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10 case studies show how web analytics prove ROI

Biznology

Web Analytics is the measurement, collection, analysis, and reporting of internet data for the purposes of understanding consumer behavior, improving user experience and optimizing web usage. This might sound intimidating to some, but the reason why companies do web analytics is simple: to find insights that help make better business decisions. Who does it well? Like this post?

10 Marketing trends to watch for 2017

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Social analytics. Social analytics will become increasingly important, just as important as other analytics you use in your marketing analyses. Be sure to follow this trend and look into tools that will help you process all of the valuable social analytics information that is out there, waiting to be mined. Here are 10 of the marketing trends to watch for 2017.

The state of B2B marketing in Asia—moving toward digital

Biznology

At Current Asia we help drive digital business transformation for some clients, and for others we provide the campaign and analytics services needed to drive their B2B marketing. While teaching in Hong Kong for the semester, I’ve had the chance to meet some very interesting people. David also serves as chairman of the Digital + Direct Marketing Association of Hong Kong. One is cost.

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Using Web Analytics and Search Marketing for Better Decision Making

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Google Analytics (Photo credit: Kansir). Yesterday, Rob Petersen, Tim Peter and I gave a Webinar on using analytics to make search marketing decisions. Your analytics are essential to your initial search marketing plan and improvement plans. Do you know how your Web analytics can drive your search improvement plan? How is your search marketing working?

B2B Marketing Trends for 2016

Embrace new technology: tools like predictive analytics and "marketing stacks" hold great promise but need to be better utilized. B2B Marketing Trends for 2016 28 Embrace New Technology Use Data to Plan Ahead, Not Just Assess Past Activities Thirty percent of B2B marketers use data analytics to evaluate prior. leaders expected to use predictive analytics in the next year, B2B.

If you post it will they come?

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Content Marketing Internet Marketing Social Media Marketing Facebook Google Google Analytics Hootsuite Search engine optimization Self Incorporation social media twitter Uniform Resource Locator YouTubeI work harder promoting my online content than I do writing the posts themselves. And so does everyone else, including mainstream media. Not even revolutions just happen. Like this post?

Buy domain names for all your pages, products, and services

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Internet Marketing Social Media Marketing 20th Century Fox Anticybersquatting Consumer Protection Act Applications April Fools' Day Auction Brand Business Insider DNS Domain name Facebook Generic top-level domain Google Google Analytics Google Search internet Landing page linkedin SEO Uniform Resource Locator WebsiteInfomercials and commercials have become smart. Now they all do.

Real examples of how account-based marketing & selling is driving higher revenues on LinkedIn

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Our client has had sales conversations with companies like Microsoft, Citrix , Symantec , Host Analytics , and many others. Many social media and social selling experts say “volume” is the key to success on social media platforms like LinkedIn. Now, Jonathan is renting so I’m sure his landlord would have something to say about it. Our client had to give prospects a reason to change.

The 10 most fascinating people in B2B marketing in 2016

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I had a front row opportunity to see him in action at the BIIA 10 th Anniversary conference where he moderated a panel on Big Data and Predictive Analytics with so many one-liners that the entire audience was enthralled. Given the enthusiastic reception given to my debut “most fascinating” list last year, let’s make a tradition of it. Hats off to them all! friends. Thanks, Laura!

B2B Marketing Trends for 2016

Embrace new technology: tools like predictive analytics and "marketing stacks" hold great promise but need to be better utilized. B2B Marketing Trends for 2016 28 Embrace New Technology Use Data to Plan Ahead, Not Just Assess Past Activities Thirty percent of B2B marketers use data analytics to evaluate prior. leaders expected to use predictive analytics in the next year, B2B.

Am I connecting with my customers enough? 10 tips for customer outreach

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you must watch your analytics and measure your responses. How’s your customer outreach? You might be looking at how to secure new customers and follow up on leads, but are you also keeping your existing customers happy? We hear a lot about customer engagement and outreach these days. After all, holding on to those existing customers is really your bread and butter. Share your story.

Implement the powerful CloudFlare CDN for free today

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Make sure you don’t just leave things there because you’ll also need to reconnect your Google Analytics , Google Webmaster Tools , and maybe even Pingdom via CloudFlare via the Apps page. They’ve worked so hard at optimizing their search for speed and responsiveness that they do not suffer fools gladly. for free. And you can has cheezburger, too. I am a whale. I stress eat.

Five levers of relevance for digital authors

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I was trying to get the executives to devote some time and resources to a common problem: digital marketers struggle to read content analytics reports and apply the insights to their jobs. In the post, I used an analogy: “Trying to use analytics dashboards for content marketing is like trying to navigate at high speed with a cell phone. I have written a book on this topic.

