| | | Fifth Gear Analytics | |  Analytics | 149 articles |
| Page 1 of 2 | Previous | Next | FIFTH GEAR ANALYTICS APRIL 25, 2012  Google Analytics: Universally Useful and Ever-Improving One of the most gratifying aspects of the consulting trade, aside from the trading cards with your picture on them and the free-flowing Super Tuscans in the break room, is delivering a level of web analytics understanding to clients who, because of their industry or their team’s focus or some other reason, neither thought they could get it nor ever thought it was relevant. Andrew Lucyszyn. | FIFTH GEAR ANALYTICS MAY 29, 2012  Applying the Lessons of “Simplify and Repeat” to Analytics was intrigued about how the lesson of simplicity could be applied to Marketing Analytics. In the world of analytics, we tend to deal with complex datasets and analyses. Select the right analytical tools given the business application. About the Author: Vida Tamoshunas is the Director of Marketing Analytics at SIGMA Marketing Group. Vida Tamoshunas. | | | | | |
| FIFTH GEAR ANALYTICS JULY 22, 2012  Using Marketing Analytics to Multiply Your Lead Generation Efforts You CAN , with marketing analytics. Using marketing analytics with your existing customer and prospect data you will discover insights that transform your ability to market more effectively and provide a much greater return for each marketing effort. Try it and you will see that marketing analytics will deliver a substantial return on investment. What if? | FIFTH GEAR ANALYTICS JUNE 13, 2012  Marketing Analytics and Good Strategy Go Hand-In-Hand As marketing analysts, we are focused on delivering excellence in all things analytical, whether a basic profiling exercise to provide our clients with more insight into what their customers look like, or a suite of sophisticated predictive models that identify who is most likely to act in a given campaign. Application to Marketing Analytics. Vida Tamoshunas. What is Good Strategy? | FIFTH GEAR ANALYTICS NOVEMBER 10, 2010  Web Analytics + Customer Voice = 20/20 Vision. Web analytics is a balance of a number of different disciplines, but unlike a #16 seed in the NCAA basketball tournament, it’s never one-and-done. A recent web analytics engagement at SIGMA put the spotlight on an outcome where the results of multivariate testing conflicted with what came next. Interested in learning more about SIGMA’s web analytics offering? Tweet This! | FIFTH GEAR ANALYTICS FEBRUARY 10, 2012 The New Revenue Engine and the Role of Marketing Analytics I keep a library of articles, blogs, white papers, etc., on B2B sales and marketing strategies. Recently, while doing some research on the topic of B2B lead development, I dusted off a great article about generating revenue in the B2B marketplace, “The New Revenue Engine: Drive Predictable Revenue by Managing Your Revenue Machine” via Modern B2B Marketing, Marketo Blog. found the article to be more relevant now than when I first read it, so I thought it made sense to revisit the great points from the post. In summary: The old revenue engine is focused on the sales team | | | | | | | |
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FIFTH GEAR ANALYTICS | THURSDAY, NOVEMBER 11, 2010 Web Analytics: Understanding the Real Value of Online Conversions.
Web analytics tools are at their most powerful when you can interpret and integrate the numbers they provide—the rapturous layers of percentages and pie charts—with what happens in the context of your organization’s business, outside the world of site visitor data. In two recent SIGMA web analytics engagements, the key to the findings wasn’t was happening on page 27 of the site, or who was coming from Google. Interested in learning more about SIGMA’s web analytics offering? Subscribe to the Fifth Gear Analytics newsletter. Andrew Lucyszyn. Except his or her boss. MORE >> -
FIFTH GEAR ANALYTICS | THURSDAY, SEPTEMBER 23, 2010 Seven Reasons Why You Should Pick an Analytics and Creative Partner Under One Roof
Here are my seven reasons why you should pick an analytics and creative partner under one roof. Let’s call analytically–driven creative “intelligent creative” for the sake of this post.). Analytics Marketing Creative Marketing Strategy Barb Cote customer analytics marketing analytics marketing creativeBarb Coté. Reason 1: Intelligent creative is not an add-on service, but should be part of an integrated, customized marketing strategy. Reason 2: Intelligent creative should always be built upon true customer knowledge. It builds relationships. Tweet This! MORE >> -
FIFTH GEAR ANALYTICS | THURSDAY, MAY 3, 2012  Does Your Startup Lack Data Science?
