If you use Google Analytics (and you should be), you’re installing a cookie to track what pages visitors click on, how long they stay on that page, what browser they used to find you and other statistics. When you look at your Google Analytics data, you don’t know who visited your site but you do get valuable information that in aggregate helps you fine tune your website and hopefully increase sales. Learn more about how Google Analytics uses cookies: [link]. For some of the points, I have included the minute of the show you can queue up more information.