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MARCH 21, 2012 How To Get To Know The New SMB Buyer
Analytics will play an important role towards reaching understanding. The combined use of analytics and predictive buyer modeling can yield an insightful picture into how these new behaviors translate into uncovering why buyers make purchase decisions. © All Rights Reserved Peter Schofield. In the first article of this series, we visited two new realities. Avoid Big Data Trap.
| | BUYEROLOGY
JANUARY 30, 2012 Predictive Buyer Modeling Is Changing the Future of B2B
Predictive analytics and modeling has mostly been about exactly what the name implies – an exercise in using analytics to predict and model different scenarios. Bringing a qualitative interface to the quantitative analytics. This approach gives them an all important interface to existing analytics as well as guiding what analytics to get predictive about in the future.
| | BUYEROLOGY
MAY 2, 2012 Is Your Organization Likeable? Are You Attracting the Right Buyers?
Sally Field (Image via RottenTomatoes.com). The phrase “ Laws of Attraction ” first appeared in the early 20th century around 1906 by William Walter Atkinson as part of the new thought movement and release of his book “ Thought Vibration or the Law of Attraction in the Thought World ” (Chicago, 1906). Simply stated – is your organization even “likeable” in the eyes of your buyers?
| | BUYEROLOGY
MARCH 4, 2012 3 Ways To Connect With Today’s B2B Buyers
By integrating the benefits of predictive analytics with that of predictive buyer modeling , B2B leaders are gaining smarts on taking segmentation to a new level. Image via Wikipedia. This is part 4 of a limited series on why buyer choice modeling is the new view B2B Business must adopt to improve revenue performance and develop long lasting relationships with buyers. Follow @tonyzambito.
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BUYEROLOGY Your Top Priority Is Growing The SMB Revenue Base – Now What?
| SUNDAY, MARCH 18, 2012
Do Your Research Before You Pick Up The Phone © All Rights Reserved Kenny Madden. This is part 1 of a series on the challenge of targeting SMB markets and how the use of target buyer modeling and buyer-based marketing help organizations to grow their SMB customer base. . As we continue to come out of the deep freeze over the last few years, we are beginning to see encouraging signs of an economic recovery. However, the purse strings are still drawn tight and new patterns of buying has created an atmosphere of even more exacting pricing pressures from enterprise-wide level buyers and accounts. MORE >>
BUYEROLOGY Revenue Growth by Choice and The Buyer Orbit
| WEDNESDAY, FEBRUARY 22, 2012
B2B Buyer Research B2B Marketing B2B Sales B2B Sales Research Business Buyergraphics Buyer Buyer Behavior Buyer Experience Buyer Insight buyer journey Buyer Persona Buyergraphics Buyerology Buyerology Now Blog b2b marketing B2B sales Business marketing business-to-business buyer behavior buyer behavior analysis buyer decision model buyer experience buyer persona buyer persona development buyer personas buyergraphics buyerology Chief executive officer Choice modelling Decision making Marketing Predictive analytics
predictive buyer modeling Sales tony zambitoImage via Wikipedia. Explore. MORE >>
BUYEROLOGY Grow SMB Revenues With Buyer-Based Marketing
| MONDAY, MARCH 26, 2012
of your SMB customer database is like fighting numbers with numbers – you can contain the data but without behavioral insight – you will not be able to get inside them. This is part 3 of a series on the challenge of targeting SMB markets and how the use of buyer-based modeling and buyer-based marketing help organizations to grow their SMB customer base. . Buyer Persona © All Rights Reserved Cristian Cardenas. The sheer size of the SMB makes for a daunting task for any organization intent on marketing to the SMB segment. It is a dilemma however that cannot be ignored. MORE >>
BUYEROLOGY The Buyerology of the Buyer: How B2B Leaders Respond to the Psychology of Buyer Choice
| TUESDAY, FEBRUARY 28, 2012
How to respond : shift internal focus to understanding new rules affecting decision-making, acquired through the mix of analytics
and qualitative insight, and support how buyers are making purchase decisions. © All Rights Reserved Kenny Madden. This is part 3 of a limited series on why buyer choice modeling is the new view B2B Business must adopt to improve revenue performance and develop long lasting relationships with buyers. . For B2B, it has been harder to translate B2C research dynamics into ways that would make the psychology of B2B buyers more readily understood. Network. Decide. MORE >>
BUYEROLOGY 4 Ways the Power of Buyer Choice Will Transform Business Marketing
| FRIDAY, MARCH 9, 2012
There will be a rise in the use of buyer modeling techniques as well as integrating the use of buyer intelligence, predictive analytics
, and the illuminating aspects of predictive buyer modeling. Higher Grade Product Design Concept Models (Photo credit: Jordanhill School D&T Dept). This is part 5 and final article of a limited series on why buyer choice modeling is the new view B2B Business must adopt to improve revenue performance and develop long lasting relationships with buyers. . As we covered, many B2B businesses are wrestling with the unknown and the invisible. MORE >>
- The Single Buyer Model: A Dangerous Road Towards Competitive B2B Marketing BUYEROLOGY | FRIDAY, FEBRUARY 10, 2012
- Can You Predict Your Ideal Scenarios For Lead Nurturing? BUYEROLOGY | SUNDAY, APRIL 29, 2012
- As The World Churns For CMO’s BUYEROLOGY | SUNDAY, FEBRUARY 12, 2012
- How B2B Leaders Are Understanding Buyers Better With Behavioral Buyergraphics BUYEROLOGY | WEDNESDAY, JANUARY 25, 2012
- Buyerology Trend: Think BIG Insights vs. BIG Data BUYEROLOGY | MONDAY, NOVEMBER 14, 2011
- What Intel Can Teach B2B Marketing About Strategy BUYEROLOGY | WEDNESDAY, MARCH 24, 2010
- The 10 Rules for Creating a Buyer Persona: Rule 6 BUYEROLOGY | WEDNESDAY, APRIL 21, 2010
- Buyer Persona 2.0 – Buyer Personas Inform Strategy and Innovation BUYEROLOGY | WEDNESDAY, MARCH 24, 2010
- Buyer Persona 2.0 – Buyer Personas Inform Strategy and Innovation BUYEROLOGY | MONDAY, MARCH 1, 2010
- Three Reasons Executives Should Invest in Customer Strategy Before Marketing Automation BUYEROLOGY | WEDNESDAY, APRIL 7, 2010
- The Pull of the Digital and Social Media Storm BUYEROLOGY | WEDNESDAY, MAY 5, 2010
- The 10 Rules for Creating a Buyer Persona: Rule 4 BUYEROLOGY | MONDAY, APRIL 19, 2010
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