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Adapting To The NEW Consumer With Better Analytics

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In my last post for {grow}, I wrote about three goals and KPIs needed for social media analytics  but was surprised when digital friend Hessie Jones ,  Chief Strategy Officer at Verve.ai, reached out to tell me that I may be living in the past. The post Adapting To The NEW Consumer With Better Analytics appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.

Three Types of Goals and KPIs Needed for Social Media Analytics

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Good social media analytics are needed for businesses to understand the social consumer. Companies looking to garner better social media results need to start with those two questions — and from my experience, these are the three areas that need addressing when looking to grasp social media analytics. The KPIs Needed For Social Media Analytics. By Brooke B. And why?

Four profound marketing megatrends for 2016 and beyond

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Analytics — A simple social media dashboard is not enough to win in this environment. In the past few months I have had the opportunity to test several software platforms that can help you create better, more shareable content based on data and analytics. Analytics — A simple social media dashboard is not enough to win in this environment. Overcoming Information density.

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10 Epic Shifts that are Re-Writing the Rules of Marketing

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We’ll see experience-based KPIs and experience analytics beyond simple sentiment and customer satisfaction.” By Mark Schaefer. I’m often asked: “What is the next big thing in marketing?” ” This seems like a simple question, but I’m not sure I know any more. first posted this list on Facebook and it provoked some interesting comments. ” No.

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B2B Marketing Trends for 2016

Embrace new technology: tools like predictive analytics and "marketing stacks" hold great promise but need to be better utilized. B2B Marketing Trends for 2016 28 Embrace New Technology Use Data to Plan Ahead, Not Just Assess Past Activities Thirty percent of B2B marketers use data analytics to evaluate prior. leaders expected to use predictive analytics in the next year, B2B.

The new standards for strategy and social media success

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In my view, the ideal marketing leader would know enough to ask the right questions about: The role of Big Data and analytics. The strategy and analytics should be in-house. B2B and social media Big Data and Analytics Marketing Strategy Social Media Strategy social media strategyWith permission, I’m providing this content to you today. . It’s the company culture.

The five great questions of content marketing

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Big Data and Analytics Content distribution Content Ignition Strategy Content Marketing Content Shock Social Media Strategy content marketing content shock evergreenBy Mark Schaefer. recently attended a conference where marketers wrote about their single biggest challenges. These issues were posted on a board and it was fascinating to observe! Seamless content creation. ” 5.

Content Shock is here. Now what?

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About two years ago, I wrote a blog post called Content Shock: Why Content Marketing is not a sustainable strategy. And it looks like the idea may be showing up in measurable ways. The premise behind Content Shock is simple. In any human, natural, or economic system, when there is an overabundance of some commodity, and there is a limited capacity to consume that good, something has to change.

What does digital transformation mean to marketing?

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Social media and social selling, Big Data and analytics, new listening platforms, and artificial intelligence are just a few of the ideas gaining momentum. Is your head spinning over the prospect of digital transformation and marketing? Certainly the change ahead might seem dizzying. How does a marketing leader manage through this level of change? The shift toward video. Hit play!

B2B Marketing Trends for 2016

Embrace new technology: tools like predictive analytics and "marketing stacks" hold great promise but need to be better utilized. B2B Marketing Trends for 2016 28 Embrace New Technology Use Data to Plan Ahead, Not Just Assess Past Activities Thirty percent of B2B marketers use data analytics to evaluate prior. leaders expected to use predictive analytics in the next year, B2B.

I don’t know my online audience and neither do you

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In fact, there is no social media analytics program on earth that would reveal his name to me because he is not engaging with me in a public way. This provokes an interesting question: How many of the most important customers and potential customers out there can you really identify through social analytics programs? You don’t know me. No tweets, posts, or blog comments.

A new process to quantify content marketing success

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We will use this information, and data from internal and external sources, to complete a comprehensive assessment that includes more than $100,000 worth of software tools, proprietary analytics, and an extensive 50-point audit. Predictive analytics. “MEASUREMENT” is the number one challenge for almost any marketer today. Traffic? Sales? … or something else? Feedback.

Marketing is the second-biggest user of Big Data (and other amazing facts)

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The most popular application is operational analytics (42 percent). The most popular application is operational analytics (42 percent). Big Data and Analytics analytics big dataThanks to my friends at Dell, I received access to the latest EMA/9sight Big Data research. found this interesting and you will too. Financial analysis is third. Cloud? Or Partly Cloudy? Machines!

