Client Bridge

Trending Sources

INFOGRAPHIC: Actionable Social Analytics

Client Bridge

Social analytics is the discipline of aggregating and analyzing online conversations and social activity generated by brands across social channels. From Awareness, here's an infographic framework for using social analytics for marketing and sales effectiveness. View Original Article

The Importance of Setting Up Closed-Loop Reporting

Client Bridge

The reporting system consists of two main components: marketing software, for lead generation and advanced analytics, and a CRM (customer relationship management) system, to track and measure sales activities. This enables you to develop reports showing close rates and new customers from leads generated through marketing. Sharing Information When Setting Up Closed Loop Reporting.

SEO Tips for Small Budgets

Client Bridge

Analytics Tools - Google Analytics is free. From SEOBook.com, an excellent step-by-step guide for getting started with search engine optimization while keeping initial costs down. Find a Product - For most, this will be your company or your area of expertise. Keyword Tools - Google has a host of free keyword tools. Domain Registration and Web Hosting - Many choices here, but you should be able to get both for an annual cost of around $80. Link Research Tools - Again, many free tools exist that will do the job as well as enterprise level paid services. View Original Article

INFOGRAPHIC: Increasing Sales Through Analytics and New Technologies

Client Bridge

Use Analytics and Metrics. From Truaxis, here's an infographic with 10 suggestions to increase sales in 2012 by giving customers exactly what they need, when they need it. ROI for Targeted Advertising. Loyalty Programs. Segmentation. Invest in Mobile Tactics. Build Relationships with Customers. Localization. Socialize Your Site. Manage Your Reputation. Gamification. View Original Article

Content Methodology: A Best Practices Report

Use web analytics to examine which channels. Which content analytics tools do you have in place to measure the effectiveness of. resources Blog, social, email Google Analytics, biannual. editor) Blog, social, email, paid distribution Google Analytics, engagement. depth analytics, conversion. on social Google Analytics, engagement. Content. Definition II.

Tips for Keyword Selection

Client Bridge

Look at your own website analytics and analyze the initial keywords used to reach your website and your internal site search data when they arrive. Check your website analytics to see what relevant keywords people are searching for that you didn’t include on you list of strategic keyword phrases. Track keywords through your website analytics and conversion funnels, including e-commerce (associating keywords with product sales). Keyword selection is an important part of SEO for content marketers. Have I mined keyword research resources? Is the keyword phrase relevant?

Online Marketing Trends for 2013

Client Bridge

More analytics." Online marketing in 2012 was dominated by mobile, big brands and Google updates. Entrepreneur.com has a list of ten online marketing trends to look for in 2013. "A surge in second screen value." Mobile screens represent value to marketers. To realize that value, mobile offerings need to move beyond easy of use and searchability and offer new information and resources. The evolution of attribution modeling." Expect to be able to assign a specific value to a marketing action that results in a conversion. The rise of gamification." Improved data visualizations."

The Evolution of Local Search

Client Bridge

Google Will Re-Introduce its SMB Dashboard Expect improved analytics on Google+ business pages, wall-like reviews, streamlined offer creation and earier onboarding into AdWords Express. In 2012, a tipping point was reached for local search. Smartphone adoption led to the acceleration of local search volumes, mobile payment options grew, and Google, Apple and Facebook all released new map/local applications. From the Hubspot blog, here are six predictions about local search for 2013. This is especially true of Google+ users. View Original Article

SMB 9

Marketing Resolutions for 2013

Client Bridge

Track analytics. The Hubspot blog has 16 ideas for worthwhile marketing goals for the coming year. Blog at least twice a week. Companies that blog 6-8 times per month generate over twice as many leads as companies that blog just twice a month. Produce a video in the first quarter of 2013 and post it on YouTube. Video content communicates a story better than almost any other form of content. Become an active contributor to social media by posting articles to your company’s social channels. - An active and helpful social presence can grow your reach and help promote your best content.

