technology Twitter 2015 digital marketing trends content shock Facebook marketing google glass It’s a popular time to look into the crystal ball for the next year and make a few predictions. One area ripe for innovation is interactive video.

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What are the most reliable content channels to connect with customers?

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If analytics on reach are poor for text and video, the situation is even worse for podcasts. I recently had a chance to hear entrepreneur and author  Joe Pulizzi speak about his wonderful new book Content Inc  and my mind was buzzing over some of the interesting new ideas he presented. One of these topics was a discussion on the most reliable ways to deliver your content. Does anybody care?

3 Ways to know your prospects as well as they know you!

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B2B and social media Big Data and Analytics customer acquisition eMail marketing brooke sellas email list lead nurturing email marketing lead generation leads prospects social media and b2b social media and salesBy Brooke Sellas, {grow} Contributing Columnist. How do you get to know your prospects? Or maybe a better question is, are you getting to know your prospects? What Is A Prospect?

Case study: Small business content marketing success

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Whether you opt to use a free analytics tool like Google Analytics or you opt for a paid solution it is important to analyze your results. Spend By Kate McQuillan, {grow} Community Member. When I started Pet Sitters Ireland back in 2010 it was really just a way for my husband and I to solve our own pet care needs. Most of this growth is attributed to our content marketing strategy.

From newbie to expert, here are the best social media tools for your business

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Analytics. It is a great way to get started with analytics, and to become the number-junky every good social media marketer should be. Google Analytics and Typeform – Google Analytics is an obvious tool. By Kiki Schirr, {grow} Contributing Columinst. When people ask, “what are the best social media tools I should be using to be a better social media marketer?”

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Three companies using IT for dramatic transformation

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Big Data and Analytics Case studies innovation Mobile marketing big data case studies firestone health net connect sephoraI used to work for a big global company. Here was the management view of the IT department: It is the help desk. It is a necessary evil. It is a cost to be cut. Of course, times have changed. Or … have they? Of course IT still “runs” things. Firestone.

Two questions to help you find the value of marketing

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Despite the advancements in data and analytics over the last 10 years, this same thing still happens every day. Despite the advancements in data and analytics over the last 10 years, this same thing still happens every day. Big Data and Analytics ROI and measurement eric wittlake marketing analytics roi and measurement value of marketing We were thrilled. Life was good!

Marketing and the new Digital Mindset

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gShift’s Web Presence Analytics platform  provides agencies and brands with search, social and mobile content marketing data in one place. Take a look at building an engaged and relevant audience through innovative new games, contests, analytics, polling platforms, and other innovations. What does it mean to be “digital?” ” Is your business digital? Is it enough?

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The One Thing That’s Better Than Knowing Your Customers

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Google Analytics can show you the data for 3-6). harder to decipher, but again, a CRM or Google Analytics can help). Knowing your customers is a never-ending quest for most marketers. Understanding the customer helps marketers position the product, and sales teams persuade consumers to buy. It’s why businesses exist. And I’m going to tell you exactly what that is. Surveys.

5 Reasons companies are bringing their marketing in house

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As analytics improve and Big Data gives way to the real insights in Little Data , we are able to drive our efforts down to individuals. As analytics improve and Big Data gives way to the real insights in Little Data, we are able to drive our efforts down to individuals. The shift in North America is a little higher — 28 percent. What is the cause of theis striking trend?

Why this is the most difficult (and fun!) time to be in marketing

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In addition to traditional marketing classes in strategy and consumer behavior, you are probably sub-optimized if you haven’t also picked up these skills: An immersion in statistics and data analytics. One reason I am differentiated as a marketing consultant and writer is that I’m old … it helps me connect the dots between decades and generations, between trends and fads.

The 5 hottest marketing jobs in a digital age

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Big Data and Analytics careers Communty-building Content Marketing corporate communications Organizational Development hottest marketing jobs jobs in marketing marketing careers How can we expect marketing jobs to be impacted by technology over the next few years? think we can see a glimpse of the future with Google. The next marketer I hire would probably be a statistician.

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A ton of useful information on social media marketing measurement!

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On this edition I spend about 45 minutes hanging out with marketing measurement and analytics expert Rob Petersen and, together with some of our {grow} community, we tackle the hardest questions in the field around social media and ROI. A few key ideas from this presentation: Awareness – engagement – ROI … what to expect. But wait … there’s more!!

How to set up a Social Media Command Center

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Leading organizations, such as Coca Cola and Southwest Airlines have created a physical space and hired dedicated staff (typically with a deep background in digital analytics) and now even smaller companies are looking into this capability. Customer insights and analytics. By Rick Wion, {grow} Community Member. Start with the why. Real-time marketing and engagement during events.

Why Instagram is becoming the dominant social network

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Big Data and Analytics branding economics of social media futurist Instagram Internet marketing Mobile marketing Pinterest Video blogs dominant social network instagram social media research I am regular on Mitch Joel’s blog and when he says a a video is “must-watch,” I listen to the man. Why Tumblr is a clear “loser” (worst investment in the past 10 years?)

How to differentiate your blog based on the time you can put into it

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Reading an Avinash post is not for everyone but if you you thirst for deep analytical insight (and have the time to read it), there is no better source. Reading an Avinash post is not for everyone but if you you thirst for deep analytical insight (and have the time to read it), there is no better source. Blogging takes a lot of work. Are you using your time to maximum effectiveness?

The one social media rule ALL businesses should follow

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What I mean is, YOU should own admin rights to your social media platforms, Google Analytics, WordPress site or blog, and other assets and data. The first example is for Google Analytics. That company set up their Google Analytics account under THEIR email and name and then gave Client #1 admin rights. The first example is for Google Analytics. By Brooke B. SINGLE.

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33 Inspiring B2B digital marketing case studies

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MARKETO : Is a leading provider of marketing analytics software. Maybe it’s because the buying cycle takes longer, more people are involved in purchase decisions and sales are made for rational, not emotional, reasons. Is it harder or are we not looking hard enough? If you need convincing, here are 32 B2B digital marketing case studies that prove the potental ROI. million. million. million.