Biznology

NOVEMBER 5, 2015

They are using analytics to show which content is working and which is not. After all, if you’ve aligned your content to the buyer’s journey, you can actually identify which content belongs to each step, so your analytics system can track buyers moving from step to step. Very smart. But it’s the logical next step.

Analytics 80

Analytics Conversion Rate Conversion Email Marketing 80

Biznology

AUGUST 4, 2014

Earlier this summer, Twitter quietly rolled out a powerful analytics suite to complement their Twitter Ads dashboard. That’s OK – you can still access the analytics! Here’s a tour of the new analytics and how you can use them to maximize your social media marketing. Not a Twitter advertiser?

Social Media 80

Social Media Analytics Social Marketing Media 80

Biznology

APRIL 18, 2014

Do your own analytics! Your decisions should be based on your analytics – data about your content and your audience. . Content Marketing analytics Content marketing linkedin marketing Measurement social media' Avoiding all of this is simple, though not necessarily easy.

Analytics 80

Analytics Content Marketing Ad Frequency Content 80

Biznology

APRIL 8, 2013

To gauge how your website is performing (and whether your online marketing activities are effective), it’s essential to use analytics. Google Analytics is the the most popular analytics tool because it’s free tool and it’s relatively easy to set up and use to show you just about any data you need to know. Entrance Keywords.

Analytics 80

Analytics SEO Long Tail Marketing Marketing Analytics Tools 80

Biznology

SEPTEMBER 17, 2012

The GPS for a website and any brand’s online effort is Google Analytics. If you have a website and don’t regularly review analytics, it’s the same as getting into a car to drive someplace without knowing where you’re going. Google made available sophisticated analytic software for free.

Marketing Analytics Tools 80

Marketing Analytics Tools Analytics Google Planning 80

Biznology

MARCH 14, 2013

Google Analytics (Photo credit: Kansir). Yesterday, Rob Petersen, Tim Peter and I gave a Webinar on using analytics to make search marketing decisions. Your analytics are essential to your initial search marketing plan and improvement plans. Do you know how your Web analytics can drive your search improvement plan?

Search Marketing 80

Search Marketing Analytics Marketing Analytics Tools Planning 80

Biznology

MARCH 23, 2012

This week Google introduced some significant changes to its widely used analytics offering. The Google Analytics blog tells us “The new reports bridge the gap between social media and the business metrics you care about – allowing you to better measure the full value of the social channel for your business.

Marketing Analytics Tools 80

Marketing Analytics Tools Google Analytics Digg 80

Biznology

SEPTEMBER 2, 2011

I’ve worked with Marshall off and on for many years, hiring him on my analytics team at IBM ten years ago and working with him on client projects since. Instead, Social Media Analytics is a grand tour of the big questions in analytics today. Because social media analytics is so new, there are no universal best practices.

Social Media 80

Social Media Analytics Media Ideal Customer Profiles 80

Biznology

SEPTEMBER 7, 2021

Embrace business analytics. Business analytics is where data comes in, and it is every company’s best friend when building an adaptable model. But what exactly is business analytics? In the modern business world, this will likely entail data management and analytics, tech literacy, and data security.

Work Management 195

Work Management Marketing Management Terms and Conditions Training 195

Biznology

NOVEMBER 10, 2011

Most of you probably also know that I have over 20 years experience in text analytics (OK, I am old). So, you might be wondering how social media and text analytics work together. If so, you have come to the right place. But there’s another reason, too.

Analytics 80

Analytics Vendors Social Media Paper 80

Biznology

APRIL 4, 2022

While fewer than 50% of documented corporate strategies “ mention data and analytics as fundamental components for delivering enterprise value,” in 2019 according to Gartner , the firm predicted that in the near future, 90% of businesses would begin to explicitly mention data and analytics as essential to business success.

Digital Transformation 196

Digital Transformation Enterprise Management Business Gartner 196

Biznology

JUNE 15, 2010

IBM doesn't make too many mistakes, but I thought it made a big one four years ago when it sold off its SurfAid Web analytics business to Coremetrics. Today, IBM reversed course in a very smart move when it swallowed up Coremetrics to tap into its customers' growing need for Web analytics. Their clients want the data.

Enterprise Management 80

Enterprise Management Analytics Buy Marketing Management 80

Biznology

MARCH 24, 2011

No matter what you think you mean by mobile, I can wager that your analytics vendor is counting something else. A few months ago, I asked the musical question, "Is the mobile activity you are counting really mobile? " The musical answer was, "no." I am hoping it will eventually get better, however, so read on.

