B2B Marketing Traction

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Case Study: Getting Results with Social Media Marketing

B2B Marketing Traction

Blogging started in June of 2014, and we installed Google Analytics in August (oops, the client didn’t know about this either, and the web developer didn’t make it happen with the site update). We began to look at the results in Google Analytics and were able to show the client that certain blogs and keywords were indeed generating traffic. Then it was time for Twitter.

7 Ways to Get Better Results from Your B2B eNewsletter

B2B Marketing Traction

Short of that, make sure you use your email analytics to gain intelligence on popular subjects, best days and times to send email, click through rates and more. You send a regular eNewsletter, but are you getting results? Read this post to find out how to increase the return on your investment in time and money on your newsletter. 1. Set clear objectives for your eLetter.

CMO Influence Rises But Most Are Still Not Social Media Ready

B2B Marketing Traction

CMOs that fully adopt digital marketing have integrated social media into their marketing programs, used data analytics to understand and respond to customer behavior and needs, and built digital or social response mechanisms all through their supply chain to provide customers with what they need. CMOs need to focus on relationships, not just sales.

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Is Your B2B Marketing Provider Showing Jazz Hands or Results?

B2B Marketing Traction

If you’re not getting analytical reports on your marketing results, it’s time to re-evaluate your marketing provider. I saw the greatest expression recently while reading an article by Kate Kaye in AdAge , “ This ad industry is awash in agencies doing jazz hands. ” Reviews of marketing analytic tools: Web Analytics Review by TopTenReviews.

B2B Marketing Trends for 2016

Embrace new technology: tools like predictive analytics and "marketing stacks" hold great promise but need to be better utilized. B2B Marketing Trends for 2016 28 Embrace New Technology Use Data to Plan Ahead, Not Just Assess Past Activities Thirty percent of B2B marketers use data analytics to evaluate prior. leaders expected to use predictive analytics in the next year, B2B.

Why B2B Marketers Need to Play Moneyball

B2B Marketing Traction

New media marketers are heavy into marketing analytics that show results – or lack of results. Recently I watched the movie Moneyball, starring Brad Pitt and Jonah Hill and based on the book by Michael Lewis. loved it and drew some parallels with B2B marketing. Marketing is facing a similar situation. You don’t put a campaign together with a computer, Billy. Billy Beane: No?

Marketing’s Perfect Storm: Copywriting, Optimization & Technology

B2B Marketing Traction

Social media platforms like Twitter, Facebook, LinkedIn, YouTube, websites, SEO (social media optimization),  marketing analytic dashboards, lead nurturing systems, customer relationship management (CRM) systems are all technology products that you need to use to be efficient and cost-effectively track results. Marketing Copywriting. Content Optimization. This is both science and art.

5 Skills Your Marketing Consultant Must Have

B2B Marketing Traction

wrote about this, too, in previous posts, In The Rush to B2B Social Media, Don’t Forget Strategy, Analytics , and Why Lack of Strategy will Kill your B2B Blog. Today’s marketing provider must be tech savvy, with direct experience in executing search engine optimization, website development, social media and analytics. An understanding of business strategy. Storytelling ability.

Why Your Home Page Looks Like You’re Selling Everything But the Kitchen Sink

B2B Marketing Traction

Using web analytical tools, you can find out what content on your home page (and on your website) is more popular, and then you can put that on the home page to increase visitor engagement. But, when it comes to the home page of your website, less is more. Why do business owners put too many features, options, text, graphics, buttons and more on their home page? Two reasons. 1.

B2B Marketing Trends for 2016

Embrace new technology: tools like predictive analytics and "marketing stacks" hold great promise but need to be better utilized. B2B Marketing Trends for 2016 28 Embrace New Technology Use Data to Plan Ahead, Not Just Assess Past Activities Thirty percent of B2B marketers use data analytics to evaluate prior. leaders expected to use predictive analytics in the next year, B2B.

B2B Marketers to Increase Online Content, but What Kind?

B2B Marketing Traction

Use a website analytics to track downloads and visits. Now more than ever, online content is the key to attracting and engaging qualified prospects online. According to a study done in August of 1092 B2B marketers , 60% plan to increase content spend in 2012 (compared to 51% in 2011) and 62% plan to outsource content creation (it was 55% in 2011). What media do they like the most?

7 Must-Have Skills for Today’s CMO

B2B Marketing Traction

Analytical. With the rise of marketing technology and big data, a knowledge and appreciation of analytics is critical. Add to it big data and the increasing use of predictive analytics for marketing.  The CMO can hire analytical staff, but most importantly they need to drive measurement, analysis and careful evaluation of every activity in their department. 6. Strategic.

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Is Marketing Staffing Going the Way of IT?

B2B Marketing Traction

Your website and Pay Per Click (PPC) ad campaigns need someone who knows Google and other web analytics. Photo by superrabbit on Flickr, Some Rights Reserved. With new marketing tactics and the rise of marketing technologies, there is a growing need to be flexible in marketing staffing. The old static models of full-time marketing employees may not be serving your company anymore.

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B2B Marketers: Why You Should “F” Your Website Content!

