| | | Funnel Focus | |  Analytics | 8 articles |
| Page 1 of 1 | Previous | Next | FUNNEL FOCUS JULY 9, 2010  Marketing Operations 2.0 – 5 Questions for Gary Katz GK: Marketing automation can be a very powerful tool to support all aspects of Marketing Operations, from strategy and budgets, to campaigns and resources, to assets and analytics. The ability to automate tedious manual tasks, have a common view of Marketing activity and outcomes, and link plans and activities to measurement and analytics is very compelling. Marketing Operations 2.0 | | | | | | |
| FUNNEL FOCUS NOVEMBER 17, 2011 A Content Marketing Retreat on the Puget Sound The Day 1 program, delivered in quick-hitting 15 minute presentations, will take the audience on a journey through all aspects of content marketing, including: Real-world experiences of a top CMO, The content marketing cycle, Content curation and development, Content from the perspective of the buyer, Content analytics and metrics, and. Managing the overall content marketing process. . In its second year, the Content Marketing Retreat takes place in Langley, WA, located on Whidbey Island in the Puget Sound. Box Media. | FUNNEL FOCUS MARCH 8, 2011  Brian Hession Shares the List Intelligence Approach with Marketing Automation Users List Intelligence is our blend of analytics, historical knowledge, and strategic approach, which allows us to determine the optimal portfolio of list sources to reach a target audience. If you read our blog on a regular basis, you’ve heard us say it time and time again: Success with marketing automation is predicated by the process you design around it. BH: It’s been great. BH: Absolutely. | FUNNEL FOCUS NOVEMBER 9, 2010  Brent Mellow Helps You Choose the Right Marketing Solution This is not the same thing as website analytics like Google Analytics. Despite the proliferation of spam, email marketing continues to be one of the cheapest and most effective ways to reach your audience. Because email is such a key tool for most marketers, there are literally thousands of solutions available that include an email marketing component. | FUNNEL FOCUS FEBRUARY 18, 2013  The Final Solution: Lead-to-Revenue Management They would have analytics on prospect behavior and fit. Past Problem : Buyers took control. The “buyer’s journey”, “the sales cycle”, “the buying process”—these became better known as the purchasing process. Last year, we heard all about how the buyer was calling the shots. As a result, marketing needed to take on a larger portion of this purchasing (or other choice word) process. | | | | | | | |
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FUNNEL FOCUS | MONDAY, AUGUST 2, 2010  Spotlight: Sue Hay and Cari Baldwin Help You Supercharge Your Demand Generation Programs
She is a proven problem-solver, with a solid track record in demand creation, lead nurturing and lead management at companies such as Composite Software, E2open, Host Analytics, LiveOps, Saba and Workstream. Sue Hay. Sue Hay, CEO of BeWhys Marketing, Inc , is passionate about helping clients create and execute demand generation campaigns that deliver real results. Cari Baldwin. Cari Baldwin, founding partner of BlueBird Strategies , focuses on building and executing strategic marketing and sales programs for clients. She Develop Personas. Enough About Me, Let’s Talk About Me. MORE >> -
FUNNEL FOCUS | TUESDAY, MAY 31, 2011 SiriusDecisions Recap: The Must-Attend Event for Sales & Marketing Processes
Analytical skills are absolutely critical. Senior marketers were most worried about the technical and analytical skills gap as a barrier to success in implementing the sales and marketing processes that Sirius advocates. Manticore recently attended the SiriusDecisions Summit in Scottsdale, Arizona. In my opinion, this conference has become the must-attend event for professionals who care about sales and marketing processes and the technologies that support them. This was my third straight year of attendance, and I must say that I never fail to learn something new. MORE >>
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