The lack of basic understanding of statistics and analytics by social web “experts” and SEO consultants today is shocking. I’m a marketing guy. And boy I love it. There’s nothing I enjoy more than a great case study! Well, almost nothing. But as I look to the future, I’m not sure marketing, sales, advertising, or even PR are going to be the leading career paths for somebody I would hire to lead a social organization transformation. The social web’s need for content and storytellers is insatiable. Where are these people getting jobs? Alternative media. MORE >>

Your analytics now tell you what keywords people use to find that post. How to do it – Look through your analytics to see what types of traffic you’re getting for a page. Another option is to write new posts relevant to the referring keywords and sites you’re seeing in your analytics. If you’re like me, when it’s time for the holidays, your mind turns to one thing:  Search Engine Optimization.  Now I don’t mean to be a buzz-kill, but SEO strategies seem to be multiplying like Justin Bieber fan sites.  Read this guest post from the Genius Eric Pratum. MORE >>

Of course, if you want more versatility (additional profiles, analytics, etc.), Provides analytics for posts , so you can determine what kind of posts draw the best engagement from your audience, and when you should post to achieve the best reach. Buffer enables you to schedules posts and provides analytics on posts so you know which topics and times best engage your audience. No analytics, although there are a number of free social media analytics tools that could bridge the gap. By Kerry Gorgone, Contributing {grow} Columnist. Hootsuite / Seesmic. Tweetdeck. MORE >>

Provide analytics. Viralheat also connects a robust assortment of networks, including Facebook, LinkedIn, Twitter, and Google+, offers robust analytics including sentiment analysis for paid accounts (basic account analytics for free), has URL shortening via Bit.ly You also get access to web analytics, Google analytics and social analytics. Although this is helpful, this service lacks analytics and the ability to schedule posts, both of which are critical to small business owners. By Kerry Gorgone, Contributing {grow} Columnist. Shorten URLs. MORE >>

Use your analytics tools to determine which pieces of your content have performed particularly well.  Once you’ve started distributing your content through multiple channels, look at your analytics to figure out which ones are the most effective.  Guest post by {grow} Community Member Sarah Goliger. As marketers, we know that the best way to generate quality leads for our businesses is by creating great content.  Not to mention, it also provides a great opportunity to create more ways to engage your website visitors and social media followers.  You’re targeting the wrong audience. MORE >>