Analytics Campaign Management Customer Acquisition Customer Growth Marketing Metrics and Reporting Marketing Strategy Segmentation Christopher Brodhead Data modeling marketing analytics predictive analytics predictive modeling Startup Data AnalyticsChristopher Brodhead. Last month, President Obama signed the JOBS Act (Jumpstart Our Business Startups) into law. Furthermore, “crowdfunding” is now a reality, as companies can have 500 unaccredited investors, and 2,000 total investors, before being required to register with the SEC. Great news, right!? Who uses it? MORE >> -
FIFTH GEAR ANALYTICS | THURSDAY, DECEMBER 15, 2011 What do your web analytics tell you? A few quotes to ponder.
Web Analytics is more than just measuring visits and page views on your website. Here are a few quotes to get you thinking about what you are measuring with your web analytics program (or perhaps not measuring, but should be). It's about uncovering actionable insights that are relevant to your business to enable you to make sound marketing decisions. People won’t use your Web site if they can’t find their way around it MORE >> -
FIFTH GEAR ANALYTICS | THURSDAY, DECEMBER 22, 2011 Marketing Analytics: The Value of ‘Getting to Know’ Your Data.
In a perfect world, analysts and business teams work collaboratively to develop and implement marketing programs. Throughout the process, ideas are shared, analyses and reports are vetted, and decisions are made based on knowing all the facts. The world is not perfect. As analysts, we often receive requests without a clear understanding of purpose, without all the facts, and with very aggressive delivery timeframes. The more we know, the higher the likelihood that we can spot issues and inconsistencies, raise them, and prevent costly mistakes MORE >>
- Web Analytics 2.0 – It’s Not All About the Web. FIFTH GEAR ANALYTICS | FRIDAY, AUGUST 13, 2010
- Top 3 Slideshare Decks on Marketing & Analytics. FIFTH GEAR ANALYTICS | TUESDAY, JANUARY 17, 2012
- Adapting Analysis and Visualization to Our Fast and Slow Brains FIFTH GEAR ANALYTICS | FRIDAY, MARCH 9, 2012
- Using Analytics to Drive Your Tweet Strategy FIFTH GEAR ANALYTICS | MONDAY, AUGUST 23, 2010
- Analysis and Visualization: “Fifteen Minutes Can Save You …” FIFTH GEAR ANALYTICS | WEDNESDAY, MARCH 28, 2012
- Social Media Use by Job Function Stats – Indicates Need to Change. FIFTH GEAR ANALYTICS | WEDNESDAY, OCTOBER 20, 2010
- Value Added Communication for Analytically and Technologically Minded People. FIFTH GEAR ANALYTICS | TUESDAY, MAY 15, 2012
- When Can CI Professionals Actually Get to Deliver Customer Intelligence? FIFTH GEAR ANALYTICS | MONDAY, JUNE 11, 2012
- Marketing without a Customer Intelligence Hub is like living without a brain. FIFTH GEAR ANALYTICS | THURSDAY, JUNE 28, 2012
