eTrigue

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Email Marketing vs. Marketing Automation

eTrigue

Detailed analytics, lead scoring, real-time lead alerts and integration with CRM keep sales informed so they know when best to contact the prospect. Advantages of successful use include an increase of flexibility, productivity, measurability and effectiveness.

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4 Marketing Emails You Can Set and Forget (At Least for a While)

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You’ll also want to monitor your analytics for any major changes in engagement rates that may indicate time for an update. Yes, you can set and forget these emails, but only for a little while. Set your own reminders to check in and ensure the content you’re using is still fresh.