B2B Memes

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What Next? Chop Wood and Carry Water

B2B Memes

I’ll keep doing what I’ve done all along on this blog: covering with an analytical eye the intersection of new media with B2B publishing and communications. .” Although I haven’t achieved enlightenment by simply writing blog posts for 30 consecutive days, I think the advice applies.

Ethics 100
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Writing Readably Doesn’t Mean You’re Stupid

B2B Memes

The analytical tool used by the study is the Flesch-Kincaid readability test , which, as Daum puts it, associates long words and sentences with higher grade levels. What spurred me on was a column by Meghan Daum in this morning’s Los Angeles Times.

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Do Personal Passions Make You a Better B2B Blogger?

B2B Memes

While you might be passionate about analytic philosophy or avant-garde classical music, you should probably avoid titles like “What Wittgenstein Can Teach You about Buyer Personas” or “ Arnold Schoenberg and the Art of Content Marketing.”). That we can learn something about B2B from IBM is useful but not surprising. But Little Bunny Foo-Foo?

Blogger 100
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Is Your Content Putting You at Risk?

B2B Memes

Did you know, by the way, that if you use Google Analytics, you are expected to have and post a privacy policy?). Likewise, openness and disclosure will serve you well in legal areas, whether in observing FTC guidelines or in deciding whether you need to include a privacy policy and terms of service on your Web site.

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Journalism, Aggregation, and Doing Things with Words

B2B Memes

The last is Aaron Bady’s deeply analytical post on zunguzungu. Once we shift our analytical lens from the domain of rhetoric to the domain of practice, the complexity of the distinction between aggregation and original reporting becomes even more tangled.&#. Bady does not argue that there aren’t distinctions worth making.

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We’ve Got Algorithms. Who Needs Editors?

B2B Memes

Using Web analytics from a test period to automatically choose between two headlines, as we’re told the Huffington Post does for its stories , can make sense—if both versions are true to the content. Computed content is a set of data; communication is the expression of an attitude toward, or perspective on, those data.

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