Earnest about B2B

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The new Superpowers: CCS Predicts

Earnest about B2B

While IoT is generating huge amounts of data, the value is all in what you do with it – which is where machine learning, AI and analytics are key. Last week the great and the good in the tech industry gathered at the CCS Insight annual Predicts event. Seasoned analysts and experts shared their predictions for 2017 and beyond. By all accounts big, big changes are afoot. Technology innovatio

Testing Event Technologies at EventLab

Earnest about B2B

It also provides the event organiser with analytics behind the online conversations on the day – meaning they can follow up after the show. Recently we hosted London Business School at EventLab – a showcase of event technologies. The purpose? To test and explore what’s cutting edge in the event world to the benefit of organisers and attendees a like. Zone Two: Networking. It’s that easy.

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5 everyday terrible user experiences (and how to avoid them)

Earnest about B2B

Use your analytics to find out more about user context. If you’re going to offer users self-service information, you need to get with the programme. More and more of our day-to-day processes are now being designed so that we (the users) can complete them online. And we love it. We love being in control (or at least feeling like we are). Small things, eh? Passwords – use consistent rules.

You have a new match! Online dating tips for the B2B inbound marketer

Earnest about B2B

But over time, however, be sure to use data and analytics tools such as Google Analytics , or methods such as surveys or A/B testing , to refine those assumptions. Back on the market or going to market? Hot tips from Earnest! According to the New York Times there are 50 million active Tinder users spending around 90 minutes each and every day flicking through profiles. Conclusion.

B2B Marketing Trends for 2016

Embrace new technology: tools like predictive analytics and "marketing stacks" hold great promise but need to be better utilized. B2B Marketing Trends for 2016 28 Embrace New Technology Use Data to Plan Ahead, Not Just Assess Past Activities Thirty percent of B2B marketers use data analytics to evaluate prior. leaders expected to use predictive analytics in the next year, B2B.

Has technology made marketing easier and better, or just faster?

Earnest about B2B

The data and analytics are all readily available to marketing, we just need to ask the right questions and take the time to get the story right. Technology and data allow us to get our marketing right. We just need to take the time. No one’s really going to pat you on the back for noticing that technology has completely changed the marketing industry. Your attention, please.

Email Marketing for different buyer personas

Earnest about B2B

They’re deeply analytical and will go over every detail - as much information as they can get. Email Marketing for personality types - what''s the strategy? recently wrote about how emailing to purchased data is a waste of time and the value of progressive profiling to build-up a better insight into your contacts before you speak to them. Navigation dominant. Tool dominant. Successful.

Welcome to the Alt.Dictionary for Business – it all starts here

Earnest about B2B

Analytics – To jerk one’s abdomen involuntarily (tweet this). Business jargon – we’re sick to the back teeth of it. So here at Earnest – we think enough is enough. Forever realists, we know we’re never going to purge the business world of its lingua franca, but what we can do is take a very large proverbial stick and poke fun at it. Below is our starter for 10 so you get the hang of it. But come on, we need your help. Throw what you’ve got at us for the good of our sanity using #nomorejargon  or commenting below. The Alt.Dictionary.

Don’t count your followers before they have hatched

Earnest about B2B

With bigger and better Google analytics recently launched, this is far easier to track than it used to be. As B2B marketers from agencies across the country flocked to the Google offices for the monthly ABBA meeting , conversation quickly turned to everyone’s favourite topic – the issues facing agencies and marketers today. The answer was clear. All this means one thing – every piece of campaign activity has to be measured for its results, and ultimately the amount of leads these bring for the sales team. Over 400 Facebook likes! At least 7 retweets! Who cares?

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B2B Marketing Trends for 2016

Embrace new technology: tools like predictive analytics and "marketing stacks" hold great promise but need to be better utilized. B2B Marketing Trends for 2016 28 Embrace New Technology Use Data to Plan Ahead, Not Just Assess Past Activities Thirty percent of B2B marketers use data analytics to evaluate prior. leaders expected to use predictive analytics in the next year, B2B.

