| | | B2B Lead Generation Blog | |  Analytics | 22 articles |
| Page 1 of 1 | Previous | Next | | | B2B LEAD GENERATION BLOG AUGUST 19, 2012  B2B Social Media Marketing: Focus on leads, not likes Kelly advises using Custom URL Parameters through Google Analytics, a free service, to track how customers came to that landing page. Tweet It’s time to generate revenue. Do you know where your social media is contributing? Unless you can provide an unequivocal “yes” and the figures to prove it, keep reading. They reveal their top tips to help you do the same. How many people converted. | | | | | |
| B2B LEAD GENERATION BLOG OCTOBER 14, 2012  Lead Generation: 81% of marketers use email marketing Early analytics from the site shows a significant improvement in traffic and time spent on the site. Tweet We surveyed 1,915 marketers for the 2012 MarketingSherpa Lead Generation Benchmark Report , and asked them about their most widely used lead gen practices. Here is what the data says…. Which of the following lead generation tactics does your organization currently use? Click to enlarge. | B2B LEAD GENERATION BLOG JUNE 3, 2012  B2B Public Relations: 7 tactics to pull more leads into the funnel good way to learn where your clients are coming from is to talk with whoever manages your website analytics, she notes. They’re going to have the analytics on every webpage to tell you how people are getting there,” she explains. Tweet If your organization’s marketing and public relations teams aren’t working hand in glove, you’re missing a key lead generation opportunity. | B2B LEAD GENERATION BLOG JANUARY 14, 2013  Intro to Lead Generation: How to determine if a lead is qualified Behavioral analytics and lead scoring. Lead scoring (most effective when combined with behavioral analytics) is a more thorough, and therefore more complex, way of determining a qualified lead. The benefit of including behavioral analytics is that you can use the prospect’s actions to help qualify them. Predictive analytics. It has been very useful for me. Firmographics. | B2B LEAD GENERATION BLOG FEBRUARY 6, 2012  Taking B2B Marketing Mobile: The Pitfalls and Payback She will expand on these thoughts with panelists Nick Fuller, Director of Strategy & Analytics, eDialog; Josh Herman, Vice President of Product Strategy, Acxiom Corporation; Kate Williams, Consultant to T-Mobile, and R.J. As more businesses target marketing to mobile, I expect even better results,” says Meghan Lockwood, MECLABS research analyst. Analyzing existing customers’ usage. | | | | | | | |
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B2B LEAD GENERATION BLOG | MONDAY, FEBRUARY 25, 2013  How Dissatisfied CEOs Push Marketers into the Future
This is probably why doing a better job of acting on data to improve marketing performance is the goal of 66% of the 1,260 marketers surveyed as part of MarketingSherpa’s 2013 Marketing Analytics Benchmark Report. Marketing Data: Using predictive analytics to make sense of big data. Tweet I feel very fortunate to work with some of the world’s most progressive marketers. Whether they’re MECLABS Research Partners or attendees at one of our Summits , these marketers are driven to prove to their leadership that their efforts drive a return on investment. CEOs are waking up. MORE >> - 3 Principles for Effective Teleprospecting that Drove an 839% Increase in Leads
With the use of analytics in the marketing world growing, there is a ton of data supporting methods and ways to optimize. When I first started teleprospecting with MECLABS (publisher of the B2B Lead Roundtable Blog), I was unsuccessful, to say the least. was unaware of the real goal of the call, lacked an effective strategy, and was generally unprepared. After about 900 calls, my results were disappointing — I only had one lead! Since I was unsuccessful, I lacked confidence in my ability, and that feeling came through on each call. That was an 839% improvement. Build a relationship. MORE >> -
B2B LEAD GENERATION BLOG | SUNDAY, APRIL 1, 2012 Lead Nurturing: Market to personality and behavior, not job title
How analytical/detail-oriented? ? Now, since we know the decision maker is assertive, let’s say he is also somewhat analytical and highly objective, only considering the bottom line. Tweet In my most recent research project, the MarketingSherpa 2012 Executive Guide to Marketing Personnel , we identified key behavioral and motivational differences between marketing specialists. Much of what we learned applies beyond HR and can improve your lead nurturing and sales efforts. The key to navigating your way to a sales-ready lead is navigating through individual personalities. little. MORE >> -
B2B LEAD GENERATION BLOG | TUESDAY, DECEMBER 16, 2008 Can a social media strategy boost your lead generation efforts?
He uses Google Analytics to track website traffic by copying and pasting Javascript code into the blog page header and then every page on his site is tracked. came across a blog this weekend that reinforced my thoughts. This post, written by Christian Fea , CEO of Synertegic, Inc., started off with a this statistic that he found on compete.com: Twitter had around 3 million people visiting the site in 2008, and it grew 640% between November 2007 and November 2008. Ok, so how do we harness all of social media’s potential and use it to build a lead generation system? Tracking your results. MORE >> -
B2B LEAD GENERATION BLOG | THURSDAY, NOVEMBER 10, 2005  B2B Lead Generation Blog: Winning the Complex Sales Cycle with Thought leading Content
« B2B Lead Generation Blog Adds FeedBlitz for Email Notification | Main | Google Makes Web Analytics Free but will it help your lead generation? B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 agree. This is where lead nurturing fits in. agree. MORE >>
- Sales and Marketing: The technology behind CRM B2B LEAD GENERATION BLOG | MONDAY, FEBRUARY 18, 2013
- Losing Leads and Sales With Bad Search Marketing Decisions B2B LEAD GENERATION BLOG | TUESDAY, APRIL 28, 2009
- From a Challenging Marketing Past to the Most Promising Marketing Future: Top Takeaways from the 2011 B2B Roundtable Webinars B2B LEAD GENERATION BLOG | THURSDAY, DECEMBER 29, 2011
- Lead generation metrics should emphasize opportunities not just leads B2B LEAD GENERATION BLOG | TUESDAY, OCTOBER 27, 2009
- B2B Lead Generation Blog: Google Makes Web Analytics Free but will it help your lead generation? B2B LEAD GENERATION BLOG | MONDAY, NOVEMBER 14, 2005
- B2B Lead Generation Blog: Embattled CMOs share strategies to improve marketing influence B2B LEAD GENERATION BLOG | TUESDAY, NOVEMBER 15, 2005
- B2B Lead Generation Blog: Improve your online sales lead tracking B2B LEAD GENERATION BLOG | THURSDAY, JANUARY 19, 2006
- B2B Lead Generation Blog: On Alignment between Marketing and Finance B2B LEAD GENERATION BLOG | WEDNESDAY, SEPTEMBER 12, 2007
- Podcast: Unconventional strategies to reach more clients B2B LEAD GENERATION BLOG | TUESDAY, SEPTEMBER 15, 2009
- Lead management software becoming a hot topic B2B LEAD GENERATION BLOG | MONDAY, APRIL 7, 2008
- Web Analytics for B2B Lead Generation B2B LEAD GENERATION BLOG | FRIDAY, MAY 2, 2008
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