We also use more traditional metrics to infer content quality from web analytics tools. Panda (Photo credit: PeroMHC). Last month I talked about optimizing your site architecture for Panda. This is of course important, but it is only one component in optimizing for Panda. As everyone who read Mike Moran’s recent post on this blog knows, Panda rewards quality content. And Penguin punishes low-quality sites. So content quality is obviously very important for search effectiveness, perhaps more important than site architecture. Quantifying quality seems like a fools errand. MORE >>

During last month’s webinar on how to use web analytics and search marketing , Rob Petersen, Mike Moran, and I talked about how offering sharable content to your customers boosts both traffic and search engine ranking. 'Photo credit: SHAREconference. The challenge, of course, is creating and curating sharable content that your customers want to share with their friends, family, fans, and followers. How How can you do that? Read Read on, friends. If you answered the second, you’d be right. Why did more people share the second item than the first? Quick, clear title. MORE >>

In large companies like IBM, there are several brands and business units that offer products or services related to top words such as analytics or cloud. Photo credit: Wikipedia. Last time I wrote about cleaning house and freeing up Google’s index for your best content. That’s a great antidote to Panda’s negative ranking factors that punish cluttered websites. But sometimes it’s not that easy to retire pages. We simply can’t ask these business units to retire fresh content related to business-critical offerings. How to build an IA using keyword research. MORE >>

To gauge how your website is performing (and whether your online marketing activities are effective), it’s essential to use analytics. Google Analytics is the the most popular analytics tool because it’s free tool and it’s relatively easy to set up and use to show you just about any data you need to know. In fact, Google Analytics provides website owners with so much information that it might even be a bit overwhelming. There are two visitor reports in Google Analytics to pull on a monthly basis: The “All Visitor” report tells you where every visitor came from. MORE >>

Web Metrics Business social media social media marketing social networking Web analytics Web metricsImage by seanmcmenemy via Flickr. ROI or no ROI? The answer depends on which side of the business case you sit at: asking for the investment or holding the purse. Last Last month, I covered the subject of personal ROI in the realm of enterprise social networking : how sustained adoption requires individual buy-in similar to long-term commitments to special diets or exercise routines. Discussions on the ROI for Social Media tend to be very polarized. Budget, that is.” John T. MORE >>