| | | B2BMarketingSmarts | |  Analytics | 5 articles |
| Page 1 of 1 | Previous | Next | B2BMARKETINGSMARTS JULY 13, 2010  3 Great B2B Marketing Ideas I Read in (OMG) Print Media. In the article, Chris compares the results of the “InformationWeek Analytics 2010 Global CIO Survey&# with last year’s survey, providing the following insight that should guide our current messages for selling to this target: Here is what 333 IT executives said about their “Innovation Plans for 2010.&#. Here’s what I learned just this past weekend. How does this work? | B2BMARKETINGSMARTS APRIL 28, 2011  Today’s 3 Biggest B2B Marketing Success Barriers are Human: Part II Amy’s post “ Stalin Is My Soulmate ,&# about trying make sense out of Web analytics, answered an inquiry from a person in a company that had just spent $80k on a Web analytics consultant only to end up more confused than before. was wrong. In fact, the problem may be getting worse. We bring our personal experiences to every opinion we have and every decision we make. | | | | | |
| B2BMARKETINGSMARTS APRIL 18, 2011  Tips for winning the B2B company or product “name game.” Unique Selling Proposition (USP) (“Fast Web Analytics&# ). Welcome my guest Steven Moody, who has some excellent advice to share on company and product naming. —————————————— As I explored starting and building a company, I became acutely aware of the opportunities around choosing a name for it. | B2BMARKETINGSMARTS OCTOBER 21, 2010  Four ways to keep your B2B marketing Web site from turning away customers. Recently, the eMarketer Daily Newsletter offered a powerful white paper, “ Don’t Let Your Website Turn Away Customers ,&# written by iPerceptions , a Web analytics company. We B2B marketers are very grateful for Google Analytics and the many other site analysis solutions today. These analytics quickly reveal visitor pains. love the title. Accounts Payable. | B2BMARKETINGSMARTS SEPTEMBER 17, 2009 Some B2B marketers need to come out of the dark. Tracking social media traffic has value, of course, and can be done a number of ways, according to Richard Calentine on his Web Analytics Guy’s Blog. Early in my career I worked in the dark. Not literally, of course, but the analogy is appropriate. was a copywriter for an advertising agency. It was the biggest in the city and had a very impressive client list. But if you envision me as one of those flamboyant ad folks who sit around and spew out ideas during intense creative sessions, you’re wrong. Then lo and behold, I was introduced to direct marketing. | |
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