| | | Cliff Allen on Marketing | |  Analytics | 16 articles |
| Page 1 of 1 | Previous | Next | CLIFF ALLEN ON MARKETING APRIL 6, 2007 A new beginning again No TrackBacks TrackBack URL: [link] Leave a comment Categories Marketing ROI (18) Social Media Marketing (2) Strategic Marketing Plan (2) Web Analytics (5) Monthly Archives May 2009 (2) April 2009 (1) March 2009 (3) February 2009 (1) January 2009 (1) December 2008 (1) September 2008 (1) May 2008 (2) January 2008 (2) December 2007 (1) October 2007 (1) September 2007 (2) August 2007 (2) July 2007 (1) May 2007 (1) April 2007 (5) About Cliff Allen Subscribe in a readerlet the conversations begin. | CLIFF ALLEN ON MARKETING APRIL 10, 2007  Why Marketers Must be Better The second is to share analytical methods that can improve the effectiveness of our marketing decisions. Strategic Marketing for Growing Companies Why Marketers Must be Better By Cliff Allen on April 10, 2007 4:08 PM | No Comments | No TrackBacks A lot has been written about increasing the ROI of various marketing activities. My objective here is two-fold. | | | | | |
| CLIFF ALLEN ON MARKETING APRIL 12, 2007 Cash Flow is Profit Categories : Marketing ROI No TrackBacks TrackBack URL: [link] Leave a comment Categories Marketing ROI (18) Social Media Marketing (2) Strategic Marketing Plan (2) Web Analytics (5) Monthly Archives May 2009 (2) April 2009 (1) March 2009 (3) February 2009 (1) January 2009 (1) December 2008 (1) September 2008 (1) May 2008 (2) January 2008 (2) December 2007 (1) October 2007 (1) September 2007 (2) August 2007 (2) July 2007 (1) May 2007 (1) April 2007 (5) About Cliff Allen Subscribe in a readerSome people who talk about increasing marketing ROI are referring to increasing sales revenue. | CLIFF ALLEN ON MARKETING JUNE 14, 2009  Using Marketing Analytics in Strategic Marketing Planning Most companies have an abundance of data about their customers that goes unused, such as: Web analytics data on how visitors perform on your Web site. Tags: Strategic Marketing Plan Web Analytics A good marketing strategy is based on good data. Industry and market data. When your industry is growing, your company is probably growing, too. Macro economic trends. Customer behavior data. | CLIFF ALLEN ON MARKETING SEPTEMBER 5, 2007 Survey Says: Google Analytics Have you wondered which Web analytics products are most popular? was, so the August survey on my main Web site asked marketers which Web analytics product they use. Google Analytics was, of course, the most used product (69%) because it's hard to compete with "free." So, it appears that Google Analytics has captured about two-thirds of the Web analytics market. Most participants answered the question while viewing an article on a marketing topic unrelated to Web analytics. Tags: Web analytics | CLIFF ALLEN ON MARKETING DECEMBER 27, 2007 Segmenting Your Market with Web Analytics And, the use of Web analytics tools, such as Google Analytics, is making segmentation more specific and more valuable. I've written a feature article that covers the use as Web analytics tools in combination with traditional market segmentation techniques. Take a look at Segmenting Your Market with Web Analytics. Tags: Marketing ROI Web analytics Market segmentation is a key technique in targeting marketing messages - and maximizing ROI. | | | | | | | |
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CLIFF ALLEN ON MARKETING | SATURDAY, DECEMBER 20, 2008 9 Marketing Trends for 2009
Marketing Trend #5: Increased use of analytics tools (e.g., Google Analytics) to spot ways to improve ROI. While the economy in 2009 looks challenging for most companies, the outlook of marketing executives is rather bright and upbeat. Deborah Kania and her team at Brightworks Interactive have just released results of their survey of marketing executives' plans for 2009. The survey covered both B-to-B and B-to-C companies, as well as a mix of large, medium, and small businesses, so the survey results represent a good cross-section of marketers. MORE >> -
CLIFF ALLEN ON MARKETING | SATURDAY, MARCH 28, 2009 Are You an Analytics Leader?
No matter how much you use marketing analytics, you could probably be doing more. Mila D'Antonio at Think Customers: The 1to1 Blog reports that Garther, the consulting and analyst firm, says that many of the largest companies will miss opportunities because of under funding their analytical processes: Gartner reports that through 2012 more than 35 percent of the top 5,000 global companies will fail to make insightful decisions about significant changes in their business markets due to under investment in the information infrastructure and business user tools. MORE >> -
CLIFF ALLEN ON MARKETING | SATURDAY, MARCH 28, 2009 Are You an Analytics Leader?
No matter how much you use marketing analytics, you could probably be doing more. Mila D'Antonio at Think Customers: The 1to1 Blog reports that Garther, the consulting and analyst firm, says that many of the largest companies will miss opportunities because of under funding their analytical processes: Gartner reports that through 2012 more than 35 percent of the top 5,000 global companies will fail to make insightful decisions about significant changes in their business markets due to under investment in the information infrastructure and business user tools. MORE >> -
CLIFF ALLEN ON MARKETING | SATURDAY, DECEMBER 20, 2008 9 Marketing Trends for 2009
Marketing Trend #5: Increased use of analytics tools (e.g., Google Analytics) to spot ways to improve ROI. While the economy in 2009 looks challenging for most companies, the outlook of marketing executives is rather bright and upbeat. Deborah Kania and her team at Brightworks Interactive have just released results of their survey of marketing executives' plans for 2009. The survey covered both B-to-B and B-to-C companies, as well as a mix of large, medium, and small businesses, so the survey results represent a good cross-section of marketers. MORE >> -
CLIFF ALLEN ON MARKETING | TUESDAY, APRIL 17, 2007 Customer Tracking
All customer tracking techniques take work to capture data, consolidate it into customer profiles, and apply sound analytical techniques. The key to determining the ROI of individual marketing campaigns is tracking customer behavior in response to those marketing activities. Ideally, you want to track every customer at every touchpoint so you can determine the response to each marketing activity -- ads, mailings, etc. Companies that sell directly to customers have the best opportunity to track their customers' behavior. So how do we measure those exposures? MORE >>
- Ads Producing An ROI Are Bought, Not Sold CLIFF ALLEN ON MARKETING | THURSDAY, JULY 5, 2007
- Web Analytics and Customer Behavior CLIFF ALLEN ON MARKETING | FRIDAY, AUGUST 10, 2007
- From Attention to Action, its Conversions that Count CLIFF ALLEN ON MARKETING | MONDAY, SEPTEMBER 3, 2007
- Survey Says: Google Analytics CLIFF ALLEN ON MARKETING | WEDNESDAY, SEPTEMBER 5, 2007
- Segmenting Your Market with Web Analytics CLIFF ALLEN ON MARKETING | THURSDAY, DECEMBER 27, 2007
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