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10 case studies show how web analytics prove ROI

Biznology

Web Analytics is the measurement, collection, analysis, and reporting of internet data for the purposes of understanding consumer behavior, improving user experience and optimizing web usage. This might sound intimidating to some, but the reason why companies do web analytics is simple: to find insights that help make better business decisions. Who does it well? Like this post?

Outside-in marketing: a pragmatic approach to content marketing

Biznology

The planning, publishing, and iteration of content requires big data analytics. Marketers need to integrate search query, social listening, persona, web analytics, and even CRM data into one model of customer behavior that informs content.  . The big data analytics practices at the heart of outside-in marketing are not heard by themselves. Don’t worry. Like this post?

The state of B2B marketing in Asia—moving toward digital

Biznology

At Current Asia we help drive digital business transformation for some clients, and for others we provide the campaign and analytics services needed to drive their B2B marketing.  It’s a great time to be in B2B in Asia. David also serves as chairman of the Digital + Direct Marketing Association of Hong Kong. He kindly agreed to share his perspective on B2B developments in Asia. One is cost.

Using Web Analytics and Search Marketing for Better Decision Making

Biznology

Google Analytics (Photo credit: Kansir). Yesterday, Rob Petersen, Tim Peter and I gave a Webinar on using analytics to make search marketing decisions.  Your analytics are essential to your initial search marketing plan and improvement plans. Do you know how your Web analytics can drive your search improvement plan? How is your search marketing working?

B2B Marketing Trends for 2016

Embrace new technology: tools like predictive analytics and "marketing stacks" hold great promise but need to be better utilized. B2B Marketing Trends for 2016 28 Embrace New Technology Use Data to Plan Ahead, Not Just Assess Past Activities Thirty percent of B2B marketers use data analytics to evaluate prior. leaders expected to use predictive analytics in the next year, B2B.

How to effectively integrate video content onto your website

Biznology

By monitoring analytics data from both third party platforms as well from YouTube, you’ll quickly realize whether your videos deserve credit for giving you leads and sales. According to Syndacast , 74% of all internet traffic in 2017 will be video-based. If, right now, your website only features written content, you might want to consider sprucing things up. Start a vlog. Experimentation.

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Influencer marketing is one percent inspiration, ninety nine percent perspiration

Biznology

Track using site analytics tools. Google Analytics tracking code in the SMNR. Server-side analytics tools: AWstats, Webalizer. Google Analytics is becoming more SM-savvy. Waiting for class. So, today your speaker is  Chris Abraham :  Influencer Marketing is One Percent Inspiration, Ninety Nine Percent Perspiration. My Personal Digital PR Philosophy. Campaign Questions.

Implement the powerful CloudFlare CDN for free today

Biznology

Make sure you don’t just leave things there because you’ll also need to reconnect your Google Analytics , Google Webmaster Tools , and maybe even Pingdom via CloudFlare via the Apps page. They’ve worked so hard at optimizing their search for speed and responsiveness that they do not suffer fools gladly. for free. actually do. I stress eat. You’re going to need to.

Surefire Social introduces SurePulse “webmaster tools”

Biznology

Surefire Social is about to offer an all-in-one social media, search, reputation, review, analytics tool in the form of  SurePulse , now in beta. I get to play with a lot of cool tools in my work doing social media and SEO audits and reporting. Seriously: easy-to-use. Seriously: all-in-one. DMV Marketing Gods & Goddesses. It seems like SurePulse is surely set up to do it. Like this post?

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B2B Marketing Trends for 2016

Embrace new technology: tools like predictive analytics and "marketing stacks" hold great promise but need to be better utilized. B2B Marketing Trends for 2016 28 Embrace New Technology Use Data to Plan Ahead, Not Just Assess Past Activities Thirty percent of B2B marketers use data analytics to evaluate prior. leaders expected to use predictive analytics in the next year, B2B.

10 essentials missing from your business website

Biznology

On the other hand, the defense is analytics. Integrating a good marketing analytics system is an essential aspect of succeeding online. You want a business website that sells. If your online marketing fails to pull in prospects, then you may be missing some essential digital marketing features. There are plugins and website features that make your life easier. Better Comments Setup.

Time to abandon spray-and-pray lead generation

Biznology

Predictive analytics can be used to qualify people based upon the characteristics or behaviors they exhibit without asking them to explicitly give up any information. B2B Marketing Digital Marketing Internet Marketing Marketing Automation Social Media Marketing Traditional Marketing account-based marketing dan mcdade Demandbase Engagio lead generation Predictive analyticsQuality time.

Why don’t more marketers use keyword research?

Biznology

It just takes longer, and requires more integration with data from your web analytics system. You have to build logic, flow charts, translation machines, and all kinds of big data analytics capabilities into the system. Though Google is a good proxy for effective content, she also needs to use web analytics system to audit the content. All kinds of data living together.