Welcome to the Alt.Dictionary for Business - it all starts here

Earnest about B2B

Analytics – To jerk one’s abdomen involuntarily (tweet this). Business jargon - we''re sick to the back teeth of it. So here at Earnest - we think enough is enough. Forever realists, we know we''re never going to purge the business world of its lingua franca, but what we can do is take a very large proverbial stick and poke fun at it. Inspired by I''m Sorry I Haven''t a Clue''s ''Uxbridge English Dictionary'' the time has come to create our very own definitions of those business and marketing terms that have crept their way into our vocabulary. But come on, we need your help.

Predictions from the front-line of B2B marketing 2016

Earnest about B2B

While we’ve all been busy implementing things like CRM, web and social analytics and marketing automation platforms, at the moment they’re all generating a lot of data without much insight. What lies ahead in 2016? Life moves pretty fast. If you don’t stop and look around for a while, you could miss it ,” said one wise philosopher (aka. Ferris Bueller). Content, content everywhere.

This is the week that was: Viva Marketing

Earnest about B2B

Top 10 list of the week: Our friends at digital agency Hoop pull together some great resources , and this week it found the ten best social media analytics tools. As the sun in London continues to shine, we are shaking off our post-Olympic blues and hovering our fingers over the ‘go live’ button on a number of big campaigns. Looks like we were in luck. This is the week that was.

The big barriers to big data for b2b marketers

Earnest about B2B

Ready and waiting with his team of insight tools, analytics experts and reams of spread sheets to give the answers marketers have been yearning after for so long. While big data is relatively new to the world of b2b marketing, comprehensive data and analytics have been used to make big decisions in sport for years. Metrics. Measurement. Three little things responsible for marketers across the world waking up in cold sweats at night. The thing is being a b2b marketer is not easy at the moment. Then came along big data. The measurement super hero. Who is visiting your site?

This is the week that was in B2B: from C-Suite Facebookers to CCS Predicts

Earnest about B2B

Like using data and analytics to spot opportunities and issues in real-time. In a week that saw fake news in the headlines, even more brands pitch in with their Xmas ads (but not a B2B one in sight) and a novel story about some trick or treaters come to light, there was much to talk about for B2B marketers. Blueprint for a new way of marketing’ of the week…. Yes, really agile. goes to ROI.

B2B Marketing Trends for 2016

Embrace new technology: tools like predictive analytics and "marketing stacks" hold great promise but need to be better utilized. B2B Marketing Trends for 2016 28 Embrace New Technology Use Data to Plan Ahead, Not Just Assess Past Activities Thirty percent of B2B marketers use data analytics to evaluate prior. leaders expected to use predictive analytics in the next year, B2B.

How buyers' new "subscriptions psychology" will effect B2B marketers

Earnest about B2B

The Marketers package – with marketing automation, 3 e-magazines and analytics platforms, all rolled into one monthly subscription. We are living in an increasingly subscription-based world. recent article in the new (and excellent) Courier Magazine discussed the sums and psychologies of subscriptions, and it got us thinking. But that’s exactly what’s happening. It’s no surprise. Where next?

"In Inbound Marketing, metrics matter" HubSpot Inbound 2014 - Thursday 18th September

Earnest about B2B

Generally, he said (in agreement with Tuesday''s panel session about what VCs and board members expect from CMOs) that modern marketers need to have a hybrid skill set: both analytical and tactical. "The internet hasn''t simplified anything. It''s made everything much more complicated". agree with her. It is complicated. Brand Martha seems to be fit and strong despite this. B2B Inbound2014

The changing role of the CMO - HubSpot Inbound 2014, Tuesday 16th September

Earnest about B2B

Now however, CMOs are needed to have a much more advanced skillset focusing on strategy and analytics. Day 2 of HubSpot''s Inbound event started with an impressive keynote speech from Simon Sinek. Sinek attempted to demonstrate the principles of good leadership by comparing different business scenarios with the human body''s chemical reactions. His point being that "Business is human".

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This is the week that was: Twitter analytics, best practice for DM and a revolutionary reading app

Earnest about B2B

Simply Measured have compiled a complete guide to Twitter analytics – available as a free download. After a long absence the sun has made a welcome return to central London this week and it is a welcome return, let me tell you. Here’s an overview of a few things that have caught our attention of late. Let’s get analytyical. From metric definitions to advanced analysis, their report is a must read for B2B marketers to gain a deeper understanding as to how to get the most out of one of the most effective marketing channels around. You can download the eBook here: [link].

