Defining Social Business: a Call for Clarity and Collaboration
JUNE 9, 2012
Today, by combining social networking tools—internally and externally—with sophisticated analytic capabilities, companies are transforming their business processes, building stronger relationships among their employees, customers and business partners and making better decisions, faster. Yes, you are right: social business is a buzzword. Last week I stumbled upon a blog post by Gerardo A.
Social Business Failure Is a Choice: Speaking a Common Language
FEBRUARY 3, 2013
The percentage of companies using their analytics tools to the fullest – and acting upon resulting data – is really low. We are warned. Gartner predicts 80% of social business efforts will not achieve intended benefits through 2015. There is a problem with that prediction and the perception it creates. In practice, social business is a huge Babylonian confusion. Which business purposes?
Web analytics Is Not Sufficient For Customer-Centric Inbound Marketing
OCTOBER 14, 2011
Web analytics offers enormous possibilities for those able to take all out of it. Blog Inbound marketing Web Analytics Avinash Kaushik ClickTale heatmap HubSpot inbound marketing web analyticsFor many companies they are sufficient to measure and improve the results of content marketing, search engine marketing, social media marketing and what we generally call inbound marketing. However, if you want to go a step further and know the efficiency, [.].
Social Media Metrics: Jim Sterne on why, what and how to measure
JULY 3, 2011
Blog Connected marketing Social CRM Social media marketing Jim Sterne social media metrics social media ROI web analyticsIn his book ‘Social Media Metrics’, Jim Sterne says: “The Internet has always been a social medium”. And he’s right where he writes that the Internet is the first many-to-many communication channel. The Internet is nothing more than a [.].
Stop Killing Your Content: 3 Reasons Your Content Falls Flat
derive insights with holistic content analytics? Stop Killing Your Content: 3 Reasons Your Content Falls Flat. Content has proven to be a highly effective driver of revenue, both directly and indirectly. Each year B2B organizations spend more than $5.2B on content creation and distribution. Additionally, 77% of marketers say content is core to business success. and value. post-production.
Blog Comments and Engagement: Calculate and Use the ConversATion Rate
AUGUST 6, 2011
Blogging Content marketing Customer engagement Social media marketing Web Analytics Avinash Kaushik blog comments blogging content marketing conversation rate engagement relationship marketingHelp, my blog gets no comments! It’s something I often hear being said by marketers that recently started an ‘inbound’ or content marketing program by launching a corporate blog. In order to receive comments, you obviously need some kind of community of people that find your blog worthwhile or simply find it at all. Moreover, [.].
Social CRM: Social Media and Communities in Customer Relationship Management and Marketing
MAY 20, 2011
The integration of data from different customer interactions and channels is a challenge for many marketers (think about the integration of email data, web analytics and CRM, for instance). Social CRM is a term that is often misused, certainly in a product and solution context. It’s also frequently narrowed down to specific customer-oriented activities such as customer service and even social media monitoring. It seems everyone is offering social CRM solutions these days. However, social CRM is not about tools. It’s about processes, fundamental shifts and a business mindset.
Business risks from and for the insurance industry
JANUARY 20, 2015
Digital transformation Research Allianz Allianz Risk Barometer 2015 Big Data cybercrime digital transformation disruption insurance industry predictive analytics Insurance companies struggle with the rapid pace of change within an increasingly demanding and digital market and customer context.
People-Centric Landing Page Conversion: Don’t Make Me Think or Puke
AUGUST 4, 2011
Conversion Customer experience Web Analytics A/B testing Avinash Kaushik bounce rate customer experience landing page conversion multivariate testing people-centric social sharing Steve KrugMost companies still use conventional landing pages, mostly with a form, to acquire leads or achieve another desired outcome. Obviously, landing pages are important in most forms of online marketing where you want to develop a relationship that goes beyond a connection or social relationship. Therefore, it’s sad to see how many people, despite decennia [.].
Content Methodology: A Best Practices Report
Use web analytics to examine which channels. Which content analytics tools do you have in place to measure the effectiveness of. resources Blog, social, email Google Analytics, biannual. editor) Blog, social, email, paid distribution Google Analytics, engagement. depth analytics, conversion. on social Google Analytics, engagement. Content. Definition II.
Seven Expert Google Analytics Guides
FEBRUARY 18, 2015
Google Analytics (GA) is the most popular tool for tracking web visits, used by more than half of all companies , including two-thirds of the Fortune 500. To help you use more than 10% of your website analytics, here are seven expert guides to GA. Why you can’t ignore Google’s new Universal Analytics by iMedia Connection. Image credit: iMedia Connection.
