Why can’t I simply track this traffic via my Analytics [.]. A number of B2Bs have invested significant time in social media over the last few years, only to be frustrated by the difficulty of tracking traffic coming to their site from social networks …which makes it correspondingly difficult to demonstrate the return on that investment.  B2B Web Strategy Driving Traffic Social Media MORE >>

And this research needs to be based in fact, using tools such as Google Analytics, The AdWords Keyword Tool, Spyfu, etc. In the past, marketing people from B2B companies looked for all sorts of strategies to attract new customers , which is the basic definition of inbound marketing. 2013 is a new year, and a year to focus on the three keys to success; namely content development, SEO, and social media. You say you did that in 2012? Did you really? Let’s create a hypothetical scenario for a hypothetical company: XYZ Solutions. And XYZ Solutions happens to get some leads. MORE >>

Consider re-examining your “silos” and looking at actual Google Analytics data that ail dictate whether you should architect your site with a solutions focus, or an industry focus. For many businesses, the number one headache is having a regular stream on content to put on your site, in the form of web pages, blog posts, whitepapers, videos, data sheets, etc. SEO experts constantly extol the virtues of re-purposing content, in the hopes of easing the need for a flow of new ideas. Superficially, duplicate content is defined as content that appears on more than one web page. MORE >>

And while this does not allow you to put them into a nurturing program, you can put on-click tracking onto the download link (which can then be measured in Google Analytics) to measure the interest in this asset,  helping you to determine positive patterns of behavior that speak to the visitor’s position in the sales funnel. 'When we speak of a good landing page, we talk about its messaging, layout and offer. This offer is usually in the form of a call to action, with a form directly on your page. Often, a landing page is separate and distinct from interior pages on your site. MORE >>

eMagine has access to more than 150 website analytics accounts. Last week we looked at five ways to improve conversion rates your website. These included: up to three calls to action (CTA) on your most important pages. providing authoritative collateral documents on your most important pages. stacking your calls of action in order of importance. launching a resources section of your website to improve your authority and relevance on a given set of topics. providing context to any demos or collateral items, such as length of document or time for a webinar. 7: Avoid mailto: links. and 1.0% MORE >>