The lay of the land – benchmarking the B2B landscape

Earnest about B2B

We need to get better at this, but thankfully it’s easier than ever to measure the performance of our tactics with great platforms like HubSpot and free analytics tools from Google and Twitter. The importance of benchmarks and the art of navigation. Benchmarks were, historically, little grooves cut into stone structures by surveyors to help them calculate elevation between points.

The lay of the land ??? benchmarking the B2B landscape

Earnest about B2B

We need to get better at this, but thankfully it’s easier than ever to measure the performance of our tactics with great platforms like HubSpot and free analytics tools from Google and Twitter. The importance of benchmarks and the art of navigation. Benchmarks were, historically, little grooves cut into stone structures by surveyors to help them calculate elevation between points. They were used to ensure constancy of measurement; to literally give them the lay of the land. We made new and different marks so that we could see what the lay of that land looked like.

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Just how connected are the world’s top 5 IT services companies?

Earnest about B2B

The video content appears to be presented in an engaging way – check out the Common Craft style Analytics video. It was a simple idea. Take the top 5 IT services companies globally - and see how they’re managing their brands on the social web. So the top 5 under scrutiny (as defined by Services Top 100 ) . 1. IBM. 2. HP. 3. Fujitsu. 4. CSC. 5. Accenture. 370 tweets. Some 2.5k

This time it’s personal

Earnest about B2B

There’s the analytics software to help us gain new insights into our customer data – enabling us to build sophisticated profiles to micro-segment and target individuals rather than markets. It was way, way back in 1993 that Don Peppers and Martha Rogers published ‘ The One-to-One Future ’. For marketing practitioners everywhere, it was (and arguably still is) essential reading – introducing concepts such as ‘mass customisation’ and  encouraging us to manage customers rather than products or services. So fast forward 18 years, you’d have hoped we would be living the dream, wouldn’t you?

How do you get a 60% response rate from FTSE250 Finance Directors?

Earnest about B2B

The challenge we were given by PensionsFirst Analytics was straightforward, but far from a walk in the park. PensionsFirst Analytics has developed a software as a service platform called PFaroe. It went out recorded delivery, and was followed up very promptly by the sales team at PensionsFirst Analytics. But what made us (and PensionsFirst Analytics) even happier were the results. Finance Directors and CFOs have got to be the pinnacle of ‘hard to reach audiences’ (with maybe the exception of the untouchable CEO). They’re busy. Senior. Cynical.

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Seven Expert Google Analytics Guides

Webbiquity

Google Analytics (GA) is the most popular tool for tracking web visits, used by more than half of all companies , including two-thirds of the Fortune 500. To help you use more than 10% of your website analytics, here are seven expert guides to GA. Why you can’t ignore Google’s new Universal Analytics by iMedia Connection. Image credit: iMedia Connection.

Adapting To The NEW Consumer With Better Analytics

grow - Practical Marketing Solutions

In my last post for {grow}, I wrote about three goals and KPIs needed for social media analytics  but was surprised when digital friend Hessie Jones ,  Chief Strategy Officer at Verve.ai, reached out to tell me that I may be living in the past. The post Adapting To The NEW Consumer With Better Analytics appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.

A Structured Approach to Demand Generation Analytics

ANNUITAS

One analytics vendor after another is selling you on their ability to analyze and make sense of “any” data. Demand So what is the key to better demand generation analytics? Successful demand generation analytics must bridge the two. Blog alignment Analytics big data Demand GenerationBig Data propaganda is rampant these days. Garbage in; garbage out. closed revenue).

The Top 10 Free Content Analytics Tools

Contently

Analytics tools are key to today’s marketing success, and of all the choices out there, 10 stand above the rest as particularly useful for content strategists. Google Analytics. Google Analytics is the go-to platform for many marketers, in large part because it’s totally free, chock-full of features, and comes with the clout of the Google brand name. Bit.ly. Piwik.

