Track stats, whether through Google Analytics or something else to see how your SEO strategy is working. Why are so many B2B businesses, from the providers of a credit card processing service to the makers of GPS for vehicle tracking, blogging today? Because they recognize the potential power blogging represents—when done right, blogging gives B2B companies a way to generate greater interest, leads, orders, brand awareness and brand loyalty. Below, here are 25 quick ideas for making your B2B blog succeed! Overall Guidelines. Then, write your content to reach those individuals. MORE >>

asuthosh : Tools and technologies could perhaps fall into categories of ideation, creation and dissemination @chevypham : cloud computing, analytics, mobile device platforms @chiefmartec : absolutely — ad platforms, PPC, SEO — list is very long and depends a bit on scale and focus of the organization @kimgeralds : Mobile. b2bento : Web Apps toolbox – Google Analytics, @ Jamiq / @ viralheat / @ radian6 , Campaign Monitor @kimgeralds : Mobile apps are waning, IMHO. This week’s  140-char blitzkrieg raced through ideas on the true convergence of both worlds. Mobile. MORE >>

Analytics Most good marketing automation systems have a pretty robust set of analytic tools that can be used to determine how interested prospects and clients are, or how they respond to different messages. It’s usually web analytics that show you where traffic is coming from, or built-in analytics about specific campaigns and where people click-through etc. By design, it’s a software program to help better align marketing and sales to improve efficiency by automating repetitive tasks based on specific criteria about leads, opportunities and prospects. MORE >>

That has become the marketer’s mantra since modern analytics tools have made it easier than ever to measure almost every aspect of our businesses. author Gary Vaynerchuk takes a position which is almost diametrically opposite to the “measure everything” philosophy, telling us to trust our instinct over detailed numbers: I use analytics very rarely and I urge you not to rely too much on them either, especially if you’ve got good business instincts. But is a comprehensive measurement strategy the key to success? Absolutely not. It’s only a start. Which medium do you use? How often? MORE >>

joezuc : I want to see lead nurtuing truly become personalized w/content that is individually tailored to a buyer rather than impersonal @cuferg : More integration of tools, combine offline and online analytics. The chat zoned in on hot questions that dealt with the various lead nurturing strategies that would work, the kinds of content that would have the most impact and success, the significance of lead scoring, the tools that can be used, etc. This is a summary adapted from the complete transcript and if you want to read the full version then you can just drop by here. It’ V.V. MORE >>