Study: How Much of Your Content Marketing Is Effective?

include time, money, and analytics. can open access to the necessary analytic tools and resources, and the right analytics help content marketers devote their time. likely need some of the resources afforded to those best-in-class brands—a stable supply of time, money, and analytics that take the guesswork out of their jobs. Copyright © 2015 Contently. Introduction 4 II.

INFOGRAPHIC: The Social Media Lifecycle

Client Bridge

From uberVu, here's an infographic based on their four pillars of social media success: monitoring, analytics, engagement and reporting. View Original Article

Social Business in 2012

Client Bridge

Analytics and business intelligence (BI) becomes standard fare. From Dion Hinchcliffe at Dachis Group, here are 12 predictions about where social business is headed in the coming year. Social shifts to mobile. Gamification doesn’t happen, yet. Social intranets struggle forward, social business processes don’t. Smaller social business vendors continue to get rolled up. The social business unit/center of excellence phenomenon continues. Internal and external social business efforts blur, but remain distinct. Social business budgets go up another level. View Original Article

INFOGRAPHIC: Social Analytics

Client Bridge

Social analytics is defined as a business discipline that aggregates and analyzes online conversations and social activity generated by brands across social channels. From Social Media Today, here's an infographic about how social analytics can yield intelligence that can then be applied to improve brand awareness, marketing and sales effectiveness, and customer satisfaction. View Original Article

Making Marketing Analytics Actionable

Client Bridge

Analytics can tell you whether or not your marketing efforts are paying off. But according to Hubspot, the true value of analytics isn't what they tell you about your past marketing initiatives, but instead, what they tell you about how to adapt and improve your marketing efforts. Here are nine ways to make marketing analytics actionable. Identify Blog Topics Analytics can tell you what blog topics resonate with your audience. SEO Refinement Analytics allow you to determine which keywords have driven the most traffic, leads, and customers for your business.

Social Media Analysis: Monitoring or Analytics?

Client Bridge

The head of Avaya's social media strategy has researched numerous social media listening, monitoring, analytics, intelligence and insights firms. Sentiment Based Analytics. Analytic Aggregators. Beyond Sentiment Analytics. Based on his conversations with these firms, he measured their output along two axises: from reactive to proactive and from tactical to strategic.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

approval workflows, email automation, analytics. for more sophisticated engagement analytics like. marketers think about analytics in relation to ROI. Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. 2016 STAFFING, MEASUREMENT, AND. Introduction II. Methodology III. Key Findings IV. Results and Analysis V. But in 2015, a.

Blog Analytics Tools

Client Bridge

From Blogging Pro, here are several good blog analytics tracking tools that go beyond Google Analytics and track important statistics. Crazy Egg Crazy Egg allows you to visualize your website statistics with 4 types of views: overlay, list, heatmap and confetti. These views allow you to see where visitors are clicking. Other information includes referrers, search terms, and visitors' browser, time and physical location. Prices range from $9/month to $99/month. Reinvigorate Reinvigorate gives real-time tracking via an auto-updating dashboard. View Original Article

SMS 2

INFOGRAPHIC: Social Media Analytics

Client Bridge

From e-interactive and Raven Internet Marketing Tools, here's an infographic guide to measuring the results of a social media strategy. View Original Article

INFOGRAPHIC: The Future of Marketing Analytics

Client Bridge

From Imagine Technology Group, here's an infographic about how tools like mass customization and integrated marketing communications have caused more companies to focus on marketing analytics. View Original Article

Things to Know about Web Analytics

Client Bridge

Good website analytics can tell you not only who is visiting your site, but also why. Many free website analytics packages are available, including the ubiquitous Google Analytics. Website traffic is great, but it doesn't necessarily generate revenue. From Entrepreneur.com, here are questions to ask yourself as you analyze the numbers for your website. Do your website visitors already know you? Your website should be linking you to potential new customers who were previously unfamiliar with your business. Are you bringing in potential customers? View Original Article

