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Social Media Analytics and Tracking [Presentation Summary for #AISocMed with @patrickjpowers]

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Social Media Analytics and Tracking with Patrick Powers, as part of the Academic Impressions Social Media Summit , 17-19 September 2012. Conferences & Events Content Production Higher ed Patrick Powers ROI Social Media Analytics social media monitoring Social Media Tracking

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Infographic of the Week: The State of Social Media and Web Analytics in Higher Ed [INFOGRAPHIC]

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For this week we look at how admissions offices and potential students utilize social media for giving/getting information. Look at this great infographic via @stewartfoss at higheredexperts.com. By: Stewart Foss. Higher ed Infographics infographic infographic of the week social media

Social media means finding continual “Instant Marketing” opportunities

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Analytics Social Media Facebook Instant Marketing Mike Shaver Robert ScobleMike Shaver, Director of Engineering at Facebook, was recently interviewed by Robert Scoble about some of the things they’ve been working on over there. In one exchange: “We talk about relevance, but we also talk about impact. How can we make the next five seconds of looking at Facebook the most valuable? How do we make the next five seconds of the things you could see of your friends most valuable? You don’t have to think about how to say, “I liked it.”. to capture the attention of your audience.

[Jun 25 - Jul 1] Social Media Highlights

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Google +1 Button, Google Takeout and Google Analytics Improved. However, Google later introduced another new service, Google Take Out , as well as improved Google Analytics. Google Take Out allow users to download a data bundle that includes all data stored in Google’s products, while Google Analytics adds “Social Tracking&# functions based on Google +1 Button.

B2B Marketing Trends for 2016

Embrace new technology: tools like predictive analytics and "marketing stacks" hold great promise but need to be better utilized. B2B Marketing Trends for 2016 28 Embrace New Technology Use Data to Plan Ahead, Not Just Assess Past Activities Thirty percent of B2B marketers use data analytics to evaluate prior. leaders expected to use predictive analytics in the next year, B2B.

The 2012 State of Web and Social Media Analytics in Higher Ed – @karinejoly at #eduweb12

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This session, part of eduWeb2012 , gave the audience a quantitative and qualitative overview of how institutions have adopted analytics to inform their marketing decisions. Top analytic tools: Google Analytics (97%), Facebook (62%, not growing as much as Google Analytics is), YouTube (40%, big uptake from last year). 60% of people spend less than 2 hours a week on analytics (67% in 2011, 72% in 2010), 27% spent 2-5 hours a week on analytics (22% in 2011, 17% in 2010). Full-time staff are beginning to be hired just for analytics. STATISTICS.

6 Analytics Stats that Tell You A Lot About Your Blog Content

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End of the month here, which means Google Analytics time. Breakdown by Author: This one takes one extra step once you’ve looked at your analytics, and is only applicable if you have multiple authors. Once you’ve determined that, it may be something you can duplicate… These are only a few analytics available to you to help you get a better feel of how your content is working with you. What Google Analytics Content Reports Can Tell You (slideshare.net). Navigating Google Analytics (slideshare.net). Is the title misleading?). Why is that?

6 Analytics Stats that Tell You A Lot About Your Blog Content

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End of the month here, which means Google Analytics time. Breakdown by Author: This one takes one extra step once you’ve looked at your analytics, and is only applicable if you have multiple authors. Once you’ve determined that, it may be something you can duplicate… These are only a few analytics available to you to help you get a better feel of how your content is working with you. What Google Analytics Content Reports Can Tell You (slideshare.net). Navigating Google Analytics (slideshare.net). Is the title misleading?). Why is that?

Summary: Social Media Marketing Report 2011 [REPORT]

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Outsourcing included Design/Development (17%), Content Creation (10%), Analytics (10%), Monitoring ( 7%), Research (6%), Strategy (6%), Community management (4%), and Live tweeting of events (3%). Overall one third of marketers said that they had only used social media for a year in 2010, while this year that number has jumped to 50%. ages 20-29, spend most time). Twitter (84%). Blogs (68%).

