Digital Body Language

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Calculating the Value of a B2B Marketing Campaign

Digital Body Language

Tags: marketing analysis marketing analytics marketing dashboards

Sales Handoff and the Net Quality Score

Digital Body Language

Likewise, if certain sales reps are doing a poor job in following up with the leads they are given, this will also show up in the analytics of lead disposition when a MQL to SQO conversion ratio is calculated for each sales person. One of the most controversial and challenging areas of any revenue engine is the hand-off process from marketing to sales. What Happens After the Handoff?

SQO 25

Four Interesting Trends from Dreamforce

Digital Body Language

Integration providers like Cast Iron , Informatica , and Pervasive had packed booths as visitors looked to understand how to seamlessly tie together every pre-purchase interaction, whether in social media, search, webinars or in any other communication vehicle. 4) 2011 will be the Year of Analytics: It is now beginning to be possible to see the entire buying process from end to end.

Marketing Dashboards

Digital Body Language

For example, when an email campaign is launched, a landing page is posted, a web form created, or a search campaign initiated, being able to quickly run a dashboard of critical metrics on that marketing initiative is important to building a culture of marketing analytics. Some metrics may seem too transient, being only relevant to a particular campaign. Response, is also critical to measure.

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

derive insights with holistic content analytics? Stop Killing Your Content: 3 Reasons Your Content Falls Flat. Content has proven to be a highly effective driver of revenue, both directly and indirectly. Each year B2B organizations spend more than $5.2B on content creation and distribution. Additionally, 77% of marketers say content is core to business success. and value. post-production.

Social media analysis moves mainstream

Digital Body Language

An analytics platform that treats each of the platforms as silos would be forcing marketers to think of communications by “silo” not by “idea”, and that would be a significant mistake. Last week, Webtrends announced that they had extended their customer intelligence capabilities into Facebook. In this new integration, there are two things happening that are worth commenting on.

Sherlock Holmes' Insights on B2B Marketing Data

Digital Body Language

Tags: marketing analytics marketing dashboards Email marketing

Analyzing B2B Marketing: Balance Sheet and Income Statement

Digital Body Language

Tags: marketing analytics Lead scoring Digital Body Language B2B Marketing

Interview with The Funnelholic

Digital Body Language

Tags: marketing analytics Social media Funnelholic marketing operations B2B Marketing

Content Methodology: A Best Practices Report

Use web analytics to examine which channels. Which content analytics tools do you have in place to measure the effectiveness of. resources Blog, social, email Google Analytics, biannual. editor) Blog, social, email, paid distribution Google Analytics, engagement. depth analytics, conversion. on social Google Analytics, engagement. Content. Definition II.

What the Prius can teach about B2B Marketing Analytics

Digital Body Language

However, can it really teach us about B2B Marketing Analytics? Tags: marketing analytics marketing dashboards B2B Marketing Anyone who has driven in a Prius is aware that it is an interesting experience, different than in most other cars. think the answer is yes. If you look at the dashboard of the Prius, it has some interesting data. This works in B2B marketing too.

6 Really Simple Marketing Metrics for your Execs

Digital Body Language

Tags: marketing analytics marketing dashboards inbound marketing Eloqua demand generation

Cash Flow Statement as a Metaphor: Sources and Uses of Leads

Digital Body Language

Likewise, if certain sales reps are doing a poor job in following up with the leads they are given, this will also show up in the analytics of lead disposition. Tags: marketing analysis marketing analytics marketing dashboards CRM Integration sales enablement Relationship Sales sales handoff sales and marketing alignment

Predicting Revenue through the Marketing Funnel

Digital Body Language

Tags: marketing analytics marketing dashboards Marketing Funnel


Study: How Much of Your Content Marketing Is Effective?

include time, money, and analytics. can open access to the necessary analytic tools and resources, and the right analytics help content marketers devote their time. likely need some of the resources afforded to those best-in-class brands—a stable supply of time, money, and analytics that take the guesswork out of their jobs. Copyright © 2015 Contently. Introduction 4 II.

Medical Symptoms and B2B Marketing Processes

Digital Body Language

Tags: marketing analytics Lead scoring B2B Marketing

Is Time-of-Day Sending Overhyped?

Digital Body Language

Tags: Time of Day marketing analytics Email marketing

Behavioral Targeting and Large Populations

Digital Body Language

Only by first looking at the targeting of your list, including both the fit of the individual, and the stage they are in their buying process, can you successfully show analytics that correctly reflect how effective each message was within that target psychographic or demographic segment. The core of great B2B marketing communications is relevance. The results might be surprising.

Information Will Find Me

Digital Body Language

Analytics across extremely broad populations and vast amounts of data on what was actually clicked or viewed will allow this process to become startlingly precise and highly accurate, further increasing its effectiveness, adoption, and relevance to marketers. The question for marketers, of course, is how to have relevant content discovered by appropriately interested buyers in this way.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

approval workflows, email automation, analytics. for more sophisticated engagement analytics like. marketers think about analytics in relation to ROI. Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. 2016 STAFFING, MEASUREMENT, AND. Introduction II. Methodology III. Key Findings IV. Results and Analysis V. But in 2015, a.

