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Four profound marketing megatrends for 2016 and beyond

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Analytics — A simple social media dashboard is not enough to win in this environment. In the past few months I have had the opportunity to test several software platforms that can help you create better, more shareable content based on data and analytics. Analytics — A simple social media dashboard is not enough to win in this environment. Overcoming Information density.

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Content Shock is here. Now what?

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About two years ago, I wrote a blog post called Content Shock: Why Content Marketing is not a sustainable strategy. And it looks like the idea may be showing up in measurable ways. The premise behind Content Shock is simple. In any human, natural, or economic system, when there is an overabundance of some commodity, and there is a limited capacity to consume that good, something has to change.

A new process to quantify content marketing success

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We will use this information, and data from internal and external sources, to complete a comprehensive assessment that includes more than $100,000 worth of software tools, proprietary analytics, and an extensive 50-point audit. Predictive analytics. “MEASUREMENT” is the number one challenge for almost any marketer today. Traffic? Sales? … or something else? Feedback.

Marketing: New architects of the customer experience?

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Big Data and Analytics business relationships business strategy customer acquisition economics of social media ROI and measurement Social Media best practices Video blogs brian solis customer experience customer journey video blogsThe customer journey is more tangled than the power cords in my computer bag. And that is pretty tangled. have been thinking a lot about this. Now what?

Content Methodology: A Best Practices Report

Use web analytics to examine which channels. Which content analytics tools do you have in place to measure the effectiveness of. resources Blog, social, email Google Analytics, biannual. editor) Blog, social, email, paid distribution Google Analytics, engagement. depth analytics, conversion. on social Google Analytics, engagement. Content. Definition II.

Research proves there is still a place for long form content

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Big Data and Analytics blogging Blogging best practices Content Ignition Strategy Content Marketing Writing best practices buzz sumo content ignition content marketing pewWe seem to have lost our way with that advice today as we strive to adjust to an Internet public that seems to have a short attention span. Fully 76 percent of the articles studied were fewer than 1,000 words in length.

Marketing is the second-biggest user of Big Data (and other amazing facts)

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The most popular application is operational analytics (42 percent). The most popular application is operational analytics (42 percent). Big Data and Analytics analytics big dataThanks to my friends at Dell, I received access to the latest EMA/9sight Big Data research. found this interesting and you will too. Financial analysis is third. Cloud? Or Partly Cloudy? Machines!

The uncomfortable state of content marketing metrics

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Perhaps they found the article organically and I had a record of page views in Google Analytics. Penn , author of the brilliant new book  Marketing Red Belt: Connecting With Your Creative Mind , is one of the most intelligent and resourceful analytical minds on our planet. Analytical capabilities are not keeping up with the changes in the industry. This is not good. It sucked.

A Special Message for You: The Power of Personalized Marketing

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The possibilities truly are limitless, and predictive analytics could take this science even further, creating hypertargeted customer experiences and bringing marketing ROI to a whole new level. Big Data and Analytics Communty-building Marketing best practices marketing strategy kerry gorgone personalized marketing segmentation targetingBy Kerry Gorgone, {grow} Contributing Columnist.

Why the sales funnel is alive and well and living on the web

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B2B and social media Big Data and Analytics business strategy Content Marketing customer acquisition economics of social media Internet marketing marketing strategy Social Media and Sales chad pollitt marketing funnelBy Chad Pollitt, {grow} Community Member. Do a quick search for phrases around the death of the sales funnel. Makes sense, right? No way. Why are marketers claiming this?

3 Ways to know your prospects as well as they know you!

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B2B and social media Big Data and Analytics customer acquisition eMail marketing brooke sellas email list lead nurturing email marketing lead generation leads prospects social media and b2b social media and salesBy Brooke Sellas, {grow} Contributing Columnist. How do you get to know your prospects? Or maybe a better question is, are you getting to know your prospects? What Is A Prospect?

Study: How Much of Your Content Marketing Is Effective?

include time, money, and analytics. can open access to the necessary analytic tools and resources, and the right analytics help content marketers devote their time. likely need some of the resources afforded to those best-in-class brands—a stable supply of time, money, and analytics that take the guesswork out of their jobs. Copyright © 2015 Contently. Introduction 4 II.

I don’t know my online audience and neither do you

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In fact, there is no social media analytics program on earth that would reveal his name to me because he is not engaging with me in a public way. This provokes an interesting question: How many of the most important customers and potential customers out there can you really identify through social analytics programs? You don’t know me. No tweets, posts, or blog comments.

The evolution of social media analytics

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During my recent trip to Austin, I had an opportunity to catch up with Shree Dandekar , Dell’s chief strategist for business intelligence and analytics. The post The evolution of social media analytics appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Click here if you cannot see my video interview with Shree Dandekar of Dell. Here are 7 clues.

