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Does a soft sell conflict with content marketing analytics?

Biznology

I was recently leading a client workshop where I get a question that I had never heard before, “Why are you emphasizing such an aggressive use of analytics if content marketing should be a soft sell?”. To some, it might seem like these analytics are leading to a hard sell instead of the soft sell that content marketing actually requires.

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What Digital Marketers Can Learn From Their Analytics Data

Biznology

Your analytics data can, of course, tell you a great deal about the health of your digital marketing activity. The basic raw numbers of your analytics data aren’t likely to deliver epiphanies by the truckload. The post What Digital Marketers Can Learn From Their Analytics Data appeared first on Biznology. The Basics.

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Your Secret Weapon to Improved Conversions: Content Analytics

Biznology

But I believe that the most overlooked weapon is content analytics. Content analytics allow you to distinguish which content is working and which is not, through several approaches: Interaction. The post Your Secret Weapon to Improved Conversions: Content Analytics appeared first on Biznology. Are all bounces bad?

Analytics 112
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Are You Looking Deeply Enough Into Your Digital Marketing Analytics?

Biznology

We get it: digital marketing analytics can be by turns annoyingly opaque and jaw-droopingly obvious. The kinds of insights that are going to guide your marketing activities – and improve your bottom line – aren’t always going to be found on the summary page of Google Analytics or your email marketing or social media analytics.

Analytics 116
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Why your analytics system doesn’t track your website search

Biznology

You probably use your web analytics system to track visitors to your site, where they come from, where they go, and whether they convert one of your offers at the end of their journey. There’s nothing wrong with your analytics system. Full disclosure: I serve as senior strategist for SoloSegment.]. Like this post?

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Are you using your buyer’s journey for analytics?

Biznology

They are using analytics to show which content is working and which is not. After all, if you’ve aligned your content to the buyer’s journey, you can actually identify which content belongs to each step, so your analytics system can track buyers moving from step to step. Very smart. But it’s the logical next step.

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Maximize your social media marketing with Twitter’s new analytics

Biznology

Earlier this summer, Twitter quietly rolled out a powerful analytics suite to complement their Twitter Ads dashboard. That’s OK – you can still access the analytics! Here’s a tour of the new analytics and how you can use them to maximize your social media marketing. Not a Twitter advertiser?