The Top 10 Free Content Analytics Tools
AUGUST 2, 2016
Analytics tools are key to today’s marketing success, and of all the choices out there, 10 stand above the rest as particularly useful for content strategists. Google Analytics. Google Analytics is the go-to platform for many marketers, in large part because it’s totally free, chock-full of features, and comes with the clout of the Google brand name. Bit.ly. Piwik.
The Top 5 YouTube Analytics Every Marketer Should Know
FEBRUARY 24, 2016
OK, so you’re tracking the effectiveness of your website via Google Analytics or some of the excellent enterprise analytics solutions. But did you know that YouTube, which is part of Google, has an incredible analytics offering as well? In fact, YouTube Analytics probably gives users more ways to slice and dice their data than any video platform ever has.
5 Ways Blog Analytics Improve Your Business Blog
Writing on the Web
APRIL 27, 2016
How do you use your blog analytics ? There There are many easy-to-use blogging analytics tools out there, but the really successful bloggers know their results and tailor their blogs accordingly. About Blogs How to.Tips Online Marketing analytics blog content blog traffic tracking web traffic search trafficssets (free). ocial Media. Post views/clicks. Referral sources.
Study: How Much of Your Content Marketing Is Effective?
include time, money, and analytics. can open access to the necessary analytic tools and resources, and the right analytics help content marketers devote their time. likely need some of the resources afforded to those best-in-class brands—a stable supply of time, money, and analytics that take the guesswork out of their jobs. Copyright © 2015 Contently. Introduction 4 II.
The Only Analytics That Matter Are Your Own
JULY 21, 2015
While good tips passed on from one marketer to the next may provide great insights, it doesn’t supersede the reality of your own business, which can only be discovered with accurate analytics. Your analytics. So, what do analytics mean for today’s marketer? Blog Analytics data email marketing marketing automationEvery Tuesday at 11 a.m.
Google Analytics- Calculated Metrics for Lead Generation Websites
JANUARY 3, 2016
Google recently released a new update to Google Analytics, featuring a new Calculated Metrics feature. Calculated Metrics are user-defined metrics that are computed from existing metrics available on Google Analytics, and allow more customized and relevant analyses than ever before. I love the new feature and allows so much more reporting opportunity. Marketing Strategy Analytics
A Structured Approach to Demand Generation Analytics
MARCH 1, 2016
One analytics vendor after another is selling you on their ability to analyze and make sense of “any” data. Demand So what is the key to better demand generation analytics? Successful demand generation analytics must bridge the two. Blog alignment Analytics big data Demand GenerationBig Data propaganda is rampant these days. Garbage in; garbage out. closed revenue).
Report: Targeting & Predictive Analytics Driving Changes in B2B Email
APRIL 6, 2016
But while technologies like predictive analytics , marketing automation, and a new breed of ABM solutions hold great promise, they’ll only ever be part of the answer. The post Report: Targeting & Predictive Analytics Driving Changes in B2B Email appeared first on The Point. Why? (HS) It has to be segmentation. The main barrier to greater segmentation, however, is content.
Content Marketing 2016: Staffing, Measurement, and Effectiveness
approval workflows, email automation, analytics. for more sophisticated engagement analytics like. marketers think about analytics in relation to ROI. Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. 2016 STAFFING, MEASUREMENT, AND. Introduction II. Methodology III. Key Findings IV. Results and Analysis V. But in 2015, a.
Infographic: 4 Marketing Analytics That Matter For Driving Revenue
AUGUST 12, 2015
Here are four marketing analytics for demonstrating marketing’s ability to drive revenue. The post Infographic: 4 Marketing Analytics That Matter For Driving Revenue appeared first on. Demand Generation Infographics marketing analytics marketing revenue marketing ROI sales funnelSo how do you do it? Flow : Where are prospects connecting with your marketing programs?
Monitoring vs Analytics [Infographic]
Buzz Marketing for Technology
FEBRUARY 9, 2011
So I spent the better part of January looking at every social media listening, monitoring, analytics, intelligence and insights firm I could get my hands on. They have staff to pull monthly reports and do what they are calling “Insights analytics. SENTIMENT BASED ANALYTICS. ANALYTIC AGGREGATORS. BEYOND SENTIMENT ANALYTICS. FREE MONITORING SERVICES.
10 case studies show how web analytics prove ROI
SEPTEMBER 7, 2015
Web Analytics is the measurement, collection, analysis, and reporting of internet data for the purposes of understanding consumer behavior, improving user experience and optimizing web usage. This might sound intimidating to some, but the reason why companies do web analytics is simple: to find insights that help make better business decisions. Who does it well? Like this post?