The Data-Driven Sales Team: Why Social Selling Works

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Big Data and Analytics Social Media and SalesOver the last three years I’ve been doing quite a bit of “social selling” training for big companies and it has been an interesting experience. I see that some people are eager to embrace the change. Others are in the class because they are being FORCED to embrace the change. And so I don’t need your data to do that.”. Social Selling Works.

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Three companies using IT for dramatic transformation

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Big Data and Analytics Case studies innovation Mobile marketing big data case studies firestone health net connect sephoraI used to work for a big global company. Here was the management view of the IT department: It is the help desk. It is a necessary evil. It is a cost to be cut. Of course, times have changed. Or … have they? Of course IT still “runs” things. Firestone.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

approval workflows, email automation, analytics. for more sophisticated engagement analytics like. marketers think about analytics in relation to ROI. Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. 2016 STAFFING, MEASUREMENT, AND. Introduction II. Methodology III. Key Findings IV. Results and Analysis V. But in 2015, a.

Marketing and the new Digital Mindset

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gShift’s Web Presence Analytics platform  provides agencies and brands with search, social and mobile content marketing data in one place. Take a look at building an engaged and relevant audience through innovative new games, contests, analytics, polling platforms, and other innovations. What does it mean to be “digital?” ” Is your business digital? Is it enough?

Four lessons in marketing data analysis for beginners

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Big Data and Analytics ROI and measurement marketing analytics roi and measurement social media measurement value of marketing Some time ago, I was working with an SEO professional who was helping my client with some A/B testing of a website (testing two different versions to see which performs better). After just a week, they came back with some good news. What lessons can you share?

Your marketing success may hinge on Gray Social Media

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He told this story: After working on our company blog for a while, I found great value in diving into Google Analytics to see where the traffic was coming from. Avtar and I traded ideas about the many other small signals out there that simply aren’t picked up by the analytics programs which are optimized to give us broad trends, patterns, and large-scale shifts in sentiment.

What are the most reliable content channels to connect with customers?

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If analytics on reach are poor for text and video, the situation is even worse for podcasts. I recently had a chance to hear entrepreneur and author  Joe Pulizzi speak about his wonderful new book Content Inc  and my mind was buzzing over some of the interesting new ideas he presented. One of these topics was a discussion on the most reliable ways to deliver your content. Does anybody care?

Marketing Optimization Toolkit: The Science behind Marketing Analytics

Marketers are well-versed in the art and science of optimization

From newbie to expert, here are the best social media tools for your business

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Analytics. It is a great way to get started with analytics, and to become the number-junky every good social media marketer should be. Google Analytics and Typeform – Google Analytics is an obvious tool. By Kiki Schirr, {grow} Contributing Columinst. When people ask, “what are the best social media tools I should be using to be a better social media marketer?”

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Why Big Data will go away soon

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You need to get comfortable with analytics and statistics … at least for the next five years.” That’s why I have long advocated the need for some background in statistics and analytics in a marketing education. You need to get comfortable with analytics and statistics … at least for the next five years.”. Big Data and Analytics big dataWinds of change.

How to be “Future Ready” for a career in marketing

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Here are the skills you need to compete: Statistics and analytics, digital marketing and advertising strategies, content creation skills, and community management … in addition to the marketing basics of course. Augmented Reality Big Data and Analytics careers futurist big data future of marketing future readyBut seriously. The fourth marketing revolution. So … be first.

Five 2015 digital marketing trends for your consideration

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Augmented Reality B2B and social media Big Data and Analytics economics of social media facebook futurist Google techologies innovation Pinterest Technology Twitter 2015 digital marketing trends content shock Facebook marketing google glass It’s a popular time to look into the crystal ball for the next year and make a few predictions. One area ripe for innovation is interactive video.

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B2B Marketing Trends for 2016

Embrace new technology: tools like predictive analytics and "marketing stacks" hold great promise but need to be better utilized. B2B Marketing Trends for 2016 28 Embrace New Technology Use Data to Plan Ahead, Not Just Assess Past Activities Thirty percent of B2B marketers use data analytics to evaluate prior. leaders expected to use predictive analytics in the next year, B2B.

A ton of useful information on social media marketing measurement!

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On this edition I spend about 45 minutes hanging out with marketing measurement and analytics expert Rob Petersen and, together with some of our {grow} community, we tackle the hardest questions in the field around social media and ROI. A few key ideas from this presentation: Awareness – engagement – ROI … what to expect. But wait … there’s more!!

The one social media rule ALL businesses should follow

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What I mean is, YOU should own admin rights to your social media platforms, Google Analytics, WordPress site or blog, and other assets and data. The first example is for Google Analytics. That company set up their Google Analytics account under THEIR email and name and then gave Client #1 admin rights. The first example is for Google Analytics. By Brooke B. SINGLE.

