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OCTOBER 10, 2011 [Analytics] Why LinkedIn’s Company Pages Now Matter More
The analytics portion of the LinkedIn company pages continues to get better and adding this feature should help you correlate more data. Using URL tracking and analytics, you should try to develop and track use of the page and how it correlates to your other communications activities. CME Group on LinkedIn. Not a very compelling reason to visit the page. Why does this matter?
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JULY 16, 2013 [Analytics] When Dealing with Big Data Ask the Right Questions
In fact, when I speak at conferences or talk with other communicators the questions and discussions often turn to metrics, analytics, data and evaluation. If you’re still looking for help you should also consider buying Digital Marketing Analytics. 'It’s impossible to not talk about data these days. And one of the biggest pieces of news. Do you see opportunities or noise?
NOVEMBER 8, 2013 | B2B VOICES
[Analytics] How to Think Like a Content Manager
OCTOBER 3, 2013 | B2B VOICES
[Analytics] What Does Twitter’s IPO Mean for B2B Communicators?
JULY 16, 2013 | B2B VOICES
[Analytics] When Dealing with Big Data Ask the Right Questions
JUNE 14, 2013 | B2B VOICES
[Analytics] Download: Aligning Campaign Effectiveness and Content
MARCH 6, 2013 | B2B VOICES
[Analytics] B2B Voices @ SXSW
JANUARY 30, 2013 | B2B VOICES
[Analytics] Three Areas for B2B Communicators to Focus in 2013
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MAY 18, 2011 [Analytics] What the LinkedIn IPO could mean for B2B communicators
The analytics they provide to this page are excellent and I hope they continue to build that out for the benefit of recruiters and marketers. Finally, where they really need to step up is in analytics for group managers. If the company goes down the path of integrating with Salesforce.com, provide deeper analytics and gives me useful options to add content I’d pay.
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MAY 10, 2011 [Analytics] Has Social Media in Financial Services Arrived?
Google Analytics is one way of doing this. Discussion Soap Box Cognito Financial Brand Financial services Finextra Google Analytics Hootsuite IR Web Report stocktwits Visible BankingIt’s been a busy week for social media in financial services…and it’s only Tuesday. For years I’ve been an advocate of using social media in a B2B/financial services setting. recently spoke in London at the Finextra conference about our experiences. It allows you to educate, build advocacy and monitor for issues. But who is lagging and why? Why now? So what’s changed?
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NOVEMBER 11, 2011 [Analytics] LinkedIn Becomes More Relevant for B2B Communicators
Yesterday, the company announced that an analytics dashboard is now live within groups. Application Discussion Resources analytics B2B social media dashboard linkedin measurement Social MediaLinkedIn continues to be enhance its platform for B2B communicators. Last month the company announced that companies could stream news and information from its corporate page. LinkedIn Dashboard.
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OCTOBER 26, 2010 [Analytics] How Well Do You Know Your Social Network? Probably Poorly
And Michael Wu is principal scientist of analytics at Lithium Technologies and a Ph.D. Social network analysis (SNA) is very comparable to past references I’ve made to what our partner Community Analytics does to map influence networks. I had a great time at MarketingProf’s Social Tech 2010 conference today, getting a lot out of every session I was in. in biophysics from U.C.
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B2B VOICES | FRIDAY, NOVEMBER 8, 2013 [Analytics] How to Think Like a Content Manager
Our team includes individuals with unique talents for analytics, graphics, web, mobile and business continuity. 'There was a great post I read last week from Gary Vaynerchuk. You You can read it in its entirety here , but if you don’t have the time the headline says it all: You’re All Media Companies. Content and your brand are one. And guess what? More brands are investing more in content. If you didn’t read what Armano had to say about content archetypes. It’s a fantastic post. So what are you doing? Content is everywhere. How are you managing it? MORE >>
B2B VOICES | WEDNESDAY, JUNE 9, 2010 [Analytics] Guest Post: How B2B Companies Can Use Video/Photos in Social Media
I stumbled upon this inadvertently as I perused my Flickr analytics. By Leyla Arsan , Lotus Marketing Services. As a small business owner who utilizes Social Media for her own marketing efforts, I often think of how I can better assist my B2B clients more effectively manage their social media efforts. I start by clarifying what social media means to me; social media is not just Facebook & Twitter, those are just two components. This particular post will detail a few ways in which B2B marketers can utilize visual imagery and rich media to assist in social media marketing efforts. MORE >>
B2B VOICES | TUESDAY, NOVEMBER 6, 2012 [Analytics] The Three I’s of Social Business Media
The Google analytics looks strong. That means over time you need to continue to work on developing your analytical skills in order to answer questions and provide ideas. While we continue to hear more about social media and the ways companies are leveraging these tools, I want to point out the significance of the business purpose for using them. As we expand the use of new technologies and how to integrate them into communications, the emergence of social media on such a broad scale is making it more attractive to use them in the mainstream operations of management and business. MORE >>
B2B VOICES | WEDNESDAY, JUNE 29, 2011 [Analytics] Trendsetting: Are You Ready for These Five Trends?
Your Checklist : Understand what data you have access to (NOTE: Go sit down with your website team); make sure everyone on your team understands the “business value of measurement; take time to review the vendors in the space who offer analytics; subscribe to the following blogs: Metrics Man , Intelligent Measurement , KD Paine’s Measurement Blog. There’s a very interesting blog post in today’s WSJ Tech Europe on five trends to watch for in the coming five years. Disruption to Business plans. Big Data. Internet of Things. Privacy. Talent Management. Lots more. MORE >>
B2B VOICES | WEDNESDAY, JANUARY 30, 2013 [Analytics] Three Areas for B2B Communicators to Focus in 2013
We need to fine tune our analytical skills to better understand what works, what doesn’t and who to reach. Google Analytics can help us better calculate ROI. Discussion Soap Box analytics Armano CIO google measurement metrics SWOTAnother year and another post to avoid making predictions for next year. Frankly, there are too many…some good, some not. Last year, I used this space to talk about what actions were on my calendar for 2012, and I’m confident to say we accomplished many of my objectives. And there are some interesting trends to watch this year. MORE >>
- [Analytics] What Does Twitter’s IPO Mean for B2B Communicators? B2B VOICES | THURSDAY, OCTOBER 3, 2013
- [Analytics] Social Business? I Have Just the Award for You B2B VOICES | TUESDAY, JUNE 7, 2011
- [Analytics] A B2B Summer Reading List B2B VOICES | FRIDAY, AUGUST 10, 2012
- [Analytics] It’s Social Media Week — Do You Know Where Your Brand Is? B2B VOICES | MONDAY, FEBRUARY 7, 2011
- [Analytics] Defining the Social Enterprise B2B VOICES | MONDAY, APRIL 2, 2012
- [Analytics] Live from BMA International Conference: Tapping Into P2P Side of B2B B2B VOICES | THURSDAY, MAY 31, 2012
- [Analytics] B2B Voices @ SXSW B2B VOICES | WEDNESDAY, MARCH 6, 2013
- [Analytics] Download: Aligning Campaign Effectiveness and Content B2B VOICES | FRIDAY, JUNE 14, 2013
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