[Analytics] Myth measurement: what you really need to know about your advertising
And all this is beautifully packaged as "analytics". - a lovely word implying science and absolutes. But online analytics don't tell us as much as we think they do. In the new era of accountability responsibility and state-authorised bonuses everyone is trying to measure everything. Most of the time, this is a justification of activity, inactivity, existence or jobs.
SEPTEMBER 29, 2009 | BEYOND [Analytics] Myth measurement: what you really need to know about your advertising