Marketing Optimization Toolkit: The Science behind Marketing Analytics

Marketers are well-versed in the art and science of optimization

Apps for Online Marketers

Client Bridge

Ego Ego is a good way to streamline analysis from multiple analytical tools. Google Analytics This app provides a broad, detailed picture of your sites. Improving SEO requires constant vigilance. Julia Peterson, writing on JeffBullas.com, reports on several smartphone applications that allow you to monitor multiple variables at once, from any location. View Original Article

Improving Lead Capture & Nurturing With HubSpot

Client Bridge

HubSpot helped them with lead tracking and management, content management and marketing analytics Knowledge Management Associates needed a better system for nurturing leads and a better solution for capturing leads.

InboxQ Moves Q&A to Twitter

Client Bridge

They plan to offer premium access to analytics and data. InboxQ is a free browser plug-in that delivers a persistent stream of questions from Twitter by keyword and other factors. Those search results can be leveraged by businesses and brands looking to connect with customers (i.e. lead generation). View Original Article

INFOGRAPHIC: Social Marketing on the Big 3

Client Bridge

Apply analytics to know what works. From Social Media Today, here's an infographic that serves as a best practice guide for marketing on social media's three biggest platforms, Facebook, Twitter and YouTube. Included are strategies to: Improve your social reach. Increase your fan engagement. Identify and engage influencers. Increase lead generation. View Original Article

B2B Marketing Trends for 2016

Embrace new technology: tools like predictive analytics and "marketing stacks" hold great promise but need to be better utilized. B2B Marketing Trends for 2016 28 Embrace New Technology Use Data to Plan Ahead, Not Just Assess Past Activities Thirty percent of B2B marketers use data analytics to evaluate prior. leaders expected to use predictive analytics in the next year, B2B.

Debunking Social Media Marketing Myths

Client Bridge

Find someone creative and analytically minded. It can be hard to keep up to date on what's really going on with social media. As a result, myths about social media persist and prevent marketers from fully utilizing it as a tool. The Hubspot blog takes a look at 20 common social media myths and explains why they're false. "My customers aren't on social media." Facebook has a billion users, Twitter has 170 million users, Google+ has 100 millions. Those are the biggies, but many other social networks have millions of users. Social media is awesome! Join every network right now!"

Contacts Lead Scoring

Client Bridge

Analytics data. HubSpot has introduced an all new custom lead scoring system that is built right into their Contacts database. This should make the challenge of prioritizing the leads in your pipeline easier. Contacts lead scoring is easy to use and powerful. You can easily craft a customized set of scoring criteria that takes everything you know about your contacts into account. You can also assign point values to virtually any data you’ve collected on a lead, or actions your leads are taking on your website, in emails, or via social media. Social media metrics. Imported data.

CRM 2

Software Tools for Inbound Marketing

Client Bridge

Analytics - in order to turn your website into a lead generation machine, you need to be able to measure and track what is going on. This means using website analytics. Google Analytics is a full featured analytics tool that is free from Google. HubSpot also offers easy to use analytics as part of their marketing solution.

Infographics ROI

Client Bridge

Inbound Links - Use Google Analytics to measure links back to your infographics. Page Views - Google Analytics will also measure pageviews and unique views. Some believe that the creation/publication of marketing content like infographics helps a brand via "engagement". Others believe that content marketing should be measurable and show a proven return on investment (ROI). Measuring the real value of infographics probably lies somewhere in between. Social Media Explorer suggests a way to measure VOI (value of infographics) through a combination of tangible and intangible metrics.

B2B Marketing Trends for 2016

Embrace new technology: tools like predictive analytics and "marketing stacks" hold great promise but need to be better utilized. B2B Marketing Trends for 2016 28 Embrace New Technology Use Data to Plan Ahead, Not Just Assess Past Activities Thirty percent of B2B marketers use data analytics to evaluate prior. leaders expected to use predictive analytics in the next year, B2B.

