Anything Goes Marketing

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Learning About Web Analytics: Part I

Anything Goes Marketing

If you're a true marketer or a hard-core blogger (or both) you have to be into web analytics. Examining and understanding web analytics is key to this. A very good newsletter that I subscribe to is the ROI Revolution News that is created by Google to promote its services - specifically Google Analytics.

Analytics 100
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How do I Generate More Leads from my Website?

Anything Goes Marketing

Tags: web analytics B2B lead generation webinars / webcasts lead qualification Marketing Sherpa.

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Give web visitors the resources they need - Customized Google

Anything Goes Marketing

I haven't tested this out but you can probably use Google Analytics to track what people are searching on and additional data. If you don't have a site search, you're missing out on an opportunity to help web visitors to find information on your web site and better leverage your web and overall marketing investments.

Resources 100
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A/B Testing E-Marketing Tips

Anything Goes Marketing

Tags: web analytics email marketing B2B e-marketing Marketing Sherpa.

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How to Improve Your Email Newsletter

Anything Goes Marketing

Tags: web analytics email marketing business blog B2B enewsletter e-marketing Web 2.0.

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Email Tips for the New Year Part I

Anything Goes Marketing

This is also easy to do by examining the search terms from your analytics program. This is very easy to do and worth testing Use the search engine optimization terms that drive the most traffic to your site within your subject lines.

Tips 100
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Landing Page Strategies and Lead Qualification

Anything Goes Marketing

Check out the Top 7 Landing Page Strategies on the Google Analytics blog. Here are some quick tips from the experts - Google that is - on how to improve your landing pages. I found #4 interesting: "Using qualifying copy".