B2B Lead Blog

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B2B Content Marketing: Will Video Kill eBooks?

B2B Lead Generation Blog

One of the things we really like about the platform, aside from our ability to personalize videos and integrate calls-to-action and lead capture forms at any point in the video, is the rich analytics.”  Act-On integrated these Vidyard engagement metrics into the lead scoring functionality in the Act-On marketing automation software. Shift in Customer Behavior in Content Marketing.

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The Biggest Contributor to B2B Revenue

B2B Lead Generation Blog

Are you trying to reach innovators or early adopters about predictive analytics?  Most of them won’t have any idea what predictive analytics is or why they should care.  In contrast, if you are selling anti-virus software to IT managers, they all know what anti-virus is and why they need it.  So your phone conversations start in a very different place. Oracle. Marketo. HubSpot.

10 Most Popular B2B Lead Blog Posts of 2016

B2B Lead Generation Blog

MarketingCharts cited a recent report from Regalix which stated, “The majority of senior marketers are using basic marketing analytics tools such as web analysis (91%) and spreadsheets (80%)…” Find out the 6 B2B Marketing Measures that Will Give You an Edge and Your CEO Clarity. 6. The Biggest Contributor to B2B Revenue. Just to name a few. Here’s why. Conclusion.

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16 Proven Ways to Get Better Opportunities Now (Part 1)

B2B Lead Generation Blog

When you’re in the trenches, it’s easy to get caught up in marketing acronyms, data, and analytics. When I’ve talked with marketers about their b2b lead generation results, I’ve heard statements like, “We’re generating a ton of leads, but they aren’t converting” or “We need to increase lead quantity” or “We need to generate more qualified leads.”. Create a universal lead definition. .

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B2B Marketing Trends for 2016

Embrace new technology: tools like predictive analytics and "marketing stacks" hold great promise but need to be better utilized. B2B Marketing Trends for 2016 28 Embrace New Technology Use Data to Plan Ahead, Not Just Assess Past Activities Thirty percent of B2B marketers use data analytics to evaluate prior. leaders expected to use predictive analytics in the next year, B2B.

How to Put the Customer First in Lead Generation

B2B Lead Generation Blog

As marketers, we have more ways to observe our customers behavior and can leverage tools like marketing automation, Web analytics and CRM systems to help us manage all this complexity. Tweet Putting customers first in lead generation. That missing piece is customer empathy. We can get so caught up in our systems, tools and investments that we lose sight of empathy. You might also like.

Best B2B Lead Posts in 2014: Lead generation, lead nurturing and content marketing

B2B Lead Generation Blog

When you’re in the trenches, it’s easy to get caught up in marketing acronyms, data and analytics. Tweet The holiday season is always a time of reflection for what we have and what we have accomplished over the past year. However, it is also a time to reflect on all we have learned that can help us improve the blank slate that is 2015. Topic #1 — Lead generation is king.

Lead Generation: Content among the most difficult tactics, but also quite effective

B2B Lead Generation Blog

Lead Generation lead generation lead generation tactics marketing analytics marketing insights marketing metrics Marketing research marketing tactics mobile marketing for B2B marketing social media marketing for B2B marketing Which of the following lead generation tactics does your organization currently use? Q. And then we asked your peers for their feedback on this data….

Marketing Automation: Lessons from 4 case studies

B2B Lead Generation Blog

From there, Crain’s implemented lead scoring, and even utilized analytics coming from marketing automation to influence the ongoing marketing strategy. Tweet Marketing automation technology has become an indispensable tool in the complex sale marketer’s arsenal. Lead generation, lead nurturing and determining the time for the handoff to Sales would be extremely difficult without that technology. Add lead scoring and tracking through that final conversion to sale and the task is flat out impossible without automation. Scalability. Integration with the new CRM system. Results?

B2B Marketing Trends for 2016

Embrace new technology: tools like predictive analytics and "marketing stacks" hold great promise but need to be better utilized. B2B Marketing Trends for 2016 28 Embrace New Technology Use Data to Plan Ahead, Not Just Assess Past Activities Thirty percent of B2B marketers use data analytics to evaluate prior. leaders expected to use predictive analytics in the next year, B2B.