The evolution of social media analytics

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During my recent trip to Austin, I had an opportunity to catch up with Shree Dandekar , Dell’s chief strategist for business intelligence and analytics. The post The evolution of social media analytics appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Click here if you cannot see my video interview with Shree Dandekar of Dell. Here are 7 clues.

B2B Marketing Trends for 2016

Embrace new technology: tools like predictive analytics and "marketing stacks" hold great promise but need to be better utilized. B2B Marketing Trends for 2016 28 Embrace New Technology Use Data to Plan Ahead, Not Just Assess Past Activities Thirty percent of B2B marketers use data analytics to evaluate prior. leaders expected to use predictive analytics in the next year, B2B.

Research proves there is still a place for long form content

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Big Data and Analytics blogging Blogging best practices Content Ignition Strategy Content Marketing Writing best practices buzz sumo content ignition content marketing pewWe seem to have lost our way with that advice today as we strive to adjust to an Internet public that seems to have a short attention span. Fully 76 percent of the articles studied were fewer than 1,000 words in length.

Marketing: New architects of the customer experience?

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Big Data and Analytics business relationships business strategy customer acquisition economics of social media ROI and measurement Social Media best practices Video blogs brian solis customer experience customer journey video blogsThe customer journey is more tangled than the power cords in my computer bag. And that is pretty tangled. have been thinking a lot about this. Now what?

The new psychology of content consumption

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Artificial Intelligence Big Data and Analytics Content Marketing facebook Facebook marketing Podcasts Psychology and social media research Snapchat streaming video The Marketing Companion marketing companion podcastsIs the psychology of content consumption changing? That’s the central idea behind an amazing new discussion featured on The Marketing Companion podcast.

Four lessons in marketing data analysis for beginners

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Big Data and Analytics ROI and measurement marketing analytics roi and measurement social media measurement value of marketing Some time ago, I was working with an SEO professional who was helping my client with some A/B testing of a website (testing two different versions to see which performs better). After just a week, they came back with some good news. What lessons can you share?

The uncomfortable state of content marketing metrics

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Perhaps they found the article organically and I had a record of page views in Google Analytics. Penn , author of the brilliant new book  Marketing Red Belt: Connecting With Your Creative Mind , is one of the most intelligent and resourceful analytical minds on our planet. Analytical capabilities are not keeping up with the changes in the industry. This is not good. It sucked.

Your marketing success may hinge on Gray Social Media

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He told this story: After working on our company blog for a while, I found great value in diving into Google Analytics to see where the traffic was coming from. Avtar and I traded ideas about the many other small signals out there that simply aren’t picked up by the analytics programs which are optimized to give us broad trends, patterns, and large-scale shifts in sentiment.

Four ways customer connections will change by 2020

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Augmented Reality B2B and social media Big Data and Analytics customer acquisition Google techologies Mobile marketing QR Codes augmented reality big data customer connections internet security Technology is changing the way we buy, fly and try. It’s also going to be changing our customer connections. Dramatically. Paid search pretty much meant  only  pay-per-click on Google and Yahoo.

Seven Essential Mobile Apps for Marketers

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With Buffer, you can schedule posts and review analytics to see which drew the most engagement from your audience. Google Analytics:  https://www.google.com/analytics/. Android users beware, there are some poor reviews for the latest version, but if you use Google Analytics (and who doesn’t), this app’s worth a try. By Kerry Gorgone, {grow} Contributing Columnist.

Five 2015 digital marketing trends for your consideration

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Augmented Reality B2B and social media Big Data and Analytics economics of social media facebook futurist Google techologies innovation Pinterest Technology Twitter 2015 digital marketing trends content shock Facebook marketing google glass It’s a popular time to look into the crystal ball for the next year and make a few predictions. One area ripe for innovation is interactive video.

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How to be “Future Ready” for a career in marketing

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Here are the skills you need to compete: Statistics and analytics, digital marketing and advertising strategies, content creation skills, and community management … in addition to the marketing basics of course. Augmented Reality Big Data and Analytics careers futurist big data future of marketing future readyBut seriously. The fourth marketing revolution. So … be first.

A Special Message for You: The Power of Personalized Marketing

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The possibilities truly are limitless, and predictive analytics could take this science even further, creating hypertargeted customer experiences and bringing marketing ROI to a whole new level. Big Data and Analytics Communty-building Marketing best practices marketing strategy kerry gorgone personalized marketing segmentation targetingBy Kerry Gorgone, {grow} Contributing Columnist.

