B2B Marketing Traction

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Case Study: Getting Results with Social Media Marketing

B2B Marketing Traction

Blogging started in June of 2014, and we installed Google Analytics in August (oops, the client didn’t know about this either, and the web developer didn’t make it happen with the site update). We began to look at the results in Google Analytics and were able to show the client that certain blogs and keywords were indeed generating traffic. Then it was time for Twitter.

7 Ways to Get Better Results from Your B2B eNewsletter

B2B Marketing Traction

Short of that, make sure you use your email analytics to gain intelligence on popular subjects, best days and times to send email, click through rates and more. You send a regular eNewsletter, but are you getting results? Read this post to find out how to increase the return on your investment in time and money on your newsletter. 1. Set clear objectives for your eLetter.

CMO Influence Rises But Most Are Still Not Social Media Ready

B2B Marketing Traction

CMOs that fully adopt digital marketing have integrated social media into their marketing programs, used data analytics to understand and respond to customer behavior and needs, and built digital or social response mechanisms all through their supply chain to provide customers with what they need. CMOs need to focus on relationships, not just sales.

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In The Rush to B2B Social Media, Don’t Forget Strategy, Analytics

B2B Marketing Traction

As many businesses jump on the social media bandwagon, I’m seeing a real lack of strategic planning and analytics as part of the effort. Therefore, why would they need analytics? Why is this happening, and why is this important? A lot of people think of social media as kids stuff – easy – anyone can do it. They just jump right in and do it! Understand the medium.

Content Methodology: A Best Practices Report

Use web analytics to examine which channels. Which content analytics tools do you have in place to measure the effectiveness of. resources Blog, social, email Google Analytics, biannual. editor) Blog, social, email, paid distribution Google Analytics, engagement. depth analytics, conversion. on social Google Analytics, engagement. Content. Definition II.

5 Skills Your Marketing Consultant Must Have

B2B Marketing Traction

wrote about this, too, in previous posts, In The Rush to B2B Social Media, Don’t Forget Strategy, Analytics , and Why Lack of Strategy will Kill your B2B Blog. Today’s marketing provider must be tech savvy, with direct experience in executing search engine optimization, website development, social media and analytics. An understanding of business strategy. Storytelling ability.

Why CMOs and CIOs Are Different and How to Bridge the Gap

B2B Marketing Traction

The reason is the need for CMOs to adopt technology and embrace and implement digital marketing, including social media, analytics of social media tools and data, and social response mechanisms throughout the entire supply chain. Their role now involves technology in the form of websites, content management systems, social media, big data and analytics. Let’s start with the CMO.

Marketing’s Perfect Storm: Copywriting, Optimization & Technology

B2B Marketing Traction

Social media platforms like Twitter, Facebook, LinkedIn, YouTube, websites, SEO (social media optimization),  marketing analytic dashboards, lead nurturing systems, customer relationship management (CRM) systems are all technology products that you need to use to be efficient and cost-effectively track results. Marketing Copywriting. Content Optimization. This is both science and art.

Why B2B Marketers Need to Play Moneyball

B2B Marketing Traction

New media marketers are heavy into marketing analytics that show results – or lack of results. Recently I watched the movie Moneyball, starring Brad Pitt and Jonah Hill and based on the book by Michael Lewis. loved it and drew some parallels with B2B marketing. Marketing is facing a similar situation. You don’t put a campaign together with a computer, Billy. Billy Beane: No?

Study: How Much of Your Content Marketing Is Effective?

include time, money, and analytics. can open access to the necessary analytic tools and resources, and the right analytics help content marketers devote their time. likely need some of the resources afforded to those best-in-class brands—a stable supply of time, money, and analytics that take the guesswork out of their jobs. Copyright © 2015 Contently. Introduction 4 II.

Why Your Home Page Looks Like You’re Selling Everything But the Kitchen Sink

B2B Marketing Traction

Using web analytical tools, you can find out what content on your home page (and on your website) is more popular, and then you can put that on the home page to increase visitor engagement. But, when it comes to the home page of your website, less is more. Why do business owners put too many features, options, text, graphics, buttons and more on their home page? Two reasons. 1.

B2B Marketers to Increase Online Content, but What Kind?

B2B Marketing Traction

Use a website analytics to track downloads and visits. Now more than ever, online content is the key to attracting and engaging qualified prospects online. According to a study done in August of 1092 B2B marketers , 60% plan to increase content spend in 2012 (compared to 51% in 2011) and 62% plan to outsource content creation (it was 55% in 2011). What media do they like the most?

