Digital Body Language

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Calculating the Value of a B2B Marketing Campaign

Digital Body Language

Tags: marketing analysis marketing analytics marketing dashboards

Four Interesting Trends from Dreamforce

Digital Body Language

Integration providers like Cast Iron , Informatica , and Pervasive had packed booths as visitors looked to understand how to seamlessly tie together every pre-purchase interaction, whether in social media, search, webinars or in any other communication vehicle. 4) 2011 will be the Year of Analytics: It is now beginning to be possible to see the entire buying process from end to end.

Sales Handoff and the Net Quality Score

Digital Body Language

Likewise, if certain sales reps are doing a poor job in following up with the leads they are given, this will also show up in the analytics of lead disposition when a MQL to SQO conversion ratio is calculated for each sales person. One of the most controversial and challenging areas of any revenue engine is the hand-off process from marketing to sales. What Happens After the Handoff?

SQO 21

Marketing Dashboards

Digital Body Language

For example, when an email campaign is launched, a landing page is posted, a web form created, or a search campaign initiated, being able to quickly run a dashboard of critical metrics on that marketing initiative is important to building a culture of marketing analytics. Some metrics may seem too transient, being only relevant to a particular campaign. Response, is also critical to measure.

Marketing Optimization Toolkit: The Science behind Marketing Analytics

Marketers are well-versed in the art and science of optimization

Medical Symptoms and B2B Marketing Processes

Digital Body Language

Tags: marketing analytics Lead scoring B2B Marketing

Is Time-of-Day Sending Overhyped?

Digital Body Language

Tags: Time of Day marketing analytics Email marketing


Behavioral Targeting and Large Populations

Digital Body Language

Only by first looking at the targeting of your list, including both the fit of the individual, and the stage they are in their buying process, can you successfully show analytics that correctly reflect how effective each message was within that target psychographic or demographic segment. The core of great B2B marketing communications is relevance. The results might be surprising.

Sherlock Holmes' Insights on B2B Marketing Data

Digital Body Language

Tags: marketing analytics marketing dashboards Email marketing

B2B Marketing Trends for 2016

Embrace new technology: tools like predictive analytics and "marketing stacks" hold great promise but need to be better utilized. B2B Marketing Trends for 2016 28 Embrace New Technology Use Data to Plan Ahead, Not Just Assess Past Activities Thirty percent of B2B marketers use data analytics to evaluate prior. leaders expected to use predictive analytics in the next year, B2B.

Analyzing B2B Marketing: Balance Sheet and Income Statement

Digital Body Language

Tags: marketing analytics Lead scoring Digital Body Language B2B Marketing

Information Will Find Me

Digital Body Language

Analytics across extremely broad populations and vast amounts of data on what was actually clicked or viewed will allow this process to become startlingly precise and highly accurate, further increasing its effectiveness, adoption, and relevance to marketers. The question for marketers, of course, is how to have relevant content discovered by appropriately interested buyers in this way.

Membership has its Privileges; Best Practices IP vs. Social CRM

Digital Body Language

They want to compare notes with peers, understand how other marketers are engaging their sales teams, see what analytics their colleagues in similar industries have on their marketing dashboards, and get tips and tricks from people who have gone down this path before. I wrote recently about our decision to expose our pricing publicly on our website. Why do Marketers Upgrade?

Social media analysis moves mainstream

Digital Body Language

An analytics platform that treats each of the platforms as silos would be forcing marketers to think of communications by “silo” not by “idea”, and that would be a significant mistake. Last week, Webtrends announced that they had extended their customer intelligence capabilities into Facebook. In this new integration, there are two things happening that are worth commenting on.

Upcoming Challenges in Campaign Analysis

Digital Body Language

Tags: marketing analytics Social media campaign response

B2B Marketing Trends for 2016

Embrace new technology: tools like predictive analytics and "marketing stacks" hold great promise but need to be better utilized. B2B Marketing Trends for 2016 28 Embrace New Technology Use Data to Plan Ahead, Not Just Assess Past Activities Thirty percent of B2B marketers use data analytics to evaluate prior. leaders expected to use predictive analytics in the next year, B2B.