Cost areas that make up a business video marketing communication

Biznology

If you are planning to make an investment in business video marketing communication, but don’t yet have precedent of ROI and/or analytics, then you may be only looking at the purchase price as the main decision making criteria. Business video production services are a professional service and just like any professional services purchase there is a wide range of options. Pre-production time.

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Your team is the best content source for search

Biznology

If there’s anyone in your world who can pass the duck test , it’s your employees. There’s nobody else anywhere who looks more like a duck, swims more like a duck, and quacks more like a duck, then your staff. So, don’t duck your staff when your aim is to win at search. Admit it. That’s smart. But it doesn’t need to be hard. How about  James Lipton ? Jimmy Fallon?)

B2B Marketing Trends for 2016

Embrace new technology: tools like predictive analytics and "marketing stacks" hold great promise but need to be better utilized. B2B Marketing Trends for 2016 28 Embrace New Technology Use Data to Plan Ahead, Not Just Assess Past Activities Thirty percent of B2B marketers use data analytics to evaluate prior. leaders expected to use predictive analytics in the next year, B2B.

A couple Google Webmaster Tools tips and tricks

Biznology

Too few webmasters move beyond Google Analytics , which is a pity. Search Engine Optimization Character encodings in HTML Cross-site scripting Full disclosure Google Google Analytics HTML JavaScript PHP SQL injection Uniform Resource Locator Google Webmaster Tools is all you really need to become a Google-whisperer. Location, location, location (International Targeting). Be realistic.

You can only win search by winning social

Biznology

Just because you don’t actually see people when you look at your performance on Google Analytics and Google Webmaster Tools, just hits, visitors, clicks, bounces, and dollar dollar bills, yo, doesn’t mean that every single one of those visits represent the human soul of a beautiful Child of God. Google is Fighting a Robot Army and a Zombie Horde. Nothing’s helping.

Personalized content for more effective content marketing

Biznology

If you’re rolling your own solution, you’ll need to roll your own analytics solution, as well. Don’t call them, they’ll call you. In today’s B2B world, your prospects don’t want to hear from you until much later in the buying process, so attracting, engaging and nurturing them until they’re ready to talk to a sales person is no longer a nice way to supplement the top of your funnel.

The dashboard has finally been perfected

Biznology

never remember to check Google Analytics, Webmaster tools, my AdSense revenue, and even what’s coming in to my Desk.com help desk inbox as it happens. Google Analytics. Google Analytics (Real Time). Social Business Cyfe Facebook GetResponse Google Google Analytics GoToWebinar linkedin MailChimp twitter WordPress But that’s not enough. Remember Yahoo! AddThis.

Add For Immediate Release to your podcast queue

Biznology

76engage, an online public participation platform, 76insights, an analytics tool focusing on the resonance of social objects and gestures, and. A couple Sundays ago I met up with Joseph Thornley , Lynette Young , and Shel Holtz on video Skype to record episode 15 of Shel’s industry-trusted and industry-respected PR podcast,  For Immediate Release , AKA the FIR Podcast. Like this post?

Influencer marketing tools of the trade

Biznology

Google Analytics — There’s a lot of awesome things that our SMNR landing page and personal domains (used both for the landing page and for the outgoing emails) can teach us, and Google Analytics is one part of our reporting. We’re off to the races! Check, check, check, check, and check! OK, now on to tools. always come back to BaseCamp. My clients know it. Love it!

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Earned-media micro-influencer marketing master class

Biznology

Track using site analytics tools. Google Analytics tracking code in the SMNR. Server-side analytics tools: AWstats, Webalizer. Google Analytics is becoming more SM-savvy. My goal? To guest lecture at Professor Shashi Bellamkonda ‘s Social, Mobile and Search Marketing class at  Georgetown University School of Continuing Studies , XCPD-732. Analyze : how did you do?

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3 predictions for online marketing in 2016

Biznology

thought I was pretty clever when I realized that you can use regular expressions (regex) to do global search and replace across an entire website with either direct access to your back-end relational database or via a convenient plugin. Before that, we did it all by hand, which is pretty crazy since most websites currently running even the smallest company brand is database-backed! Happy 2016.

You’re doing a terrible job with search and social

Biznology

There’s even an entry in their Google Analytics that says there’s a mobile interface; however, when I ran their main URL through the  W3C mobileOK Checker , I got 0%. My consulting includes doing very deep, thorough, site audits. I’m looking for issues that have been recently killing their recent performance on search. You’ve a Chequered Past. Want some proof?

Internet marketing abhors a closed door so open a window

Biznology

Internet Marketing Social Media Marketing CAPTCHA Email address Facebook Google Google Analytics linkedin MailChimp on LinkedIn PHP reCAPTCHA Reddit reputation Server (computing) social media Spain twitter Uniform Resource LocatorSummary : Never paint your visitor into a corner. Never leave your visitor hanging. Why, then, are there so many dead ends? thought now). Open a Window. YouTube.

Search Engine Marketing is Legion

Biznology

When I think of search, I am up to my eyeballs in plugins, installs, architecture, Google PageSpeed, MOZ, Audienti , Keyword Planner,htaccess configuration files, inbound link, content marketing, social media profiles, Google’s search algorithm updates, title tags, descriptions, formatting, site architecture, sitemaps, Google Analytics, Google Webmaster Tools , and all that stuff.