- Call Center Optimization Through Better Marketing Analytics FIFTH GEAR ANALYTICS | TUESDAY, AUGUST 24, 2010
- 5 Web Analytics Trends for 2011 FIFTH GEAR ANALYTICS | MONDAY, DECEMBER 13, 2010
- A Multichannel Marketing Roadmap: Analytics and Insights FIFTH GEAR ANALYTICS | THURSDAY, FEBRUARY 10, 2011
- Web Analytics Opt-out: Is It the Beginning of the End of Web Analytics? FIFTH GEAR ANALYTICS | THURSDAY, JULY 15, 2010
- Stop Ignoring Your Disparate Data Problems. FIFTH GEAR ANALYTICS | THURSDAY, MAY 31, 2012
- Climb the B2B Prospecting Ladder for the Best Affinity Partners FIFTH GEAR ANALYTICS | FRIDAY, JUNE 8, 2012
- Keep Learning About Your Financial Services Customers – and Use Those Insights Wisely FIFTH GEAR ANALYTICS | MONDAY, JULY 2, 2012
- 2011 Trends for Web Analytics – Revisited FIFTH GEAR ANALYTICS | WEDNESDAY, SEPTEMBER 14, 2011
- How Banks Use Data Mining to Answer the Big Marketing Questions. FIFTH GEAR ANALYTICS | FRIDAY, JULY 16, 2010
- Five Engagement Strategies for Bank Marketers in 2012 FIFTH GEAR ANALYTICS | MONDAY, MARCH 19, 2012
- Heat Up Cold Calling with B2B Marketing Analytics FIFTH GEAR ANALYTICS | MONDAY, JUNE 7, 2010
- 8 Tips to Improve Campaign Landing Page Conversion FIFTH GEAR ANALYTICS | THURSDAY, OCTOBER 21, 2010
- 10 Marketing Trends for 2011 FIFTH GEAR ANALYTICS | TUESDAY, NOVEMBER 16, 2010
- B2B Marketing Analytics: Miscommunication Can Lead to Faulty Conclusions FIFTH GEAR ANALYTICS | FRIDAY, SEPTEMBER 9, 2011
- Lead Generation: Are You Using Marketing Analytics? FIFTH GEAR ANALYTICS | TUESDAY, FEBRUARY 8, 2011
- Web Analytics. There Is NO Magic Tool. FIFTH GEAR ANALYTICS | WEDNESDAY, MAY 25, 2011
- 5 Ideas and More to Improve B2B Marketing Strategy FIFTH GEAR ANALYTICS | TUESDAY, JULY 20, 2010
- Pareto’s Law or the Long Tail Theory? What Marketers Must Measure Now. FIFTH GEAR ANALYTICS | TUESDAY, OCTOBER 26, 2010
- Your Customer Segments Are on the Move! FIFTH GEAR ANALYTICS | WEDNESDAY, OCTOBER 6, 2010
- 4 Part Marketing Maturity Series: From Message Strategy to Multichannel Campaign Management FIFTH GEAR ANALYTICS | FRIDAY, NOVEMBER 11, 2011
- Measure This, Not That In Your Web Analytics. Results May Vary. FIFTH GEAR ANALYTICS | MONDAY, JUNE 13, 2011
- Predictive Analytics Drive B-to-B Demand Generation FIFTH GEAR ANALYTICS | THURSDAY, AUGUST 25, 2011
- 4 (Plus) Steps in a Complete Database Marketing Assessment FIFTH GEAR ANALYTICS | WEDNESDAY, NOVEMBER 30, 2011
- Email Marketing Experts Expose All (Well, Great Tips Anyway) FIFTH GEAR ANALYTICS | WEDNESDAY, OCTOBER 13, 2010
- Is RFID Getting Primed to Change Digital Marketing? FIFTH GEAR ANALYTICS | FRIDAY, NOVEMBER 5, 2010
- Dialogue: A Perspective on Nurturing and Lead Management FIFTH GEAR ANALYTICS | TUESDAY, MAY 22, 2012
- Are Personas the New Customer Segments? FIFTH GEAR ANALYTICS | THURSDAY, OCTOBER 14, 2010
