| | | Dianna Huff - B2B MarCom | |  Analytics | 27 articles |
| Page 1 of 1 | Previous | Next | DIANNA HUFF - B2B MARCOM APRIL 11, 2012  Six DIY Google Analytics Fix-Its for Small Businesses Tweet I’ve recently run into a slew of “small” Google Analytic (GA) problems with my clients / prospective clients — enough that I realized I should write about them as these “small” problems often impact business in a huge way. business owner will rely on an agency, Web designer or SEO / marketer to set up Google Analytics — which is fine. | DIANNA HUFF - B2B MARCOM MARCH 21, 2011  57 Things You Can Do Right Now to Improve Your Website Use Google Adwords combined with Google Analytics to see which keyword phrases convert into leads or sales and feature them and other related ones more prominently within the content of your website. Google Analytics). Review your Web analytics each month. Tweet Is your company website not doing its job — i.e. generating leads and sales? Design. Check your site speed. | | | | | |
| DIANNA HUFF - B2B MARCOM APRIL 25, 2012  Quick Tip: Filter your IP Traffic in Google Analytics Tweet Google Analytics (GA) collects a great deal of data about your Website visitors and then dumps it into your lap. Make sure you have administrator access to Google Analytics , then follow the steps below. Log into Google Analytics and click the “Admin” button on the right corner. Go back to Google Analytics and insert the IP address into the boxes. | DIANNA HUFF - B2B MARCOM AUGUST 13, 2010 B2B Content Marketing: Think Like a Reporter Using Google Analytics, Alerts, and social media to develop content ideas. August, 2010. Published by Dianna Huff. Volume 10, Number 8. Welcome! I've been asked to speak about developing content for Search Engine Marketing New England (SEMNE) as well as to develop a course for the Online Marketing Institute on the same topic. Coming up with content ideas is often an insurmountable hurdle for people. When I recommend that companies develop a content strategy, I often hear, "But what do we write about?!". Regards, Dianna Huff. B2B Content Marketing: Think Like a Reporter. We make widgets. | DIANNA HUFF - B2B MARCOM AUGUST 2, 2010  Your Prospects Don’t Know Who You Are Marketing analytics and marketing automation become must-have tools that give knowledge and insight versus keeping a company in the dark. “Our customers already know who we are.&#. This is a line I’ve heard since starting my business 12 years ago this month. They all know us and we know them.&#. “We’re a big company with a big name.&#. Yes, yes, I know. Rinse, repeat. | DIANNA HUFF - B2B MARCOM JULY 25, 2012  How to Develop Blog Content: Look for Questions that Need Answers Even with the hole Google has put into its Analytics keywords report (the dreaded “not provided”), the report is still a treasure trove of information — especially when it comes to finding ideas for B2B blog and e-newsletter topics. Case in point: The best thing about Google is that you can find an answer to almost anything you need to know. Just search for, “How to.” | | | | | | | |
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DIANNA HUFF - B2B MARCOM | WEDNESDAY, JULY 25, 2012  How to Develop Blog Content: Look for Questions that Need Answers
Even with the hole Google has put into its Analytics keywords report (the dreaded “not provided”), the report is still a treasure trove of information — especially when it comes to finding ideas for B2B blog and e-newsletter topics. To learn the questions your prospective customers are asking, look for these “how to” questions in your Google Analytics keyword report. Case in point: The best thing about Google is that you can find an answer to almost anything you need to know. Just search for, “How to.” One, it’s super easy. MORE >> -
DIANNA HUFF - B2B MARCOM | TUESDAY, SEPTEMBER 14, 2010  Jargon: The Classic B2B Marketing Content Mistake