Influencer marketing is one percent inspiration, ninety nine percent perspiration

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Track using site analytics tools. Google Analytics tracking code in the SMNR. Server-side analytics tools: AWstats, Webalizer. Google Analytics is becoming more SM-savvy. Waiting for class. So, today your speaker is Chris Abraham : Influencer Marketing is One Percent Inspiration, Ninety Nine Percent Perspiration. My Personal Digital PR Philosophy. Campaign Questions.

B2B Marketing Trends for 2016

Embrace new technology: tools like predictive analytics and "marketing stacks" hold great promise but need to be better utilized. B2B Marketing Trends for 2016 28 Embrace New Technology Use Data to Plan Ahead, Not Just Assess Past Activities Thirty percent of B2B marketers use data analytics to evaluate prior. leaders expected to use predictive analytics in the next year, B2B.

How to effectively integrate video content onto your website

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By monitoring analytics data from both third party platforms as well from YouTube, you’ll quickly realize whether your videos deserve credit for giving you leads and sales. According to Syndacast , 74% of all internet traffic in 2017 will be video-based. If, right now, your website only features written content, you might want to consider sprucing things up. Start a vlog. Experimentation.

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Surefire Social introduces SurePulse “webmaster tools”

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Surefire Social is about to offer an all-in-one social media, search, reputation, review, analytics tool in the form of SurePulse , now in beta. Even easier than Google Search Console , easier than Google Analytics , even easier than HootSuite , Buffer , or any of the other cobble-together, hooptie. Seriously: easy-to-use. Seriously: all-in-one. DMV Marketing Gods & Goddesses.

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Content marketing data: It’s not geeky and it’s not boring

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This is likely to require some dedication and perhaps even some expert outside help–or someone internally with a blend of analytical and creative skills. Data gets a bad rap. Too often when we think of data, our eyes glaze over as we envision people with pocket protectors lecturing us on, say, the advantages of Bayesian inference in statistical analysis. In other words, all day.).

Cost areas that make up a business video marketing communication

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If you are planning to make an investment in business video marketing communication, but don’t yet have precedent of ROI and/or analytics, then you may be only looking at the purchase price as the main decision making criteria. Business video production services are a professional service and just like any professional services purchase there is a wide range of options. Pre-production time.

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10 essentials missing from your business website

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On the other hand, the defense is analytics. Integrating a good marketing analytics system is an essential aspect of succeeding online. You want a business website that sells. If your online marketing fails to pull in prospects, then you may be missing some essential digital marketing features. There are plugins and website features that make your life easier. Better Comments Setup.

Time to abandon spray-and-pray lead generation

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Predictive analytics can be used to qualify people based upon the characteristics or behaviors they exhibit without asking them to explicitly give up any information. B2B Marketing Digital Marketing Internet Marketing Marketing Automation Social Media Marketing Traditional Marketing account-based marketing dan mcdade Demandbase Engagio lead generation Predictive analyticsQuality time.

A couple Google Webmaster Tools tips and tricks

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Too few webmasters move beyond Google Analytics , which is a pity. Search Engine Optimization Character encodings in HTML Cross-site scripting Full disclosure Google Google Analytics HTML JavaScript PHP SQL injection Uniform Resource Locator Google Webmaster Tools is all you really need to become a Google-whisperer. Location, location, location (International Targeting). Whoops.

The dashboard has finally been perfected

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I never remember to check Google Analytics, Webmaster tools, my AdSense revenue, and even what’s coming in to my Desk.com help desk inbox as it happens. Google Analytics. Google Analytics (Real Time). Social Business Cyfe Facebook GetResponse Google Google Analytics GoToWebinar linkedin MailChimp twitter WordPress But that’s not enough. Remember Yahoo! Alexa.

You can only win search by winning social

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Just because you don’t actually see people when you look at your performance on Google Analytics and Google Webmaster Tools, just hits, visitors, clicks, bounces, and dollar dollar bills, yo, doesn’t mean that every single one of those visits represent the human soul of a beautiful Child of God. Google is Fighting a Robot Army and a Zombie Horde. Nothing’s helping.

Your team is the best content source for search

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If you do all of your interviews before you even know what the heck you’re really doing (or, what has and hasn’t worked based on actual live, wild, analytics and experience) then you will want to throw a lot of your work away and start over after you realize that there were loads of things you should have asked and didn’t. Admit it. That’s smart. Jimmy Fallon?)

You’re doing a terrible job with search and social

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There’s even an entry in their Google Analytics that says there’s a mobile interface; however, when I ran their main URL through the W3C mobileOK Checker , I got 0%. My consulting includes doing very deep, thorough, site audits. I’m looking for issues that have been recently killing their recent performance on search. You’ve a Chequered Past. Want some proof?

Why don’t more marketers use keyword research?

