| | | B2B Marketing Unplugged | |  Analytics | 3 articles |
| Page 1 of 1 | Previous | Next | B2B MARKETING UNPLUGGED JULY 21, 2011 Who Should Wear Your Corporate Speedo®? This is because they went and set up an account on GoogleAlerts , socialmention or Monitter , stuck an intern in front of the analytics screen and marked the whole thing up 20 percent. Last week we looked at the terrifying beachfront property known as social media. This is where not-so-happy customers are busy telling the world how much their B2B suppliers suck. And it’s where most B2B companies try to pick off the whiners from the cliff tops or shell the beach the relentlessly so they can’t come ashore. . So what does a Corporate Baywatch cast member look like? Sales, perhaps? | B2B MARKETING UNPLUGGED JULY 14, 2011 Fight Them in the Cafés, Not on the Beaches While the Pear Analytics people tell us that a little under half of the splatter on Twitter is classified as spam, pointless babble about missing socks or shameless self promotion (Follow me on Twitter Today!) the rest is either conversations or re-tweets of useful information. Do people say bad things about your company online? mean really bad things? Ugly things? Hurtful things? Do they Tweet endlessly while they wait for your customer service line to pick up? Are you getting Epic Fail awards for your shipping challenges? Reading about your products a little too often on Facebook? | | | | | |
| B2B MARKETING UNPLUGGED OCTOBER 13, 2011 Is it Still a Revolution if it Comes with Instructions? This chapter is the most practical of the bunch and arms us with 21 KPIs, the revealing idea that B2B companies have fewer customers than B2C companies and some great tips about Google tools including Traffic Estimator and Analytics. Just when I thought we’d seen last of the books dedicated to screaming at marketers until they sign up for Foursquare, along comes The Now Revolution: 7 Shifts to Make Your Business Faster, Smarter and More Social *. should note that I received two copies, both of them free. One I think I asked for in some email offer; the other turned up unbidden. | |
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