Everything Technology Marketing

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Developing Your Marketing Analytics Strategy - A 3 Step Approach

Everything Technology Marketing

Guest post b y Glenn Facey We live in a new age of information superabundance: the burgeoning era of Big Data analytics. Without actionable goals and insights, even the most data-rich, well-supported marketing analytics efforts can go awry. So how do you go about setting the stage for an effective marketing analytics strategy ?

Analytics 100
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Leveraging Actionable Customer Data for Revenue Growth

Everything Technology Marketing

Focusing on the profitable sources of revenue takes ensuring your organization, especially your marketing team, has the data mining tools, customer research, marketing automation software, and the ability to perform customer analytics. This capability requires that your marketing organization be able to perform customer analytics.

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5 Ways to Better Marketing Performance with Marketing Operations

Everything Technology Marketing

A formal MO function can make sure that best practices and systems are implemented marketing wide so that marketers can take on more sophisticated projects, such as campaign automation, without having to worry about underlying processes, analytics, and metrics.

Planning 100
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5 Steps to B2B Marketing Success

Everything Technology Marketing

With sophisticated analytics and reporting, MA tools will also give you insight into what is working and what not so you can adjust and improve your campaigns.