Biznology

It just takes longer, and requires more integration with data from your web analytics system. You have to build logic, flow charts, translation machines, and all kinds of big data analytics capabilities into the system. Though Google is a good proxy for effective content, she also needs to use web analytics system to audit the content. Needless to say, it was a lot of fun.

Add For Immediate Release to your podcast queue

Biznology

76engage, an online public participation platform, 76insights, an analytics tool focusing on the resonance of social objects and gestures, and. A couple Sundays ago I met up with Joseph Thornley , Lynette Young , and Shel Holtz on video Skype to record episode 15 of Shel’s industry-trusted and industry-respected PR podcast, For Immediate Release , AKA the FIR Podcast. Like this post?

3 predictions for online marketing in 2016

Biznology

Happy holidays, readers! 1) Adaptive Websites. I thought I was pretty clever when I realized that you can use regular expressions (regex) to do global search and replace across an entire website with either direct access to your back-end relational database or via a convenient plugin. Even the freebie open source MySQL is actually capable of amazing things. There’s more! And, guess what?

Search Engine Marketing is Legion

Biznology

When I think of search, I am up to my eyeballs in plugins, installs, architecture, Google PageSpeed, MOZ, Audienti , Keyword Planner,htaccess configuration files, inbound link, content marketing, social media profiles, Google’s search algorithm updates, title tags, descriptions, formatting, site architecture, sitemaps, Google Analytics, Google Webmaster Tools , and all that stuff.

Influencer marketing tools of the trade

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Google Analytics — There’s a lot of awesome things that our SMNR landing page and personal domains (used both for the landing page and for the outgoing emails) can teach us, and Google Analytics is one part of our reporting. We’re off to the races! Check, check, check, check, and check! OK, now on to tools. I always come back to BaseCamp. My clients know it. Love it!

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Personalized content for more effective content marketing

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If you’re rolling your own solution, you’ll need to roll your own analytics solution, as well. Don’t call them, they’ll call you. In today’s B2B world, your prospects don’t want to hear from you until much later in the buying process, so attracting, engaging and nurturing them until they’re ready to talk to a sales person is no longer a nice way to supplement the top of your funnel.

Internet marketing abhors a closed door so open a window

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Internet Marketing Social Media Marketing CAPTCHA Email address Facebook Google Google Analytics linkedin MailChimp on LinkedIn PHP reCAPTCHA Reddit reputation Server (computing) social media Spain twitter Uniform Resource LocatorSummary : Never paint your visitor into a corner. Never leave your visitor hanging. Why, then, are there so many dead ends? I thought now). Open a Window. YouTube.

Two more Google Webmaster Tools tips and tricks

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If you have been obsessing on your Google Analytics numbers, cruising the SEO boards, and picking through MOZ and Woorank , wondering what Google wants and needs from you while scratching your head, then let me enlighten you! Last week I shared a couple Google Webmaster Tools tips and tricks with you. This week, I have three more, sitemaps, data highlighting, and site speed. Pathetic!

Tools that help monitor and measure social traffic

Biznology

If you only use Facebook for your primary social channel, combining Facebook Insights with Google Analytics is a great free way to see how this social channel is working for your company. TweetReach : TweetReach is specifically designed to report analytics for Twitter. It is easy to use, and is a comprehensive analytics tool for this social channel. Extract valuable insight.

10 secrets to research the best SEO keywords

Biznology

In most big data analytics softwares and SEO tools like Moz , there should be an option for checking the competition on a specific keyword. Check the Backend via Analytics. Once you stick to a keyword, keep your eyes on it by looking at your analytics to find out how much traffic it brings to your website. SEO is a puzzle to some. Don’t Fight the Competition. Has Gone Before.

Influencer marketing should not be about collecting influencers

Biznology

While I know that tools, apps, analytics and services are very cool and amazingly helpful but when push comes to shove, influencer marketing, influencer outreach, and influencer engagement is a human business. Before I start, please attend my free webinar on March 22, Do-It-Yourself Influencer Marketing. The worst thing about the internet has been the commodification of friendship. Ready?

Register a domain name for every event on your calendar

Biznology

Internet Marketing Social Media Marketing Academy Award Academy of Motion Picture Arts and Sciences Albany Application programming interface Bashar al-Assad Blog Talk Radio Buried treasure Facebook Go Daddy Google Google Analytics Google Search International Talk Like a Pirate Day linkedin Oregon Search engine optimization social media marketing Talk radio twitter Uniform Resource Locator

Why SEO is just the start for digital marketing

Biznology

With all that hard work behind you – the SEO and analytics, the content strategy and content development – you must be leaning back, feet up on your desk, maybe even smoking a cigar… No? Congratulations. You’ve won! You show up on the first page when the world searches for the goods or services you offer. Why in heavens not? Oh, right: traffic doesn’t pay the bills. Create Comfort.

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