| | | Earnest about B2B | |  Analytics | 6 articles |
| Page 1 of 1 | Previous | Next | EARNEST ABOUT B2B MAY 4, 2012 Don’t count your followers before they have hatched With bigger and better Google analytics recently launched, this is far easier to track than it used to be. As B2B marketers from agencies across the country flocked to the Google offices for the monthly ABBA meeting , conversation quickly turned to everyone’s favourite topic – the issues facing agencies and marketers today. The answer was clear. All this means one thing – every piece of campaign activity has to be measured for its results, and ultimately the amount of leads these bring for the sales team. Over 400 Facebook likes! At least 7 retweets! Who cares? | EARNEST ABOUT B2B MAY 27, 2010  Just how connected are the world’s top 5 IT services companies? The video content appears to be presented in an engaging way – check out the Common Craft style Analytics video. It was a simple idea. Take the top 5 IT services companies globally - and see how they’re managing their brands on the social web. So the top 5 under scrutiny (as defined by Services Top 100 ) . Fujitsu. Accenture. The results may surprise you. 370 tweets. Some 2.5k | | | | | |
| EARNEST ABOUT B2B JUNE 28, 2011 This time it’s personal There’s the analytics software to help us gain new insights into our customer data – enabling us to build sophisticated profiles to micro-segment and target individuals rather than markets. It was way, way back in 1993 that Don Peppers and Martha Rogers published ‘ The One-to-One Future ’. For marketing practitioners everywhere, it was (and arguably still is) essential reading – introducing concepts such as ‘mass customisation’ and encouraging us to manage customers rather than products or services. So fast forward 18 years, you’d have hoped we would be living the dream, wouldn’t you? | EARNEST ABOUT B2B MAY 10, 2010 How do you get a 60% response rate from FTSE250 Finance Directors? The challenge we were given by PensionsFirst Analytics was straightforward, but far from a walk in the park. PensionsFirst Analytics has developed a software as a service platform called PFaroe. It went out recorded delivery, and was followed up very promptly by the sales team at PensionsFirst Analytics. But what made us (and PensionsFirst Analytics) even happier were the results. Finance Directors and CFOs have got to be the pinnacle of ‘hard to reach audiences’ (with maybe the exception of the untouchable CEO). They’re busy. Senior. Cynical. | EARNEST ABOUT B2B AUGUST 22, 2012  This is the week that was: Viva Marketing Top 10 list of the week: Our friends at digital agency Hoop pull together some great resources , and this week it found the ten best social media analytics tools. As the sun in London continues to shine, we are shaking off our post-Olympic blues and hovering our fingers over the ‘go live’ button on a number of big campaigns. Looks like we were in luck. This is the week that was. | EARNEST ABOUT B2B APRIL 19, 2013 The big barriers to big data for b2b marketers Ready and waiting with his team of insight tools, analytics experts and reams of spread sheets to give the answers marketers have been yearning after for so long. While big data is relatively new to the world of b2b marketing, comprehensive data and analytics have been used to make big decisions in sport for years. 'Metrics. Measurement. Three little things responsible for marketers across the world waking up in cold sweats at night. The thing is being a b2b marketer is not easy at the moment. Then came along big data. The measurement super hero. Who is visiting your site? | | | | | | | |
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