Membership has its Privileges; Best Practices IP vs. Social CRM

Digital Body Language

They want to compare notes with peers, understand how other marketers are engaging their sales teams, see what analytics their colleagues in similar industries have on their marketing dashboards, and get tips and tricks from people who have gone down this path before. I wrote recently about our decision to expose our pricing publicly on our website. Why do Marketers Upgrade?

Upcoming Challenges in Campaign Analysis

Digital Body Language

Tags: marketing analytics Social media campaign response

Golf, Putting, Sales Reps, and Growing Revenue

Digital Body Language

Tags: marketing analytics Lead scoring sales and marketing alignment lead ranking

Evaluating Marketing Automation - Data Management

Digital Body Language

An inability to do proper segmentation, personalization, lead scoring, or analytics can quickly result if you are not able to standardize and normalize the data in your marketing database. Continuing on a theme that received great feedback, I wanted to provide another real, down in the details, way to evaluate the various claims in the marketing automation field.

Content Strategy for Marketing

conducts suveys and collects analytics automatically each month so you know what. Content. Strategy for. Marketing: Sustainable, Scalable, and Sale-able As the web weaves into every aspect of your customers’ lives, they expect the. right content in the right place at the right time. Content as an afterthought or. even as a one-time campaign no longer works. Today, marketing is digital, so.

The Gambler and the Perfect Path; Retrospective Determinism in Marketing Analysis

Digital Body Language

Tags: marketing analytics Digital Body Language Black Swan

Marketing Analysis: Foundations for Great Analysis

Digital Body Language

Without the right data, analysis is impossible, so this forms the first key area to evaluate, even before looking at any reports or analytics. One of the most commonly cited benefits of implementing a marketing automation system is the opportunity to improve your organization’s ability to analyze marketing effectiveness. Great marketing analysis rests on a foundation of great data.

Natural Search in B2B Marketing - Analyzing Discoverability

Digital Body Language

Note, that if you use a marketing automation system or web analytics package to understand which search phrases are being used to find you, this will only show you the phrases where you are already successful. Being discoverable by your potential buyers is critical to success in many businesses. One of the most obvious elements to this is natural search engine optimization.

Data Quality: Balancing the Customer Experience

Digital Body Language

Personalized content rules might select a piece of content based on visitor data, and analytics may present results that build off of the underlying data. I was in a conversation recently with Tim Wilson from Gilligan on Data about the balance between the client experience and data quality when it comes to semi-standard data like title or industry. As an example: User Inputs: "V.P.

Marketing Optimization Toolkit: The Science behind Marketing Analytics

Marketers are well-versed in the art and science of optimization

Sybase: Process And Analysis Ecosystem

Digital Body Language

They do, but under the hood, their great analytics is built upon a very well thought out approach to all aspects of the sales and marketing process. For the Sybase marketing team, given that they a provider of some of the industry’s leading database and analytics products, and have highly analytical executives, this leads to a need to present a clear overview of what is happening within marketing to all levels of the organization. To do this, the Sybase team focused on three key areas of analytics; sales effectiveness, campaign success, and coverage optimization.

Synopsys: Centralized Marketing Communications

Digital Body Language

By adding in the ability to observe the customers’ digital body language, they also began to build a foundation for deeper insights into their audience, and for an internal culture of analytics. Large organizations whose marketing groups have grown organically over time can often have fairly disparate functions, content, and databases. To bring those distributed marketing efforts into a central marketing database can often be an interesting challenge. Synopsys: Centralized Marketing Communications Synopsys is a world leader in software and IP for semiconductor design and manufacturing.

Interesting Times in The Demand Generation Space

Digital Body Language

Demand Generation essentially entails, at its core, the use of web analytics to understand prospect behaviour and intent (what we call Digital Body Language). I spent a bit of time this weekend reading (okay, more like skimming, I admit) a report on our recent SAS-70 audit. would be lying to call it an interesting read; detailed descriptions of our process controls, policies, and operations as a software company. But, it did get me thinking about the ongoing evolution of the Demand Generation space. It's an interesting space, and it has been evolving very rapidly.

The Contact Washing Machine

Digital Body Language

I think we can all agree that B2B marketing has shifted from a purely creative discipline to a much more operational, process-oriented, data-centric, analytical discipline. It's a long road though, as the data we get to work with is often. terrible. Data comes in through so many sources, most of which are not controlled in any way - free-form text. Web forms, tradeshows, lists, internal systems, etc. We're then expected to use that data for analysis, segment targeting, lead scoring, etc. Time is too short for bad data.


B2B Marketing Trends for 2016

Embrace new technology: tools like predictive analytics and "marketing stacks" hold great promise but need to be better utilized. B2B Marketing Trends for 2016 28 Embrace New Technology Use Data to Plan Ahead, Not Just Assess Past Activities Thirty percent of B2B marketers use data analytics to evaluate prior. leaders expected to use predictive analytics in the next year, B2B.

Seven Expert Google Analytics Guides


Google Analytics (GA) is the most popular tool for tracking web visits, used by more than half of all companies , including two-thirds of the Fortune 500. To help you use more than 10% of your website analytics, here are seven expert guides to GA. Why you can’t ignore Google’s new Universal Analytics by iMedia Connection. Image credit: iMedia Connection.