| | | B2B Marketing Traction | |  Analytics | 10 articles |
| Page 1 of 1 | Previous | Next | B2B MARKETING TRACTION DECEMBER 1, 2011  Social Media & SEO: Are You There Yet? Keep analyzing traffic and keywords with Google Analytics. When will you see results from social media and SEO? When is your tweet, blog post, and video content enough? It takes time. Up to a month for Google to crawl your new site or new blog. Up to three months for social media messaging traction. It’s important to be realistic about your expectations for online marketing. | B2B MARKETING TRACTION OCTOBER 13, 2011  Marketing’s Perfect Storm: Copywriting, Optimization & Technology Social media platforms like Twitter, Facebook, LinkedIn, YouTube, websites, SEO (social media optimization), marketing analytic dashboards, lead nurturing systems, customer relationship management (CRM) systems are all technology products that you need to use to be efficient and cost-effectively track results. Marketing Copywriting. Content Optimization. This is both science and art. | | | | | |
| B2B MARKETING TRACTION JANUARY 15, 2013  B2B Marketers – How to Make Your Website Mobile-Friendly Google Analytics presents this data, as do some statistics-tracking programs offered by website hosts (you have to activate this – web hosts don’t automatically start accumulating data on your behalf when your website goes live). Use Google Analytics to measure activity on your site using mobile devices. More people are browsing your website on their mobile device. | B2B MARKETING TRACTION OCTOBER 26, 2012  Why Your Home Page Looks Like You’re Selling Everything But the Kitchen Sink Using web analytical tools, you can find out what content on your home page (and on your website) is more popular, and then you can put that on the home page to increase visitor engagement. Let me be really clear – this is not a photo of my kitchen sink! But, when it comes to the home page of your website, less is more. Two reasons. It will harm you. read this tip years ago. | B2B MARKETING TRACTION DECEMBER 15, 2011  B2B Marketers to Increase Online Content, but What Kind? Use a website analytics to track downloads and visits. Now more than ever, online content is the key to attracting and engaging qualified prospects online. According to a study done in August of 1092 B2B marketers , 60% plan to increase content spend in 2012 (compared to 51% in 2011) and 62% plan to outsource content creation (it was 55% in 2011). What media do they like the most? | B2B MARKETING TRACTION OCTOBER 25, 2012  I.D. What’s In Your Marketing Wheelhouse, Then Outsource the Rest analytics is more critical than ever. When it comes to your marketing, let’s face it. There are some things that are in your wheelhouse, and some that are not. It’s important to identify what marketing tasks you are best at performing and then hire specialists for the rest. So, what’s in your marketing “wheelhouse”? Writing. Design. Speaking. Project Management. | | | | | | | |
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B2B MARKETING TRACTION | TUESDAY, NOVEMBER 27, 2012  B2B Marketers: Why You Should “F” Your Website Content!
Tools like Google Analytics Content Experiments facilitate this. Studies have shown that you should position key content on your web pages in a certain format in order to have maximum impact. If you do it right, visitors to your site can answer the question in their minds when they land on your web page – “Is this what I’m looking for?” ” The format is in the shape of an “F.” ” Heat scan tests conducted by Jakob Nielsen of how visitors look at web page show this shape, and tests of the visitors eye scanning path prove this. They scan it. MORE >> -
B2B MARKETING TRACTION | MONDAY, FEBRUARY 13, 2012  The Ugly Truth about Your Website and SEO
Your visitor leaves the site – called a “bounce” in the website analytics world. Paying for ongoing SEO services is a lot like going on a bad date. You heard that SEO is great and it works, you buy the service, but you don’t get the results that were promised. Why is that? The real way to get results from your website is to have great content that visitors need or want. Just as certain rules apply to getting dates with quality people, rules apply to getting visitors to your site. How do you attract quality prospects to your site? Don’t lie. Not sure? MORE >> -
B2B MARKETING TRACTION | MONDAY, OCTOBER 18, 2010  Crticial B2B Marketing Actions for the New Normal
Online marketing offers great marketing analytics, allowing B2B marketers to better measure the results of their marketing investment. Tweet. recently did a presentation to a group of managers called Marketing: The New Normal , in which I discussed what marketing action must be taken in the “new normal.” ” Here’s what I believe B2B marketers need to do to attract qualified buyers and retain existing customers. Understand the paradigm shift from a seller’s world to a buyer’s world. You can view the SWOT with Actions on one page. MORE >> -
B2B MARKETING TRACTION | MONDAY, OCTOBER 18, 2010  Crticial B2B Marketing Actions for the New Normal
Online marketing offers great marketing analytics, allowing B2B marketers to better measure the results of their marketing investment. Tweet. recently did a presentation to a group of managers called Marketing: The New Normal , in which I discussed what marketing action must be taken in the “new normal.” ” Here’s what I believe B2B marketers need to do to attract qualified buyers and retain existing customers. Understand the paradigm shift from a seller’s world to a buyer’s world. You can view the SWOT with Actions on one page. MORE >>
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