- Frogs or Princes, Whom Are You Trying to Kiss? FIFTH GEAR ANALYTICS | TUESDAY, JUNE 19, 2012
- Understanding the Five Customer Relationship Stages to Full Engagement With Your Brand FIFTH GEAR ANALYTICS | MONDAY, OCTOBER 25, 2010
- There Is No Quick Fix. But Lead Generation Can Get You Off To The Races. FIFTH GEAR ANALYTICS | WEDNESDAY, JULY 7, 2010
- Creative Culture: It’s Contagious! FIFTH GEAR ANALYTICS | MONDAY, MAY 7, 2012
- How Complex Is Your Communications Landscape? FIFTH GEAR ANALYTICS | MONDAY, JULY 19, 2010
- The Secret Sauce for Successful Marketing Campaigns FIFTH GEAR ANALYTICS | MONDAY, AUGUST 9, 2010
- Is Web Analytics Alone Enough to Understand Your Web Interactions? FIFTH GEAR ANALYTICS | WEDNESDAY, SEPTEMBER 1, 2010
- Be Quiet – and listen to yourself and others. FIFTH GEAR ANALYTICS | THURSDAY, MAY 24, 2012
- In Praise of Doing Something with Web Analytics FIFTH GEAR ANALYTICS | WEDNESDAY, OCTOBER 12, 2011
- How Much Are Your Customers Worth? FIFTH GEAR ANALYTICS | THURSDAY, JULY 29, 2010
- Optimizing with Lean 5S FIFTH GEAR ANALYTICS | THURSDAY, JULY 8, 2010
- The Social Media Bandwagon Has Become a Supersonic Jet. FIFTH GEAR ANALYTICS | THURSDAY, NOVEMBER 4, 2010
- B2B Marketing ROI – Are You There Yet? FIFTH GEAR ANALYTICS | MONDAY, OCTOBER 18, 2010
- Unified Marketing: Buzzword or Bellwether? FIFTH GEAR ANALYTICS | THURSDAY, SEPTEMBER 16, 2010
- Cookie Cutter B2B Sales Methodologies Don’t Work. FIFTH GEAR ANALYTICS | THURSDAY, AUGUST 26, 2010
- Can Lead Generation Become More than “Frosting and Cherries?” FIFTH GEAR ANALYTICS | WEDNESDAY, NOVEMBER 3, 2010
- The 7 Features You Must Include in Your B2B Sales Playbook FIFTH GEAR ANALYTICS | TUESDAY, OCTOBER 12, 2010
- Marketing Technology Takes a Page From Unified Communications. FIFTH GEAR ANALYTICS | WEDNESDAY, SEPTEMBER 15, 2010
- B2B Social Media: How to Leverage Your LinkedIn Profile FIFTH GEAR ANALYTICS | MONDAY, OCTOBER 11, 2010
- Proven Ways to Improve Affinity Marketing Results FIFTH GEAR ANALYTICS | FRIDAY, DECEMBER 31, 2010
- A Philosophy of Customer Understanding: Looking Backward While Looking Forward FIFTH GEAR ANALYTICS | THURSDAY, JANUARY 6, 2011
- Evaluate Your Marketing Campaign With Analytics BEFORE You Launch It. (Part 1 of 2) FIFTH GEAR ANALYTICS | WEDNESDAY, AUGUST 18, 2010
- Understanding B2B Campaign Responses – Building a Methodology FIFTH GEAR ANALYTICS | FRIDAY, OCTOBER 22, 2010
- Web Analytics Forecasted to Grow at Rapid Pace FIFTH GEAR ANALYTICS | THURSDAY, JUNE 10, 2010
- The missing ingredient in targeting your best prospects – their interest in you. FIFTH GEAR ANALYTICS | TUESDAY, AUGUST 2, 2011
- Q2 Fifth Gear Analytics Review – Top 10 Articles. FIFTH GEAR ANALYTICS | FRIDAY, JULY 22, 2011
- Improving Health Care Member Engagement on the Web with Marketing Analytics. FIFTH GEAR ANALYTICS | WEDNESDAY, SEPTEMBER 22, 2010