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Four ways customer connections will change by 2020

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Augmented Reality B2B and social media Big Data and Analytics customer acquisition Google techologies Mobile marketing QR Codes augmented reality big data customer connections internet security Technology is changing the way we buy, fly and try. It’s also going to be changing our customer connections. Dramatically. Paid search pretty much meant  only  pay-per-click on Google and Yahoo.

How to differentiate your blog based on the time you can put into it

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Reading an Avinash post is not for everyone but if you you thirst for deep analytical insight (and have the time to read it), there is no better source. Reading an Avinash post is not for everyone but if you you thirst for deep analytical insight (and have the time to read it), there is no better source. Blogging takes a lot of work. Are you using your time to maximum effectiveness?

B2B Marketing Trends for 2016

Embrace new technology: tools like predictive analytics and "marketing stacks" hold great promise but need to be better utilized. B2B Marketing Trends for 2016 28 Embrace New Technology Use Data to Plan Ahead, Not Just Assess Past Activities Thirty percent of B2B marketers use data analytics to evaluate prior. leaders expected to use predictive analytics in the next year, B2B.

16 Essential educational resources for the marketing professional

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The data analytics nanodegree might be the most useful to a marketer. The data analytics nanodegree might be the most useful to a marketer. By Kiki Schirr, {grow} Contributing Columnist. Being a marketer in the digital age is a matter of keeping up with the times. The dynamic world of social media and customer success require the modern marketer to seek out more knowledge constantly.

The business case for dwelling on dwell time

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This is easily accomplished by going into Google Analytics and sorting your pages of content by clicking on both page views and average time on page: The best content measure would be something that combines content movement with content viewing — but more on that in an upcoming post! I’m a big fan of the New York Times. metric revelation. That would make sense, right? Now what?

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New research explodes the status quo of customer service

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Take a look at building an engaged and relevant audience through innovative new games, contests, analytics, polling platforms, and other innovations. Take a look at building an engaged and relevant audience through innovative new games, contests, analytics, polling platforms, and other innovations. How much time do you spend each week learning something new? Here we go ….

5 Reasons companies are bringing their marketing in house

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As analytics improve and Big Data gives way to the real insights in Little Data , we are able to drive our efforts down to individuals. As analytics improve and Big Data gives way to the real insights in Little Data, we are able to drive our efforts down to individuals. The shift in North America is a little higher — 28 percent. What is the cause of theis striking trend?

B2B Marketing Trends for 2016

Embrace new technology: tools like predictive analytics and "marketing stacks" hold great promise but need to be better utilized. B2B Marketing Trends for 2016 28 Embrace New Technology Use Data to Plan Ahead, Not Just Assess Past Activities Thirty percent of B2B marketers use data analytics to evaluate prior. leaders expected to use predictive analytics in the next year, B2B.

Sponsored content and the economics of trust

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The post included a suspicious number of positive references to a social analytics company and I thought, “Wow, they must have paid him to write this.” ” Sure enough, at the bottom of the post he disclosed that the analytics company was a client. Sure enough, at the bottom of the post he disclosed that the analytics company was a client. felt betrayed.

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Five ways to calm down and not be overwhelmed by social media change

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With a little effort, you can find help with Facebook ads, Google Analytics, building an audience on Twitter or whatever your current goal might be.  I hesitate to list people myself because I don;t want to hurt any feelings if I overlook somebody great and I don’t want to overwhelm an unsuspecting friend! Take a deep breath now. Let’s calm your social media nerves … 1.

Why this is the most difficult (and fun!) time to be in marketing

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In addition to traditional marketing classes in strategy and consumer behavior, you are probably sub-optimized if you haven’t also picked up these skills: An immersion in statistics and data analytics. One reason I am differentiated as a marketing consultant and writer is that I’m old … it helps me connect the dots between decades and generations, between trends and fads.

A balanced view of using Snapchat for marketing

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Brands have also stayed away from Snapchat due to a lack of analytics and targeting opportunities but you have to assume this will improve at some point. Brands have also stayed away from Snapchat due to a lack of analytics and targeting opportunities but you have to assume this will improve at some point. And with good reason. The momentum is undeniable. Everything disappears.

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An expanded view of influence marketing measurement

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have been working with the Canadian analytics company gShift for several years. have been working with the Canadian analytics company gShift for several years. When I wrote Return On Influence   in 2012, the term “influence marketing” wasn’t even on the radar. Undoubtedly it has. But does it work? ” my friend Christopher Penn cast doubt on the tactic. Very few.

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Two questions to help you find the value of marketing

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Despite the advancements in data and analytics over the last 10 years, this same thing still happens every day. Despite the advancements in data and analytics over the last 10 years, this same thing still happens every day. Big Data and Analytics ROI and measurement eric wittlake marketing analytics roi and measurement value of marketing We were thrilled. Life was good!