| | | Follow the Lead | |  Analytics | 8 articles |
| Page 1 of 1 | Previous | Next | FOLLOW THE LEAD JULY 29, 2010 DMA YouTube channel focuses on best e-mail practices Initial episodes focus on subject line best practices, e-mail for branding purposes and email marketing analytics. File another one under, ‘We’re all media companies now.’ The Direct Marketing Association ’s (DMA) Email Experience Council (EEC) on Thursday introduced a YouTube channel created to help marketers better understand the benefits of e-mail. Videos clips on the EEC channel feature insights from e-mail experts and allow visitors to review, link to and syndicate content. The online radio program kicks off tonight at 8:00 ET. Subscribe to RSS. | FOLLOW THE LEAD JULY 29, 2010 DMA YouTube channel focuses on best e-mail practices Initial episodes focus on subject line best practices, e-mail for branding purposes and email marketing analytics. File another one under, ‘We’re all media companies now.’ The Direct Marketing Association ’s (DMA) Email Experience Council (EEC) on Thursday introduced a YouTube channel created to help marketers better understand the benefits of e-mail. Videos clips on the EEC channel feature insights from e-mail experts and allow visitors to review, link to and syndicate content. The online radio program kicks off tonight at 8:00 ET. Subscribe to RSS. | | | | | |
| FOLLOW THE LEAD JANUARY 18, 2011 What b2b sales reps need to know about Twitter However, Twitterholic actually calculates individual statistics for each twittering twit in Twitter’s database and is one of a slew of analytics associated [.]. Twitterholic. It sounds like an apt term to describe someone who is addicted to posting his or her thoughts on the microblogging service, which allows people to post comments in 140 characters or less. Sales & Marketing Career Enlightenment Joshua Waldman Twitter Twitterholic | FOLLOW THE LEAD NOVEMBER 8, 2010 Social media benchmark survey The survey encompasses questions on social media analytics; which tools companies are using to build online [.]. What is the main objective of your social media efforts? How many “followers” do you have on your social networks? These are just two of the key questions featured in a new Social Media Benchmark survey presented by SurveyMonkey. | FOLLOW THE LEAD DECEMBER 9, 2010 The emergence of ‘Revenue Performance Management’ RPM is a relatively new revenue analytics tool designed to make it easy to measure, understand, [.]. DemandGen Report’s “State of Marketing Automation: The Emergence of the Shared Funnel (pdf)” seeks to home in on what is arguably one of the major b2b sales and marketing trends heading into 2011: the emergence of Revenue Performance Management (RPM). Sales & Marketing | FOLLOW THE LEAD MAY 14, 2013 Getting started with Web analytics for recruiters 'If you’re a recruiter who thinks Web analytics are solely the domain of the marketing or IT department, you’re missing a chance to spend your budget more wisely and improve your ads and your own website. ZoomInsights article introduces recruiters to the world of Web analytics and the kinds of useful information that are available. For example, it covers how analytics can help you know where you might be losing potential candidates. The article discusses metrics available both from third-party job sites and your company’s own career site. Check it out ! Recruiting | | | | | | | |
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FOLLOW THE LEAD | TUESDAY, NOVEMBER 27, 2012 Don’t sink in a sea of metrics
Marketing executives across industries struggle with metrics and analytics for digital marketing programs, according to an article in ClickZ. Author Augustine Fou writes that digital marketing tactics are so new to many marketing executives that they’re unsure what metrics to … Continue reading → MORE >> -
FOLLOW THE LEAD | WEDNESDAY, JANUARY 23, 2013 QR codes: The next big thing or yesterday’s news?
In the article, ERE.net’s Dr. John Sullivan points out that they allow effective tracking analytics and can save space and advertising costs. Have you mastered the art of using social media to meet your recruitment goals? How about mobile technology? Well, now there’s another tool to add to your arsenal: The quick response (QR) code. QR codes are those square bar codes that are popping up on advertising and in packaging. They allow potential candidates to quickly and directly access supporting materials and websites using a smartphone’s camera. Maybe. Check it out MORE >>
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