10 secrets to research the best SEO keywords

Biznology

When choosing your keywords, pay close attention to “competitiveness.” In most big data analytics softwares and SEO tools like Moz , there should be an option for checking the competition on a specific keyword. Check the Backend via Analytics. Once you stick to a keyword, keep your eyes on it by looking at your analytics to find out how much traffic it brings to your website.

Two more Google Webmaster Tools tips and tricks

Biznology

If you have been obsessing on your Google Analytics numbers, cruising the SEO boards, and picking through MOZ and Woorank , wondering what Google wants and needs from you while scratching your head, then let me enlighten you! Last week I shared a couple Google Webmaster Tools tips and tricks  with you. This week, I have three more, sitemaps, data highlighting, and site speed. Pathetic!

Influencer marketing should not be about collecting influencers

Biznology

While I know that tools, apps, analytics and services are very cool and amazingly helpful but when push comes to shove, influencer marketing, influencer outreach, and influencer engagement is a human business. Before I start, please attend my free webinar on March 22,  Do-It-Yourself Influencer Marketing. The worst thing about the internet has been the commodification of friendship. Ready?

Why SEO is just the start for digital marketing

Biznology

With all that hard work behind you – the SEO and analytics, the content strategy and content development – you   must be leaning back, feet up on your desk, maybe even smoking a cigar… No? Congratulations. You’ve won! You show up on the first page when the world searches for the goods or services you offer. Why in heavens not? Oh, right: traffic doesn’t pay the bills. Create Comfort.

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Register a domain name for every event on your calendar

Biznology

Internet Marketing Social Media Marketing Academy Award Academy of Motion Picture Arts and Sciences Albany Application programming interface Bashar al-Assad Blog Talk Radio Buried treasure Facebook Go Daddy Google Google Analytics Google Search International Talk Like a Pirate Day linkedin Oregon Search engine optimization social media marketing Talk radio twitter Uniform Resource Locator

Janet Thaeler & Maryanne Conlin on Influencer Marketing

Biznology

Yesterday I had a lovely chat with two fellow influencer marketers,  Maryanne Conlin and  Janet Thaeler. Both conversations were quite different but both really reassured me that my practice at Gerr.is and the articles that I am writing for you here are on target. Influencers Are Shifting from Blogs to Social Media. Maryanne Conlin. Indeed! Just Say No to Prospects with Crappy Products.

Tools that help monitor and measure social traffic

Biznology

If you only use Facebook for your primary social channel, combining Facebook Insights with Google Analytics is a great free way to see how this social channel is working for your company. TweetReach : TweetReach is specifically designed to report analytics for Twitter. It is easy to use, and is a comprehensive analytics tool for this social channel. Extract valuable insight.

Google Search is more Rain Man than Beautiful Mind

Biznology

You Need to Explicitly Stitch Your Google Analytics to Your Google Webmaster Tools. Instead, you need to hop over to the Google Analytics Property Selection page here , where you can either choose the correct Google Analytics account for the data merge or you can create one (you really should). Google Search has a lot of eccentricities. One needs to choose one and run with it.

Are you using your buyer’s journey for analytics?

Biznology

They are using analytics to show which content is working and which is not. After all, if you’ve aligned your content to the buyer’s journey, you can actually identify which content belongs to each step, so your analytics system can track buyers moving from step to step. The post Are you using your buyer’s journey for analytics? Very smart. What about you?

The best automagical Twitter following tools for your business

Biznology

– Account Analytics – a quick overview of your current account numbers. – Tweet Analytics Overview – track Tweet keyword volume over time. Now, we’re on to automating Twitter following, following-back, and unfollowing. More on that later. plus the  Check All  plugin is pretty darn close — though it is surely not fire and forget). ManageFlitter.

Why big data and content marketing go together

Biznology

The way to identify these people is by employing analytics. You need to focus on understanding who the audience is (using social media listening, search keyword analysis, and other techniques), which content those people are looking at (using social analytics and web analytics), and which content is actually creating new customers (through online and offline conversion data).

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Audienti merges SEO, Advertising, and Influencer Engagement services

Biznology

It’ll ask you for all your Social handles and pages, your Google Analytics creds, and even your Google URL Shortener creds. I have had access to Audienti for a couple years now, back when it was called OMAlab. If you have a brand site you want to turn into Google catnip, Audienti’s for you. That’s then, this is now.  . That’s all well and good. Like this post?

Top-10 Biznology articles in 2015

Biznology

So I dug around Google Analytics looking for the top ten articles based on popularity between January 1 through December 31st. Content Marketing 5 News Adobe Dreamweaver Adobe InDesign Adobe Photoshop Adobe Systems Google Google Analytics Microsoft Excel Microsoft PowerPoint Oracle CorporationEveryone loves top-ten lists. What’s Google’s strategy? Like this post?