Lead Generation: How an insurance company reduced acquisition costs in purchased leads

B2B Lead Generation Blog

There are a lot of expenses associated with purchasing hundreds of thousands of leads annually, so we are constantly working to maximize acquisition economics,” explained George Hurley, Director of Marketing Analytics, Plymouth Rock Management Company of New Jersey. According to the Salesforce 2015 State of Marketing report, lead quality is the No. Change the way leads are purchased.

B2B Social Media Marketing: Focus on leads, not likes

B2B Lead Generation Blog

Kelly advises using Custom URL Parameters through Google Analytics, a free service, to track how customers came to that landing page. Tweet It’s time to generate revenue. Do you know where your social media is contributing? Unless you can provide an unequivocal “yes” and the figures to prove it, keep reading. They reveal their top tips to help you do the same. How many people converted.

Lead Generation: 81% of marketers use email marketing

B2B Lead Generation Blog

Early analytics from the site shows a significant improvement in traffic and time spent on the site. Tweet We surveyed 1,915 marketers for the 2012 MarketingSherpa Lead Generation Benchmark Report , and asked them about their most widely used lead gen practices. Here is what the data says…. Q. Which of the following lead generation tactics does your organization currently use? part 4.

B2B Public Relations: 7 tactics to pull more leads into the funnel

B2B Lead Generation Blog

good way to learn where your clients are coming from is to talk with whoever manages your website analytics, she notes. They’re going to have the analytics on every webpage to tell you how people are getting there,” she explains. Tweet If your organization’s marketing and public relations teams aren’t working hand in glove, you’re missing a key lead generation opportunity.

Intro to Lead Generation: How to determine if a lead is qualified

B2B Lead Generation Blog

Behavioral analytics and lead scoring. Lead scoring (most effective when combined with behavioral analytics) is a more thorough, and therefore more complex, way of determining a qualified lead. The benefit of including behavioral analytics is that you can use the prospect’s actions to help qualify them. Predictive analytics. It has been very useful for me. Firmographics.

B2B Marketing Trends for 2016

Embrace new technology: tools like predictive analytics and "marketing stacks" hold great promise but need to be better utilized. B2B Marketing Trends for 2016 28 Embrace New Technology Use Data to Plan Ahead, Not Just Assess Past Activities Thirty percent of B2B marketers use data analytics to evaluate prior. leaders expected to use predictive analytics in the next year, B2B.

How Dissatisfied CEOs Push Marketers into the Future

B2B Lead Generation Blog

This is probably why doing a better job of acting on data to improve marketing performance is the goal of 66% of the 1,260 marketers surveyed as part of MarketingSherpa’s 2013 Marketing Analytics Benchmark Report. Marketing Data: Using predictive analytics to make sense of big data. Tweet I feel very fortunate to work with some of the world’s most progressive marketers.  More revenue.

Marketing 101: How to get started in lead generation

B2B Lead Generation Blog

Web Analytics: 3 basic insights to get you started. Tweet I was recently reading your blog “ Lead Generation: Who knows the customer better – Marketing or Sales? “ on b2bleadblog.com. It’s been really fascinating to me to try and figure all this sales and qualifying a lead thing out. I’ve been employed to do a tough task in a small composite company that doesn’t have the finances to employ specialists. Do you have any advice or books on how to effectively get leads and qualify them and the processes involved in doing so? That was a wake-up call for me.

Lead Generation: 2 questions every marketer should ask themselves about prospect motivation

B2B Lead Generation Blog

For example, if your visitors are coming from an ad on a blog specifically about a review of analytics platforms, they are most likely perusing analytics platforms or some other relative software to try and find the right one. Tweet The most important factor to keep in mind when creating your landing page is your prospects’ motivation. Highly motivated prospects can make for highly motivated leads if your landing pages deliver the right message to the right prospect at the right time. However, it’s the prospects who are not highly motivated that you need to worry about.

B2B Digital Marketing: How Volvo Construction drove site visits through its email campaigns

B2B Lead Generation Blog

It also needed to contain dynamic content and interactive functionality the customers appreciated, as well as analytics the company could use. Tweet When John Johnston, Director of Digital Marketing, began his journey at Volvo Construction, he knew things had to be completely rebuilt, starting with the website and branching out into everything else.