Twitter or blogging), I audit all of your existing marketing assets, from Website and print brochure to past campaigns and Web analytics. Tweet September, 2010. Published by Dianna Huff. Volume 10, Number 9. Welcome! ve been working on an e-book with Mac McIntosh, the B2B sales lead expert. We polled our respective blog and Twitter followers for the top 10 B2B marketing mistakes, one of which is “jargon.”. This month's article, which originally ran in NetLine's BlogNotions Marketers Blog , explains why it's important you eliminate or at least explain technical jargon. Yikes! MORE >> -
DIANNA HUFF - B2B MARCOM | MONDAY, OCTOBER 17, 2011 Why Blogging Makes Sense for Small B2B Companies
Tip: Go through your Google Analytics keyword report to see what types of “How to” searches you’re getting and create “Ask Bob” posts from those, too. Tweet Katie Meurin, of Komarketing Associates, an SEO firm, posted a stat that I found interesting in her post, “ 15 Content Marketing and Social Media Takeaways from the B2B Marketing Summit.” ” Of the 79% of B2B marketers using social media, only 28% use a blog. Why do I say this? Simply put, a blog is how you easily, quickly and cost-effectively create fresh content on a regular basis. MORE >> -
DIANNA HUFF - B2B MARCOM | FRIDAY, AUGUST 12, 2011 Site Navigation: The Foundation for Results-Driven SEO
Web analytic programs such as Google Analytics provide you with all this information and more (and it’s free!). Tweet August, 2011. Published by Dianna Huff. Volume 11, Number 6. Welcome! It's been pretty busy here in my Plaistow office with new clients coming on board and lots of new projects. I've also been busy in my personal life having taken up sailing -- which I absolutely love -- and getting my son ready for his freshman year of high school. Yikes! Are you on Google Plus yet? I've been using it since its inception and have to say that I really like it. Enjoy! JW: Yep! MORE >> -
DIANNA HUFF - B2B MARCOM | THURSDAY, JULY 7, 2011  Make Your B2B WordPress Website and Content Mobile Friendly
Tablet use is soaring — You can track which mobile devices people are using via Google Analytics. Tweet For months now I’ve been watching how I and others use mobile devices. see iPads everywhere I go: one mom I know, for example, answers her email and reads online magazines while at our kids’ fencing lessons. One of my clients is now using hers for mobile banking. even heard one story of a symphony conductor who put his sheet music on his iPad! And, as I’ve posted before, I use my iPhone for everything but a phone. love it! This made me go “hmmmmmm.&#. MORE >>
- The One Reason Your PPC Campaign Isn’t Working DIANNA HUFF - B2B MARCOM | THURSDAY, JUNE 30, 2011
- How to Come Up with B2B Web Content Ideas DIANNA HUFF - B2B MARCOM | WEDNESDAY, JUNE 30, 2010
- Weaning Yourself Off Keyword Dependency — Dealing with Not Provided DIANNA HUFF - B2B MARCOM | WEDNESDAY, FEBRUARY 13, 2013
- For Freelancers: Take Advantage of Your Own Unique Experiences DIANNA HUFF - B2B MARCOM | SUNDAY, MARCH 17, 2013
- Three Tips for Generating Blog Post Topics — Fast! DIANNA HUFF - B2B MARCOM | FRIDAY, MARCH 11, 2011
- Join Me at Next Week’s SEMNE Meeting DIANNA HUFF - B2B MARCOM | TUESDAY, SEPTEMBER 7, 2010
- Welcome to My New Site DIANNA HUFF - B2B MARCOM | MONDAY, JUNE 11, 2012
- Consistently Great Marketing More Important Than Ever DIANNA HUFF - B2B MARCOM | THURSDAY, AUGUST 23, 2012
- Consistently Great Marketing More Important Than Ever DIANNA HUFF - B2B MARCOM | THURSDAY, AUGUST 23, 2012
- The Reports of B2B Marketing’s Demise are Greatly Exaggerated DIANNA HUFF - B2B MARCOM | TUESDAY, JANUARY 25, 2011
- Basic SEO Marketing Yields Big Results for B2B Manufacturing Company DIANNA HUFF - B2B MARCOM | THURSDAY, FEBRUARY 9, 2012
- For Freelancers: Get Website Info Direct from Google DIANNA HUFF - B2B MARCOM | WEDNESDAY, JANUARY 16, 2013
- My Website Isn’t Getting Any Leads: The Role of SEO, Content and Social Media DIANNA HUFF - B2B MARCOM | THURSDAY, MAY 23, 2013
- Six DIY Google Analytics Fix-Its for Small Businesses DIANNA HUFF - B2B MARCOM | WEDNESDAY, APRIL 11, 2012
- Engaging Content Begins with Asking the Right Questions DIANNA HUFF - B2B MARCOM | FRIDAY, OCTOBER 1, 2010
- Quick Tip: Filter your IP Traffic in Google Analytics DIANNA HUFF - B2B MARCOM | WEDNESDAY, APRIL 25, 2012
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