| | | B2B Lead Blog | |  Analytics | 10 articles |
| Page 1 of 1 | Previous | Next | B2B LEAD BLOG AUGUST 1, 2012  3 Demand Generation Dangers in a B2B Blog Redesign And if you’re not paying attention to your analytics — you may not know it until it’s too late. . Google Analytics on your blog is step 1 for tracking (other tools work too, but this is a good gut check if your company uses it). good workaround if you don’t have access to analytics or Webmaster Tools. But… you just broke part of your lead gen machine. Maybe not. | B2B LEAD BLOG AUGUST 1, 2012  3 Demand Generation Dangers in a B2B Blog Redesign And if you’re not paying attention to your analytics — you may not know it until it’s too late. . Google Analytics on your blog is step 1 for tracking (other tools work too, but this is a good gut check if your company uses it). good workaround if you don’t have access to analytics or Webmaster Tools. But… you just broke part of your lead gen machine. Maybe not. | | | | | |
| B2B LEAD BLOG SEPTEMBER 25, 2012  My Leads Went Where??! – Lead Generation Horror Story #1 One item proved challenging, and always had for the marketing team, as there was a break in the conversion tracking as the lead form submission confirmation page was coming from another domain and the analytics didn’t provide end to end insight – they’d never been configured correctly. In the day to day challenge of lead generation, numbers matters. Metrics matter. Relief! | B2B LEAD BLOG OCTOBER 30, 2012 Web Form Innovation Shows Big Gains, Report Shows The case study featured the gains achieved by a leading web analytics company using an Eloqua marketing automation system and a Siebel CRM. Austin, TX (PRWEB) October 30, 2012 — ReachForce announced that B2B lead data enrichment of web forms produced huge marketing and sales performance gains including a 20-day reduction in the time needed to build a complete prospect profile and a 40% increase in sales pipeline. ReachForce SmartForms maximized lead flow with a shorter web form and appended a wealth of lead data to hit our client’s Eloqua marketing automation system. | B2B LEAD BLOG APRIL 27, 2011 Data vs. Content in B2B Marketing These days, there seems to be two opposing schools of thought: those that are data, metrics, and analytics focused, and those that are more traditionally creative focused. What comprises the perfect marketing campaign? suppose you'd get different answers depending on who you ask. One does their job with numbers | | | | | | | | |
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B2B LEAD BLOG | THURSDAY, OCTOBER 15, 2009 Marketing Effectiveness Assessment: Measuring What Matters Assessment
Good marketers are expected to understand marketing analytics and use marketing performance as Measuring What Matters Assessment Peter Drucker, widely regarded as the “father of modern management”, once said, “if you can’t measure it, you can’t manage it”. Now, more than ever, measurement is a fundamental part of the marketing process. MORE >> -
B2B LEAD BLOG | THURSDAY, MAY 16, 2013  Demandbase API vs ReachForce Form Appending Solutions
SmartForms also work in sync with other integrated demand generation improvement solutions in the ReachForce Connected Marketing Data Cloud, and bundled pricing with data cleansing, integrated data appending, automated merge and deduplication and predictive analytics may also factor in as considerations and adjustment. 'Demandbase or ReachForce? Price, Match Rates and Integration are Key Considerations. Landing page and web form optimization for B2B isn’t just about conversions, it’s about speeding up marketing nurture and generating more revenue. Lead Scoring MORE >> -
B2B LEAD BLOG | WEDNESDAY, APRIL 3, 2013 ReachForce Acquires SetLogik and Launches the ReachForce Connected Marketing Data Hub
AUSTIN, Texas – April 3, 2013 – ReachForce, a leader in B2B data solutions for marketers, announced it has acquired SetLogik, an innovator of cloud-based data and analytics solutions, to form the industry’s first Connected Marketing Data Hub. 'New solutions provide continuous marketing data enrichment and insights to help marketers maximize revenue. The new Connected Marketing Data Hub offers an integrated suite with continuous data quality management and predictive marketing capabilities. It was clear what we needed to do to help, and the results are huge. About ReachForce. MORE >> -
B2B LEAD BLOG | WEDNESDAY, APRIL 3, 2013 ReachForce Acquires SetLogik and Launches the ReachForce Connected Marketing Data Hub
AUSTIN, Texas – April 3, 2013 – ReachForce, a leader in B2B data solutions for marketers, announced it has acquired SetLogik, an innovator of cloud-based data and analytics solutions, to form the industry’s first Connected Marketing Data Hub. 'New solutions provide continuous marketing data enrichment and insights to help marketers maximize revenue. The new Connected Marketing Data Hub offers an integrated suite with continuous data quality management and predictive marketing capabilities. It was clear what we needed to do to help, and the results are huge. About ReachForce. MORE >>
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