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2013 Year in Review: Top 6 focus areas for B2B marketers this year

B2B Lead Generation Blog

Behavioral analytics and lead scoring. Predictive analytics. Tweet As the holiday season quickly approaches an end, and marketers prepare to make 2014 their best year yet, we pulled together the top blog posts on the B2B Lead Roundtable Blog to share the most popular topics, chosen by marketers just like you. In 2012, the top focus for B2B marketers was understanding and leveraging social media. With the quickly evolving nature of this medium, it is no surprise it was also the top category marketers wanted to learn more about in 2013. Topic #1. Anna Lee (@annaleenyc) May 6, 2013.

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Sales and Marketing: The technology behind CRM

B2B Lead Generation Blog

Providing performance tracking and analytics on campaigns. Tweet Customer relationship management (CRM) is defined a number of different ways. However, the most expansive definition takes a total end-to-end look at every interaction a person has with a company from simply becoming aware of the company at the very top of the sales funnel, all the way through customer service contact after the final conversion to a closed deal. At the same time, the real engine driving CRM and keeping prospects moving through the sales funnel is technology. Marketing, Sales (and IT) alignment.

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Taking B2B Marketing Mobile: The Pitfalls and Payback

B2B Lead Generation Blog

She will expand on these thoughts with panelists Nick Fuller, Director of Strategy & Analytics, eDialog; Josh Herman, Vice President of Product Strategy, Acxiom Corporation; Kate Williams, Consultant to T-Mobile, and R.J. There’s an immediacy to mobile that captures an audience as they move through their day, especially busy executives. Talyor, Director of Product Marketing, ExactTarget.

Lead Nurturing: Market to personality and behavior, not job title

B2B Lead Generation Blog

How analytical/detail-oriented? ? Now, since we know the decision maker is assertive, let’s say he is also somewhat analytical and highly objective, only considering the bottom line. Tweet In my most recent research project, the MarketingSherpa 2012 Executive Guide to Marketing Personnel , we identified key behavioral and motivational differences between marketing specialists. Much of what we learned applies beyond HR and can improve your lead nurturing and sales efforts. The key to navigating your way to a sales-ready lead is navigating through individual personalities. little.

Now, Go and Do: Create standardized, well-understood metrics for your organization

B2B Lead Generation Blog

Tweet Last week’s MarketingSherpa Email Newsletter case study – Marketing Analytics: How a drip email campaign transformed National Instruments’ data management – covered an issue that affects many marketers in the digital marketing world: drowning in data that is potentially inaccurate. Analytics: How metrics can help your inner marketing detective [More from the blogs]. Marketing Analytics: 4 tips for productive conversations with your data analyst [More from the blogs]. Marketing Analytics: 20% of marketers lack data [More from the blogs]. Communication is key.

Marketing Optimization: 3 steps to gain C-suite buy-in

B2B Lead Generation Blog

Analytics and Testing: 3 tips to optimize your testing efforts. Tweet A few months ago in my blog post, “ How Dissatisfied CEOs Push Marketers into the Future ,” I responded to an article reporting that one in five CEOs believe marketers: Provide a return on investment. Have “solid influence” within their organizations. Are candidates for senior management. These marketers have the respect of the C-suite because they connect their efforts to what their leadership wants most: More leads. More sales. Shortened time to revenue. Reduced marketing-to-sales expense. Think that’s too small?

From a Challenging Marketing Past to the Most Promising Marketing Future: Top Takeaways from the 2011 B2B Roundtable Webinars

B2B Lead Generation Blog

In April , John Johnston, eBusiness Marketing Manager for Volvo North America, outlined how he streamlined, integrated and automated lead generation for a marketing program for 20 different heavy construction segments for dealers in 125 countries. “We took online marketing activities, leveraged their analytics and optimized – measure, take action and repeat. 65% haven’t nurtured leads.

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3 Principles for Effective Teleprospecting that Drove an 839% Increase in Leads

B2B Lead Generation Blog

With the use of analytics in the marketing world growing, there is a ton of data supporting methods and ways to optimize. When I first started teleprospecting with MECLABS (publisher of the B2B Lead Roundtable Blog), I was unsuccessful, to say the least. I was unaware of the real goal of the call, lacked an effective strategy, and was generally unprepared. After about 900 calls, my results were disappointing — I only had one lead! Since I was unsuccessful, I lacked confidence in my ability, and that feeling came through on each call. That was an 839% improvement. Build a relationship.