B2B Marketing Trends for 2016

Embrace new technology: tools like predictive analytics and "marketing stacks" hold great promise but need to be better utilized. B2B Marketing Trends for 2016 28 Embrace New Technology Use Data to Plan Ahead, Not Just Assess Past Activities Thirty percent of B2B marketers use data analytics to evaluate prior. leaders expected to use predictive analytics in the next year, B2B.

Tracking & Measuring Online Influence with @briansolis, @britopian, @jonnybentwood and @andrewgrill #2012AcademicSummit

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Analytics Conferences & Events #2012AcademicSummit Altimeter Group Andrew Grill Brian Solis Edelman Jonny Brentwood Kred Michael BritoSpeakers. Andrew Grill, CEO of Kred. Brian Solis, Principal Analyst at Altimeter Group. Jonny Brentwood, Global Head Analyst and Influential Engagement at Edelman. Moderator. Michael Brito , SVP, Social Business at Edelman. Discussion. Brito: We operate and live in a bubble, and we talk about influence a lot. But the topic of influence is being talked about more and more in the mainstream media. Brian: We’re, as brands, the real problem. We do.

Storytelling in the Digital Age from #2012AcademicSummit

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Liya: I focus on global communications, I’m responsible for content strategies for content marketing, social media, new media, and all the measurement and analytics for PR, web, etc. Discussion on what it means to tell stories in our online world, as part of Edelman’s 2012 Academic Summit. Speakers. Adam Christensen, Senior Director, Corporate Communications and Digital Strategy at Juniper. Liya Sharif, Senior Director, Marketing and Global Communications at Qualcomm. Moderator. Maria Amundson, General Manager, Silicon Valley at Edelman. We had to become a publisher.

The 29 Best Web Analytics Tools

Webbiquity

Yet as pointed out on Marketing Charts , “What’s interesting to see is that CMOs don’t seem to be pursuing what’s being touted as the solution to the ROI struggle: marketing analytics.” ” Analytics tools can ultimately help measure ROI. But web analytics tools ideally provide marketers with actionable information. 1) Google Analytics. Pricing: free.

Seven Expert Google Analytics Guides

Webbiquity

Google Analytics (GA) is the most popular tool for tracking web visits, used by more than half of all companies , including two-thirds of the Fortune 500. To help you use more than 10% of your website analytics, here are seven expert guides to GA. Why you can’t ignore Google’s new Universal Analytics by iMedia Connection. Image credit: iMedia Connection.

B2B Marketing Trends for 2016

Embrace new technology: tools like predictive analytics and "marketing stacks" hold great promise but need to be better utilized. B2B Marketing Trends for 2016 28 Embrace New Technology Use Data to Plan Ahead, Not Just Assess Past Activities Thirty percent of B2B marketers use data analytics to evaluate prior. leaders expected to use predictive analytics in the next year, B2B.

Adapting To The NEW Consumer With Better Analytics

grow - Practical Marketing Solutions

In my last post for {grow}, I wrote about three goals and KPIs needed for social media analytics but was surprised when digital friend Hessie Jones , Chief Strategy Officer at Verve.ai, reached out to tell me that I may be living in the past. The post Adapting To The NEW Consumer With Better Analytics appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.

9 Ways B2B Analytics Can Optimize Marketing Strategies

bizible

Attempting B2B marketing optimizations without accurate analytics is like flying blind. But which B2B analytics platforms are best equipped for certain types of measurement? We’ll discuss nine methods that B2B analytics can be used to optimize marketing strategies. B2B ANALYTICS 01 -- Use lead scores to trigger marketing activities and workflows. Why not?