Analytics 80

Analytics Wikipedia Vendors Activities 80

Biznology

MAY 7, 2012

That’s where content analytics–the science of understanding your content and gleaning actionable insights from it–is essential to effective web publishing post Panda. Google now pays more attention to overall site cleanliness and architecture. And duplicate content is ever more problematic. You do the keyword research.

De-duplication 80

De-duplication Analytics Marketing Websites Wikipedia 80

Biznology

MAY 2, 2019

In this podcast we start with eMarketer trends — ad agencies are building their own analytics platforms. If you aren’t prepared to do something with those analytics they don’t matter. 1:50 Ad agencies are building analytics platforms. Personalization needs to benefit the customer experience and drive your business.

Personalization 151

Personalization Paid Search Agency Emarketing Customer Satisfaction 151

Biznology

DECEMBER 29, 2017

Predictive analytics becomes an essential tool in B2B. The marketing buzzword of the year, artificial intelligence will in 2018 prove its value in speeding up data processing and applying machine learning to digital advertising, predictive analytics, responsive websites, chatbots, and all manner of customer management.

Marketing Management 199

Marketing Management Marketing AI B2B Marketing Marketing Automation Services 199

Biznology

DECEMBER 27, 2018

But if your analytics are falling short, you won’t know how to make improvements to keep up. This is also the episode where we get to brag a bit: Marketing Tech Outlook named SoloSegment to its top 10 marketing analytics solutions. 02m 00s — SoloSegment named in top 10 marketing analytics solutions. 00m 00s — Intro and overview.

Analytics 135

Analytics Search Marketing Twitter Google 135

Biznology

AUGUST 22, 2017

Like you, I pieced together Google Analytics , Google Webmasters, Buffer, HootSuite , SpyFu , and a compilation of other little online tools. My SEMRush Projects Dashboard. However, I can really see the value of spending that sort of money, from $99-399/month. Have you had a chance to try out SEMRush yourself?

Tools 0

Tools SERP Marketing Analytics Tools Domain 0

Biznology

APRIL 6, 2018

Video analytics. 77% of companies use some kind of analytics to measure video effectiveness. Obviously, the larger your video budget, the more you care about using analytics. more likely to use advanced video analytics, and those using advanced analytics are far more likely to be increasing their video budgets this year.

Trends 158

Trends Video Marketing Correlation Business 158

Biznology

APRIL 6, 2022

Ask if the agency is helping with strategy, listening, analytics and reporting, tool management, etc. How do you use data and analytics in social media work? Ask for real specifics here – what was the crisis, how did they approach it strategically, how did they use analytics, how did they advise the client?

Paid Social Agency 197

Paid Social Agency Paid Search Agency Advertising Agencies Social Media 197

Biznology

FEBRUARY 8, 2018

You can start with simply improving your site search analytics in Google Analytics , Adobe Analytics , Coremetrics , and most other enterprise-grade analytics tools. You don’t need fancy new software — though I wouldn’t mind if you looked at ours! So here’s a question: why aren’t you listening to your best salesperson?

Best Practices 169

Best Practices Marketing Analytics Tools Business Marketing Prospects 169

Biznology

OCTOBER 1, 2018

For example, it can take care of email marketing, social media management, and analytics. Big Data Analytics. Large companies have used data analytics for years, but analytics tools are now becoming more accessible to small companies. Businesses of all sizes have a massive amount of data to deal with.

Small Business Marketing 128

Small Business Marketing Marketing Automation Services Work Management Business 128

Biznology

FEBRUARY 28, 2018

Search, social, analytics, content, commerce, CRM, web, and mobile will all come into play. Though questions and comments about the practice are starting to pop up in articles and forums, operational transformation is a severely neglected topic across most of the analytic sphere. Marketing transformation.

Digital Transformation 173

Digital Transformation Marketing AI Enterprise Management Work Management 173

Biznology

FEBRUARY 1, 2018

Analytics are not optional. No matter what part of the stack you attack, analytics are critical to sound operation and to integration with other components. In fact, inability to do end-to-end analytics is probably the problem I solve the most. Fewer components might be better than lousy components.

Work Management 172

Work Management Marketing Management Vendors Gartner 172

Biznology

OCTOBER 13, 2020

Bad data is an entirely different story — like the clients we’ve seen with analytics racking snippets installed on their staging sites, effectively double-counting visits and and engagement. The real question is how to identify good marketing metrics from bad. First, let’s be clear that we are talking about metrics, not data.

