| | | B-to-B Labs | |  Analytics | 10 articles |
| Page 1 of 1 | Previous | Next | B-TO-B LABS FEBRUARY 11, 2011 “Healthy” Social Media Metrics CMO Strategy Social Media Analytics Strategy TwitterIn a recent Bazaarvoice and CMO Club survey, four out of five businesses with at least 100 employees will be marketing on social media this year… and most are planning on massive shifts away from measuring social media efforts on traffic and activity related measures, in favor of hard measures that include conversion and revenue. [.]. | B-TO-B LABS FEBRUARY 11, 2011 “Healthy” Social Media Metrics CMO Strategy Social Media Analytics Strategy TwitterIn a recent Bazaarvoice and CMO Club survey, four out of five businesses with at least 100 employees will be marketing on social media this year… and most are planning on massive shifts away from measuring social media efforts on traffic and activity related measures, in favor of hard measures that include conversion and revenue. [.]. | | | | | |
| | | | B-TO-B LABS APRIL 13, 2010 B2B Data is now Cool, well kind of… Database Marketing Digital Analytics Lead Generation StrategyGetting ready for my mini-session at Forrester’s Marketing Forum in LA next week, I’m giving some thought to my session content with Scott Kosciuk, Director, Marketing Programs at Symantec. The Symantec story is good one in that Scott and team are doing a great job pulling together a large volume of global data, getting it [.]. | | | | | | | | |
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B-TO-B LABS | WEDNESDAY, FEBRUARY 24, 2010 Framing up Social Media Measurement
Planning Social Media Analytics Digital Lead Generation Strategy TwitterSo how can we measure the effectivness of our social media efforts? That’s the question that marketers are nervously asking as they are now trying to justify spending money in this medium. As we seem to have dabbled as much as anyone in this space… in a detailed, in the trenches way… I thoughts I’d [.]. MORE >> -
B-TO-B LABS | WEDNESDAY, DECEMBER 7, 2011 4 Useful Social Media Tracking Tips
Content Marketing Lead Management Marketing Automation Social Media Analytics Lead GenerationIf you’re using social media as part of your inbound marketing toolkit… great! One thing I like to think about as the social calendar and content planning is under way is “How are we going to consistently capture data from social to our.com in a way that gains us some valuable insight and/or captures [.]. MORE >> -
B-TO-B LABS | WEDNESDAY, FEBRUARY 24, 2010 Assessing the Business Value of Social Media
Digital Planning Social Media Uncategorized Analytics CMO StrategyI guess it’s not surprising that marketers still find themselves justifying social media spend/plans to others in their organization. Given the education that still needs to take place in the medium, as well as the future evolution of tools, processes and experience of end users interacting with different social options, we’re bound to need more [.]. MORE >> -
B-TO-B LABS | WEDNESDAY, FEBRUARY 24, 2010 Assessing the Business Value of Social Media
Tags: Digital Planning Social Media Uncategorized Analytics CMO Strategy MORE >>
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