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| Page 1 of 36 | Previous | Next | GREAT B2B MARKETING AUGUST 29, 2012 Marketing Analytics – Measuring What Matters in B2B One of the things that drives me batty is when otherwise smart B2B marketers focus relentlessly on marketing analytics that measure things that are not important, while neglecting the big picture – a classic example of missing the forest for the trees. This may sound heretical to some marketing analytics proponents, but I don’t think it matters all that much. Every one of these scenarios requires a different set of marketing activities, as well as different ways to measure and improve marketing analytics. Create a dashboard to showcase your marketing analytics. | FIFTH GEAR ANALYTICS APRIL 25, 2012  Google Analytics: Universally Useful and Ever-Improving One of the most gratifying aspects of the consulting trade, aside from the trading cards with your picture on them and the free-flowing Super Tuscans in the break room, is delivering a level of web analytics understanding to clients who, because of their industry or their team’s focus or some other reason, neither thought they could get it nor ever thought it was relevant. Andrew Lucyszyn. | | | | | |
| FIFTH GEAR ANALYTICS MAY 29, 2012  Applying the Lessons of “Simplify and Repeat” to Analytics was intrigued about how the lesson of simplicity could be applied to Marketing Analytics. In the world of analytics, we tend to deal with complex datasets and analyses. Select the right analytical tools given the business application. About the Author: Vida Tamoshunas is the Director of Marketing Analytics at SIGMA Marketing Group. Vida Tamoshunas. | B2B WEB STRATEGY JANUARY 31, 2012 Measure Your Social Media ROI with Google Analytics Part 2: Advanced Segments This week, we’ll look at another way to measure Social Media ROI with Google Analytics – Advanced Segments. B2B Web Strategy Google AnalyticsIn our first post of the Social Media ROI series, we looked at campaign tagging, and how we can measure campaign performance, compare campaigns or social mediums, and even group campaigns together. Advanced Segments Advanced segments allow [.]. | IT'S ALL ABOUT REVENUE JANUARY 18, 2013 What Web Analytics Don’t Tell You by Nick Dennis | Tweet this Marketers love web analytics. Thanks to analytics we know how are sites and content are performing now – not just a month or quarter from now. But as valuable as these analytics can be, they only feed you numbers in the aggregate. With that in mind, I’ve drawn up a sampling of analytics we have today and where they fall short. Fire up Google Analytics and it’s easy to find how much of your traffic comes from repeat visitors. What’s not to love? Page Depth. Page depth is a lovely metric to have. | INBOUND MARKETING AUTOMATION BLOG NOVEMBER 21, 2010 Twitter’s Analytics Arrives Twitter has made its Analytics service available to a select number of Tweeters. Tags: Blog Posts Analytics Social Media Monitoring Twitter Now you can actually track and thus understand what happened to each tweet you sent out: who retweeted or replied to it, who unfollowed you as a result and, for example, who your most influential followers are. No related posts. | | | | | | | |
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IT'S ALL ABOUT REVENUE | FRIDAY, FEBRUARY 1, 2013  A 101 in Marketing Analytics
by Anna Glushkovsky | Tweet this Do you shy away from analytics? You are not alone, even the best data driven organizations have marketing employees who are great at event planning, writing creative campaigns and website design but when it comes to analytical data they rely on the analytical team to provide them with the answers. If you know these analytics and can get started in benchmarking, you’ll be ready to take on the world. 101 in Marketing Analytics is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Velocity. MORE >> -