Are Millennial Marketers More Analytical?
Customer Experience Matrix
JULY 18, 2014
Then our conversation took an unexpected turn: the vendor speculated that younger marketers might be more analytical and hence more inclined to ROI measurement. digital media marketing analytics marketing performance measurement marketing ROI millennials After all, surveys often show that marketers and CEOs alike rate better measurement as a high priority.
Content Strategy for Marketing
conducts suveys and collects analytics automatically each month so you know what. Content. Strategy for. Marketing: Sustainable, Scalable, and Sale-able As the web weaves into every aspect of your customers’ lives, they expect the. right content in the right place at the right time. Content as an afterthought or. even as a one-time campaign no longer works. Today, marketing is digital, so.
8 Essential Google Analytics Reports For B2B Marketing
B2B Ideas @ Work
FEBRUARY 3, 2016
Have you been using Google Analytics for awhile but have a sneaking suspicion that you just aren’t using it to it’s full potential? This blog is to help you use Google Analytics to get the insights that are most valuable for b2b marketing. The post 8 Essential Google Analytics Reports For B2B Marketing appeared first on MLT Creative. Perfect. Are you […].
Using Web Analytics and Search Marketing for Better Decision Making
MARCH 14, 2013
Google Analytics (Photo credit: Kansir). Yesterday, Rob Petersen, Tim Peter and I gave a Webinar on using analytics to make search marketing decisions. Your analytics are essential to your initial search marketing plan and improvement plans. Do you know how your Web analytics can drive your search improvement plan? How is your search marketing working?
The 4 Laws of Predictive Analytics for the B2B Marketer
B2B Lead Blog
OCTOBER 26, 2015
New to predictive analytics? This guide gives you the do’s and don’ts of predictive analytics so that you don’t forget what it’s all about. Data Quality Management Big Data Marketing predictive analyticsThen you’ll need a guide. It isn’t about getting more and more data or generating more and more campaigns. Here are the laws […].
Analytics That Matter
JANUARY 15, 2015
I must say that we as marketers have improved over the past several years in the analytics arena. There are web analytics, predictive analytics, business analytics, business intelligence (BI) tools….just To summarize, analytics that matter are much more than numbers. Today, all of us are tracking results in some form or fashion. just to name a few. Engagement-.
Marketing Optimization Toolkit: The Science behind Marketing Analytics
Marketers are well-versed in the art and science of optimization
How To Adopt ABM Predictive Analytics at Your B2B Organization
AUGUST 15, 2016
Predictive ABM analytics take a typical ABM strategy a step further. Organizations across the globe are counting the cost and realizing the high ROI of predictive analytics, and account-based marketers are no exception. As there are stages to most every strategy adoption process, there are steps to adopting ABM predictive analytics as well. Marketing Automation.
10 of the Best Web Analytics Guides and Tips of 2013
DECEMBER 30, 2013
Find the answers to those questions and many more here in ten of the best posts and articles about web analytics from the past year. downloadable custom Google Analytics reports by iMedia Connection. Know Your Social Traffic With These 3 Google Analytics Powerviews by Search Engine People. ” How to Filter Bot Traffic From Your Google Analytics by LunaMetrics.
How to Use Google Analytics to Create More Effective Content
MAY 28, 2015
What do you think of when you think of Google Analytics? But Analytics also holds a treasure trove of data and insights into how you can create better content. There are a dozen ways to slice and dice the data in your Google Analytics account to come up with killer content ideas. Everything I’ll cover here is for Analytics newbies. Analytics will ask you to try again.
How Big Data and Marketing Analytics Help Sales
APRIL 21, 2015
Marketing analytics is the answer. In answer to this challenge, we have also seen impressive new marketing analytics solutions. The data analytics industry is growing between 9 and 12% a year, with some sources predicting that the B2B marketing technology industry will exceed 50 billion dollars in the USA within the next 2 years. Do big data marketing analytics really work? .
B2B Marketing Trends for 2016
Embrace new technology: tools like predictive analytics and "marketing stacks" hold great promise but need to be better utilized. B2B Marketing Trends for 2016 28 Embrace New Technology Use Data to Plan Ahead, Not Just Assess Past Activities Thirty percent of B2B marketers use data analytics to evaluate prior. leaders expected to use predictive analytics in the next year, B2B.
Why your analytics system doesn’t track your website search
AUGUST 3, 2015
You probably use your web analytics system to track visitors to your site, where they come from, where they go, and whether they convert one of your offers at the end of their journey. And if you ask your web analytics vendor, whether it is Google, Adobe, or someone else, they will tell you that their system tracks every page equally well on your website. Now, don’t worry.