7 Must-Have Skills for Today’s CMO

B2B Marketing Traction

Analytical. With the rise of marketing technology and big data, a knowledge and appreciation of analytics is critical. Add to it big data and the increasing use of predictive analytics for marketing.  The CMO can hire analytical staff, but most importantly they need to drive measurement, analysis and careful evaluation of every activity in their department. 6. Strategic.

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Is Marketing Staffing Going the Way of IT?

B2B Marketing Traction

Your website and Pay Per Click (PPC) ad campaigns need someone who knows Google and other web analytics. Photo by superrabbit on Flickr, Some Rights Reserved. With new marketing tactics and the rise of marketing technologies, there is a growing need to be flexible in marketing staffing. The old static models of full-time marketing employees may not be serving your company anymore.

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Content Marketing 2016: Staffing, Measurement, and Effectiveness

approval workflows, email automation, analytics. for more sophisticated engagement analytics like. marketers think about analytics in relation to ROI. Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. 2016 STAFFING, MEASUREMENT, AND. Introduction II. Methodology III. Key Findings IV. Results and Analysis V. But in 2015, a.

B2B Marketers: Why You Should “F” Your Website Content!

B2B Marketing Traction

Tools like Google Analytics Content Experiments facilitate this. Studies have shown that you should position key content on your web pages in a certain format in order to have maximum impact. If you do it right, visitors to your site can answer the question in their minds when they land on your web page – “Is this what I’m looking for?” They scan it. 2.

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Social Media & SEO: Are You There Yet?

B2B Marketing Traction

Keep analyzing traffic and keywords with Google Analytics. When will you see results from social media and SEO? When is your tweet, blog post, and video content enough? It takes time. Up to a month for Google to crawl your new site or new blog. Up to three months for social media messaging traction. It’s important to be realistic about your expectations for online marketing.

Does Your B2B Marketing Consultant Have an Agenda?

B2B Marketing Traction

Today’s marketer needs a business agenda that outlines business goals and objectives and includes a discussion of marketing analytics and results. Plus, a lot of people want to talk about what’s fun, and the hard numbers you get in marketing analytics results reports are not always fun! Creating a marketing agenda requires forethought.

B2B Marketers – How to Make Your Website Mobile-Friendly

B2B Marketing Traction

Google Analytics presents this data, as do some statistics-tracking programs offered by website hosts (you have to activate this – web hosts don’t automatically start accumulating data on your behalf when your website goes live). Use Google Analytics to measure activity on your site using mobile devices. More people are browsing your website on their mobile device.

Definitive Guide to Planning a New Content Initiative

We’ve covered this topic before and a quick check of our analytics found that 80%. analytics platforms and look for the pages or posts that have generated the most traffic. Or perhaps it just needs a simple Google Analytics. THE DEFINITIVE GUIDE 34 Web-Based Content If your new content initiative will live on a website, Google Analytics is your best friend. the “what”.

I.D. What’s In Your Marketing Wheelhouse, Then Outsource the Rest

B2B Marketing Traction

analytics is more critical than ever. When it comes to your marketing, let’s face it. There are some things that are in your wheelhouse, and some that are not. It’s important to identify what marketing tasks you are best at performing and then hire specialists for the rest. Or, you may have the skills, but lack the interest, passion or motivation to execute the tasks. Writing.

Why Lack of Strategy Will Kill Your B2B Blog

B2B Marketing Traction

As you tweak your blog elements to get more and more engagement and (ultimately) conversions, analytics will play a big role. Blogging drives traffic to websites and generates leads. So, hey, let’s jump in and do this. Right? Wrong. To succeed in blogging (and in the bigger universe of content marketing), you need a strategy. If You Have Multiple Bloggers. Implement Your Blog Strategy.

How to Break Website Paralysis with Scientific Analysis

B2B Marketing Traction

The answer is Google Analytics. All websites should have Google Analytics installed. Here are some of the questions you can answer using Google Analytics: What sites refer visitors to my site? Make sure you install Google Analytics the right way so that it functions properly. Do you think your website is boring, static, ineffective? What are the exit pages to my site?

