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SEPTEMBER 29, 2009 [Analytics] Myth measurement: what you really need to know about your advertising
And all this is beautifully packaged as "analytics". But online analytics don't tell us as much as we think they do. In the new era of accountability responsibility and state-authorised bonuses everyone is trying to measure everything. Most of the time, this is a justification of activity, inactivity, existence or jobs. a lovely word implying science and absolutes.
SEPTEMBER 29, 2009 | BEYOND
[Analytics] Myth measurement: what you really need to know about your advertising
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