- Tip: Address Unified Marketing Technology Solutions Now. FIFTH GEAR ANALYTICS | FRIDAY, SEPTEMBER 17, 2010
- B2B Social Media Landscape Appears to Be Wide Open FIFTH GEAR ANALYTICS | FRIDAY, OCTOBER 15, 2010
- Is Multichannel Marketing Really “Dual-Channel” Marketing? FIFTH GEAR ANALYTICS | THURSDAY, OCTOBER 7, 2010
- Distributed Marketing: Keep It Simple. FIFTH GEAR ANALYTICS | MONDAY, FEBRUARY 14, 2011
- Customer Engagement: A New Spin on Customer Intimacy FIFTH GEAR ANALYTICS | TUESDAY, AUGUST 3, 2010
- Is Customer Intelligence Delivering? FIFTH GEAR ANALYTICS | THURSDAY, AUGUST 4, 2011
- Don’t Let Meetings Be the Death of Your Organization FIFTH GEAR ANALYTICS | FRIDAY, OCTOBER 8, 2010
- Winning With Customers – B2B Playbook Review FIFTH GEAR ANALYTICS | MONDAY, AUGUST 16, 2010
- 3 Keys to Selecting the Right Social Listening Platform. FIFTH GEAR ANALYTICS | WEDNESDAY, DECEMBER 8, 2010
- Marketing on LinkedIn – Optimize, Analyze and Leverage Your Profile FIFTH GEAR ANALYTICS | FRIDAY, AUGUST 27, 2010
- Make Boring Spreadsheets and Charts Come Alive with Actionable Maps FIFTH GEAR ANALYTICS | TUESDAY, SEPTEMBER 20, 2011
- What the Grateful Dead Can Teach Us About Consumer Insights and Marketing. FIFTH GEAR ANALYTICS | FRIDAY, SEPTEMBER 10, 2010
- Evaluate Your Marketing Campaign With Analytics BEFORE You Launch It. (Part 2 of 2) FIFTH GEAR ANALYTICS | FRIDAY, AUGUST 20, 2010
- Marketing Analytics and Good Strategy Go Hand-In-Hand FIFTH GEAR ANALYTICS | WEDNESDAY, JUNE 13, 2012
- SIGMA Marketing’s Top 10 Blog Posts of 2010. FIFTH GEAR ANALYTICS | WEDNESDAY, JANUARY 5, 2011
- IT and Marketing: The Impact of Big IT Vendors on Marketing and Analytics. (Part 3 of 6) FIFTH GEAR ANALYTICS | FRIDAY, MAY 13, 2011
- When Asking for Data, Know When to Say When. FIFTH GEAR ANALYTICS | MONDAY, NOVEMBER 7, 2011
- CMOs Need to Grow Up to Sit at the C-Level Table. FIFTH GEAR ANALYTICS | MONDAY, JULY 12, 2010
- Message Propagation in Social Networks – How Rumors Are Spread. FIFTH GEAR ANALYTICS | WEDNESDAY, JANUARY 12, 2011
- B2B Sales Enablement: Using B2B Sales Optimization Dashboards FIFTH GEAR ANALYTICS | WEDNESDAY, SEPTEMBER 8, 2010
- How Do Consumers Make Decisions? Theory or Fact? FIFTH GEAR ANALYTICS | TUESDAY, AUGUST 17, 2010
- How Does Your Marketing Smart Meter Work? FIFTH GEAR ANALYTICS | MONDAY, MARCH 28, 2011
- Sales Enablement 101 – Getting Started. FIFTH GEAR ANALYTICS | MONDAY, SEPTEMBER 20, 2010
- Marketing Analytics: Applying 80/20 Principles to Model Decile Reports FIFTH GEAR ANALYTICS | FRIDAY, OCTOBER 14, 2011
- Virtual Database Analytics FIFTH GEAR ANALYTICS | TUESDAY, JUNE 8, 2010
- Twitter and Your Brand: Should You Tweet It or Beat It? FIFTH GEAR ANALYTICS | FRIDAY, AUGUST 20, 2010
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