THE EFFECTIVE MARKETER | WEDNESDAY, DECEMBER 14, 2011 Inbound Marketing Analytics 101
With “ An Introduction to Inbound Marketing Analytics “, you get an overview of what to measure and why. Inbound Marketing Analytics Overview. Get your free copy of the “ An Introduction to Inbound Marketing Analytics ” eBook. Book Review Content Marketing Email Marketing Lead generation Marketing Automation Marketing ROI Online Marketing Blogging hubspot inbound marketing Landing Pages Lead Nurturing marketing analytics SEO Social Media websiteIn the eBook you will see metrics for the following marketing tactics: Social Media. Paid Search. MORE >> -
BIZNOLOGY | THURSDAY, MARCH 14, 2013  Using Web Analytics and Search Marketing for Better Decision Making
Google Analytics (Photo credit: Kansir). Yesterday, Rob Petersen, Tim Peter and I gave a Webinar on using analytics to make search marketing decisions. Your analytics are essential to your initial search marketing plan and improvement plans. Do you know how your Web analytics can drive your search improvement plan? How is your search marketing working? Are you getting the results you want? Maybe you don’t even know how to measure results. How leading organizations assess their search marketing. Why social media is important to search marketing. MORE >> -
DIANNA HUFF - B2B MARCOM | WEDNESDAY, APRIL 11, 2012  Six DIY Google Analytics Fix-Its for Small Businesses
Tweet I’ve recently run into a slew of “small” Google Analytic (GA) problems with my clients / prospective clients — enough that I realized I should write about them as these “small” problems often impact business in a huge way. business owner will rely on an agency, Web designer or SEO / marketer to set up Google Analytics — which is fine. Another problem I see regularly is when an employee in the company sets up Google Analytics — using his or her Gmail login. No link between AdWords and Analytics. Nor should you! MORE >> -
B2B WEB STRATEGY | WEDNESDAY, JANUARY 25, 2012 Measure Your Social Media ROI with Google Analytics Part 1: Campaign Tagging
” Believe it or not, it can actually be done, and with Google Analytics. [.]. B2B Web Strategy Google AnalyticsGoogle’s induction of “Google Plus Your World” has made B2B marketers everywhere feel compelled (and rightly so) to incorporate social media into their marketing. The question from the corner office often becomes “how do I measure my ROI from social media activity?” MORE >>
- Leveraging LinkedIn Group Analytics B2B WEB STRATEGY | TUESDAY, JUNE 12, 2012
- Measuring Content with the New Google Analytics NUSPARK | SUNDAY, APRIL 24, 2011
- Measure Your Social Media ROI with Google Analytics Part 3: Advanced Segments B2B WEB STRATEGY | MONDAY, FEBRUARY 6, 2012
- Using Marketing Analytics to Multiply Your Lead Generation Efforts FIFTH GEAR ANALYTICS | SUNDAY, JULY 22, 2012
- Custom Reports: Measuring Lead Generation Conversions with Google Analytics NUSPARK | SATURDAY, MARCH 9, 2013
- Marketing Analytics and Good Strategy Go Hand-In-Hand FIFTH GEAR ANALYTICS | WEDNESDAY, JUNE 13, 2012
- Web Analytics + Customer Voice = 20/20 Vision. FIFTH GEAR ANALYTICS | WEDNESDAY, NOVEMBER 10, 2010
- Marketing Analytics: 3 steps to help Sales and Marketing improve productivity B2B LEAD GENERATION BLOG | MONDAY, MARCH 11, 2013
- Monitoring vs Analytics [Infographic] BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, FEBRUARY 9, 2011
- Social Media Metrics & Analytics; Measuring Success NUSPARK | SUNDAY, SEPTEMBER 30, 2012
- Deconstructing Twitter: Analytics for Reach and Impressions B2B MARKETING SAVVY | THURSDAY, SEPTEMBER 10, 2009
- Web Analytics: Understanding the Real Value of Online Conversions. FIFTH GEAR ANALYTICS | THURSDAY, NOVEMBER 11, 2010
- Seven Reasons Why You Should Pick an Analytics and Creative Partner Under One Roof FIFTH GEAR ANALYTICS | THURSDAY, SEPTEMBER 23, 2010