Golf, Putting, Sales Reps, and Growing Revenue

Digital Body Language

Tags: marketing analytics Lead scoring sales and marketing alignment lead ranking

Evaluating Marketing Automation - Data Management

Digital Body Language

An inability to do proper segmentation, personalization, lead scoring, or analytics can quickly result if you are not able to standardize and normalize the data in your marketing database. Continuing on a theme that received great feedback, I wanted to provide another real, down in the details, way to evaluate the various claims in the marketing automation field.

The Gambler and the Perfect Path; Retrospective Determinism in Marketing Analysis

Digital Body Language

Tags: marketing analytics Digital Body Language Black Swan

Interview with The Funnelholic

Digital Body Language

Tags: marketing analytics Social media Funnelholic marketing operations B2B Marketing

B2B Marketing Trends for 2016

Embrace new technology: tools like predictive analytics and "marketing stacks" hold great promise but need to be better utilized. B2B Marketing Trends for 2016 28 Embrace New Technology Use Data to Plan Ahead, Not Just Assess Past Activities Thirty percent of B2B marketers use data analytics to evaluate prior. leaders expected to use predictive analytics in the next year, B2B.

Marketing Analysis: Foundations for Great Analysis

Digital Body Language

Without the right data, analysis is impossible, so this forms the first key area to evaluate, even before looking at any reports or analytics. One of the most commonly cited benefits of implementing a marketing automation system is the opportunity to improve your organization’s ability to analyze marketing effectiveness. Great marketing analysis rests on a foundation of great data.

Winners of the 2009 Markie Awards

Digital Body Language

Congratulations to the winners, to the finalists, and to all the marketers who created great campaigns, deepened their alignment with sales, or achieved new heights in their analytics. It was a great night last night in San Francisco with the Markies awards gala being the show highlight at Eloqua Experience.

Natural Search in B2B Marketing - Analyzing Discoverability

Digital Body Language

Note, that if you use a marketing automation system or web analytics package to understand which search phrases are being used to find you, this will only show you the phrases where you are already successful. Being discoverable by your potential buyers is critical to success in many businesses. One of the most obvious elements to this is natural search engine optimization.

Data Quality: Balancing the Customer Experience

Digital Body Language

Personalized content rules might select a piece of content based on visitor data, and analytics may present results that build off of the underlying data. I was in a conversation recently with Tim Wilson from Gilligan on Data about the balance between the client experience and data quality when it comes to semi-standard data like title or industry. As an example: User Inputs: "V.P.

The Book: Digital Body Language

Digital Body Language

The book uses informative explanations and in-depth case studies of many of the leading marketers around the world to show approaches to profiling, leads scoring, lead nurturing, sales handoff, marketing analytics, and data management. Marketing is undergoing a major shift that has been brought on by the change in the way people find and consume information.

Sybase: Process And Analysis Ecosystem

Digital Body Language

They do, but under the hood, their great analytics is built upon a very well thought out approach to all aspects of the sales and marketing process. For the Sybase marketing team, given that they a provider of some of the industry’s leading database and analytics products, and have highly analytical executives, this leads to a need to present a clear overview of what is happening within marketing to all levels of the organization. To do this, the Sybase team focused on three key areas of analytics; sales effectiveness, campaign success, and coverage optimization.

6 Really Simple Marketing Metrics for your Execs

Digital Body Language

Tags: marketing analytics marketing dashboards inbound marketing Eloqua demand generation

Synopsys: Centralized Marketing Communications

Digital Body Language

By adding in the ability to observe the customers’ digital body language, they also began to build a foundation for deeper insights into their audience, and for an internal culture of analytics. Large organizations whose marketing groups have grown organically over time can often have fairly disparate functions, content, and databases. To bring those distributed marketing efforts into a central marketing database can often be an interesting challenge. Synopsys: Centralized Marketing Communications Synopsys is a world leader in software and IP for semiconductor design and manufacturing.

