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OCTOBER 10, 2011 Why LinkedIn’s Company Pages Now Matter More
The analytics portion of the LinkedIn company pages continues to get better and adding this feature should help you correlate more data. Using URL tracking and analytics, you should try to develop and track use of the page and how it correlates to your other communications activities. CME Group on LinkedIn. Not a very compelling reason to visit the page. Why does this matter?
| | B2B VOICES
MAY 18, 2011 What the LinkedIn IPO could mean for B2B communicators
The analytics they provide to this page are excellent and I hope they continue to build that out for the benefit of recruiters and marketers. Finally, where they really need to step up is in analytics for group managers. If the company goes down the path of integrating with Salesforce.com, provide deeper analytics and gives me useful options to add content I’d pay.
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MAY 10, 2011 Has Social Media in Financial Services Arrived?
Google Analytics is one way of doing this. Discussion Soap Box Cognito Financial Brand Financial services Finextra Google Analytics Hootsuite IR Web Report stocktwits Visible BankingIt’s been a busy week for social media in financial services…and it’s only Tuesday. For years I’ve been an advocate of using social media in a B2B/financial services setting. recently spoke in London at the Finextra conference about our experiences. It allows you to educate, build advocacy and monitor for issues. But who is lagging and why? Why now? So what’s changed?
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NOVEMBER 11, 2011 LinkedIn Becomes More Relevant for B2B Communicators
Yesterday, the company announced that an analytics dashboard is now live within groups. Application Discussion Resources analytics B2B social media dashboard linkedin measurement Social MediaLinkedIn continues to be enhance its platform for B2B communicators. Last month the company announced that companies could stream news and information from its corporate page. LinkedIn Dashboard.
| | B2B VOICES
OCTOBER 26, 2010 How Well Do You Know Your Social Network? Probably Poorly
And Michael Wu is principal scientist of analytics at Lithium Technologies and a Ph.D. Social network analysis (SNA) is very comparable to past references I’ve made to what our partner Community Analytics does to map influence networks. I had a great time at MarketingProf’s Social Tech 2010 conference today, getting a lot out of every session I was in. in biophysics from U.C.
| | B2B VOICES
NOVEMBER 6, 2012 The Three I’s of Social Business Media
The Google analytics looks strong. That means over time you need to continue to work on developing your analytical skills in order to answer questions and provide ideas. While we continue to hear more about social media and the ways companies are leveraging these tools, I want to point out the significance of the business purpose for using them. Influence, Information, Interpretation.
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B2B VOICES Guest Post: How B2B Companies Can Use Video/Photos in Social Media
| WEDNESDAY, JUNE 9, 2010
I stumbled upon this inadvertently as I perused my Flickr analytics
. By Leyla Arsan , Lotus Marketing Services. As a small business owner who utilizes Social Media for her own marketing efforts, I often think of how I can better assist my B2B clients more effectively manage their social media efforts. I start by clarifying what social media means to me; social media is not just Facebook & Twitter, those are just two components. This particular post will detail a few ways in which B2B marketers can utilize visual imagery and rich media to assist in social media marketing efforts. MORE >>
B2B VOICES Trendsetting: Are You Ready for These Five Trends?
| WEDNESDAY, JUNE 29, 2011
Your Checklist : Understand what data you have access to (NOTE: Go sit down with your website team); make sure everyone on your team understands the “business value of measurement; take time to review the vendors in the space who offer analytics
; subscribe to the following blogs: Metrics Man , Intelligent Measurement , KD Paine’s Measurement Blog. There’s a very interesting blog post in today’s WSJ Tech Europe on five trends to watch for in the coming five years. Disruption to Business plans. Big Data. Internet of Things. Privacy. Talent Management. Lots more. MORE >>
B2B VOICES Three Areas for B2B Communicators to Focus in 2013
| WEDNESDAY, JANUARY 30, 2013
We need to fine tune our analytical
skills to better understand what works, what doesn’t and who to reach. Google Analytics
can help us better calculate ROI. Discussion Soap Box analytics
Armano CIO google measurement metrics SWOTAnother year and another post to avoid making predictions for next year. Frankly, there are too many…some good, some not. Last year, I used this space to talk about what actions were on my calendar for 2012, and I’m confident to say we accomplished many of my objectives. And there are some interesting trends to watch this year. MORE >>
B2B VOICES A B2B Summer Reading List
| FRIDAY, AUGUST 10, 2012
” One key takeaway for me from the article — there will be plenty of job opportunities for marketing analytics
in the future. This past July, I traveled to Chicago with my wife and kids for our first family trip back to the United States since our move. The trip for me was split between working in Chicago and taking some time off to relax with friends and family. As always when I travel, I like to catch up on my reading and this trip proved to be a good opportunity to do just that while I was relaxing on the beach. The beach.time to relax with some B2B reading. The takeaway? MORE >>
B2B VOICES Social Business? I Have Just the Award for You
| TUESDAY, JUNE 7, 2011
In addition to Social Business, there are also categories for Cloud Computing, Mobile Enterprise, Emerging Tech, and Advanced Analytics
. Constellation Research announced its new Constellation SuperNova Awards yesterday, and yours truly is the PR agency lead and on the judging panel for the Social Business category. I’d love for you to submit your work! Constellation Research is the firm of a long-time analyst friend of mine, R. Ray” Wang, who managed to make it cool to be an enterprise software analyst at Forrester Research, before joining Altimeter and now leading Constellation. MORE >>
- It’s Social Media Week — Do You Know Where Your Brand Is? B2B VOICES | MONDAY, FEBRUARY 7, 2011
- Defining the Social Enterprise B2B VOICES | MONDAY, APRIL 2, 2012
- Live from BMA International Conference: Tapping Into P2P Side of B2B B2B VOICES | THURSDAY, MAY 31, 2012
- B2B Voices @ SXSW B2B VOICES | WEDNESDAY, MARCH 6, 2013
- Download: Aligning Campaign Effectiveness and Content B2B VOICES | FRIDAY, JUNE 14, 2013
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