Results Measurement - Inbound marketing system has an established set of performance analytics to gauge success. Ron Fink, partner at Strategic Marketing Solutions, discusses Inbound Marketing on the Hubspot Blog. Strategic Marketing Solutions had to adapt to the disruptive technologies of the digital revolution in order to continue to provide engaging, measurable and profitable marketing solutions for their customers. They embraced the inbound marketing process: Get Found --> Convert --> Analyze. Resource Efficiencies - Allocates marketing resources to provide the greatest return. MORE >>

From e-interactive and Raven Internet Marketing Tools, here's an infographic guide to measuring the results of a social media strategy. View Original Article MORE >>

The Value of Analytics Businesses will look to clarify and streamline their marketing data and adapt their content according to live viewer response. What will the year ahead hold for marketing professionals? From Jeff Bullas, here are his predictions for the top ten marketing trends of 2012. Brand Presence Across Channels Businesses will begin to coherently connect their marketing approach across the web, social media and other channels. User-generated Content Content that comes direct from the potential or existing customer is likely to grow in value. View Original Article MORE >>

Marketing Analytics and Integration Stats. 8% of marketing budgets are spent on analytics, and expected to increase by 60% in the next three years. Marketing is undergoing a powerful transformation, largely driven by the popularity of social media and smartphones. From the Hubspot Blog, here are some of the 33 statistics they list that indicate what marketers want to do their jobs, and where the marketing industry is headed. Social Media and Social Lead Nurturing Stats. Failure to respond via social channels can lead to up to a 15% increase in churn rate. View Original Article MORE >>

Analytics data. HubSpot has introduced an all new custom lead scoring system that is built right into their Contacts database. This should make the challenge of prioritizing the leads in your pipeline easier. Contacts lead scoring is easy to use and powerful. You can easily craft a customized set of scoring criteria that takes everything you know about your contacts into account. You can also assign point values to virtually any data you’ve collected on a lead, or actions your leads are taking on your website, in emails, or via social media. Social media metrics. Imported data. MORE >>