- 9 Google Analytics metrics every marketer should know BIZNOLOGY | MONDAY, SEPTEMBER 17, 2012
- B2B Marketing Analytics LEADSLOTH | WEDNESDAY, FEBRUARY 10, 2010
- Google Analytics Part 4: Three Must-Have Google Analytics Custom. PWB MARKETING BLOG | THURSDAY, JUNE 16, 2011
- Monday Marketing Term: Social Marketing Analytics MARKETING GENIUS BLOG | MONDAY, MAY 10, 2010
- Sazcast Episode 35 – Twitter Analytics with Dave Peckens SAZBEAN | WEDNESDAY, DECEMBER 21, 2011
- Three Ways to Supercharge Social Media with Google Analytics PWB MARKETING BLOG | MONDAY, SEPTEMBER 19, 2011
- Web Analytics Opt-out: Is It the Beginning of the End of Web Analytics? FIFTH GEAR ANALYTICS | THURSDAY, JULY 15, 2010
- Measuring Social Media ROI with Google Analytics: Part 4 – Standard Reports B2B WEB STRATEGY | TUESDAY, FEBRUARY 19, 2013
- Web Analytics 2.0 – It’s Not All About the Web. FIFTH GEAR ANALYTICS | FRIDAY, AUGUST 13, 2010
- 16 Remarkable Web Analytics Guides, Tips and Techniques WEBBIQUITY | MONDAY, MAY 20, 2013
- Using Analytics to Drive Your Tweet Strategy FIFTH GEAR ANALYTICS | MONDAY, AUGUST 23, 2010
- 7 Hot Trends In B2B Marketing Analytics | B2Bbloggers.com - B2B. B2BBLOGGERS | THURSDAY, OCTOBER 7, 2010
- Use analytics for good, not evil. INSIGHTIQ BLOG | MONDAY, APRIL 30, 2012
- Twitter Analytics: Five Practical, Lesser Known Free Tools for B2B Professionals B2B MARKETING SAVVY | MONDAY, AUGUST 31, 2009
- Make Marketing More Efficient by Embedding Analytics on Top KPIs VIEWPOINT | WEDNESDAY, MAY 1, 2013
- Review: Topsy Social Analytics SAZBEAN | MONDAY, FEBRUARY 21, 2011
- Social Media Marketing Metrics Explained SOCIAL MARKETING FORUM | MONDAY, DECEMBER 6, 2010
- Why Every B2B Company Needs Sales Analytics LEAD VIEWS | WEDNESDAY, NOVEMBER 10, 2010
- Call Center Optimization Through Better Marketing Analytics FIFTH GEAR ANALYTICS | TUESDAY, AUGUST 24, 2010
- 18 (of the) Best Web Analytics Guides of 2011 WEBBIQUITY | TUESDAY, APRIL 3, 2012
- Quick Tip: Filter your IP Traffic in Google Analytics DIANNA HUFF - B2B MARCOM | WEDNESDAY, APRIL 25, 2012
- INFOGRAPHIC: B2B Marketing Analytics CLIENT BRIDGE | WEDNESDAY, AUGUST 15, 2012
- How to Use Google Analytics to Improve Your Social Media Marketing SAZBEAN | WEDNESDAY, DECEMBER 5, 2012
- Why You Need Marketing Analytics, Not Web Analytics HUBSPOT | THURSDAY, MARCH 8, 2012
- The 2012 State of Web and Social Media Analytics in Higher Ed – @karinejoly at #eduweb12 AD YOUR COMMENT HERE | TUESDAY, JULY 31, 2012
- The 3 Step Approach to Marketing Analytics: Step 1 – Understand CROSS-CHANNEL CONVERSATION | WEDNESDAY, MAY 1, 2013
- Six FREE Tools To Measure Social Media for Business PWB MARKETING BLOG | MONDAY, OCTOBER 10, 2011
- Web analytics Is Not Sufficient For Customer-Centric Inbound Marketing CONVERSIONATION | FRIDAY, OCTOBER 14, 2011
- How to Enrich Customer Data for Efficient Marketing Analytics CROSS-CHANNEL CONVERSATION | THURSDAY, APRIL 11, 2013
- The Magnificent Seven of Free(!) Web Analytics Tools VERTICAL RESPONSE | WEDNESDAY, JUNE 6, 2012
- Right-Sizing Your Marketing Analytics MARKETING LEADERSHIP COUNCIL | TUESDAY, NOVEMBER 22, 2011
- Using Google Analytics to Measure Social Media Success SAZBEAN | WEDNESDAY, JUNE 23, 2010
- We need a chief marketing analytics officer CHRIS KOCH | FRIDAY, FEBRUARY 11, 2011
- INFOGRAPHIC: Actionable Social Analytics CLIENT BRIDGE | FRIDAY, NOVEMBER 2, 2012
- Add Google Analytics to Emails and Gain B2B Lead Generation Intelligence INDUSTRIAL MARKETING TODAY | SUNDAY, OCTOBER 17, 2010
- Open Research: A Framework for Social Analytics DELICIOUS B2BMARKETING | SUNDAY, AUGUST 14, 2011
- 5 Web Analytics Trends for 2011 FIFTH GEAR ANALYTICS | MONDAY, DECEMBER 13, 2010
- Does Your Startup Lack Data Science? FIFTH GEAR ANALYTICS | THURSDAY, MAY 3, 2012
- 7 Simple Improvements to Increase Website Lead Generation SAZBEAN | TUESDAY, FEBRUARY 19, 2013
