Cintell

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The Right Customer at the Right time

Cintell

The objective and approach are similar to the recent trend towards account-based marketing and predictive analytics. There is heavy usage of data, heavy use of analytics and an element of best practice sees prescriptive analytics as the wave of the future.”

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Should your B2B Marketing Plan Include Company Personas?

Cintell

Our buying patterns tell so much about us that these companies can extrapolate our future with cohort groups, analytics, and analysis. As consumers, we know credit card companies track our purchases and use this information to segment us towards future promotions.

Planning 100
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How to Build a Buyer Persona: a Recipe for Success [Infographic]

Cintell

Examine these things: Social media followers – much of this information can be found by using each social platform’s analytics tool. Website visitors – check the audience report on Google Analytics. The first step to creating a persona is reviewing the types of people that are already engaging with your brand.

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5 Things Your Business Must Consider About Outsourcing Customer Research

Cintell

A persona is a delivery vehicle aimed at the intuitive mind, and custom-built to drive around the rational and analytical filters. A professional consultant can provide some guidance to an organization about how to not create harm. It’s best not to fill such a vehicle with stale-dated insights. “.

Research 100