Digital B2B Marketing

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Marketers Are Dramatically Underreporting Results from Twitter

Digital B2B Marketing

It is happening because web analytics packages are dramatically underreporting traffic from Twitter. When your web analytics package doesn’t recognize that traffic is coming from Twitter, Twitter doesn’t get the credit it deserves. On my site ( B2Bdigital.net ), Google Analytics is underreporting Twitter traffic by 30%!

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Digital Marketing’s Massive Measurement Lies

Digital B2B Marketing

Measurement Media analytics marketing analytics retargeting search view-through' It is time instead to focus on understanding the difference marketing actually makes in your business and then start improving those results. The comments are yours. Photo Credit: stevendepolo via Compfight cc.

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12 B2B Marketing Predictions for 2012

Digital B2B Marketing

Marketing Analytics 12. In addition, analytics will be used to refine existing segmentation and develop adaptive black box segmentation models. Data isn’t enough, marketers will need to be smarter about how they use data.

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12 B2B Marketing Predictions for 2012

Digital B2B Marketing

Marketing Analytics 12. In addition, analytics will be used to refine existing segmentation and develop adaptive black box segmentation models. Data isn’t enough, marketers will need to be smarter about how they use data.

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A Brief Marketing Break: #NicheAmnesty and 14 Things About Me

Digital B2B Marketing

I’m analytical. I started my career in analytical disciplines. When I put on a media planning and buying hat, this and my analytical side drive planning. I am a digital and B2B marketer with a background in online media and analytics. Food is important. My nickname in an earlier job was “Numbers&#.

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Marketing’s Broken Foundation: Measurement

Digital B2B Marketing

Data is the foundation for analytics. Analytics is the foundation for marketing driven by data and insights. When you start with bad data, you get erroneous insights and your marketing goes in the wrong direction. A recent research result from ITSMA and Vision Edge Marketing is eye opening.

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Three Reasons To Stop Calling Customers “Assets”

Digital B2B Marketing

Your marketing analytics or financial analysis group even tracks the exact value of your customer, and it is a metric you should cherish. I am a digital and B2B marketer with a background in online media and analytics. . @ wittlake @ BarryBirkett @ tiffinibrock #IMCChat. about 18 hours ago via TweetChat Reply Retweet Favorite.

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