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Webinar Replay: How to Integrate Social Media/SEO to Drive More Leads and Increase Marketing ROI

B2B Lead Blog

You can use something basic and universal like Google Analytics to track activity from social media to landing page, or something more complex like Radian6.  Tweet If you want leads to convert into sales faster, be sure to check out the webinar replay below. What inbound marketing is and isn’t, and why social media and SEO integration is key to a successful inbound-marketing strategy.

B2B Lead Blog Starts a New chapter

B2B Lead Generation Blog

The future of marketing and sales will include more technology like machine learning, predictive data analytics, and self-optimizing systems. You may have noticed the B2B Lead Blog has a new look. Image credit: PhotoDune. That’s because it’s my personal blog again. What Does This Mean to Readers? It means I’ll continue to share ideas, strategies, and approaches as I learn.

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6 Metrics That Will Get You an Edge and Your CEO Clarity

B2B Lead Generation Blog

They report, “The majority of senior B2B marketers are using basic marketing analytics tools such as web analysis (91%) and spreadsheets (80%)…” citing a recent report [download page] from Regalix. Do you know what CEOs want most from B2B marketers? They want clarity about marketing results. CEOs lament, “Why can’t I see clear measures and ROI from our marketing?”

Seven Expert Google Analytics Guides


Google Analytics (GA) is the most popular tool for tracking web visits, used by more than half of all companies , including two-thirds of the Fortune 500. To help you use more than 10% of your website analytics, here are seven expert guides to GA. Why you can’t ignore Google’s new Universal Analytics by iMedia Connection. Image credit: iMedia Connection.

Adapting To The NEW Consumer With Better Analytics

grow - Practical Marketing Solutions

In my last post for {grow}, I wrote about three goals and KPIs needed for social media analytics  but was surprised when digital friend Hessie Jones ,  Chief Strategy Officer at Verve.ai, reached out to tell me that I may be living in the past. The post Adapting To The NEW Consumer With Better Analytics appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.

4 Actionable Insights from Google Search Console Search Analytics Reports

KoMarketing Associates

Enter Google Search Console’s Search Analytics Report. Per Google webmaster’s help references , the Search Analytics Report shows how often a website appears in Google search results, which can be filtered and grouped by categories such as query, page, date, or device. Google Search Console Search Analytics Report. Branded versus Non-Branded Search. Final Thoughts.

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A Structured Approach to Demand Generation Analytics


One analytics vendor after another is selling you on their ability to analyze and make sense of “any” data. Demand So what is the key to better demand generation analytics? Successful demand generation analytics must bridge the two. Blog alignment Analytics big data Demand GenerationBig Data propaganda is rampant these days. Garbage in; garbage out. closed revenue).

The Top 10 Free Content Analytics Tools


Analytics tools are key to today’s marketing success, and of all the choices out there, 10 stand above the rest as particularly useful for content strategists. Google Analytics. Google Analytics is the go-to platform for many marketers, in large part because it’s totally free, chock-full of features, and comes with the clout of the Google brand name. Bit.ly. Piwik.

5 Ways Blog Analytics Improve Your Business Blog

Writing on the Web

How do you use your blog analytics ? There There are many easy-to-use blogging analytics tools out there, but the really successful bloggers know their results and tailor their blogs accordingly. About Blogs How to.Tips Online Marketing analytics blog content blog traffic tracking web traffic search trafficssets (free). ocial Media. Post views/clicks. Referral sources.

Report: Targeting & Predictive Analytics Driving Changes in B2B Email

The Point

But while technologies like predictive analytics , marketing automation, and a new breed of ABM solutions hold great promise, they’ll only ever be part of the answer. The post Report: Targeting & Predictive Analytics Driving Changes in B2B Email appeared first on The Point. Why? (HS) It has to be segmentation. The main barrier to greater segmentation, however, is content.

Google Analytics- Calculated Metrics for Lead Generation Websites


Google recently released a new update to Google Analytics, featuring a new Calculated Metrics feature. Calculated Metrics are user-defined metrics that are computed from existing metrics available on Google Analytics, and allow more customized and relevant analyses than ever before.  I love the new feature and allows so much more reporting opportunity. Marketing Strategy Analytics

Three Types of Goals and KPIs Needed for Social Media Analytics

grow - Practical Marketing Solutions

Good social media analytics are needed for businesses to understand the social consumer. Companies looking to garner better social media results need to start with those two questions — and from my experience, these are the three areas that need addressing when looking to grasp social media analytics. The KPIs Needed For Social Media Analytics. By Brooke B. And why?