A Structured Approach to Demand Generation Analytics

ANNUITAS

One analytics vendor after another is selling you on their ability to analyze and make sense of “any” data. So what is the key to better demand generation analytics? We must take a different approach — a structured approach — to demand generation analytics. Successful demand generation analytics must bridge the two. Blog alignment Analytics big data Demand Generation

The Top 10 Free Content Analytics Tools

Contently

Analytics tools are key to today’s marketing success, and of all the choices out there, 10 stand above the rest as particularly useful for content strategists. Google Analytics. Google Analytics is the go-to platform for many marketers, in large part because it’s totally free, chock-full of features, and comes with the clout of the Google brand name. Bit.ly. Bit.ly

4 Actionable Insights from Google Search Console Search Analytics Reports

KoMarketing Associates

Enter Google Search Console’s Search Analytics Report. Per Google webmaster’s help references , the Search Analytics Report shows how often a website appears in Google search results, which can be filtered and grouped by categories such as query, page, date, or device. Google Search Console Search Analytics Report. Branded versus Non-Branded Search. Final Thoughts.

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5 Ways Blog Analytics Improve Your Business Blog

Writing on the Web

How do you use your blog analytics ? There are many easy-to-use blogging analytics tools out there, but the really successful bloggers know their results and tailor their blogs accordingly. I’m not an expert in blog analytics software and systems, but I know it’s important to understand what gets the best results and invest your time accordingly. A ssets (free). S ocial Media.

Google Analytics- Calculated Metrics for Lead Generation Websites

NuSpark

Google recently released a new update to Google Analytics, featuring a new Calculated Metrics feature. Calculated Metrics are user-defined metrics that are computed from existing metrics available on Google Analytics, and allow more customized and relevant analyses than ever before. This works if you have Adwords and Analytics linked, as you should. Make note.

Report: Targeting & Predictive Analytics Driving Changes in B2B Email

The Point

But while technologies like predictive analytics , marketing automation, and a new breed of ABM solutions hold great promise, they’ll only ever be part of the answer. The post Report: Targeting & Predictive Analytics Driving Changes in B2B Email appeared first on The Point. You can view and download a copy of the complete report here. Why? (HS) HS) It has to be segmentation.

The Only Analytics That Matter Are Your Own

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While good tips passed on from one marketer to the next may provide great insights, it doesn’t supersede the reality of your own business, which can only be discovered with accurate analytics. Your analytics. So, what do analytics mean for today’s marketer? Blog Analytics data email marketing marketing automationEvery Tuesday at 11 a.m.

Infographic: 4 Marketing Analytics That Matter For Driving Revenue

Crimson Marketing

Here are four marketing analytics for demonstrating marketing’s ability to drive revenue. The post Infographic: 4 Marketing Analytics That Matter For Driving Revenue appeared first on. Demand Generation Infographics marketing analytics marketing revenue marketing ROI sales funnelSo how do you do it? Flow : Where are prospects connecting with your marketing programs?

Three Types of Goals and KPIs Needed for Social Media Analytics

grow - Practical Marketing Solutions

Good social media analytics are needed for businesses to understand the social consumer. Companies looking to garner better social media results need to start with those two questions — and from my experience, these are the three areas that need addressing when looking to grasp social media analytics. The KPIs Needed For Social Media Analytics. By Brooke B. And why?

B2B Analytics: Accessing And Using Advanced B2B Marketing Metrics

bizible

How do we gather, analyze and implement improvements based on B2B analytics in marketing? In this post we describe ways we use our multi-touch attribution product to manage performance, gather B2B analytics, and improve the customer journey. Building B2B Revenue Analytics With Attribution. Accessing Marketing B2B Analytics To See The Leading Indicators For Revenue.

Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

So I spent the better part of January looking at every social media listening, monitoring, analytics, intelligence and insights firm I could get my hands on. They have staff to pull monthly reports and do what they are calling “Insights analytics&#. SENTIMENT BASED ANALYTICS. ANALYTIC AGGREGATORS. BEYOND SENTIMENT ANALYTICS. So lets dig in!