5 Ways Blog Analytics Improve Your Business Blog

Writing on the Web

How do you use your blog analytics ? There There are many easy-to-use blogging analytics tools out there, but the really successful bloggers know their results and tailor their blogs accordingly. About Blogs How to.Tips Online Marketing analytics blog content blog traffic tracking web traffic search trafficssets (free). ocial Media. Post views/clicks. Referral sources.

Report: Targeting & Predictive Analytics Driving Changes in B2B Email

The Point

But while technologies like predictive analytics , marketing automation, and a new breed of ABM solutions hold great promise, they’ll only ever be part of the answer. The post Report: Targeting & Predictive Analytics Driving Changes in B2B Email appeared first on The Point. Why? (HS) It has to be segmentation. The main barrier to greater segmentation, however, is content.

Google Analytics- Calculated Metrics for Lead Generation Websites

NuSpark

Google recently released a new update to Google Analytics, featuring a new Calculated Metrics feature. Calculated Metrics are user-defined metrics that are computed from existing metrics available on Google Analytics, and allow more customized and relevant analyses than ever before.  I love the new feature and allows so much more reporting opportunity. Marketing Strategy Analytics

The Only Analytics That Matter Are Your Own

ANNUITAS

While good tips passed on from one marketer to the next may provide great insights, it doesn’t supersede the reality of your own business, which can only be discovered with accurate analytics. Your analytics. So, what do analytics mean for today’s marketer? Blog Analytics data email marketing marketing automationEvery Tuesday at 11 a.m.

Datorama Applies Machine Intelligence to Speed Marketing Analytics

Customer Experience Matrix

At first glance, you’d think Datorama is definitely not a CDP: it positions itself as a “marketing analytics platform” and makes clear that its primary clients are agencies, publishers, and corporate marketers who want to measure advertising performance. And it integrates with advertising and Web analytics data on one hand and social listening, marketing automation, and CRM on the other. In other words, Datorama gives marketers one system for everything from data ingestion to consolidation to delivery to analytics. Naturally, there are cases where the answer isn’t clear.

Infographic: 4 Marketing Analytics That Matter For Driving Revenue

Crimson Marketing

Here are four marketing analytics for demonstrating marketing’s ability to drive revenue. The post Infographic: 4 Marketing Analytics That Matter For Driving Revenue appeared first on. Demand Generation Infographics marketing analytics marketing revenue marketing ROI sales funnelSo how do you do it? Flow : Where are prospects connecting with your marketing programs?

Data’s Role in Predictive Analytics Marketing

B2B Lead Blog

Unless you’re an expert in palm reading or tarot cards, you probably don’t have the ability to see into the future. Even though you may not have the technology (or superpowers) to know exactly what the future holds, you do have the next best thing: data. Data fuels predictive marketing, a strategy that helps in […]. Data Quality Management

10 case studies show how web analytics prove ROI

Biznology

Web Analytics is the measurement, collection, analysis, and reporting of internet data for the purposes of understanding consumer behavior, improving user experience and optimizing web usage. This might sound intimidating to some, but the reason why companies do web analytics is simple: to find insights that help make better business decisions. Who does it well? Like this post?

Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

So I spent the better part of January looking at every social media listening, monitoring, analytics, intelligence and insights firm I could get my hands on. They have staff to pull monthly reports and do what they are calling “Insights analytics&#. SENTIMENT BASED ANALYTICS. ANALYTIC AGGREGATORS. BEYOND SENTIMENT ANALYTICS. FREE MONITORING SERVICES.

How to Leverage Baidu Analytics to Grow Your Digital Presence in China

KoMarketing Associates

Most B2B marketers are familiar with web analytics tools, such as Google Analytics. site will become very slow when there is Google Analytics code inserted on the page. For B2B companies heading into China, the answer is Baidu Tongji (also called Baidu Analytics). Baidu Analytics is a free tool for tracking and reporting traffic data of users visiting your site.

Why You're Thinking About Digital Marketing Analytics All Wrong

Hubspot

The trouble is, when most marketers hear 'digital marketing analytics,' they tend to think of the metrics you'd typically associate with a web analytics tool like Google Analytics -- traffic, bounce rate, unique visitors, etc. Looking at top-level web analytics metrics like traffic is only part of the puzzle. So why exactly do digital marketing analytics matter?