- Top 3 Slideshare Decks on Marketing & Analytics. FIFTH GEAR ANALYTICS | TUESDAY, JANUARY 17, 2012
- Can the Bounce Rate be a Key Performance Indicator? SAZBEAN | THURSDAY, AUGUST 9, 2012
- Implementing a Content Experiment from Google Analytics with a WordPress Website; Conversion Testing NUSPARK | SUNDAY, JULY 15, 2012
- Web Analytics Is Dead. So Is Customer Centricity. I Need a Drink. CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, SEPTEMBER 23, 2009
- How to clean up a cluttered website? Content analytics is the answer BIZNOLOGY | MONDAY, MAY 7, 2012
- SEO analytics data to pay attention to BIZNOLOGY | MONDAY, APRIL 8, 2013
- Get Real Problem-Solvers for Real Results from Your Big Data FATHOM | TUESDAY, MAY 15, 2012
- The New Revenue Engine and the Role of Marketing Analytics FIFTH GEAR ANALYTICS | FRIDAY, FEBRUARY 10, 2012
- Social Media for Demand Generation: What Have You Done for Me Lately? LEAD VIEWS | THURSDAY, NOVEMBER 29, 2012
- 5 Things You Probably Didn’t Know About Google Analytics ENGAGE | THURSDAY, JUNE 7, 2012
- Marketing Analytics: The Value of ‘Getting to Know’ Your Data. FIFTH GEAR ANALYTICS | THURSDAY, DECEMBER 22, 2011
- Three Excuses B2B Marketers Should Avoid LEAD VIEWS | TUESDAY, JULY 10, 2012
- A Multichannel Marketing Roadmap: Analytics and Insights FIFTH GEAR ANALYTICS | THURSDAY, FEBRUARY 10, 2011
- Infographic of the Week: The State of Social Media and Web Analytics in Higher Ed [INFOGRAPHIC] AD YOUR COMMENT HERE | FRIDAY, SEPTEMBER 2, 2011
- What do your web analytics tell you? A few quotes to ponder. FIFTH GEAR ANALYTICS | THURSDAY, DECEMBER 15, 2011
- When Can CI Professionals Actually Get to Deliver Customer Intelligence? FIFTH GEAR ANALYTICS | MONDAY, JUNE 11, 2012
- 2011 Trends for Web Analytics – Revisited FIFTH GEAR ANALYTICS | WEDNESDAY, SEPTEMBER 14, 2011
- SAS Unveils High Performance Analytics Technology CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, FEBRUARY 29, 2012
- Is Web Analytics Alone Enough to Understand Your Web Interactions? FIFTH GEAR ANALYTICS | WEDNESDAY, SEPTEMBER 1, 2010
- Analytics: 2010 in review and 2011 predictions INSIGHTIQ BLOG | TUESDAY, JANUARY 11, 2011
- Social Media Metrics: Jim Sterne on why, what and how to measure CONVERSIONATION | SUNDAY, JULY 3, 2011
- 21 stats show CMOs leap before they look at ROI BIZNOLOGY | MONDAY, JANUARY 14, 2013
- 3 Marketing Analytics Tricks MODERN B2B MARKETING | MONDAY, MARCH 14, 2011
- Visitor vs. Web Analytics and why you should care LOOPFUSE | THURSDAY, JANUARY 6, 2011
- Google Analytics Part 2: How To Set Up Google Analytics To Grow. PWB MARKETING BLOG | TUESDAY, JUNE 14, 2011
- 5 Tools to Measure Digital Influence SAZBEAN | TUESDAY, MAY 29, 2012
- Do B2B Brands Really Need to Go Mobile? LEAD VIEWS | WEDNESDAY, DECEMBER 19, 2012
- Pinterest: Who Pins Your Content & How Much Traffic Do They Drive DIGITAL B2B MARKETING | TUESDAY, MARCH 13, 2012
- Value Added Communication for Analytically and Technologically Minded People. FIFTH GEAR ANALYTICS | TUESDAY, MAY 15, 2012
- Marketing Analytics Deep Dive: Bounce Rates and Why They Matter MODERN B2B MARKETING | MONDAY, MARCH 28, 2011
- Stage by Stage: Revenue Cycle Analytics Best Practices MODERN B2B MARKETING | SUNDAY, JULY 11, 2010
- The Critical Role of Conceptual Analytics in Conversational Marketing CROSS-CHANNEL CONVERSATION | MONDAY, MAY 13, 2013
- On Megatron, and Vanity Metrics LOOPFUSE | SUNDAY, JANUARY 20, 2013
- Numbers Game: Putting Analytics into Perspective WEBBIQUITY | TUESDAY, MAY 8, 2012
- 5 Simple SEO Tips To Optimize B2B Video PWB MARKETING BLOG | WEDNESDAY, SEPTEMBER 21, 2011
- Social Media Analytics and Tracking [Presentation Summary for #AISocMed with @patrickjpowers] AD YOUR COMMENT HERE | TUESDAY, SEPTEMBER 18, 2012
- Higher Education and Web Analytics MEASURABLE MARKETING | THURSDAY, MAY 10, 2012
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