Data’s Role in Predictive Analytics Marketing

B2B Lead Blog

Unless you’re an expert in palm reading or tarot cards, you probably don’t have the ability to see into the future. Even though you may not have the technology (or superpowers) to know exactly what the future holds, you do have the next best thing: data. Data fuels predictive marketing, a strategy that helps in […]. Data Quality Management

Are Millennial Marketers More Analytical?

Customer Experience Matrix

Then our conversation took an unexpected turn: the vendor speculated that younger marketers might be more analytical and hence more inclined to ROI measurement. digital media marketing analytics marketing performance measurement marketing ROI millennials After all, surveys often show that marketers and CEOs alike rate better measurement as a high priority. End of discussion.

Datorama Applies Machine Intelligence to Speed Marketing Analytics

Customer Experience Matrix

At first glance, you’d think Datorama is definitely not a CDP: it positions itself as a “marketing analytics platform” and makes clear that its primary clients are agencies, publishers, and corporate marketers who want to measure advertising performance. And it integrates with advertising and Web analytics data on one hand and social listening, marketing automation, and CRM on the other. In other words, Datorama gives marketers one system for everything from data ingestion to consolidation to delivery to analytics. Naturally, there are cases where the answer isn’t clear.

Turn Marketing Analytics into Sales Enablement

Hive9

Marketing Analytics Hive9 sales sales enablementThe most effective marketing organizations in 2017 (and beyond) will be those who break down any remaining barriers that prevent them from working harmoniously with sales.

8 Essential Google Analytics Reports For B2B Marketing

B2B Ideas @ Work

Have you been using Google Analytics for awhile but have a sneaking suspicion that you just aren’t using it to it’s full potential? This blog is to help you use Google Analytics to get the insights that are most valuable for b2b marketing. The post 8 Essential Google Analytics Reports For B2B Marketing appeared first on MLT Creative. Perfect. Are you […].

The 4 Laws of Predictive Analytics for the B2B Marketer

B2B Lead Blog

New to predictive analytics? This guide gives you the do’s and don’ts of predictive analytics so that you don’t forget what it’s all about. Data Quality Management Big Data Marketing predictive analyticsThen you’ll need a guide. It isn’t about getting more and more data or generating more and more campaigns. Here are the laws […].

The Top 5 YouTube Analytics Every Marketer Should Know

Act-On

OK, so you’re tracking the effectiveness of your website via Google Analytics or some of the excellent enterprise analytics solutions. But did you know that YouTube, which is part of Google, has an incredible analytics offering as well? In fact, YouTube Analytics probably gives users more ways to slice and dice their data than any video platform ever has.

Predictive Marketing Analytics Drive Advertising Results

Crimson Marketing

Predictive marketing technology runs on predictive analytics based on big data to give marketers a complete view of the marketing solutions that are actually working. Indeed, the analytics themselves will identify the smart choices.” ” “Advanced predictive analytics can now figure out what audiences have been most responsive to an ad.

Why You're Thinking About Digital Marketing Analytics All Wrong

Hubspot

The trouble is, when most marketers hear 'digital marketing analytics,' they tend to think of the metrics you'd typically associate with a web analytics tool like Google Analytics -- traffic, bounce rate, unique visitors, etc. Looking at top-level web analytics metrics like traffic is only part of the puzzle. So why exactly do digital marketing analytics matter?

Analytics That Matter

ANNUITAS

I must say that we as marketers have improved over the past several years in the analytics arena. There are web analytics, predictive analytics, business analytics, business intelligence (BI) tools….just To summarize, analytics that matter are much more than numbers. Today, all of us are tracking results in some form or fashion. just to name a few. Engagement-.

Understanding Your LinkedIn Company Page Analytics [VIDEO]

Vertical Response

version of Analytics about your Company Page, which helps you understand how your page works and which areas you need to enhance to improve traction. Following recent changes aimed at simplifying the platform’s usability, Company Profile Pages are now just called ‘ Company Pages ‘ and “Insights” are known as Analytics. Most notable was “Insights.”