Advertising Agencies 197

Advertising Agencies Vendors Marketing Lead Scoring 197

Biznology

NOVEMBER 11, 2021

It’s not as cut and dry as the sales of a product or the financials of a company… it’s pretty hard across the board,” says our most recent guest, George Sutcliffe, Global Communications Insights & Analytics Lead at Raytheon Technologies. Listen to the podcast here: [link]. This article was originally posted here.

Transparency 104

Transparency Analytics Communities Customer Surveys 104

Biznology

NOVEMBER 25, 2019

Next – analytics, the heart of app store optimization: real search results from Apple iOS 12 and above, keyword popularity (as well as keyword research), the ability to see what ads your competitors are running to see how they’re managing their critics and how they’re marketing their apps in contrast to yours.

Work Management 186

Work Management Marketing Management Paid Search Agency Advertising Agencies 186

Biznology

DECEMBER 10, 2020

He lays out strategies for analytical mapping and putting people in the right mindset. Louis discusses the sensitive nature of M&A activities, such as when a cash-rich business buys a struggling company, and he doesn’t look away from the discomfort but instead guides clients on how to communicate through it in a mindful way.

Transparency 197

Transparency Acquisitions Ad Agencies Analytics 197

Biznology

SEPTEMBER 19, 2019

I was at the Marketing Analytics Summit a few weeks back, and talked to a lot of people who felt that: Measurement was really important Measurement was really, really hard. But this can’t be a reason to give up on analytics. The eternal struggle for marketers seems to be connecting marketing actions to business results.

Top of Funnel 91

Top of Funnel Business Marketing Qualified Leads MQL 91

Biznology

SEPTEMBER 1, 2017

I remember almost 20 years ago when I was made the manager of IBM ’s Digital Analytics team. I had a lot of questions and I wanted to start using the analytics (okay, metrics), to help us make better decisions, improve our marketing results, and drive revenue up even faster. You need to stop doing some of the things you already do.

Work Management 159

Work Management Paid Search Agency Marketing Report Comparison 159

Biznology

JUNE 15, 2020

Investigate Analytics. An analytics tool could answer those questions and others. A recent report examined how businesses use analytics since the coronavirus pandemic began. Improving efficiency was the fastest-growing use case for companies depending on analytics.

Efficiency 104

Efficiency Tips Cold Calling Business 104

Biznology

JUNE 30, 2016

The way to identify these people is by employing analytics. Usually you are selling to just a subset of the population exposed to your content marketing.

Content Marketing 143

Content Marketing Content Viral Marketing Analysis 143

Biznology

AUGUST 3, 2017

Lack of analytics. Similarly, some B2B companies have so little spending going on that their analytics aren’t even trustworthy. So, if analytics won’t persuade them, what do you do? Change is risky and invites criticism, so why chance it? Because they can’t compare, they are reluctant to shift spending.

Paid Search Agency 136

Paid Search Agency Marketing Analytics Tools Companies Correlation 136

Biznology

JULY 3, 2017

They have labored over web analytics and conversions and attribution and bounce rates and they are finally starting to think they know which content seems to be working better than others—and kudos to them. There are ways of using text analytics and machine learning to identify why certain content works.

Conversion Rate 135

Conversion Rate Content Analytics Conversion 135

Biznology

JANUARY 31, 2018

” He said that your analytics can help you find the red flags that tell you to look deeper for potential problems, Specifically, he shared that “if you see 100% bounce rates or zero time on site, that is characteristic of bot activity.”

Ads 181

Ads Activities Analytics Advertisements 181

Biznology

JANUARY 2, 2017

But maybe they can learn from me on text analytics, machine learning, and data analytics to fuel content marketing. I have the confidence that I can hold my own with anyone in my areas of expertise. And if youngsters can outdo me on Facebook , that’s cool. I can learn from them.

Work Management 0

Work Management Consulting Paid Search Agency Analytics 0

Biznology

MARCH 6, 2017

Tap into your web analytics. Analytics are beautiful aren’t they? With search, especially today, customers have dozens of options at their fingertips. Odds are, you’re not the only game in town. Just because you rank well does not mean that you are generating effective leads. Take a look at your target URLs.

Lead Scoring 159

Lead Scoring Lead Ranking SEO Cross-Selling 159