DiscoverOrg

article thumbnail

A Look Back and Ahead at the Evolution of B2B Data: Year in Review

DiscoverOrg

An advanced analytics platform that can show what different customers look like. A focus on hiring the right people, clear data input and lots of it, and all of that plugged into an analytical model spits out the analytics. A tool that links to engagement platform in an automated way. What will that take?

article thumbnail

Sales, Big Data, Partnerships & Integration: A Conversation with Henry Schuck of DiscoverOrg and Mark Godley of HG Data

DiscoverOrg

What do you see as the most promising next thing from predictive analytics? Where do existing predictive analytics solutions fall short – where are there opportunities for advancement? HS: Predictive analytics is great, but the key missing piece is having the data to do something with it.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Use the Tech Stack to Displace Competitors

DiscoverOrg

Here’s an more specific example, if you were selling a marketing engagement platform and your strength is really intuitive analytics. You could ask: “A lot of our clients come over because they love our intuitive analytics. Are you guys able to glean information quickly and easily from your analytics tool?”.

article thumbnail

The Evolving Risks and Roles of CISOs in 2016

DiscoverOrg

For example, a trigger in the DiscoverOrg platform from January 2016 indicates: “ IBM has announced the acquisition of IRIS Analytics, a fraud software and consulting company, to support plans to integrate the company’s machine-learning technology into IBM’s Counter Fraud Management Suite.”. The Roles of CISOs.

article thumbnail

Mission Impossible: Making Hard Choices as a First-time CMO (Part 2)

DiscoverOrg

This means creating a vision and a plan, setting goals, building relationships, understanding your product, and implementing analytics so your marketing strategy is data-driven. As I wrote earlier this week, in the first few weeks on the job, first-time CMOs should plan a few quick wins and set a strong foundation.

CMO 176
article thumbnail

Fast Track Your Sales with New Tools

DiscoverOrg

The Account-Based Model is the Vehicle Maintained by the Predictive Analytic Pit Crew. OppAlerts, DiscoverOrg’s predictive analytics tool, allows sales and marketing teams to see the green light before any competitors. Rounding out this solid racing team is DealPredict and OppAlerts – our Account-Based Marketing toolkit.

article thumbnail

BEYOND IT: The Breadth of DiscoverOrg’s Sales & Marketing Intelligence

DiscoverOrg

TEDD Interest Sparked by Big Data, Business Analytics, and Digital Transformation. According to an article in Information Week, revenue from big data and business analytics software is expected to rise to $187B by 2019. Courtesy of CB Insights. That is a significant increase from the $122B that was spent in 2015.