Interesting Times in The Demand Generation Space

Digital Body Language

Demand Generation essentially entails, at its core, the use of web analytics to understand prospect behaviour and intent (what we call Digital Body Language). I spent a bit of time this weekend reading (okay, more like skimming, I admit) a report on our recent SAS-70 audit. would be lying to call it an interesting read; detailed descriptions of our process controls, policies, and operations as a software company. But, it did get me thinking about the ongoing evolution of the Demand Generation space. It's an interesting space, and it has been evolving very rapidly.

The Contact Washing Machine

Digital Body Language

I think we can all agree that B2B marketing has shifted from a purely creative discipline to a much more operational, process-oriented, data-centric, analytical discipline. It's a long road though, as the data we get to work with is often. terrible. Data comes in through so many sources, most of which are not controlled in any way - free-form text. Web forms, tradeshows, lists, internal systems, etc. We're then expected to use that data for analysis, segment targeting, lead scoring, etc. Time is too short for bad data.

Seven Expert Google Analytics Guides


Google Analytics (GA) is the most popular tool for tracking web visits, used by more than half of all companies , including two-thirds of the Fortune 500. To help you use more than 10% of your website analytics, here are seven expert guides to GA. Why you can’t ignore Google’s new Universal Analytics by iMedia Connection. Image credit: iMedia Connection.

Datorama Applies Machine Intelligence to Speed Marketing Analytics

Customer Experience Matrix

At first glance, you’d think Datorama is definitely not a CDP: it positions itself as a “marketing analytics platform” and makes clear that its primary clients are agencies, publishers, and corporate marketers who want to measure advertising performance. And it integrates with advertising and Web analytics data on one hand and social listening, marketing automation, and CRM on the other. In other words, Datorama gives marketers one system for everything from data ingestion to consolidation to delivery to analytics. Naturally, there are cases where the answer isn’t clear.

A Structured Approach to Demand Generation Analytics


One analytics vendor after another is selling you on their ability to analyze and make sense of “any” data. Demand So what is the key to better demand generation analytics? Successful demand generation analytics must bridge the two. Blog alignment Analytics big data Demand GenerationBig Data propaganda is rampant these days. Garbage in; garbage out. closed revenue).

The Top 10 Free Content Analytics Tools


Analytics tools are key to today’s marketing success, and of all the choices out there, 10 stand above the rest as particularly useful for content strategists. Google Analytics. Google Analytics is the go-to platform for many marketers, in large part because it’s totally free, chock-full of features, and comes with the clout of the Google brand name. Piwik.

5 Ways Blog Analytics Improve Your Business Blog

Writing on the Web

How do you use your blog analytics ? There There are many easy-to-use blogging analytics tools out there, but the really successful bloggers know their results and tailor their blogs accordingly. About Blogs How to.Tips Online Marketing analytics blog content blog traffic tracking web traffic search trafficssets (free). ocial Media. Post views/clicks. Referral sources.

The Top 5 YouTube Analytics Every Marketer Should Know


OK, so you’re tracking the effectiveness of your website via Google Analytics or some of the excellent enterprise analytics solutions. But did you know that YouTube, which is part of Google, has an incredible analytics offering as well? In fact, YouTube Analytics probably gives users more ways to slice and dice their data than any video platform ever has.

Google Analytics- Calculated Metrics for Lead Generation Websites


Google recently released a new update to Google Analytics, featuring a new Calculated Metrics feature. Calculated Metrics are user-defined metrics that are computed from existing metrics available on Google Analytics, and allow more customized and relevant analyses than ever before.  I love the new feature and allows so much more reporting opportunity. Marketing Strategy Analytics

Data’s Role in Predictive Analytics Marketing

B2B Lead Blog

Unless you’re an expert in palm reading or tarot cards, you probably don’t have the ability to see into the future. Even though you may not have the technology (or superpowers) to know exactly what the future holds, you do have the next best thing: data. Data fuels predictive marketing, a strategy that helps in […]. Data Quality Management

Report: Targeting & Predictive Analytics Driving Changes in B2B Email

The Point

But while technologies like predictive analytics , marketing automation, and a new breed of ABM solutions hold great promise, they’ll only ever be part of the answer. The post Report: Targeting & Predictive Analytics Driving Changes in B2B Email appeared first on The Point. Why? (HS) It has to be segmentation. The main barrier to greater segmentation, however, is content.