I stumbled upon this inadvertently as I perused my Flickr analytics. By Leyla Arsan , Lotus Marketing Services. As a small business owner who utilizes Social Media for her own marketing efforts, I often think of how I can better assist my B2B clients more effectively manage their social media efforts.  I start by clarifying what social media means to me; social media is not just Facebook & Twitter, those are just two components. This particular post will detail a few ways in which B2B marketers can utilize visual imagery and rich media to assist in social media marketing efforts. MORE >>

Your Checklist : Understand what data you have access to (NOTE: Go sit down with your website team); make sure everyone on your team understands the “business&# value of measurement; take time to review the vendors in the space who offer analytics; subscribe to the following blogs: Metrics Man , Intelligent Measurement , KD Paine’s Measurement Blog. There’s a very interesting blog post in today’s WSJ Tech Europe on five trends to watch for in the coming five years. Disruption to Business plans. Big Data. Internet of Things. Privacy. Talent Management. Lots more. MORE >>

We need to fine tune our analytical skills to better understand what works, what doesn’t and who to reach. Google Analytics can help us better calculate ROI. Discussion Soap Box analytics Armano CIO google measurement metrics SWOTAnother year and another post to avoid making predictions for next year. Frankly, there are too many…some good, some not. Last year, I used this space to talk about what actions were on my calendar for 2012, and I’m confident to say we accomplished many of my objectives. And there are some interesting trends to watch this year. MORE >>

” One key takeaway for me from the article — there will be plenty of job opportunities for marketing analytics in the future. This past July, I traveled to Chicago with my wife and kids for our first family trip back to the United States since our move. The trip for me was split between working in Chicago and taking some time off to relax with friends and family. As always when I travel, I like to catch up on my reading and this trip proved to be a good opportunity to do just that while I was relaxing on the beach. The beach.time to relax with some B2B reading. The takeaway? MORE >>

In addition to Social Business, there are also categories for Cloud Computing, Mobile Enterprise, Emerging Tech, and Advanced Analytics. Constellation Research announced its new Constellation SuperNova Awards yesterday, and yours truly is the PR agency lead and on the judging panel for the Social Business category.  I’d love for you to submit your work! Constellation Research is the firm of a long-time analyst friend of mine, R. Ray” Wang, who managed to make it cool to be an enterprise software analyst at Forrester Research, before joining Altimeter and now leading Constellation. MORE >>