B2B Marketing Traction

Tools like Google Analytics Content Experiments facilitate this. Studies have shown that you should position key content on your web pages in a certain format in order to have maximum impact. If you do it right, visitors to your site can answer the question in their minds when they land on your web page – “Is this what I’m looking for?” They scan it. 2.

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Social Media & SEO: Are You There Yet?

B2B Marketing Traction

Keep analyzing traffic and keywords with Google Analytics. When will you see results from social media and SEO? When is your tweet, blog post, and video content enough? It takes time. Up to a month for Google to crawl your new site or new blog. Up to three months for social media messaging traction. It’s important to be realistic about your expectations for online marketing.

B2B Marketing Trends for 2016

Embrace new technology: tools like predictive analytics and "marketing stacks" hold great promise but need to be better utilized. B2B Marketing Trends for 2016 28 Embrace New Technology Use Data to Plan Ahead, Not Just Assess Past Activities Thirty percent of B2B marketers use data analytics to evaluate prior. leaders expected to use predictive analytics in the next year, B2B.

Does Your B2B Marketing Consultant Have an Agenda?

B2B Marketing Traction

Today’s marketer needs a business agenda that outlines business goals and objectives and includes a discussion of marketing analytics and results. Plus, a lot of people want to talk about what’s fun, and the hard numbers you get in marketing analytics results reports are not always fun! Creating a marketing agenda requires forethought.

B2B Marketers – How to Make Your Website Mobile-Friendly

B2B Marketing Traction

Google Analytics presents this data, as do some statistics-tracking programs offered by website hosts (you have to activate this – web hosts don’t automatically start accumulating data on your behalf when your website goes live). Use Google Analytics to measure activity on your site using mobile devices. More people are browsing your website on their mobile device.

I.D. What’s In Your Marketing Wheelhouse, Then Outsource the Rest

B2B Marketing Traction

analytics is more critical than ever. When it comes to your marketing, let’s face it. There are some things that are in your wheelhouse, and some that are not. It’s important to identify what marketing tasks you are best at performing and then hire specialists for the rest. Or, you may have the skills, but lack the interest, passion or motivation to execute the tasks. Writing.

Why Lack of Strategy Will Kill Your B2B Blog

B2B Marketing Traction

As you tweak your blog elements to get more and more engagement and (ultimately) conversions, analytics will play a big role. Blogging drives traffic to websites and generates leads. So, hey, let’s jump in and do this. Right? Wrong. To succeed in blogging (and in the bigger universe of content marketing), you need a strategy. If You Have Multiple Bloggers. Implement Your Blog Strategy.

How to Break Website Paralysis with Scientific Analysis

B2B Marketing Traction

The answer is Google Analytics. All websites should have Google Analytics installed. Here are some of the questions you can answer using Google Analytics: What sites refer visitors to my site? Make sure you install Google Analytics the right way so that it functions properly. Do you think your website is boring, static, ineffective? What are the exit pages to my site?

The Ugly Truth about Your Website and SEO

B2B Marketing Traction

Your visitor leaves the site – called a “bounce” in the website analytics world. Paying for ongoing SEO services is a lot like going on a bad date. You heard that SEO is great and it works, you buy the service, but you don’t get the results that were promised. Why is that? How do you attract quality prospects to your site? Don’t lie. You won’t get a date.

B2B Marketers: Why It’s Time to Commit…

B2B Marketing Traction

…to digital marketing, that is. Your audiences want it, your competitors are probably not doing it, and, there’s proof that digital marketing works for B2B companies. The digital marketing success stories keep getting told as more and more B2B companies are getting on board. Three years ago I did a Social Media Marketing presentation to a group of CEOs, mostly from B2B companies.

Crticial B2B Marketing Actions for the New Normal

B2B Marketing Traction

Online marketing offers great marketing analytics, allowing B2B marketers to better measure the results of their marketing investment. Tweet. recently did a presentation to a group of managers called Marketing: The New Normal , in which I discussed what marketing action must be taken in the “new normal.” You can view the SWOT with Actions on one page.

Crticial B2B Marketing Actions for the New Normal

B2B Marketing Traction

Online marketing offers great marketing analytics, allowing B2B marketers to better measure the results of their marketing investment. Tweet. recently did a presentation to a group of managers called Marketing: The New Normal , in which I discussed what marketing action must be taken in the “new normal.” You can view the SWOT with Actions on one page.

Seven Expert Google Analytics Guides

Webbiquity

Google Analytics (GA) is the most popular tool for tracking web visits, used by more than half of all companies , including two-thirds of the Fortune 500. To help you use more than 10% of your website analytics, here are seven expert guides to GA. Why you can’t ignore Google’s new Universal Analytics by iMedia Connection. Image credit: iMedia Connection.

Adapting To The NEW Consumer With Better Analytics

grow - Practical Marketing Solutions

In my last post for {grow}, I wrote about three goals and KPIs needed for social media analytics  but was surprised when digital friend Hessie Jones ,  Chief Strategy Officer at Verve.ai, reached out to tell me that I may be living in the past. The post Adapting To The NEW Consumer With Better Analytics appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.