Why Big Data will go away soon

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You need to get comfortable with analytics and statistics … at least for the next five years.” That’s why I have long advocated the need for some background in statistics and analytics in a marketing education. You need to get comfortable with analytics and statistics … at least for the next five years.”. Big Data and Analytics big dataWinds of change.

The Data-Driven Sales Team: Why Social Selling Works

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Big Data and Analytics Social Media and SalesOver the last three years I’ve been doing quite a bit of “social selling” training for big companies and it has been an interesting experience. I see that some people are eager to embrace the change. Others are in the class because they are being FORCED to embrace the change. And so I don’t need your data to do that.”. Social Selling Works.

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What are the most reliable content channels to connect with customers?

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If analytics on reach are poor for text and video, the situation is even worse for podcasts. I recently had a chance to hear entrepreneur and author  Joe Pulizzi speak about his wonderful new book Content Inc  and my mind was buzzing over some of the interesting new ideas he presented. One of these topics was a discussion on the most reliable ways to deliver your content. Does anybody care?

37 Big Data Case Studies with Big Results

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EVOVL : Helps large global companies make better hiring and management decisions through tpredictive analytics. GE’s analytics team crunches it, then rejiggers machines to be more efficient. QSTREAM : Allows sales reps to engage in fun, scenario-based challenges—complete with leaderboards and scoring—and produces sophisticated, real-time analytics. Who’s using it?

From newbie to expert, here are the best social media tools for your business

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Analytics. It is a great way to get started with analytics, and to become the number-junky every good social media marketer should be. Google Analytics and Typeform – Google Analytics is an obvious tool. By Kiki Schirr, {grow} Contributing Columinst. When people ask, “what are the best social media tools I should be using to be a better social media marketer?”

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Four Strategies to survive automated writing and content bots

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Artificial Intelligence Big Data and Analytics careers Content Marketing artificial intelligence automated writing evergreenA few months ago, I participated in a study to rate the quality of 10 different blog post writers. assigned a rather difficult topic to these writers and rated the anonymous results from 1-10. The top three posts were very close. Automated writing! Almost un-readable.

3 Ways to know your prospects as well as they know you!

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B2B and social media Big Data and Analytics customer acquisition eMail marketing brooke sellas email list lead nurturing email marketing lead generation leads prospects social media and b2b social media and salesBy Brooke Sellas, {grow} Contributing Columnist. How do you get to know your prospects? Or maybe a better question is, are you getting to know your prospects? What Is A Prospect?

Two questions to help you find the value of marketing

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Despite the advancements in data and analytics over the last 10 years, this same thing still happens every day. Despite the advancements in data and analytics over the last 10 years, this same thing still happens every day. Big Data and Analytics ROI and measurement eric wittlake marketing analytics roi and measurement value of marketing We were thrilled. Life was good!

Three companies using IT for dramatic transformation

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Big Data and Analytics Case studies innovation Mobile marketing big data case studies firestone health net connect sephoraI used to work for a big global company. Here was the management view of the IT department: It is the help desk. It is a necessary evil. It is a cost to be cut. Of course, times have changed. Or … have they? Of course IT still “runs” things. Firestone.

What every marketer needs to know about the Internet of Things

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Big Data and Analytics IoT Podcasts The Marketing Companion internet of things marketing companion podcastBy Mark Schaefer. No list of hot technology trends is complete without a mention of the Internet of Things (IoT). But as we go into a new year, how does this become real to us as marketers? How is IoT going to show up in our daily worklife? communications with different market segments.

Case study: Small business content marketing success

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Whether you opt to use a free analytics tool like Google Analytics or you opt for a paid solution it is important to analyze your results. Spend By Kate McQuillan, {grow} Community Member. When I started Pet Sitters Ireland back in 2010 it was really just a way for my husband and I to solve our own pet care needs. Most of this growth is attributed to our content marketing strategy.

The 5 hottest marketing jobs in a digital age

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Big Data and Analytics careers Communty-building Content Marketing corporate communications Organizational Development hottest marketing jobs jobs in marketing marketing careers How can we expect marketing jobs to be impacted by technology over the next few years? think we can see a glimpse of the future with Google. The next marketer I hire would probably be a statistician.

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5 Reasons companies are bringing their marketing in house

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As analytics improve and Big Data gives way to the real insights in Little Data , we are able to drive our efforts down to individuals. As analytics improve and Big Data gives way to the real insights in Little Data, we are able to drive our efforts down to individuals. The shift in North America is a little higher — 28 percent. What is the cause of theis striking trend?