The Ugly Truth about Your Website and SEO

B2B Marketing Traction

Your visitor leaves the site – called a “bounce” in the website analytics world. Paying for ongoing SEO services is a lot like going on a bad date. You heard that SEO is great and it works, you buy the service, but you don’t get the results that were promised. Why is that? How do you attract quality prospects to your site? Don’t lie. You won’t get a date.

Marketing Optimization Toolkit: The Science behind Marketing Analytics

Marketers are well-versed in the art and science of optimization

B2B Marketers: Why It’s Time to Commit…

B2B Marketing Traction

…to digital marketing, that is. Your audiences want it, your competitors are probably not doing it, and, there’s proof that digital marketing works for B2B companies. The digital marketing success stories keep getting told as more and more B2B companies are getting on board. Three years ago I did a Social Media Marketing presentation to a group of CEOs, mostly from B2B companies.

Crticial B2B Marketing Actions for the New Normal

B2B Marketing Traction

Online marketing offers great marketing analytics, allowing B2B marketers to better measure the results of their marketing investment. Tweet. recently did a presentation to a group of managers called Marketing: The New Normal , in which I discussed what marketing action must be taken in the “new normal.” You can view the SWOT with Actions on one page.

Crticial B2B Marketing Actions for the New Normal

B2B Marketing Traction

Online marketing offers great marketing analytics, allowing B2B marketers to better measure the results of their marketing investment. Tweet. recently did a presentation to a group of managers called Marketing: The New Normal , in which I discussed what marketing action must be taken in the “new normal.” You can view the SWOT with Actions on one page.

Seven Expert Google Analytics Guides

Webbiquity

Google Analytics (GA) is the most popular tool for tracking web visits, used by more than half of all companies , including two-thirds of the Fortune 500. To help you use more than 10% of your website analytics, here are seven expert guides to GA. Why you can’t ignore Google’s new Universal Analytics by iMedia Connection. Image credit: iMedia Connection.

B2B Marketing Trends for 2016

Embrace new technology: tools like predictive analytics and "marketing stacks" hold great promise but need to be better utilized. B2B Marketing Trends for 2016 28 Embrace New Technology Use Data to Plan Ahead, Not Just Assess Past Activities Thirty percent of B2B marketers use data analytics to evaluate prior. leaders expected to use predictive analytics in the next year, B2B.

7 Ways to Increase Accuracy and Insights in Google Analytics

KoMarketing Associates

The first place to start is with your web analytics platform. For most companies this will be Google Analytics; so, here’s a list of 7 do’s and don’ts for making sure Google Analytics data is accurate and insightful. This will force Google Analytics to track these visitors as Direct traffic and obscure the issue that you have gaps in your tracking code deployment.

The Top 5 YouTube Analytics Every Marketer Should Know

Act-On

OK, so you’re tracking the effectiveness of your website via Google Analytics or some of the excellent enterprise analytics solutions. But did you know that YouTube, which is part of Google, has an incredible analytics offering as well? In fact, YouTube Analytics probably gives users more ways to slice and dice their data than any video platform ever has.

5 Ways Blog Analytics Improve Your Business Blog

Writing on the Web

How do you use your blog analytics ? There There are many easy-to-use blogging analytics tools out there, but the really successful bloggers know their results and tailor their blogs accordingly. About Blogs How to.Tips Online Marketing analytics blog content blog traffic tracking web traffic search trafficssets (free). ocial Media. Post views/clicks. Referral sources.

The Only Analytics That Matter Are Your Own

ANNUITAS

While good tips passed on from one marketer to the next may provide great insights, it doesn’t supersede the reality of your own business, which can only be discovered with accurate analytics. Your analytics. So, what do analytics mean for today’s marketer? Blog Analytics data email marketing marketing automationEvery Tuesday at 11 a.m.

B2B Marketing Trends for 2016

Embrace new technology: tools like predictive analytics and "marketing stacks" hold great promise but need to be better utilized. B2B Marketing Trends for 2016 28 Embrace New Technology Use Data to Plan Ahead, Not Just Assess Past Activities Thirty percent of B2B marketers use data analytics to evaluate prior. leaders expected to use predictive analytics in the next year, B2B.

Google Analytics- Calculated Metrics for Lead Generation Websites

NuSpark

Google recently released a new update to Google Analytics, featuring a new Calculated Metrics feature. Calculated Metrics are user-defined metrics that are computed from existing metrics available on Google Analytics, and allow more customized and relevant analyses than ever before.  I love the new feature and allows so much more reporting opportunity. Marketing Strategy Analytics