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OCTOBER 7, 2010 7 Hot Trends In B2B Marketing Analytics | B2Bbloggers.com - B2B.
About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter 7 Hot Trends In B2B Marketing Analytics October 7th, 2010 | By Maria Pergolino No matter what area of the B2B market you’re involved with, change is a constant. Social media?
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MAY 10, 2012 25 Awesome Twitter Tips
Use analytics: Experiment with the timing of your Tweets so you can know if certain times of day bring in more clicks, retweets and responses. Analytics may indicate your company should share early in the day or late in the week to pull in the most users. Last week Shanna Mallon of Straight North, a leader among Chicago Web design agencies , shared 25 Awesome B2B Blogging Tips.
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OCTOBER 25, 2010 5 Best Practices for B2B Corporate Blogging | B2Bbloggers.com.
Measure, Rinse, Repeat: What’s best about blogging with a data-driven technique is that marketers can measure the demand of a particular post and capitalize on it; for instance, looking at our web analytics, we noticed that a particular post on email deliverability was responsible for an enormous amount of new visitors and conversions. How can we help you Make Good Media? Or Does It?
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APRIL 16, 2012 B2B Social Media FAQ: How Much Should We Budget?
Programming support to help set up accounts, update templates, install applications and set up/process analytics. A question we get repeatedly from B2Bs that are new to social media marketing is, how much should we budget? There is obviously no single answer, but this post will lay out ideas and guidelines to help you assess what social spend is right for your business. Brand monitoring.
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NOVEMBER 9, 2011 Five Steps To Better B2B Lead Generation
Check Your Historical Analytics. Finally, hand in hand with the previous point, make sure that you are consistently examining your analytics, not just against the previous month, but also against last year’s month and the year before that, if available. Many marketers who have discovered tips or tricks about their field keep those items close to their chest.
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OCTOBER 24, 2011 3 Key Marketing Automation Check Points
Evaluate your marketing analytics data to determine performance. The idea of automating marketing is scary to some. It should be. In theory it seems like a good idea; better results for less work. However, there are several key factors in the success of a of marketing automation campaign. While setting up a campaign from the beginning is critical, so is maintaining and optimizing that campaign over time. Let’s take a look at three of the key factors that you need to check regularly to improve your marketing automation campaigns. Too Many Messages. List Expiration.
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B2BBLOGGERS 25 Awesome B2B Blogging Tips
| WEDNESDAY, MAY 2, 2012
Track stats, whether through Google Analytics
or something else to see how your SEO strategy is working. Why are so many B2B businesses, from the providers of a credit card processing service to the makers of GPS for vehicle tracking, blogging today? Because they recognize the potential power blogging represents—when done right, blogging gives B2B companies a way to generate greater interest, leads, orders, brand awareness and brand loyalty. Below, here are 25 quick ideas for making your B2B blog succeed! Overall Guidelines. Then, write your content to reach those individuals. MORE >>
B2BBLOGGERS Is It Time Now For A Chief Marketing Technologist? [#B2Bchat Recap]
| FRIDAY, OCTOBER 29, 2010
asuthosh : Tools and technologies could perhaps fall into categories of ideation, creation and dissemination @chevypham : cloud computing, analytics
, mobile device platforms @chiefmartec : absolutely — ad platforms, PPC, SEO — list is very long and depends a bit on scale and focus of the organization @kimgeralds : Mobile. b2bento : Web Apps toolbox – Google Analytics
, @ Jamiq / @ viralheat / @ radian6 , Campaign Monitor @kimgeralds : Mobile apps are waning, IMHO. This week’s 140-char blitzkrieg raced through ideas on the true convergence of both worlds. Mobile. MORE >>
B2BBLOGGERS 5 Ways Marketing Automation Can Funnel Better Leads to Sales
| MONDAY, MAY 24, 2010
Most good marketing automation systems have a pretty robust set of analytic
tools that can be used to determine how interested prospects and clients are, or how they respond to different messages. It’s usually web analytics
that show you where traffic is coming from, or built-in analytics
about specific campaigns and where people click-through etc. By design, it’s a software program to help better align marketing and sales to improve efficiency by automating repetitive tasks based on specific criteria about leads, opportunities and prospects. MORE >>
B2BBLOGGERS Metrics That Matter in B2B Marketing [#B2Bchat]
| THURSDAY, AUGUST 26, 2010
That has become the marketer’s mantra since modern analytics
tools have made it easier than ever to measure almost every aspect of our businesses. author Gary Vaynerchuk takes a position which is almost diametrically opposite to the “measure everything” philosophy, telling us to trust our instinct over detailed numbers: I use analytics
very rarely and I urge you not to rely too much on them either, especially if you’ve got good business instincts. But is a comprehensive measurement strategy the key to success? Absolutely not. It’s only a start. Which medium do you use? How often? MORE >>
B2BBLOGGERS All About Lead Nurturing (Really Customer Nurturing) [#B2Bchat Recap]
| FRIDAY, AUGUST 13, 2010
joezuc : I want to see lead nurtuing truly become personalized w/content that is individually tailored to a buyer rather than impersonal @cuferg : More integration of tools, combine offline and online analytics
. The chat zoned in on hot questions that dealt with the various lead nurturing strategies that would work, the kinds of content that would have the most impact and success, the significance of lead scoring, the tools that can be used, etc. This is a summary adapted from the complete transcript and if you want to read the full version then you can just drop by here. It’ V.V. MORE >>
- The Year Of The Real Time Enterprise | B2Bbloggers.com - B2B. B2BBLOGGERS | FRIDAY, NOVEMBER 12, 2010
- Mobile Optimization: How To Optimize Your Website For Mobile. B2BBLOGGERS | FRIDAY, SEPTEMBER 17, 2010
- Follow The Money To The CMO B2BBLOGGERS | WEDNESDAY, SEPTEMBER 19, 2012
- A B2B Perspective on The Microsoft – Yahoo! Search Alliance. B2BBLOGGERS | MONDAY, AUGUST 9, 2010
- Fostering Innovation - Eloqua Experience Day Two Keynotes. B2BBLOGGERS | WEDNESDAY, OCTOBER 20, 2010
- Peeling Away The Layers B2BBLOGGERS | THURSDAY, AUGUST 5, 2010
- Unleashing Your Revenue Engine - Eloqua Experience | B2Bbloggers. B2BBLOGGERS | TUESDAY, OCTOBER 19, 2010
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