Analyzing your Inbound Marketing Funnel for Investment Success

Client Bridge

Services like Google Analytics provide detailed statistics about the visitors to your website. Having a good understanding of your inbound marketing funnel is essential to generating revenue. Even more important is making sure that you are not wasting that revenue investing in channels that do not support your goal. After creating, optimizing and promoting your content - you need to be able to capture, manage and care for leads in order to convert them into paying customers. In other words, you need to track how visitors found you and how often they are coming back.

INFOGRAPHIC: The Anatomy of a Perfect Website

Client Bridge

Media, here's a blueprint for combining web design, navigation, social media, usability, SEO, content, and tracking & analytics to build a great website. From R.O.I. View Original Article

Social Media Automation Mistakes

Client Bridge

Not Measuring Results To pick the best content and update frequency, you'll need to use marketing analytics to see that performs best. Using social media automation can be tricky (it's supposed to be social after all). But your need for efficiency may make it necessary. From the Hubspot Blog, here are 11 social media automation mistakes marketers need to avoid. Fear Automation can make your social media marketing more efficient and effective, if you do it right. With some pre-planning, there's no reason to be afraid of social media automation. View Original Article

A Guide to Local SEO

Client Bridge

Set-up Google Analytics and Google Webmaster Tools to track what keywords are driving search impressions and traffic to your site. Jayson DeMers of Search Engine Journal recently interviewed Sam McRoberts, CEO of Vudu Marketing, about local search engine optimization (SEO). This interview is a solid resource for local SEO and can be used by small business owners as an action plan. What types of businesses need Local SEO?" How is Local SEO different from National SEO?" Elements that apply to national SEO also impact local SEO. Citations are also important. Claim all your social profiles.

B2B Marketing Trends for 2016

Embrace new technology: tools like predictive analytics and "marketing stacks" hold great promise but need to be better utilized. B2B Marketing Trends for 2016 28 Embrace New Technology Use Data to Plan Ahead, Not Just Assess Past Activities Thirty percent of B2B marketers use data analytics to evaluate prior. leaders expected to use predictive analytics in the next year, B2B.

Creating an Inbound Marketing Plan

Client Bridge

Google Analytics can be a useful tool in determining whether your efforts are working. Outbound marketing requires you to invest time and money in attracting new customers one at a time, via techniques like cold calling, pay-per-click advertising and media buys. But as prospects are exposed to more and more sales messages on a daily basis, outbound marketing has become less and less effective. From Entrepreneur.com, here's a five step guide for starting an inbound marketing campaign. Do a thorough analysis of the types of customers you have attracted in the past. View Original Article

How to Measure Social Media Campaigns

Client Bridge

Often, social media channels themselves provide some form of analytics. If you use social media for your business, you should be measuring it so that you can learn what's successful, what isn't and how you can improve. From Entrepreneur.com and KISSmetrics, here's are five easy steps to tracking a social media campaign. Determine Goals First decide what you are trying to accomplish or gain with social media. Then decide which channels are most relevant to those goals. Also figure out if you want your audience to do with your content: read, share, reply, click, purchase or engage.

SEO vs. PPC: Which Is Best for You?

Client Bridge

Google Analytics can show you whether your conversions from PPC has a positive or negative ROI. How best to boost traffic to your website? The two basic options are pay-per-click (PPC) advertising or search engine optimization (SEO). PPC involves using an advertising program like Google Adwords or Yahoo Search Marketing to display ads in the sponsored results section of each search engine's results page. You pay a fee when viewers click on those ads. Alternatively, SEO is a means of building traffic by getting your site ranked high in natural search results. View Original Article

CPC 2

Why Isn't My Content Marketing Strategy Working?

Client Bridge

Not in the Right Channels Use analytics to understand which content distribution channels are the most effective at driving traffic and leads. Creating great content is the best way to generate quality leads for a business. But producing great content isn't always easy. Sarah Golinger of Hubspot, guest blogging on {grow}, gives seven reasons your content strategy might not be as effective as it could be. Targeting the Wrong Audience Targeting is especially important in content marketing. For someone to check out your content, it needs to fulfill a desire or interest for them.