A Structured Approach to Demand Generation Analytics

ANNUITAS

One analytics vendor after another is selling you on their ability to analyze and make sense of “any” data. Demand So what is the key to better demand generation analytics? Successful demand generation analytics must bridge the two. Blog alignment Analytics big data Demand GenerationBig Data propaganda is rampant these days. Garbage in; garbage out. closed revenue).

The Top 10 Free Content Analytics Tools

Contently

Analytics tools are key to today’s marketing success, and of all the choices out there, 10 stand above the rest as particularly useful for content strategists. Google Analytics. Google Analytics is the go-to platform for many marketers, in large part because it’s totally free, chock-full of features, and comes with the clout of the Google brand name. Bit.ly. Piwik.

5 Ways Blog Analytics Improve Your Business Blog

Writing on the Web

How do you use your blog analytics ? There There are many easy-to-use blogging analytics tools out there, but the really successful bloggers know their results and tailor their blogs accordingly. About Blogs How to.Tips Online Marketing analytics blog content blog traffic tracking web traffic search trafficssets (free). ocial Media. Post views/clicks. Referral sources.

Report: Targeting & Predictive Analytics Driving Changes in B2B Email

The Point

But while technologies like predictive analytics , marketing automation, and a new breed of ABM solutions hold great promise, they’ll only ever be part of the answer. The post Report: Targeting & Predictive Analytics Driving Changes in B2B Email appeared first on The Point. Why? (HS) It has to be segmentation. The main barrier to greater segmentation, however, is content.

Google Analytics- Calculated Metrics for Lead Generation Websites

NuSpark

Google recently released a new update to Google Analytics, featuring a new Calculated Metrics feature. Calculated Metrics are user-defined metrics that are computed from existing metrics available on Google Analytics, and allow more customized and relevant analyses than ever before.  I love the new feature and allows so much more reporting opportunity. Marketing Strategy Analytics

Datorama Applies Machine Intelligence to Speed Marketing Analytics

Customer Experience Matrix

At first glance, you’d think Datorama is definitely not a CDP: it positions itself as a “marketing analytics platform” and makes clear that its primary clients are agencies, publishers, and corporate marketers who want to measure advertising performance. And it integrates with advertising and Web analytics data on one hand and social listening, marketing automation, and CRM on the other. In other words, Datorama gives marketers one system for everything from data ingestion to consolidation to delivery to analytics. Naturally, there are cases where the answer isn’t clear.

The Only Analytics That Matter Are Your Own

ANNUITAS

While good tips passed on from one marketer to the next may provide great insights, it doesn’t supersede the reality of your own business, which can only be discovered with accurate analytics. Your analytics. So, what do analytics mean for today’s marketer? Blog Analytics data email marketing marketing automationEvery Tuesday at 11 a.m.

Infographic: 4 Marketing Analytics That Matter For Driving Revenue

Crimson Marketing

Here are four marketing analytics for demonstrating marketing’s ability to drive revenue. The post Infographic: 4 Marketing Analytics That Matter For Driving Revenue appeared first on. Demand Generation Infographics marketing analytics marketing revenue marketing ROI sales funnelSo how do you do it? Flow : Where are prospects connecting with your marketing programs?

Data’s Role in Predictive Analytics Marketing

B2B Lead Blog

Unless you’re an expert in palm reading or tarot cards, you probably don’t have the ability to see into the future. Even though you may not have the technology (or superpowers) to know exactly what the future holds, you do have the next best thing: data. Data fuels predictive marketing, a strategy that helps in […]. Data Quality Management

10 case studies show how web analytics prove ROI

Biznology

Web Analytics is the measurement, collection, analysis, and reporting of internet data for the purposes of understanding consumer behavior, improving user experience and optimizing web usage. This might sound intimidating to some, but the reason why companies do web analytics is simple: to find insights that help make better business decisions. Who does it well? Like this post?

How to Leverage Baidu Analytics to Grow Your Digital Presence in China

KoMarketing Associates

Most B2B marketers are familiar with web analytics tools, such as Google Analytics. site will become very slow when there is Google Analytics code inserted on the page. For B2B companies heading into China, the answer is Baidu Tongji (also called Baidu Analytics). Baidu Analytics is a free tool for tracking and reporting traffic data of users visiting your site.

Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

So I spent the better part of January looking at every social media listening, monitoring, analytics, intelligence and insights firm I could get my hands on. They have staff to pull monthly reports and do what they are calling “Insights analytics&#. SENTIMENT BASED ANALYTICS. ANALYTIC AGGREGATORS. BEYOND SENTIMENT ANALYTICS. FREE MONITORING SERVICES.

Why You're Thinking About Digital Marketing Analytics All Wrong

Hubspot

The trouble is, when most marketers hear 'digital marketing analytics,' they tend to think of the metrics you'd typically associate with a web analytics tool like Google Analytics -- traffic, bounce rate, unique visitors, etc. Looking at top-level web analytics metrics like traffic is only part of the puzzle. So why exactly do digital marketing analytics matter?