| | | B2B Memes | |  Analytics | 6 articles |
| Page 1 of 1 | Previous | Next | B2B MEMES APRIL 5, 2011 Journalism, Aggregation, and Doing Things with Words The last is Aaron Bady’s deeply analytical post on zunguzungu. Once we shift our analytical lens from the domain of rhetoric to the domain of practice, the complexity of the distinction between aggregation and original reporting becomes even more tangled.&#. There has been a burst of blog posts today discussing the arguments for and against aggregation in journalism. Three writers in particular stand out. First, in the order I encountered them, was Robert Niles’s post in the Online Journalism Review , followed by Mary Hamilton’s response on her blog, Metamedia. But (as J. | B2B MEMES AUGUST 31, 2010 Do Personal Passions Make You a Better B2B Blogger? While you might be passionate about analytic philosophy or avant-garde classical music, you should probably avoid titles like “What Wittgenstein Can Teach You about Buyer Personas” or “ Arnold Schoenberg and the Art of Content Marketing.”). It’s a popular tactic among B2B bloggers to look at dry B2B topics through the prism of seemingly unrelated personal enthusiasms. Viewed from a distance, a favorite pop band or children’s book might not seem relevant to B2B marketing and communications. But for lots of B2B bloggers, the logical connection is less important than the personal one. | | | | | |
| B2B MEMES JUNE 7, 2012 Writing Readably Doesn’t Mean You’re Stupid The analytical tool used by the study is the Flesch-Kincaid readability test , which, as Daum puts it, associates long words and sentences with higher grade levels. Yesterday, I celebrated long writing. Today, I’m going to demonize it. The Fog Index Algorithm. My point yesterday was that long-form writing, such as a book, often engages readers effectively. But when it comes to words and sentences, length can be a reader’s enemy. hadn’t planned on this follow-up today. What spurred me on was a column by Meghan Daum in this morning’s Los Angeles Times. Headlined Well, no. | B2B MEMES JULY 14, 2010 We’ve Got Algorithms. Who Needs Editors? Using Web analytics from a test period to automatically choose between two headlines, as we’re told the Huffington Post does for its stories , can make sense—if both versions are true to the content. In an article published last weekend on Mashable, Sarah Kessler asked the question, “ Can Robots Run the News? It’s an important question not just for journalists, but for anyone who creates or curates content on the Web. The examples Kessler cites span the range of content creation, from automatically generated sports news to the use of algorithms to identify news topics. But they do care. | B2B MEMES DECEMBER 3, 2011  What Next? Chop Wood and Carry Water I’ll keep doing what I’ve done all along on this blog: covering with an analytical eye the intersection of new media with B2B publishing and communications. Yup, just like me. After taking a day off from blogging yesterday—which seemed wrong, so very wrong—I felt the need to make a statement of some kind about my blogging plans. just wasn’t sure what they were. | B2B MEMES APRIL 1, 2010 Is Your Content Putting You at Risk? Did you know, by the way, that if you use Google Analytics, you are expected to have and post a privacy policy?). For B2B companies embracing their new role as publishers, the content marketing community has produced a huge archive of valuable advice. There is at least one topic, however, that is rarely discussed: the legal risks and responsibilities of publishing. The silence is understandable. Most of the time, the kind of publishing that content marketers do isn’t very risky. So you may want to think about this sooner rather than later. Who owns your content? | | | | | | | |
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